Wednesday, October 25th, 2006


Cynopsis: Kids!


Good morning. It’s Wednesday, October 25, 2006 and this is your first early morning Kids! briefing. 

Joining the cast of New Line Cinema’s adaptation of the young-adult fantasy novel Inkeart are Helen Mirren, Andy Serkis, Rafi Gavron and Sienna Guillory, per Daily Variety.  Based on author Cornelia Funke’s book trilogy, the story revolves around a father who brings characters to life from a book as he reads aloud to his own kids.  Funke also serves as a producer on the project with Barry Mendel.  Lain Softley is set to direct the movie, which begins filming next month in Europe, from a screenplay by David Lindsay-Abaire.  The cast also includes Brendan Fraser, Paul Bettany and Jim Broadbent.


Nicktoons Network will make a selection of its original programming available at the iTunes Store beginning this week this week.  Nicktoons Network content available for download (at the standard iTunes rate of $1.99 each) includes short-form content from The Nicktoons Network Animation Festival, including 13 complications from the 2004 Animation Festival, eight from 2005 and seven from this year’s event.  Additionally, a sneak-peek at the network’s newest animated adventure series Skyland, which doesn’t premiere on the network until Saturday, November 18, at 9p, can be downloaded now.  Skyland features a combination of animation styles including CGI and motion capture.

Pocoyo (52 x 7′), the pre-school animated series makes its Portuguese debut this week on RTP2, where it airs twice daily.  Pocoyo is also set to launch next month, November 2006, on Italy’s cable and satellite kids’ channel RAI SAT YoYo.  The series also recently premiered on Spain’s TVE La 2.  Pocoyo is co-produced by Zinkia Entertainment (Spain) and Granada International (UK).  The show is supported in Portugal by an integrated licensing, publishing and merchandising effort, crafted by Zinkia, and featuring partners: Bandai, the master toy licensee; licensing company CPLG; publishing house Planeta; and Lusomundo, a DVD distributor.  Additionally, department store El Corte Ingles will introduce a range of plush toys and merchandising for holiday 2006.


Screenlife, LLC and Mattel have released Disney Princess Dream Journey, a new DVD role-playing game targeted to girls.  Packaged with a tiara and a controller, players take on the identity of one of six Disney Princesses, including Sleeping Beauty, Snow White, Ariel, Cinderella, Jasmine, and Belle.  With the help of game host Angela Lansbury, players navigate their character through various Princess movies, play games and puzzles, and movie clips and songs.

Hasbro Inc.’s Playskool toy division has entered into an agreement with My Gym Children’s Fitness Center, to serve as the official toy brand for My Gym.  Playskool will begin rolling out products and plans now through the course of the year.  The deal was put together with the help of the media company Channel M.

Majesco Entertainment Company has shipped off its new game Nacho Libre for the Nintendo DS.  Based on the Paramount/Nick Movies’ picture Nacho Libre starring Jack Black, the new title is a comedy based wrestling game that uses a “photo puppetry” visual style to present the action including weird props, exaggerated moves and the like.  The game allows players to play as Nacho or 19 other luchadors, each with their own unique moves and style.  The game also offers six modes of play (e.g. single player, 2-on-2, wireless etc), as well as eight mini games available by using the touch screen option.

CiCi’s Pizza has launched two new online video games, Numberzerk and Kaplink, on its website ( ).  Designed for kids and parents, the titles are math-based games and free for download for both PC and Mac users.  Founded in Texas in 1985, there are now 600+ CiCi’s Pizza restaurants in 26 states nationwide.

Baby Einstein Company has released Baby’s First Moves, its 22nd and newest DVD title.  Targeted to babies 6 months and up, Baby’s First Moves aims to support age appropriate development including clapping hands, rolling, reaching, crawling and walking.  Additionally, the DVD includes ways for parents to interact with their babies to support these activities.  The DVD can be viewed in English, Spanish or French.


Qubo, the new multi-platform kid targeted network, which airs in English and Spanish, has appointed two new members of its senior management team. Launched two months ago, qubo is a joint partnership of NBC Universal (airing on NBC and Telemundo), Scholastic, Corus Entertainment and Classic Media/Big Idea, and Ion Media Networks (which owns 51% of the network).

