Wednesday, October 2nd, 2013

Cynopsis: Sports

Good morning. It’s Wednesday, October 2, 2013, and this is your first early morning Sports briefing. 

ESPN Deportes Radio and the NFL formally announced a new multiyear agreement for media rights for the 2013-2014 and 2014-2015 seasons. Under the deal, the network will get exclusive Spanish-language rights to Monday Night Football as well as the 2013-14 NFC Playoffs, the 2014 Super Bowl, 2015 Pro Bowl and the 2014-2015 AFC Playoffs. The MNF broadcasts kicked off Monday, September 3rd.

On the Air

This week’s MNF telecast on ESPN handed the channel with another win among all networks for the night in households as well as all key male and adult demos. The Saints victory earned an 8.6 score, off slightly from last week’s 8.9 Nielsen score, to mark an average of 13,717,000 viewers. On the local front, the game drew a 13.1 rating on ESPN and a 4.0 on WSFL-CW in Miami while New Orleans generated a 21.7 rating on ESPN and a 39.3 on WDSU-NBC.

With numbers in for Sunday Night Football, the Patriots/Falcons game drew an average of 20.5 million viewers for NBC, according to official national data from Nielsen. That was good enough to earn Premiere Week’s highest primetime rating with a 12.5/20. Top markets were led by Boston with a 36.0/55, followed by Providence, Atlanta, New Orleans and Richmond.

Ratings for ABC and ESPN’s college football telecasts saw ABC’s Saturday Night Football Presented by Windows average 6,751,000 viewers and a 4.0 household rating. Meanwhile, a prime-time doubleheader pushed ESPN to finish second across all networks in the key male and adult demographics on Saturday night as Alabama’s win at 6:30p delivered an average of 4,022,000 viewers and a 2.3 HH score while Stanford’s victory over Washington State at 10p averaged 1,851,000 viewers and a 1.2 HH rating.

USA Rugby inked a broadcasting partnership with FOX Sports for the upcoming Men’s Eagles match against the New Zealand Maori All Blacks that takes place on Nov. 9 at PPL Park in Philadelphia at 7p. The broadcast will take place on Sunday, Nov. 10 at noon. The New Zealand Maori All Blacks are returning to American soil for the first time since the 2006 Churchill Cup.

The Harlem Globetrotters are now owned by Georgia-based Herschend Family Entertainment Corp., which bought the famed brand from Shamrock Capital Advisors. HFE, which owns family-themed attractions around the country, made the acquisition with an eye toward expanding into new media, audience and markets. Terms of the deal were not revealed.

The America East Conference unveiled its basketball television package for the 2013-14 season, which will feature more games on ESPN networks than ever before with 21 regular-season games, as well as every men’s and women’s America East Championship contest and both title games on the docket. Programming will include the women’s championship game on ESPNU for the first time while the men’s will continue to air on ESPN2.

BTN slated 43 women’s basketball conference games, six non-conference and 10 Big Ten Women’s Basketball Tournament games for the upcoming season. With six Big Ten teams selected to the 2013 NCAA Championship, the Big Ten expects to enter this season with several ranked teams. The season tips off on Nov. 17 at noon with defending Big Ten Champion Penn State hosting eight-time NCAA Champion Connecticut.

CBS Sports Network continues to bolster its presence, locking in a deal with Time Warner Cable. The channel is now part of Time Warner Cable’s DTV-Digital TV package on most systems. With the agreement, the outlet is now seen in over 53 million homes and available to more than 99 million households across the country. In the last 12 months, CBS Sports Network has experienced a 18% distribution increase, representing more than seven million additional subscribers.

MLB Network’s 165 hours of programming covering the 2013 Postseason will include two exclusive LDS game telecasts this Friday, October 4, with Bob Costas, Jim Kaat and Sam Ryan on the call, and on Monday, October 7, with Matt Vasgersian, Kaat and Ryan. The channel is bringing in a slew of players to serve as guest studio analysts throughout the month including Raul Ibanez, Adam Jones, Mark Teixeira, Mark DeRosa and Ken “Hawk” Harrelson.

