Wednesday, October 3rd, 2007



The Cynopsis Foundation Inc. thanks all those who are sponsoring or have already reserved their tickets to our October 23rd Charity Dinner & Auction in NYC in support of Kids in Need and EarthEcho International:

A&E, CABLEready/CableU, Retirement Living TV, Animal Planet/Discovery Channel, Hallmark Channel, Rainbow Media, Sundance Channel, HBO, Court TV, HT Capital Advisors, Nielsen Media Research, Certainly Studios, Warner Bros. Domestic Cable Distribution, NFL Network, The Dovetail Group

Thank you! And thanks to those who are unable to attend, but have sent in a donation.
See you on the 23rd – we’re going to have a great time!
— Cyn

Cynopsis: Kids!


Good morning. It’s Wednesday, October 3, 2007, and this is your first early morning briefing. 

The CW will call it quits for its Kids’ WB at the end of the 2007-8 season, but not for kids Saturday morning programming.  The CW has inked a five-year pact with 4Kids Entertainment to oversee programming, marketing and ad sales for a new kids block, beginning with the 2008-9 season.  A couple of years back the network dropped its Kids’ WB after school kids programming.  Of course, The CW isn’t the first broadcast network to take this path: CBS Saturday morning kids block Kewlopolis (new title for 2007-8 season) overseen by DIC Entertainment; NBC’s qubo block handled with ION Media Networks; and the Fox Saturday morning grid 4Kids TV, also managed by 4Kids Entertainment.  4Kids will continue to handle its block on Fox as well as adding oversight of a kid-targeted programming block on The CW.


Writer Steve Moffat (Doctor Who, Jekyll) is penning the DreamWorks’ Tintin movie, per the Hollywood Reporter.  The Tintin movie trilogy is an adaptation of Herge’s Tintin comic strip and books, and comes from the combined creative minds of Steven Spielberg and Peter Jackson, each of which will direct one of the movies.


qubo has acquired rights to the animated characters the Zimmer Twins, in a new partnership with Bejuba! Entertainment and zinc Roe, creators of the interactive cartoon property.  The co-branded Zimmer Twins will be featured on from December 2007, featuring games, puzzles and animation creative and storytelling tools.  To support the property, Zimmer Twins will be promoted qubo’s broadcast and digital services, NBC, ION and Telemundo and on the qubo channel, through mini story clips that ask viewers how they’d end the story.  The Zimmer Twins program is designed around simple storytelling elements including basic sentence structure, as well as reading, grammar, and writing, all of which promotes qubo’s reading and literacy efforts.

PorchLight Entertainment inks a deal with PBS station WETA in Washington, D.C. to serve as the presenting station for the K6-10 targeted CGI animated series Animalia (40×26) across PBS stations nationwide, where the series is slated to debut on stations from January 2008. Produced by Burberry/Lux Monkey/DoubleBase Productions in association with PorchLight Entertainment, Animalia series is based on Graeme Base’s picture book of the same name.  Animalia is distributed internationally by BBC Worldwide, and across North America by PorchLight Entertainment.


The Princess Bride will be coming our way in digital game form next month.  Worldwide Biggies has completed an exclusive licensing pact with Act III Licensing to develop games based on the movie The Princess bride (1987).  The first games include a downloadable game, True Love and High Adventure  The Official Princess Bride Game, and The Official Princes Bride DVD Game, which will be available exclusively on The Princess Bride 20th Anniversary DVD, releasing November 13, 2007 from MGM Home Entertainment.


