Wednesday, November 17th, 2010


The BIGGEST series debut on cable EVER with 4.2 Million (A18-49)
Keeps core viewers week over week
Growth in key demos

 In its first two weeks
The Walking Dead beats World Series Game 3
The Walking Dead beats Conan premiere

Source: The Nielsen Company, (1) Live & L+3, A18-49, AA (000), 1993-2010, M-Su 7p-12a, excluding sports and specials. Series Debut: 10/31/10.   (2) AA (000): A18-49, AW25-54  (3) World Series (10/30/10) v TWD (10/31/10)  (4) Conan (11/8/10) v TWD (11/7/10).  Subj to qualifications.


Good morning. It’s Wednesday, November 17, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
FOX: Human Target at 8p
truTV: Full Throttle Saloon at 10p

Tonight’s Finales:
PBS: Circus at 9p (check local listings)
Bravo: Top Chef Just Desserts at 10p
E!: What’s Eating You at 10p

During a recent interview on CNBC, Sam Zell declared his intention to step down from his position as Chairman of the Tribune Company following its emergence from Chapter 11 status. Zell joined the media company in 2007 when he created a leveraged buyout valued at $8 billion of which Zell contributed around 4%. “I think when we’re done with the bankruptcy process, I will turn it over to whoever the creditors decide they want to run it, and wish them a lot of good luck, and they should enjoy being in the media industry more than I do,” said Zell. Reports suggest some of Tribune’s top creditors have been working behind the scenes to find a new leader for the company following the bankruptcy. Some of the candidates allegedly on the short list include former News Corp. executive Peter Chernin and former Walt Disney Co. chief executive Michael Eisner.


Get STUFFED with premieres of your favorite FOOD NETWORK shows!

Thanksgiving Throwdown with Bobby Flay 9p l 8c

Pumpkin pie on Good Eats 7:30p I 6:30c
Pork sandwiches and ribs on Food Feuds 10p I 9c

For recipes and more go to:


Patricia Arquette, star of CBS’ Medium said this seventh season of the drama will be its last, reports EW. Recently CBS shrank Medium’s original episode order from 22 eps to 13 though the network has not confirmed it is canceling the series. Currently, Medium is averaging 7.1 million viewers for its Friday at 8p time period on CBS.

Investigation Discovery is showcasing author James Ellroy in a new six-part series, James Ellroy’s LA: City of Demons premiering January 19 at 10p. The series highlights Ellroy’s own vivid personality as he examines and exposes some of Hollywood’s most notorious crimes using in-depth interviews with witnesses, prosecutors, investigators and the jurors.

Discovery Channel is bringing back a new season of Black Ops Brothers: Howe & Howe Tech starting December 15 at 10p. The tough-minded twin brothers, Mike and Geoff Howe show off more innovative military machines and gadgets they have engineered to protect real soldiers in the field and to save lives. The series is produced for Discovery Channel by Authentic Entertainment, Inc.

TV Land set the premiere date for its newest original comedy series Retired at 35 on January 19 at 1030p following the new season debut of Hot in Cleveland at 10p. Retired at 35 stars George Segal and Jessica Walter along with Johnathan McClain, Josh McDermitt and Ryan Michelle Bathe about a Manhattan businessman (McClain) who decides to leave the big city rat race to retire and move in with his parents (Segal and Walter) in Florida. 

NBC Universal International acquired the UK-based independent production company Monkey Kingdom. The agreement allows NBCUI to purchase 100% of Monkey Kingdom as well as the company’s library rights. This deal targets NBCUI’s intentions of expanding the company in the area of global content production to generate new business.

Housekeeping Note: Once every couple of years for the past dozen years, we’ve conducted a short survey to find out how often you read Cyn opsis, on what device you typically read it, what other places you go for your industry news, what you like to see us include in our editions to make it more relevant for you.  I’d appreciate it if you could take about 3 minutes to fill out this short anonymous survey, and feel free to say anything and everything you think will help us do what we do better.  Thank you!


MTV Networks picked up the former CBS sitcom The King of Queens and will begin airing the series on Spike TV in October 2011 and later in 2013 the series will move to TV Land. When it launches, Spike TV will air The King of Queens twice each week in primetime with back-to-back episodes.

Digital media services Avail-TVN said its new 3D VOD movie service launched yesterday on Verizon FiOS offering popular 3D feature film titles such as The Last Airbender, Saw: The Final Chapter, Alpha and Amega and Piranha.

Andrew Young Presents, the quarterly series from Tim Voit and Sewee Entertainment was renewed for a fourth season in 2011. To date, the series has been reupped for next year in more than 85% of the US including 35 of the top 40 markets. Some of the stations renewing Andrew Young Presents include FOX O&O stations WNYW-WWOR/New York and WTXF/Philadelphia in addition to affiliates such as WCVB/Boston, WSB/Atlanta, WEWS/Cleveland, KSTP/Minneapolis, WFTV/Orlando and WSOC/Charlotte among other deals with Weigel, Sinclair and more. The series additionally airs worldwide in more than 175 countries through an agreement with American Forces Network.