  • Rick Rodriguez has been named, President/GM.  Rodriguez, who will be initially based in LA, is responsible for the strategic and day-to-day operations of qubo.  Most recently Rodriguez established Island Dreamer Enterprises, a TV production and consulting firm, from which he oversaw the launch of Discovery Kids en Español and Discovery Travel & Living for the US Hispanic market, as well as the launch Discovery’s HD Channels in Europe and Asia.  Previously, he spent 10 of the last 20 years working for Discovery Communications, including serving as EVP/GM, Travel Channel (2003-04), and before that heading the creation of Discovery Kids network in Latin America and then across other international markets as EVP/Content.
  • Kerry J. Hughes joins qubo as its new SVP/Advertising Sales and Sponsorships.  A 25-yr veteran of TV sales and marketing, prior to coming to qubo, Hughes was National Sales Director/Advertising and Custom Publishing, Warner Bros./DC Comics and Mad Magazine.  Previously, Hughes was SVP/Sales and Marketing, Walt Disney Company/Disney ABC Kids Networks.  Hughes will be based out of qubo’s NY offices.

Kim Hatamiya has been upped to EVP/Marketing, Sony Pictures Television International.  Hatamiya oversees all of marketing efforts outside the US for SPTI lines of business, including distribution of movie and TV product to broadcasters, digital content providers and mobile carriers, international networks and local language production.  In addition, she will head all strategic marketing, advertising, publicity, talent relations, promotions, on-air and off-air creative services, interactive and Internet marketing, and research.  Hatamiya reports to Michael Grindon, President, SPTI.  Most recently, Hatamiya, who joined SPTI in spring 2003, was as SVP/Marketing.  Prior to SPTI, she was SVP and GM, Mindrocket Media/JP Kids, Inc.  Previously, Hatamiya was SVP/Marketing, Passport New Media, Inc. and before that she was SVP/Fox Kids Worldwide, where she is credited with launching Fox Kids UK and Fox Kids Latin America.

MTV Networks has given Marva Smalls the additional title and responsibilities of EVP/Global Inclusion Strategy.  In this new role, Smalls will oversee the company’s diversity and multicultural efforts.  Smalls, who will also become a member of the MTVN Sr. strategy team, will report to Judy McGrath, Chairman/CEO, MTVN.  Smalls will also continue in her current post as EVP/Public Affairs and Chief of Staff, Nickelodeon/MTVN Kids & Family Group, where she reports to the President, Cyma Zarghami.

Fox Mobile Entertainment has appointed Andrew Stalbow VP/International.  Stalbow, who will be based in London, will be responsible for identifying and creating new distribution channels for Fox Mobile’s content in Europe and oversees the group’s European carrier relationships, collaborate with the carriers on new formats and business opportunities.  He will report to Mitch Feinman, SVP, Fox Mobile Entertainment.  Most recently, Stalbow toiled for the Vodafone Group in its business development division where he played a key role in Vodafone’s global entertainment efforts.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 10/16-10/22/06 :
Total Day      (000)   Primetime       (000)
NICK°:           1062   DSNY*:           1814
DSNY*:            904   CARTOON:        765
CARTOON:        606   NAN**:             498
NAN**:            261   TOON DIS:        117
ADSM**:          228   ESPN:               108
NOG/THE N:       91   ANIMAL PLANET: 91
TOON DIS.:        84   DISCOVERY:       87
NICKTOONS:      52   NICKTOONS:      85
ANIMAL PLANET: 47   BET:                  59
DISCOVERY:       46   TLC:                  54
                               MTV:                 54
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 10/16-10/22/06 :
Total Day        (000) Primetime       (000)
DSNY*:            627   DSNY*:          1440
NICK°:             549   CARTOON:        516
CARTOON:        397   NAN**:            373
NAN**:            177   TOON DIS:         61
ADSM**:          160   ESPN:                55
TOON DIS.:        42   NICKTOONS:      49
BET:                  24   BET:                  41
MTV:                 24   MTV:                  38
DISCOVERY:       24  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 10/16-10/22/06 :
Total Day (000)   Primetime  (000)
DSNY*:      571     DSNY*:       1374
NICK°:       436     CARTOON:    438
CARTOON:  278     NAN**:        383
NAN**:      219     MTV:            138
ADSM**:    206     ESPN:             84
MTV:           92     COMEDY:        71
BET:            48     DISCOVERY:   63
COMEDY:     39     BET:              86
ESPN:          38     THE N:           55
DISCOVERY: 36     TLC:              41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, October 21, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1365; K6-11 883; TWEENS 9-14 770
NICKELODEON:         K2-11 1065; K6-11 709; TWEENS 9-14 577
CARTOON NETWORK: K2-11   701; K6-11 474; TWEENS 9-14 338
TOON DISNEY:          K2-11     96; K6-11  39; TWEENS 9-14   26
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, October 22, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1089; K6-11 734; TWEENS 9-14 601
NICKELODEON:         K2-11 1054; K6-11 755; TWEENS 9-14 620
CARTOON NETWORK: K2-11  821; K6-11 576; TWEENS 9-14 346
TOON DISNEY:          K2-11    93; K6-11  63; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, October 23, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1067; K6-11 481; TWEENS 9-14 346
DISNEY CHANNEL:     K2-11   802; K6-11 501; TWEENS 9-14 459
CARTOON NETWORK: K2-11   536; K6-11 333; TWEENS 9-14 200
TOON DISNEY:          K2-11   119; K6-11   72; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
His favorite thing to eat was sweat socks, and with the other toys at night Mr. Bumpy loved to stir up trouble on what kids show?   BUMP IN THE NIGHT     Kudos to: Christine F. Segalas-The Segalas Group, LLC/New Canaan CT;  Rosie Smith-Stelor Productions/Darnestown; Michael Hawkins-PromoDoctors/Irving TX; Izzy Neis-Star Farm Productions/Chicago; Angela Rodgers-DIC Entertainment/Burbank; Susan Arcidiacono-Frankie & Her Little Pals/Burbank; Julia Bricklin-C/A, Inc.