Ready or not holiday season is just a few short months away, and to remind us there are many top toy lists, including Toy Wishes magazine’s 9th annual Holiday Hot Dozen list of toys to keep your eye on, presented yesterday at the Toy Wishes Holiday Preview event held in NYC.  In presenting the list Editor-in-Chief Jim Silver noted the current concerns about issues of toy safety for both parents and the toy industry alike, and pointing out that “new policies and procedures at all levels of the production process,” will lead to more safe toy products.  The Toy Wishes Holiday 2007 Hot Dozen (alphabetically):
Toy (company/target age/approx price)

America Idol Talent Challenge (Tech2Go/Ages 8+ /$49.99)
Aqua Dots Super Studio (Spin Master/Ages 4+/$24.99)
Barbie Girls (Mattel/Ages 6+/device-$59.99; Fashion Pack-$9.99; Deco Pack-$9.99)
Eye-Clops (Jakks Pacific/Ages 6+/$49.99)
Guitar Hero III: Legends of Rock (Red Octane/$99.99)
Hannah Montana Singing Dolls and Pop Star Stage (Play Along/Ages 6+/Doll-$19.99, Stage $59.99)
Nerf N-Strike Disc Shot (Hasbro/Ages 8+/$49.99)
Rubik’s Revolution (Techno Source/Ages 5+/$19.99)
Smart Cycle (Fisher-Price/Ages 3-6/unit-$99.99, additional programs-$19.99)
Spotz (Zizzle/Ages 6+/$29.99)
Swypeout Online Battle Racing (Spin Master/Ages 8+/$19.99)
Transformers Arm Blasters & Transformers Movie Ultimate Bumblebee (Hasbro/Ages 5+/Bee-$89.99, Blasters-$29.99)


Fox Licensing & Merchandising has upped Carl Lumbard to SVP and Managing Director, Fox L&M Europe.  Lumbard joined the company in 1998 and is credited with helping to grow the L&M division including managing and building The Simpsons brand across Europe and the Ice Age program.

MTV Networks International brings on new folks to its international Nickelodeon Emerging Markets team.

  • Alex Chien joins the team in London as Head of Nickelodeon, Emerging Markets.  She will manage existing Nickelodeon channels in Central and Eastern Europe, the Middle East, and Russia as well as Nickelodeon brand expansion.  Chien was previously VP/Creative and Content for Nickelodeon Networks Asia.  She will report to Bhavneet Singh, MD and SVP/Emerging Markets, MTVNi.
  • Erinn Thompson has been named to the newly created position of Program and Acquisition Manager. Based in London, she will oversee all programming, scheduling and acquisitions for Nickelodeon in the region, reporting to Chien.  Most recently she was Acquisition Supervisor for Disney Channels UK, Scandinavia, Middle East, and Emerging Markets.
  • Lisa Wakefield has been tapped as Marketing Executive for the group from the same position in the Emerging Markets at Zonemedia.  Working out London, she will handle all marketing activity and creative across the region, also reporting to Chien.


Setting an overall Primetime cable TV record, for 3Q 2007 Disney Channel delivered 3.2 million Total Viewers, the biggest audience for a cable network in any day part for a 3Q.  The network also had the second largest Primetime audience for any quarter ever on cable, trailing just behind ESPN’s 3.3 million Total Viewers in 3Q 2006.  The 3Q 2007 was Disney Channel’s most watched quarter ever in Total Day among Total Viewers 1.9 million, K6-11 759,000 and Tweens 9-14 660,000, as well as in Primetime across K6-11 1.3 million and Tweens 9-14 1.2 million.  Of course Disney Channel’s 3Q got a big boost from the August 17, 2007 premiere of High School Musical 2, which earned its biggest Total Viewer 18.6 million ever.

Toon Disney hit an all time ratings high with the largest Primetime and Total Day audiences for a quarter in the network’s history.  For 3Q 2007 Toon Disney hit a Primetime high with K2-11 209,000, increasing year-to-year by +46%.  In Total Day for the quarter K2-11 155,000 set a new record, up versus last year by +21%.  The debut of the movie The Adventures of Shark Boy and Lava Girl on August 6, 2007 (5-7p) stood out as the network’s top movie telecast ever among K2-11 719,000 and K6-11 520,000.

