Wednesday, September 14th, 2011

Cynopsis: Sports

Good morning. It’s Wednesday, September 14, 2011, and this is your first early morning Sports briefing.

Recent optimism about renewed labor talks between the NBA and the players association now appear to be for naught. Both sides stepped away from the bargaining table Tuesday without any resolution and throwing the start of the regular season in doubt. . The start of the NBA season was thrown into doubt Tuesday after players and owners remained divided over the salary cap structure at a key labor meeting. Reports say the biggest obstacle to any deal isn’t revenue sharing (although that’s still a big bump)but the salary cap with owners pushing for a hard cap, while player seek to keep the current system in place.

Training camps were expected to open Oct. 3 if a deal was in place with the  regular season opening on Nov. 1.

On the Air

CBS Sports’ coverage of the men’s 2011 U.S.Open Championship scored an 18% increase over last year’s numbers according to Nielsen overnights, to score a 2.6 on Monday, in which Novak Djokovic dispatched Rafael Nadal in four sets. Overall, the tournament was watched in all-or-part by51.3 million viewers (persons 2+),to mark a 17% increase from last year’s tally of 44.0 million.

Monday Night Football dominated the small screen for ESPN’s first week of the season, beating all other networks, although the channel’s doubleheader was off slightly from 2010 scores. The opening game, featuring Patriots/Dolphins, averaged 14.6 million viewers, according to Nielsen for a year-to-year dip of 2%. The late game, featuring the Broncos/Raiders, drew 11th.1 million viewers, off 9% from the 2010 equivalent. Online  NFL content across the ESPN digital platforms logged an average minute audience of nearly 200,000 users, for a 32 percent increase compared to the same two days last season.

Meanwhile, ESPN’s fresh extension for MNF has caught the attention of some small cable operators, who say that the deal with unfairly push subscription costs upward for consumers. Matt Polka, president of the American Cable Association, told a radio show on Tuesday that unless operators can shift ESPN off of the basic tier and allow viewers to opt in, too many non-sports fans will be forced to pay for the channels. Polka later said lawmakers may be forced to get involved.

NBC News announced today in addition to her new role as special correspondent for Rock Center with Brian Williams, Meredith Vieira will also  contribute the 2012 London Olympic Games next summer.

MMA promotion Bellator Fighting Championships continued its upward rise, drawing around 235,000 viewers for its first event of the fall season on MTV2. That number marks an 18% increase from the Season 4 average of 204,000 viewers.

As if the Big 12 drama wasn’t enough, the Palm Beach Post reports that Florida State is forming a committee to explore the university’s options in conference realignment. With Oklahoma seemingly locked in to a potential Pac-12 deal and arch-rival Texas reportedly in talks with the ACC, Andy Haggard, chairman of FSU’s board of trustees said he hopes to have the committee in place by next week.

CNN is gearing up for a look at women’s boxing, which will finally become an official event at the 2012 Games, with anchor and special correspondent Soledad O’Brien profiles Houston-based, Mexican-American fighter Marlen Esparza in an upcoming episode of In Her Corner: Latino in America. The episode will air on Sunday, Sept. 25 at 8p.

Sponsorship & Promotion

CBS Sports’ lead college football analyst Gary Danielson has a ticket to ride, and will span the 2011 SEC football season aboard the SEC on CBS Cruiser, a new mobile media bus that will be on-site at every CBS Sports “SEC game of the Week.” The Cruiser will be parked outside SEC stadiums during the season and provide segments and interviews for CBS Sports, CBS Sports Network and, including a new interactive online show, “5th Quarter with Gary Danielson.” The bus debuts Saturday when Tennessee visits Florida. The vehicle features four televisions, two satellite feeds and WiFi.

NASCAR is once again expanding its Kinetics education program, increasing the number of schools involved from 12 to 20 for the fall semester. The program gives college students the opportunity to work through real-world business challenges and scenarios provided by NASCAR and its various industry stakeholders.

This fall’s Sports Media Marketing Summit has lined up its first set of speakers, including NHL EVP of Marketing Brian Jennings, NASCAR CMO Steve Phelps, and ESPN SVP of Marketing Carol Kruse for the inaugural event. The summit will take place at the Millennium Broadway Hotel in New York City on November 15 preceding the second annual PromaxBDA Sports Media Marketing Awards show.

