Cynopsis: Sports
10/10/12

Good morning. It’s Wednesday, October 10, 2012, and this is your first early morning Sports briefing. 

CBS Sports is getting back on the court, announcing plans for its 32nd consecutive season of college basketball coverage with 42 games on deck. The network’s season will tip off on Saturday, Dec. 1 at 12:30p with a Baylor/Kentucky matchup. Jim Nantz and Clark Kellogg will lead the announce team for the fifth consecutive year. This year’s highlights will include 40 men’s contests and two women’s games featuring teams from top conferences including the Big Ten, Big East, ACC, SEC, Pac-12, Big 12 and Atlantic 10. Other key matchups will include Kansas/Ohio St. on Dec. 22, Kentucky/Louisville on Dec. 29, Maryland/Duke on Jan. 26 and Michigan St./Indiana on Jan. 27.

On the Air

Andrea Kremer is joining NFL Network, where she will serve the chief correspondent in a newly-formed unit dedicated to covering NFL player health and safety issues. She will also contribute other reports and features on major topics across NFL Network programming. Kremer recently served in the sideline and feature reporter role for the Sunday Night Football on NBC, for whom she has also covered the last three Olympic Games. In addition, producer Arash Ghadishah joined NFL Network to work with Kremer and other reporters on player health and safety coverage. Kremer will continue her work as a correspondent for HBO’s Real Sports With Bryant Gumbel.

Going against the MLB postseason, ESPN’s Monday Night Football matchup drew a 9.0 household rating with an average of 14,047,000 viewers, according to Nielsen. In Houston, the game delivered a 12.0 rating on ESPN and a 22.4 rating on KHOU-CBS, for a combined 34.4 rating in the market. In New York, the game delivered a 9.5 rating on ESPN and a 4.3 rating on WWOR-IND, for a combined 13.8 rating in the market. Through the first five weeks of the NFL season with six games under its belt, ESPN’s MNF is averaging a 9.0 rating this season with 13,981,000 viewers, to mark a ratings boost of 4% over the same point last season.

TBS’s coverage of the 2012 Major League Baseball postseason is up 15% in household rating and up 14% among total viewers, compared with the first three days of the postseason last year, per Nielsen numbers. The network’s telecasts are averaging a 2.3 U.S. household rating (compared to a. 2.0 rating a year ago) and 3,628,000 total viewers. In addition, coverage is up in demos with a 15% spike among men 25-54 and adults 25-54, as well as an 8% rise among men 18-49 and 7% in adults 18-49.

Last weekend’s UFC on FX 5 telecast averaged 1.1 million viewers for the Oct. 5 main card. That is off pace from the 1.3 million average for the four previous specials.

After a string of raids and defections, the Western Athletic Conference made some moves to survive, announcing that California State University, Bakersfield and Utah Valley University will join the league starting in July 1, 2013. The WAC will continue to explore the possibility of bringing additional members to the league as it makes the transition from an FBS conference to a non-football playing Division I conference.

With the closest points race in series history in tow, SPEED is finding a ratings uplift, as last weekend’s Talladega race rose 31% over year ago numbers with a .84 score. Pre-race series NCWTS Setup also felt the year-to-year ratings growth, jumping 38% above last season’s equivalent weekend.

On a programming front, NBC Sports Network series NFL Turning Point will focus on “Sunday night’s Saints-Chargers game, and Drew Brees’ historic evening in New Orleans; Colts quarterback Andrew Luck’s outstanding performance against the Packers; and a look at how Tom Brady and the Patriots offensive attack proved to be too much for the Denver Broncos.” The episode runs Wednesday at 10p.

World Fishing Network announced an all-new original series, Beyond the Cast with JP DeRose, that will debut in January. Each of the 13 episodes of the show will pull together a panel of experts to test and evaluate some of the best-in-class fishing gear, including rods, reels, lures and accessories.