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/27-9/30/07 :
Total Day     (000)  Primetime       (000)
NICK°:           1071   DSNY*:             1512
DSNY*:            928   CARTOON:          720
CARTOON:       558   NAN**:               325
NAN**:            215   TOON DIS:          218
ADSM**:          209   DISCOVERY:       124
TOON DIS.:      149   ESPN:                 119
NOG/THE N:       96   NICKTOONS:        90
DISCOVERY:       67   MTV:                    73
NICKTOONS:      52   BET:                     70
MTV:                  41   ANIMAL PLANET:   61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/27-9/30/07 :
Total Day      (000) Primetime       (000)
DSNY*:            630   DSNY*:             1165
NICK°:             580   CARTOON:          491
CARTOON:        364   NAN**:              235
NAN**:            163   TOON DIS:          120
ADSM**:          145   DISCOVERY:         91
TOON DIS.:        82   ESPN:                   73
DISCOVERY:       47   NICKTOONS:         53
NICKTOONS:       33   MTV:                    46
MTV:                   25   BET:                    43
ESPN:                 25   ANIMAL PLANET:   37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/27-9/30/07 :
Total Day  (000)   Primetime    (000)
DSNY*:        515     DSNY*:          1001
NICK°:         436     CARTOON:       386
CARTOON:    255     NAN**:           286
NAN**:         241     MTV:              127
ADSM**:      159     DISCOVERY:    112
MTV:              79     ESPN:               88
DISCOVERY:   62     BET:                 86
BET:               47     COMEDY:          78
COMEDY:        41     TOON DIS.:       66
ESPN:             36     THE N:              39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

3Q Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 7/2-9/30/07 vs. 6/26-9/24/06, Cable Networks Only:
Network:                (000)     %diff
NICK° :                      721        +3%
DSNY:                       759       +22%
CARTOON** :             439       -17%
NAN* :                       209         -5%
ADSM** :                   186        +4%
TOON DIS.:                  86      +15%
DISCOVERY:                 60      +58%
NICKTOONS:                44      +29%
MTV:                            40      -26%
BET:                             30        -9%
ANIMAL PLANET:           27      -27%
ESPN:                           22      -15%
TLC:                             20       +5%
NOGGIN/THE N***:      21        Flat
COMEDY:                      18      -14%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
***NOGGIN and THE N share channel space, NOGGIN 6a-6p, THE N 6p-6a daily.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Answer to Yesterday’s Trivia Question: Among the Peanuts gang, who is the girl who has “naturally curly hair”?  FREIDA   Kudos to:  Joe Narciso-Table 34/Split the Difference/NY; Betsy Politi-Scholastic, Inc./MI; Sue Edelman-Walden Media/Boston, MA; Bob Eisenstaedt-Granite Springs Productions/Tampa; Michael Hawkins-PromoDoctors/Irving, TX ; Jill Hotchkiss/Disney ABC Cable Networks Group/Burbank; Al Ovadia-Al Ovadia & Assoc./Hidden Hills, CA; Marla W. Rothfarb-RPA Direct Response/CA; Matt Stevens-Script Partners/Burbank; Sarah Hussain-Decode Entertainment/Toronto

Today’s Trivia Question: On the cartoon series The Koala Brothers, what is the name of the mailman and what kind of animal is he? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MARKETING /PorchLight Entertainment/LA: seeks mktg exec. to lead campaign for major new PBS series aimed at kids. Experience in all mrktng phases. Resume/salary history to Jeff Ircink: [email protected] (10/11)

JOB OPENING: MKTG & PROMO MGR/VIZ Media: For magazine division. Pref exp: Consumer Mktg (teen focused), creative copy writing, online promo exp & orig effective ideas. Res/sal req: [email protected] with Mktg Promo Mgr in subject line (10/11)

JOB OPENING:  ADV & PROMO MGR/ AMC/NYC:  Manage all mktg plans, cons adv campaigns & promos from start to finish. 2+ yrs creat mktg exp, pref TV/Cable. Budget Planning & PM exp a +. rez to ref #4460BR (10/11)

JOB OPENING: ACCT EXEC, BRANDING & ADVERTISING:  Assist in mngng media plan’g, trafficking & reporting; mng orgnztn & dist of brand identities; BA pref’d; min 3 yrs exp in mktg/advertising; media exp pref’d (10/11)