  Today’s Trivia Question: Shawn Hunter was the best friend to the main character on what show? ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: SALES PLANNER, Cable/The Outdoor Channel/Temecula, CA: Exp at media co/agency; dev plans/orders, account stewardship, liaison w/ client & ntwrk depts. Excellent comm/media math skills. Apply [email protected] (11/1)

JOB OPENING: DIRECTOR BUSINESS AFFAIRS/NBC UNIVERSAL/CA: Negotiate & finalize dev, prod, lic & dist deals for 1st run synd & cable dist. 5+ yrs. TV bus & leg affairs exp. JD & CA bar reqd. job # 540372  (11/1)

JOB OPENING: ASST MGR/AUSTRALIA-ASIA/NBC UNIVERSAL/CA: Servicing broadcast & promo materials for VOD, Pay & free TV in Australia/NZ & Asia. BA degree & 1 yr post prod or related exp reqd. job # 555093  (11/1)

JOB OPENING: ACCT SVC PLAN’R/LA & NY: Specialized sales support to AEs, creating sales proposals & dvlpmnt/execution of integrated sales mrktng platforms for AEs client presentations. BA/3yrs exp. Email: [email protected]    (11/1)

JOB OPENING: SALES ASST/AMC/LA: Assist AE w/sales & servicing of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref# 1658BR  (11/1)

JOB OPENING: SR. RESEARCH MGR/TURNER CORP. STRATEGIC RESEARCH/ATL: Challenging Opp for seasoned/talented career researcher w/ creative & collaborative skills in highly professn’l environ. Analytic, prjct mgt & team leadership skills. Support wide-ranging corp & ntwrk bus. strategic advisor & partner. TBS portfolio of news, ent, & animation. Opp’s for profess’l & career growth. 6+yrs TV res.exp.req’d. [email protected]    (11/1)

JOB OPENING: DIR PROD FINANCE/A&E TV NETS/NY: Mng fin’l analysis/reporting for prod dept inc budgets, forecasting, mo closings. Min 5yrs Acctg exp w/strong knwldg database/software apps. Apply: (10/31)

JOB OPENING: AFFILIATE MARKETING COORDINATOR/Oxygen/New York, NY: Creative, organized multi-tasker w/ event experience needed for trade shows, premiums, website and more. Resume: [email protected] Ref job title in subj line (10/31)

JOB OPENING: SALES PLANNER/ COORD at qubo-NY: Generate upfront/scatter plans. Handle all maint. Detailed w/exc comm skills. BA/BS pref. 3+ yrs media or agency exp. Email Res to [email protected] – subject: Sales  (10/31)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA:  Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]   (10/28)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected] (10/28)

JOB OPENING: STRAT PLAN’G SR ANALYST/Turner Broadcasting/NY: Develop fin’l planning models for DIGITAL Division. 4-5 yrs in Sales/Strat Plng.Manage invntory, pricing, rev forcsting, etc. [email protected] (10/28)

