Wednesday, October 9th, 2013

Cynopsis: Sports

Good morning. It’s Wednesday, October 9, 2013, and this is your first early morning Sports briefing. 

Red Bull Media House is setting up camp on FOX Sports, with FOX Sports 1 and FOX Sports 2 set to carry The Red Bull World Series starting in 2014. The agreement marks the largest U.S. licensing deal in Red Bull Media House history via the three-year agreement. The series is comprised of the Red Bull Air Race World Championship, Red Bull Crashed Ice World Championship, the Red Bull X-Fighters Freestyle Motocross World Tour and the Red Bull Cliff Diving World Series. Overall, nearly 180 hours of programming will be on deck.

On the Air

NBCSN locked in a two-year extension of its rights agreement with Hockey East. The deal will see the college hockey conference remain with the channel through the 2014-15 season with NBCSN set to carry a minimum of five Hockey East games, and up to 12 regular-season games over the next two years. The network’s coverage of Hockey East starts Oct. 25 at 8p when Massachusetts travels to take on Maine. As part of the agreement, Boston University will appear three times on NBCSN and Massachusetts will appear twice. Boston College, New Hampshire and Maine will also play games on the network this season.

TBS’s MLB Division Series tripleheader on Monday delivered an average of 3,803,000 total viewers, for an 11% uptick over comparable Monday telecasts last year. The corresponding 2.5 household rating, based on Nielsen Fast Nationals, is up 9%. The network’s Cardinals/Pirates telecast peaked with a 3.0 score from 5:30-5:45p, a 3.9 rating for Red Sox/Rays from 10:15-10:30p and a 2.8 for Braves/Dodgers from 12:45-1a.

HBO’s Hard Knocks is now stocked up. The NFL approved a measure that will allow the league to choose which team will be the focus of HBO’s show provided there aren’t any volunteers for the series. Exempt from inclusion will be teams with new coaches, teams that reached the playoffs in one of the two previous seasons and teams that had already appeared on Hard Knocks within the past ten years. 

With ratings in, the October 5 Saturday Night Football Presented by Windows telecast on ABC that saw Ohio State best Northwestern ranked as the most-viewed non-NFL sporting event of the weekend. The telecast averaged 7,355,000 viewers with a 4.4 household rating. ESPN’s coverage of Stanford over Washington ranked as the most-viewed game among the three ESPN platforms, averaging 2,572,000 viewers and a 1.6 HH US rating.

ESPN reached a multi-year agreement with veteran NBA head coach Doug Collins, who will serve as an analyst on NBA Countdown. There, he will join Magic Johnson, Jalen Rose and Bill Simmons. In addition, he will serve as a game analyst for select telecasts on ESPN.

HBO Sports is teaming with executive producers Peter Berg and Sarah Aubrey for new docu-series State of Play. The series will “take on complex and multi-layered themes in sports, exploring their relationship to larger society.” Each edition will spotlight a topic or person who impacted the sports world with a brief overview followed by a 40-minute cinema verite documentary and concluding with an in-depth, 20-minute roundtable discussion of the issue with the filmmakers, subjects and guest experts. 

The NFL is making it a trio in the UK, announcing that three games will be played in the country next year. The overseas trip will see the Jaguars, Falcons and Raiders each play one home game in London at Wembley Stadium with dates and opponents set to be announced later this season. 

Golf Channel continues to surge, announcing that it just nabbed the network’s most-watched third quarter in network history. Golf Channel averaged 112,000 viewers per minute, up 10% year-over-year, and up 32% over third quarter 2011. Overall, third quarter drew nearly 26 million unique viewers. Additionally, August set a most-watched August record with 138,000 average viewers per minute, for a 59% markup year over year. 

FOX Deportes reports that the network finished No. 1 in total day and prime time in total viewers among all Spanish language sports networks, as well as adults 18-49, in September Nielsen ratings. In addition, the channel’s franchise series Central Fox, finished as the top-ranked sports news show and soccer series La Ultima Palabra achieved its highest viewership this year.