DIRECTV is bringing back the Ultimate Displaced Fan Contest for the fourth straight year, allowing contestants to vie for a chance to earn the title of DIRECTV’s Ultimate Displaced Fan by submitting videos, essays, or photos that showcases extreme dedication to their team and how they deal with living outside of their team’s home market. The winner of the contest will receive a trip to Indianapolis for Super Bowl XLVI, two tickets to the game, a radio tour with a member of their favorite team on famed “radio row” and the opportunity to play alongside celebrities and NFL greats in DIRECTV’s nationally televised Celebrity Beach Bowl.

Talladega has found a new sponsor, inking a naming deal for the October race, which will now be called the Good Sam Club 500.

Digital Fields has signed a deal with IMG Media Ltd to license Premier League Archive programming for the site’s online TV soccer channel, Football Anytime, snagging both classic matches and specially produced archive programming for the outlet.  Football Anytime will now feature the best of Premier League Archive football including footage involving Manchester United, Chelsea, Liverpool, Arsenal, Newcastle United and Manchester City.

Score Media Inc., creator of sports app ScoreMobile, is launching a sales office in New York and appointment Ethan Ross to the position of Vice President of Digital Sales. In this role, Ross will be responsible for the development and execution of Score Media’s U.S. digital media sales strategy.

The Southeastern Conference and XOS Digital jointly announced that the SEC Digital Network has released an entirely upgraded 2011-12 SEC mobile application for iPhone and Android devices, providing fans with all-access coverage of the SEC via a partnership with Ram Truck. Through the partnership, fans can now download the app free of charge.

The Main Event

Use the break to play catch up and watch HBO‘s 24/7 Mayweather/Ortiz ahead of their upcoming fight at 11a.


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ON THIS DAY in 1987: Cal Ripken’s streak of 8,243 consecutive innings is broken

Answer to Yesterday’s Sports Trivia Question:  What athlete has won both a Super Bowl ring and an Olympic gold medal?  Dallas Cowboy Bob Hayes (Willie Gault’s medal was not for an official Olympic event!) Kudos: Phyllis McQuillan – MSG Media/NY; Larry Kahn – Golf Channel/Orlando; Noah Coslov, CineSport/NY; Matthew Ungaro – Madison Square Garden Company/NY; Jane Degen – Mass Relevance/Austin; Pete Thomson – Youtoo Social TV/Dallas; Greg Moloznik – GLM Media Dynamics/Scottsdale; David  Hauptman – Katz Television Group/Denver; Steve Hirsen – Director/Sherman Oaks; Tony Rice – Skipping Stone/LA

In The Know: Who is the only player in MLB to hit a walk-off inside-the-park grand slam?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: MGR, CLOO/CHILLER SALES RSRCH/NBCUNIVERSAL/NY:Mng on-air sales rsrch for Cloo & Chiller cable ntwrks. Knwldg NielsenGalaxy Explorer, TVToolbox, Simmons, MRI, CMR, Excel/PP req’d.Apply: (#2970BR) (9/21)

JOB OPENING: EXEC ASST/DT talk show/NY: Orgnzd! Work well under pressure/For show: liaise between control room & studio/maint calendar, show boards & show logs/efficiently handle admin tasks. ABLE START IMMED. [email protected] (9/21)

JOB OPENING: TECH MGR (Freelance)/New York: Develop internet tech based solution for A+E Networks Int’l B2B sites, mobile offering & consumer sites (9/21)

JOB OPENING: SR.DIG/PRNT DESG/EPIX/NY: Prod,design & conceptualize print & web graphics & promo materials. In-Design,Quark,Illustrator, Photoshp & printing process a must.Poster exp a +. BA & 5+yrs exp. (9/21)

JOB OPENING: FREELANCE PR COORDINATOR/Travel Channel/NY: Highly organized, master juggler, exp. working in TV publicity. Submit resume to: [email protected] (9/21)

JOB OPENING: SYNDICATION SALES ACCOUNT EXECUTIVE/Chicago:   Looking for a passionate, self-starter for Midwest sales territory.  Strong negotiation and communication skills needed. Travel required.  Send resume to [email protected] (9/20)

JOB OPENING: VP-DVLPMNT/TLC/LA: Strategic plnng/content dir/channel mgmt; responsible for executing prgmg strategies through prod & dvlpmnt; +8yrs exp broadcast/cable industry in production/dvlpmnt # 4368 (9/17)