JOB OPENING: FREELANCE WRITER/PRODUCERS, ON-AIR PROMO DEPT/COURT TV/NYC: Court TV is looking for freelance promo producers at all levels. Submit Demo reels Tina Evans @ Court TV 600 Third Ave. NY NY 10016/EOE  (10/28)

JOB OPENING: ASSOC MEDIA DIR/Interactive Agency/NY: ID new media oppty. Dir media plan’g&buying. Execute media plans to deliver a high ROI. New Bus. Dvlpmnt. Knwldg of Emerging/Digital Media a must: Apply: [email protected] (10/28)

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport & new promo concepts; present mktg progs; oversee prog execution; 3+ yrs in mktg/ad in tv/media sales env; strong comm. Skills; (10/28)

JOB OPENING: SR RES. ANALYST/TNT, TBS, Court TV, Ad Sales/NY: Provides daily & creates sales positioning.Strong analytical/writing skills. 3+yrs exp req’d. [email protected] req #67541BR (10/28)

JOB OPENING: RES. PROJ MGR/ TNT, TBS, Court TV/Ad Sales/NY: Supports ad sales effort w/ dvlpmnt of effective analyses/positioning. Strong analytic, prjct mgt. [email protected] req #68720B (10/28)

JOB OPENING: RES. ANALYST, Cartoon Ntwrk/Adult Swim Rsrch/ATL:1 + yrs related media exp, Nielsen software exp req; strong analytical skills, comm skills; info 68090br; resume [email protected] (10/28)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]  (10/27)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected]  (10/27)

JOB OPENING:  A/P ACCOUNTANT/Int’l animation prod. & dist. Co/LA: Minimum 2 yrs ent. experience. Need computer savvy team player. Benefit Pkg.  Send resume & salary requirements to: [email protected] (10/26)

JOB OPENING: SALES MGR/Wizard Entertainment/NY: Seeks salespeople to sell advertising space for magazines conventions and website. 2 years min sales experience req. Base+ comm+benefits. Email sal req: to [email protected]  (10/26)

JOB OPENING: MGR, PR/CORP COMM/Wizard Entertainment/NY: Shape and drive PR strategy and execution for pop-culture dynamo with mags, events and website. 5+ years exp min. Email sal req: [email protected] (10/26)

JOB OPENING:SALES PLANNER/Fox Cable/New York, NY: Day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; (10/26)

JOB OPENING: SR. WRITER/PRODUCER/National Geographic Channel/Washington, DC: Concept, write & produce promotional spots for shows, short form content, vignettes, on-air interstitials; 5-7 yrs in tv mktg/promo, (10/26)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP/CREDITS ONLY: KPI, busy NYC doc prod house seeks interns. Assist all aspects: Dev to delivery of prgrms. Fun, fast paced environment. Current Jrs/Srs encouraged. Credit only. Stipend for meals/travel. Resume: [email protected] (11/1)

Fall Internship Credits Only: MARKETING/COMMUNICATIONS AND PR INTERNS/IMAGINASIAN TV Interest in mktg/PR, event coord., writing/communications, interest in Asian languages/culture a plus,College credit avail. E-mail resume to [email protected] (10/31)

Fall Internship Credits Only: WEB/GRAPHIC DESIGN INTERNS/IMAGINASIAN TV Code web pages and e-newsletters, basic site maintenance, Photoshop/Illustrator skills, Flash a plus.College credit avail. [email protected] (10/31)


SITUATION WANTED: NYC Video Editor w/Photoshop & After Effects capabilities seeks to build  reel w/short projects. Reels, Commercials, Promos, Music Videos, Shorts,  etc. Low hourly & flat rates available. Contact: [email protected] (11/1)

SITUATION WANTED: Tufts Grad/NYC: Seeks challenging entry-level or higher position. Strong Child Dev and Media background. Credible internships. Produced ’06 Student Emmy runner-up. Contact: [email protected] (10/31)

SITUATION WANTED: Motivated and Eager College grad, seeks entry-level position in  entertainment/news. Willing to start from the bottom and work extremely hard  in NY/ Philly area . Contact Stephanie at [email protected] (10/28)

SITUATION WANTED: PR/Plnr/Byer/Entmnt- 6yrs exp in finance field looking to move to LA from DC. Exp planning road shows/interacting with high net worth clients. Please contact Kristen 202-379-6730 [email protected] (10/28)

SITUATION WANTED: Recent UCLA grad seeks PR position in Orange County. I currently work at a large LA PR/Entertainment Marketing firm. Excellent verbal, writing, & interpersonal skills. Contact Christina at [email protected] (10/28)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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