With the NBA season on the horizon, league stars Tyson Chandler (Knicks), Stephen Curry (Warriors), Kenneth Faried (Nuggets), and DeAndre Jordan (Clippers) are set to appear on Disney XD “Pranksgiving,” starting Monday, November 4th. Each Monday, a new fan-voted prank will be revealed on Disney XD along with new prank-themed episodes that include Dwight Howard guest starring in the new comedy series Mighty Med.
Outside Television locked in a new distribution agreement with Cox Communications that will make the network available throughout Cox’s national footprint, where it will be part of the new Sports Pak 2 tier. The deal makes Outside available in nine of the ten largest U.S. cities and 17 of the top 20.

Sportsman Channel will feature Giants All-Pro defensive end Justin Tuck in an upcoming two-part edition of Bowhunter TV on Friday, Oct. 4 and 11 at 9p. The episodes will see Tuck in Argentina in search of big game. Tuck also will participate in a live Twitter chat on October 11 to answer viewer questions.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

Sponsorship & Promotion

Danica Patrick is trading in her familiar GoDaddy green look for a pink scheme throughout October in order to raise awareness for breast cancer. The driver unveiled her No. 10 pink GoDaddy car with Chevrolet, which showcased its own pink Camaro SS official pace car. Chevrolet will donate $200 to the American Cancer Society for every lap the pace car leads under caution for upcoming races at Talladega and Martinsville as well as the previous race at Atlanta.

Stephen Curry is playing for a new team, ditching Nike to join Under Armour. The brand confirmed its alliance with the Warriors point guard as an endorser who will wear the brand’s Anatomix Spawn shoe this season.

Integrated marketing agency CSE is broadening its horizons by expanding its division that focuses on developing and executing Cause Marketing campaigns for business partners. The company named Flo Bryan to the newly-created position of Senior Vice President, Cause Marketing to lead the unit. Bryan joins CSE after twelve years with the American Cancer Society.

Digital & Technology

South by Southwest is finally adding a sports component to the annual festival, announcing the new edition with names such as Bill Simmons, Nate Silver and Peter Guber set to take part. SXsports will run at the same time as its other portions, and will showcase film screenings and panels that emphasize sports while honing in on innovation and creativity. The next festival will take pace on March 27th.

Ticketmaster, a division of Live Nation Entertainment, has tapped Erin Andrew to create the brand’s “Voice of the Fan” interactive program. As part of the year-long initiative, Andrews will host the Voice of the Fan video series, which will feature interviews with personalities in the world of sports and music as well as their fans.

Roster Moves

Emmy and PromaxBDA award-winner Daniel Guernsey has been named Senior Creative Director, On-Air Promotions at the YES Network where he will be charged with overseeing all aspects of its on-air promotions strategy. Guernsey joined the YES Network as Writer/Producer – On-Air Promotions before its March 2002 launch and most recently served as Creative Director, On-Air Promotions.

The Main Event

Rays/Indians on TBS at 8p.


Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 |Grand Hyatt|NYC
This all-day conference bringing together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “5 People on Chairs: Meet the Millennials” guerilla Focus Group, and much more.

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Featured Sponsors:

Gold: ABC Family | Silver: A+E & Rhythm | Participating: BrightLine, NCC & TruthCo. | Media: IAB

ON THIS DAY in 1991: Steffi Graf becomes the youngest woman to win 500 pro tennis matches.

In The Know: Who was the last MLB player to hit four home runs in a game? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is the Kansas City Chiefs all-time leading rusher? Answer: Priest Holmes. Kudos: David Stern-BARD Entertainment/NY; Marc Wollis-NBC Sports Group/NY; Denis Barry-CBS Television Sales/NY; Andrew Feingold-Nielsen Sports/NY; Ken Nice-Yoh/Silver Spring; Shawn Gerchicoff-Turner Sports/Atlanta; Jerehmy White-BusyBuddy Books, Inc./Glen Rock; Chuck Gordon-Clear Channel Media/Mobile; Jim Dittemore-I Will Race You MotorSports Management/KC; Brienne Chance-GannettLocal/Phoenix; Judie Henninger-Valentine Productions Inc./Santa Monica; David Westberg-SAG-AFTRA Los Angeles local/LA; Nick Monroe-Monroe Photography/San Diego.