Saturday night’s NHL on CBC’S Hockey Night in Canada broadcast set audience records for the network with 2.6 million Canadians tuning in for the Prime East broadcast. That marks the most viewed Fall Saturday night hockey premiere on record in the East, In addition, audiences also turned to CBC in record numbers for the Senators/Maple Leafs followed by the Oilers/Canucks at 10p. Overall, more than 9.8 million Canadians, the equivalent to more than one in four Canadians, watched the NHL programming on Saturday night.

BTN debuts the newest season its franchise, The Journey: Big Ten Football 2013, on Wednesday at 7p. Sponsored by Best Buy, the opening edition will feature Purdue’s Darrell Hazell and Wisconsin’s Gary Andersen, two new Big Ten head coaches, as they prepared to face each other in their first Big Ten conference game. Also featured is Northwestern senior quarterback Kain Colter.
Feld Motor Sports revealed that its Monster Energy Cup will be carried live on FOX Sports 2 from Las Vegas’ Sam Boyd Stadium on October 19 at 9p. The following day, FOX Sports 1 will re-air the entire race at 1p.


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Sponsorship & Promotion

CBS Sports Network is celebrating the college football fan experience on Saturday with Super Social Saturday, a social media initiative that will incorporate fan tweets, pictures and interactions throughout the channel’s day-long game and studio programming. Fans are being pushed to use the hashtag #CBSSuperSocial for all social activity and the channel will then feature the best fan pictures, tweets and posts on-air during its programming on Saturday.

Digital & Technology

Global nutrition company Herbalife and the LA Galaxy today launched first-ever original web series, “Be A Pro,” which is designed to “broaden the conversation and help change the culture around fitness, nutrition and soccer.” Fans visit the teams site or Facebook page watch the short-form, documentary-style series, directed by independent filmmaker Brandon Vedder. 

Roster Moves

ESPN named Robyn Remick to a newly created position of Vice President, Business and Content Development at ESPN Wide World of Sports in Orlando. She will transition into the role over the next several weeks. Remick is charged with pursuing and leading new business initiatives and events at ESPN Wide World of Sports, which is visited by nearly two million amateur athletes, coaches and spectators each year. 

The Main Event

Pittsburgh Pirates/St. Louis Cardinals finish the series on TBS at 8p.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!

OCT 16 // Millennials (sold out)
OCT 24 // Women (sold out)
NOV 13 // Hispanics
NOV 20 // Kids, Tweens & Teens

Advertising space is limited. Contact Mike Farina: 203.218.6480

ON THIS DAY in 1909: Ty Cobb steals home in the World Series.

In The Know: Take a guess. Which NFL quarterback was the fastest to reach 40,000 yards passing? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is known as The Flying Tomato? Answer: Shaun White. Kudos: Shana Nalitt-NBCUniversal/NY; Anne Vega-The Whitehouse NY/NY; David Cohen-Bungalow Media + Entertainment/NY; Shie Gabbai-ESPN/NY; Chris Kiernan-Manitou Partners LLC/Southport; Mike Antolini-Tiger Woods Foundation/Boston; Allison Wright-Viacom Media Networks/Detroit; Val A. Formica-Gateway Licensing/Middletown; Joe Lyons-Back Nine Productions, Inc./Dallas; John Kukla-KDFW/Dallas; Karl Duesterhaus-Continental/Chicago; Steve Hebel-Continental TV Sales/Chicago; Aly Stogol-KOLD/KMSB/KTTU/Tucson; Brienne Chance-GannettLocal/Phoenix; Michael Jaquet-U.S. Ski and Snowboard Association/Park City; Steve Morrow-Eclipse Television/Mill Valley; Wendy Simmons-Fox Sports/LA; Aaron Paquette-Vision Critical/LA; Jeff Macedo-CA State Senate/Sacramento.

Later — Chris
Chris Pursell for Cynopsis | Sports

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