Cynopsis: Sports
09/14/11

Good morning. It’s Wednesday, September 14, 2011, and this is your first early morning Sports briefing.

Recent optimism about renewed labor talks between the NBA and the players association now appear to be for naught. Both sides stepped away from the bargaining table Tuesday without any resolution and throwing the start of the regular season in doubt. . The start of the NBA season was thrown into doubt Tuesday after players and owners remained divided over the salary cap structure at a key labor meeting. Reports say the biggest obstacle to any deal isn’t revenue sharing (although that’s still a big bump)but the salary cap with owners pushing for a hard cap, while player seek to keep the current system in place.

Training camps were expected to open Oct. 3 if a deal was in place with the  regular season opening on Nov. 1.

On the Air

CBS Sports’ coverage of the men’s 2011 U.S.Open Championship scored an 18% increase over last year’s numbers according to Nielsen overnights, to score a 2.6 on Monday, in which Novak Djokovic dispatched Rafael Nadal in four sets. Overall, the tournament was watched in all-or-part by51.3 million viewers (persons 2+),to mark a 17% increase from last year’s tally of 44.0 million.

Monday Night Football dominated the small screen for ESPN’s first week of the season, beating all other networks, although the channel’s doubleheader was off slightly from 2010 scores. The opening game, featuring Patriots/Dolphins, averaged 14.6 million viewers, according to Nielsen for a year-to-year dip of 2%. The late game, featuring the Broncos/Raiders, drew 11th.1 million viewers, off 9% from the 2010 equivalent. Online  NFL content across the ESPN digital platforms logged an average minute audience of nearly 200,000 users, for a 32 percent increase compared to the same two days last season.

Meanwhile, ESPN’s fresh extension for MNF has caught the attention of some small cable operators, who say that the deal with unfairly push subscription costs upward for consumers. Matt Polka, president of the American Cable Association, told a radio show on Tuesday that unless operators can shift ESPN off of the basic tier and allow viewers to opt in, too many non-sports fans will be forced to pay for the channels. Polka later said lawmakers may be forced to get involved.

NBC News announced today in addition to her new role as special correspondent for Rock Center with Brian Williams, Meredith Vieira will also  contribute the 2012 London Olympic Games next summer.

MMA promotion Bellator Fighting Championships continued its upward rise, drawing around 235,000 viewers for its first event of the fall season on MTV2. That number marks an 18% increase from the Season 4 average of 204,000 viewers.

As if the Big 12 drama wasn’t enough, the Palm Beach Post reports that Florida State is forming a committee to explore the university’s options in conference realignment. With Oklahoma seemingly locked in to a potential Pac-12 deal and arch-rival Texas reportedly in talks with the ACC, Andy Haggard, chairman of FSU’s board of trustees said he hopes to have the committee in place by next week.

CNN is gearing up for a look at women’s boxing, which will finally become an official event at the 2012 Games, with anchor and special correspondent Soledad O’Brien profiles Houston-based, Mexican-American fighter Marlen Esparza in an upcoming episode of In Her Corner: Latino in America. The episode will air on Sunday, Sept. 25 at 8p.

Sponsorship & Promotion

CBS Sports’ lead college football analyst Gary Danielson has a ticket to ride, and will span the 2011 SEC football season aboard the SEC on CBS Cruiser, a new mobile media bus that will be on-site at every CBS Sports “SEC game of the Week.” The Cruiser will be parked outside SEC stadiums during the season and provide segments and interviews for CBS Sports, CBS Sports Network and CBSSports.com, including a new interactive online show, “5th Quarter with Gary Danielson.” The bus debuts Saturday when Tennessee visits Florida. The vehicle features four televisions, two satellite feeds and WiFi.

NASCAR is once again expanding its Kinetics education program, increasing the number of schools involved from 12 to 20 for the fall semester. The program gives college students the opportunity to work through real-world business challenges and scenarios provided by NASCAR and its various industry stakeholders.

This fall’s Sports Media Marketing Summit has lined up its first set of speakers, including NHL EVP of Marketing Brian Jennings, NASCAR CMO Steve Phelps, and ESPN SVP of Marketing Carol Kruse for the inaugural event. The summit will take place at the Millennium Broadway Hotel in New York City on November 15 preceding the second annual PromaxBDA Sports Media Marketing Awards show.

DIRECTV is bringing back the Ultimate Displaced Fan Contest for the fourth straight year, allowing contestants to vie for a chance to earn the title of DIRECTV’s Ultimate Displaced Fan by submitting videos, essays, or photos that showcases extreme dedication to their team and how they deal with living outside of their team’s home market. The winner of the contest will receive a trip to Indianapolis for Super Bowl XLVI, two tickets to the game, a radio tour with a member of their favorite team on famed “radio row” and the opportunity to play alongside celebrities and NFL greats in DIRECTV’s nationally televised Celebrity Beach Bowl.

Talladega has found a new sponsor, inking a naming deal for the October race, which will now be called the Good Sam Club 500.

Digital Fields

FilmOn.com has signed a deal with IMG Media Ltd to license Premier League Archive programming for the site’s online TV soccer channel, Football Anytime, snagging both classic matches and specially produced archive programming for the outlet.  Football Anytime will now feature the best of Premier League Archive football including footage involving Manchester United, Chelsea, Liverpool, Arsenal, Newcastle United and Manchester City.

Score Media Inc., creator of sports app ScoreMobile, is launching a sales office in New York and appointment Ethan Ross to the position of Vice President of Digital Sales. In this role, Ross will be responsible for the development and execution of Score Media’s U.S. digital media sales strategy.

The Southeastern Conference and XOS Digital jointly announced that the SEC Digital Network has released an entirely upgraded 2011-12 SEC mobile application for iPhone and Android devices, providing fans with all-access coverage of the SEC via a partnership with Ram Truck. Through the partnership, fans can now download the app free of charge.

The Main Event

Use the break to play catch up and watch HBO‘s 24/7 Mayweather/Ortiz ahead of their upcoming fight at 11a.

A CYNOPSIS MESSAGE

ON THIS DAY in 1987: Cal Ripken’s streak of 8,243 consecutive innings is broken

Answer to Yesterday’s Sports Trivia Question:  What athlete has won both a Super Bowl ring and an Olympic gold medal?  Dallas Cowboy Bob Hayes (Willie Gault’s medal was not for an official Olympic event!) Kudos: Phyllis McQuillan – MSG Media/NY; Larry Kahn – Golf Channel/Orlando; Noah Coslov, CineSport/NY; Matthew Ungaro – Madison Square Garden Company/NY; Jane Degen – Mass Relevance/Austin; Pete Thomson – Youtoo Social TV/Dallas; Greg Moloznik – GLM Media Dynamics/Scottsdale; David  Hauptman – Katz Television Group/Denver; Steve Hirsen – Director/Sherman Oaks; Tony Rice – Skipping Stone/LA

In The Know: Who is the only player in MLB to hit a walk-off inside-the-park grand slam?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports
09.14.11

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