JOB OPENING: OPERATIONS PERSON/SCREEN MEDIA VENTURES/NYC: Asst w/ orgnztn/exec of material deliveries. BA deg. knwlg MS off, outlook & database org. Strong knwldg dig tech & social ntwrkg/media. Res/cvr: [email protected] (9/17)

JOB OPENING: VP AD SALES MARKETING/STYLE NETWORK/LA: Min 10 yrs exp in ad sales marketing at agency, cable or broadcast. Exp w/ brand partnerships/client relations necessary. Apply: JOB # 2868BR (9/17)

JOB OPENING: VP DIGITAL & NEW MEDIA/STYLE NETWORK/LA: Min 7 yrs web/online exp & 3 yrs management exp; id & execute digital/new media initiatives, web publishing exp ideal. Apply: JOB # 2867BR (9/17)

JOB OPENING: HGTV/COORD /Ad SALES MKTG/NYC: 1-2+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Full details, #2474 (9/16)

JOB OPENING: VP PRG SCHEDULING/OTHER JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: (9/16)

JOB OPENING: AP/RESEARCHER/NY: Prod Co seeking idea generator to support non-fiction series development with research skills, eye for talent, writing & field experience. 2+ years experience. Details at (9/15)

JOB OPENING: OFFICE/EXEC ASSISTANT/NY: Prod Co seeking creative assistant to support EVP & manage fast-paced office. Duties: Office management, scheduling, reception, shipping, expenses, etc. Details at (9/15)

JOB OPENING: DIRECTOR PRIMARY RESEARCH/STYLE NETWORK/LA: 7 years exp w/ primary research. Nielsen/statistical tools knowledge a plus. Apply: (9/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: Interactive SALES INTERN duties will include assisting teams with Optimum Homes & Autos. College credit only, internship unpaid. See full posting and apply to req 10523BR (9/21)

FALL INTERNSHIP CREDITS ONLY: PROGRAM SCHEDULING INTERN/AMC/NYC: Assist in linear and non-linear TV scheduling by maintaining schedule docs, updating competitive information and inputting asset metadata. Resume & CL to [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: PROD INTERN/NYC: will see all facets of production and creative, must be avail 2-3days/week. In promos dept, Final Cut exp a +. Must receive credit Send resume [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: PROD INTERNS/NYC : New ABC daytime talk show is looking for interns now. Must be able to receive college credit. FT avail. is pref’d but accepting PT applications. Resume: references to: [email protected] (9/17)

FALL INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/15)

FALL INTERNSHIPS CREDITS ONLY: AD SALES MARKETING INTERN/Hallmark Channel/NYC: 12 – 16 hrs wkly; Asst w/mktg projects; maintain/update sales presentations, prepare mtg materials. Prof w MS Office req. Submit resume to: [email protected] (9/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links: , , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (9/21)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (9/21)

SITUATION WANTED: Producer, Culinary Television 6+ years experience in reality cooking competition and cooking demo shows, including work with Food Network, Martha Stewart Living, Bravo. Contact: [email protected] (9/21)

SITUATION WANTED: PASSION for CHILDREN’S TELEVISION.  Exp/skills: tv segment producer, interviewer, writer, researcher, Child dev education and over 12 yrs working with children, including Internationally. Email: [email protected] (9/21)

SITUATION WANTED: Senior media executive with 14 years major studio and digital media experience looking for a business leadership position within a forward-thinking, ambitious media organization. [email protected] (9/20)

SITUATION WANTED: PRODUCTION ASSISTANT/NYC: Produced 30-minute show for WCVB Channel 5 Boston- . Seeking entry-level position. Robust work ethic. Email: [email protected] (9/20)

SITUATION WANTED: REALITY TV SHOW PRODUCER: with strong network contacts, looking for the next reality TV show STAR, check our work here , most importantly INTERESTING CHARACTERS 917 375 6527 [email protected] (9/15)

SITUATION WANTED: Enthusiastic, Organized Professional seeking FILM/TV ASSISTANT POSITION. 3 YRS NY + LA Film Production, Development, Publicity, Marketing experience assisting high-level execs. BS Marketing Comm. [email protected] (9/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/15)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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