JOB OPENING: DIR KIDS PROGRAMMING/KidZui/San Diego: New online service seeks kids web content guru. Ensure freshest coolest content presented in ways sure to engage kids. Know Kid trends/interests/products? Apply [email protected] (10/11)

JOB OPENING:  SALES ASSISTANT/The Hotel Networks/NY: Work w/ AE’s & Planners to service agencies and clients on daily basis. PowerPoint & Excel a must. 1+ yrs media experience a plus. Send resume to [email protected]  (10/11)

JOB OPENING:  RESEARCH MGR/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS 4-6 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (10/11)

JOB OPENING: SALES ASST SPRVSR/UNIVISION/NY: Provide support for a team of 2 VPs & 10 AE’s. Highly orgzd, detailed oriented, proactive, exc comm skills a must. 2 yrs sprvs’g exp pref’d. MS skills. Res: [email protected] EOE (10/11)

JOB OPENING: DIRECTOR, PUBLIC RELATIONS/TURNER BROADCASTING/NYC: PR efforts for TNT/TBS/TCM. Premieres/junkets/screenings/spec events/talent appearances. Media contacts/8 yrs exp/4 yr degree. Apply: [email protected] (10/11)

JOB OPENING: OTX/NY: Leading market research firm seeks paid (or schl crdt) interns for media ent group. Mkt rsrch and/or media exp and intrst pref’d.Accepting resumes thru Oct 30. Send: [email protected] (10/10)

JOB OPENING: VP, HR/RETIREMENT LIVING/Columbia MD: Design, develop and implement effective strategies and tactics to improve the business and employee performance. Please visit for full description (10/10)

JOB OPENING:  DIRECTOR, AFFILIATE SALES/Columbia MD: Manage distribution sales and affiliate relations efforts for RLTV within a multi-state or national region. Visit for full description (10/10)

JOB OPENING: GROUP SALES & MKTG DIRS/ Tribune Broadcasting/E & W Coast seek self-starter to develop new business across brdcst/cable stations/web sites; See ad @ keywords16666/16664; Apply by 10/12 EOE  (10/10)

JOB OPENING: ASST. SALES PLANNER/ Oxygen Media/ NY: Candidate must be detail oriented and possess excellent communication skills. Will report to two AE’s. Resume & cover letter to [email protected], ref job title in subject line (10/10)

JOB OPENING: SALES PLANNER/ Oxygen Media/ NY: Support two AE’s, 2-3 yrs exp. buying or planning. Must be detail oriented and possess excellent comm and math skills. Resume/cover letter to [email protected], ref job title in subject (10/10)

JOB OPENING:  ONLINE ACCT EXEC/Discovery Networks/NY: Sell National online advertising on IMedia Ad Sales Team, strong sales skills, 5 yrs sales exp, min 2 yrs internet sales. Apply: (#5868)   (10/6)

JOB OPENING:  SALES ASSISTANT/Hallmark Channel/NY: -Work w/ AE’s & Planners to service and maintain agencies and clients on daily basis. See full posting and apply at (10/6)

JOB OPENING:  TRAFFIC COORDINATOR/Hallmark Channel/NY:  Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (10/6)

JOB OPENING:  MGR WRITTEN COMM/WB WW TV PUBL/CA: Create, write, edit and/or proofread all consumer publicity, bus comm, mktg, advertising/sales materials of WB TV Group. 5 yrs exp. Email: [email protected]    re: 88523BR_UCTC (10/6)

JOB OPENING:  FINANCE/BUS INTELLIGENCE SR ANALYST/MAXIM DIGITAL/NY: Support Maxim Digital Ops: fin modeling, web analytics; Strong system skills desired; Online exp pref’d; 2+ yrs exp fin / analytics; email res: [email protected]  (10/6)

JOB OPENING:  MANAGER AD SALES MKTG/TV Land/MTVN NY: BA; 5 yrs marketing exp. Creative thinker w/ strong proj mgmnt sk; highly organized. Understands brand mgmnt, advtg, promos, resrch. EOE/M/F/D/AAP. Apply (10/6)