Broadcast Company of the Americas announced a three year extension with ESPN Radio that will continue a partnership with ESPN Radio 1700 AM and XX 1090 AM through 2015 in San Diego. The agreement also allows BCA Radio to access exclusive local and national sports content to be used on ESPN 1700’s website. Across the country, ESPN Radio also bolstered its presence in Florida with the launch on WDAE-AM in Tampa on Oct. 1 as well as on ESPN 580 set to debut in Orlando on November 12.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

Madison Square Garden is hosting a special event on Thursday, October 11, at 11a at Madison Square Park to celebrate some of the greatest moments in the Arena’s more than 130 year history. The event will showcase unforgettable moments at the venue via two exhibits  “Garden 366” and “Defining Moments”  as part of Phase II of The Garden’s three-year transformation.

Taxslayer.com renewed its partnership with the Dale Earnhardt Jr.-owned team and will receive primary paint schemes in 17 Nationwide Series races each year of its contract, starting with the 2013 season-opening Daytona race with Earnhardt Jr., at the wheel. Earnhardt Jr. will continue to be the face of the tax site’s marketing campaigns.

Ball ParkBrand is teaming up with Deion Sanders, Jason Taylor and Tony Siragusa to launch its “Burgers Across America” Facebook contest by calling on consumers to share how they top Ball Park Flame Grilled Patties using regionally-inspired ingredients. Beginning today, fans who visit the Ball Park Brand Facebook page can enter the contest and also view videos of the football legends creating their recipes. A grand prize winner will be selected by fans and awarded the ultimate “Super Fan Prize Pack” worth $5,000, complete with a new 52-inch HDTV, gift certificate to StubHub.com to see the game of their choice, a grocery store gift card and a gift card to Fanatics.com to choose some new game time gear.

Digital Fields

ESPN’s digital destination for cricket coverage and news, ESPNcricinfo set new records for audience and engagement during the World Twenty20 Championship. Globally, via all devices and plaforms, ESPNcricinfo has posted its best-ever audiences for the Twenty20 format of the game – with fans logging more than 800 million page views and spending 2.3 billion total minutes. These figures mark boosts of 215% and 323% increase respectively) compared to the 2010 edition of the tournament.

Mass Relevance announced that the company was partnering with BTN on a new social, second-screen experience dubbed BTN CONNECT, which is sponsored by Buick. The platform integrates social content and the ability to tap into stats, buzz and social chatter of their favorite schools.

App developer Fanhood launched a new social gaming platform on Facebook designed to offer users a gathering place to engage fellow fans via friendly wagers, challenges, pools, trivia games and more. The game uses only virtual currency, and had over 40,000 registered users on its pre-launch beta product.

The Main Event

Potentially four MLB Postseason games on deck beginning with St. Louis/Washington on MLB Network at 1p. Turner Sports then televises San Francisco/Cincinnati (if necessary.) at 4p and Baltimore/NY at 7:30 p.m. on TBS. TNT will Detroit/Oakland (if nec.) at 9:30p. If the Giants/Reds and Tigers/Athletics series both ended in three games last night, the Orioles/Yankees telecast will move to 8:30 p.m. on TBS.

A CYNOPSIS MESSAGE

ON THIS DAY in 1964: The 18th modern Olympic Games open in Tokyo.

Answer to Our Last Sports Trivia Question: What AFL team did Kurt Warner play for before launching his career with the Rams? The Iowa Barnstormers. Kudos: Sheila Larkin Mills-SHOWTIME Sports/NY; Lou Monaco-Daily Racing Form/NY; Ralph Sorrentino-Viacom/NY; Rick Alessandri-Univision/NY; Joe Guarnieri-ESPN/Bristol; Tom Wetzel-MMSI/Warwick; Bob Eisenstaedt-Granite Springs Productions/Tampa; James Stuart-NBC Sports Group/Stamford; Paul Tarrants-Nashville Predators/Nashville; Jonathan Norman-GMR Marketing/New Berlin; Bill Adusei-Comcast SportsNet/Houston; Michael Bell-NCC Media/Dallas; Michael Jaquet-U.S. Ski and Snowboard Association/Utah; Tom Moore-Kalt Productions/LA; Stephen Rodgers-PRO- Peter Rodgers Organization/Hollywood; Dave Goldstein-NFL Network/Fox Sports/Culver City.

In The Know: Who hit the winning home run in Game 6 of the 2011 World Series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
10.10.12

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