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR, AD SALES/REELZ/Chicago: Exp’d ad sales professional w/outstanding relationships to lead sales effort in Chicago. Apply: [email protected] (10/9)

JOB OPENING: RESEARCH ANALYST/FX NETWORKS/LA: Analyze ratings trajectory of FX Networks and key competitors. Service all FX Networks & partner on custom requests and ad hoc needs. 2 yrs. exp. (10/9)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, supp Sports & Olympics sales research, proficient w/research software, able to visually communicate insights. Click Here  (10/9)

JOB OPENING: DIR PRGM, SERIES/Hallmark Channel/LA: Develop scripted series & current programs & oversee projects. 7+ yrs. exp. in prgmng at cable/brdcst co or prod co. Apply: (10/9)

JOB OPENING: SR TECH OPS DIR/CSI SPORTS/NY: Min 10 yrs TV Network exp. Resp. incl. overall workflow mgt, liaison to orig. facility/operator ops, tech & prod staff. Transmission/distribution exp req. Res/cvr to Rose: HERE (10/9)

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: (10/8)

JOB OPENING: DEVELOPMENT EXECUTIVE/PRODUCER: Established NY prodco. Develop, cast, shoot, edit sizzles. Proven hit making ability at network and/or prodco. Amazing opportunity. [email protected] (10/8)

JOB OPENING: SR PRDCR NONFCTVDVLPMNT/NYC/LA: Talented dvlpr w/general cable exp. 5 yrs dvlpmnt/prod exp pref’d. Strong kwldg of Net Mandates. Will produce tapes, cast talent, prep pitches and manage systematic development. Resumes HERE (10/8)

JOB OPENING: SALES COORDINATOR, SALES PLANNING/Fox Broadcasting Co/NYC: Commercial inventory coordinator. 1-3 years network or agency experience required. (10/8)

JOB OPENING: ASSOCIATE DIRECTOR, DIGITAL SALES PLANNING/Fox Broadcasting Co/NYC: 5+ yrs linear &/or digital sales planning exp req. Campaign & invent management of VOD & digital platforms, forecasting, reporting. (10/8)

JOB OPENING: AD SALES ASST/Sportsman Channel/WI: Provide support to Account Exes for Network Cable Commercial Spot Sales, maintain spot schedules, work with Traffic Dept. Strong Excel skills req’d. Agency/TV Sales exp helpful. Apply: (10/5)

JOB OPENING: DIR NON-FICTION PRGM/Lifetime/NY: Develop & pilot new non-fiction programming & oversee current prods. 5+ yrs exp in prgmng at cable/brdcst co or prod co. Apply: (10/5)

JOB OPENING: EXEC DIRECTOR/CINE/DC: Strategy, fundraising & oversight of film/TV awards & education nonprofit. 5+ years leadership exp in media, w/marketing exp pref’d. Resume to [email protected] (10/5)

JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/MD: Innovator w/strategic 360 approach to ad cmpgns. Strong brand mgt/consumer mktg exp.Work w/rsrch to identify prtnrshps/manage mktg events. Exp. driving top TV brands. APPLY HERE (10/5) 

JOB OPENING: SENIOR AD SALES RESEARCH ANALYST/ESPN/NYC: 1-2 Yrs exp in media research. Candidate must have strong analytical and problem solving ability. Apply HERE (10/5)

JOB OPENING: UniRey-NY: TV AE’s, NYC-based: Needed to drive general market advertisers to new English Language network/Robert Rodriguez Net, EL REY. Min 2 yrs network/AE selling exp. Resumes to [email protected] (10/4)

JOB OPENING: PRODUCTION TEAM for Live Show, Secaucus, NJ: Veria Living is hiring: Exec. Producer, Producers, Asst. Producers, Director & Media Manager. 3-5 yrs exp. incl. live work. Resume & position sought to [email protected] (10/4)

JOB OPENING: ANCHORS for Live Show, NY Metro Area: Veria Living is seeking energetic, fun, friendly & compassionate hosts able to improvise & engage with audience. Resume, picture & show reel links to [email protected] (10/4)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: RLTV (NYC): seeks intern to support the Ad Sales and Marketing departments with research, marketing ideation, presentations and sales materials. Min 10 hrs/week. Submit resume/cover letter to: [email protected] (10/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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