JOB OPENING:  NEW MEDIA EXEC PROD/Atlanta:   Exp in online Product Mngmt & Product delivery.Resp for content strategy, funding launch, ad sales strategy, writing business plans. Strategic role.  [email protected] (860) 632 3707 (10/6)

JOB OPENING: DIR INTG MKTG/Lifeskool/Sportskool/NYC: develop &sell integrated VOD programming& standard advert direct to brands & agencies. 5+ yrs sales in media w/direct to client exp. rez to ref #2475BR (10/5)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Rockland NY: Seeks Acct Exec for local ad sales.2+ yrs ad sales exp. pref cable tv, classified, internet adv.  Valid NY Drivers Lic.  Apply to req 4147BR (10/5)

JOB OPENING: SALES/MKTG COORDINATOR/Entertainment research company/Encino: Provide administrative support to client development.Degree & 2 yrs exp. pref. Attention to detail & excellent org skills a must. Email [email protected]. (10/5)

JOB OPENING: ACCOUNT EXECUTIVE/Entertainment research co/Encino: Aggressively sell syndicated research products. Min 2 yrs sales exp. Ability to demonstrate sales success required. Email resume/salary hist to [email protected] (10/5)

JOB OPENING: ACCOUNT EXEC/Norwalk, CT Cablevision:  Seeks Account Exec for Local Ad Sales. 2 + yrs ad sales exp. pref. Cable tv, classified, internet adv. Valid CT DL. Please visit and apply to 3744BR (10/5)

JOB OPENING: INTERACTIVE A/E/WPIX/CW11 NYC: 3+yrs online sales exp. well networked in online community, high interest in media, proven track record in online sales, pro-actively drive revenue, rush resume to EOE (10/5)

JOB OPENING: RESEARCH MGR/ Rainbow Ad Sales/NY:  5 years Research. exp in Agency, Station, & Rep Firm and/or in Cable or Web Environment and New Technology incld. VOD.  Please visit and apply to req id 1786BR (10/5)

JOB OPENING: MGR, LOCAL MARKET RESEARCH/National Cable Communications/NYC: 5+ yr Exp analyzing local mkt competitive TV landscape. Strong analytical/communication skills. Rep/station or cable exp. Email: nccr&[email protected] (10/4)
JOB OPENING: DIR OF SALES RES/NY:. Proactive contributor to work in a team-based envt/ provide sales res. materials, estimates, rating data, etc; min. of 7yrs of TV research. Apply at (10/4)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: Production Company/Baltimore: Looking for fall and Spring interns for documentary. Will get experience in research, logging and all aspects of production and post production. Apply [email protected]  (10/6)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: PRODUCTION/FINANCE MANAGER/NYC: 4+ yrs exp. in non-fiction prod.; budgets, cost reports, overages, contracts, staffing and staff/crew management. Bilingual, resourceful, and w/excellent references. [email protected] (10/11)

SITUATION WANTED: PROD. COORD./ASSOC. PROD/L.A. area:  4+ yrs exp. in TV/Ent: Mobile/Digital Content producer/talent coordinator/ PA. Diligent, teamplayer, great comm./org. skills. Email [email protected]  (10/6)

SITUATION WANTED: Looking for “at home” assignments in marketing/promotion/translation/typing/calls etc. W/15 +yrs of International & Marketing experience. Spanish, Portuguese & English languages. Contact [email protected]  (10/5)

SITUATION WANTED: PRODUCTION COORDINATOR/L.A. area: exp. juggling multiple shows at one time, great work ethic and attitude; have TV & Film exp. as PA, script asst., and coord; amazing org. skills. Please contact [email protected] (10/4)

SITUATION WANTED: TV PROD./L.A. Seeking writer’s/showrunner’s assistant/PA position, 5 yrs. industry experience, computer-savvy, great written/verbal communication skills, resourceful, professional, excellent references. [email protected]  (10/4)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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