Bravo ordered a new series Rocco’s Dinner Party headlined by celebrity chef Rocco DiSpirito with production commencing next year. Rocco’s Dinner Party is a self-contained competition series where four skilled chefs will compete to put together the perfect night consisting of the meal, the table design and the mood for DiSpirito and his hand-selected group of celebrities every week. The winner of each episode will be awarded a cash prize. Casting has begun for chefs who think they have the culinary expertise and creativity to join the series. Those interested should send an email to [email protected] for more information. The series is produced by Bravo in association with Notional, an IAC company.

CBS is developing a 30m comedy Raising Men based on the work of author/journalist A.J. Jacobs. The project was inspired by a magazine article by Jacobs, “How to Raise Men” which ran in the June 2010 edition of Esquire. Aron Abrams and Gregory Thompson will pen the script about a father who learns how to be masculine from his sons. CBS Television Studios will produce and the project comes from Samuel L. Jackson’s UppiTV production company. 

AMC is taking on an unscripted project by developing a docu-series featuring boxing trainer Freddie Roach and his Wild Card Gym located in Hollywood, cites THR. Roach has coached such winning fighters as Manny Pacquiao, Oscar De La Hoya and Floyd Mayweather Jr. in addition to celebrities like Mickey Rourke. The docu-series watches as Roach works with boxers while he struggles with the symptoms of Parkinson’s disease. Peter Berg will serve as executive producer along with Sarah Aubrey, Jim Lampley and Michael Price and Brian Hyland will be the showrunner.

Casting Call: Oxygen Media and Casting Duo, in cooperation with Robert Ulrich, casting director for FOX’s Glee announced the casting will begin next month for The Glee Project. Open casting calls are scheduled in Chicago on December 18-19 and in Dallas on January 8-9. The selected performers will compete for a multi-episode guest-starring role on season three of FOX’s Glee and The Glee Project will premiere on Oxygen in June 2011. Young talented men and women with strong vocal, acting, dancing capabilities and big personalities are encouraged to apply. Musical theater experience is a plus though not required. Candidates must be at least 18 years old and be able to convincingly portray a teenager. Candidates must be legally eligible to work in the US and be available to participate in the production of the show from January through April 2011 and also be willing to travel with the production. More information about the casting calls, eligibility and an approved list of audition songs can be found at .



Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issues: Baby Boomers  (11/29), Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on  Kids, Tweens, & Teens, Women, & Men
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 11/8-11/14/10
Primetime    (000)        Total Pgm Day      (000)
ESPN              1913          ESPN                      821
TBSC              1179          TBSC                      674
USA                1104          ADSM*                   656
TNT                  877          NICK                      629
FAM                  855          NAN*                     618
FX                    802          USA                       580
CMDY               602          TNT                        579
BRAV                584          FX                         433
SPK                  570          FAM                       425
AEN                  561          DSNY                     403
Source: Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 11/8-11/14/10     
Primetime    (000)      Total Pgm Day            (000)
ESPN              3743       NICK                             2254
USA                2686       DSNY                            1704
DSNY              2636       NAN*                            1553
FOXN              2085       ESPN                            1465
TBSC              1955       USA                              1348
TNT                1902       TNT                              1275
NAN               1682       ADSM*                          1182
TOON             1663       FOXN                            1178
FAM               1645       TBSC                             1072
HIST              1392       TOON                            1064
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 11/8-11/14/10
ESPN    Steelers/Bengals                                             8056
AMC     The Walking Dead                                           3348
TBSC    Conan 11/8                                                    3285
NFLN    Ravens vs. Falcons                                          2749
ESPN    Sportscenter 11/8 1147p                                 2713
TNT      Celtics/Heat                                                    2258
ESPN    Monday Night Countdown                                 2216
FX        Sons Of Anarchy                                              2146
TBSC    Conan 11/9                                                     2126
USA      WWE Entertainment 10p                                  2118
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 115,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 11/8-11/14/10
NBC    NBC Sunday Night Football                           8.1/20      10619
FOX    The OT                                                        5.0/14       6599
ABC    CMA Awards                                                4.7/13       6168
FOX    Glee                                                           4.6/13        6100
CBS    Two and a Half Men                                     4.3/11        5685
NBC    Football Night in America Part 3                    4.3/12        5685
CBS    The Big Bang Theory                                    4.2/12        5564
ABC    Dancing with the Stars                                 4.0/10        5300
CBS    NCIS                                                           4.0/11       5197
ABC    Grey’s Anatomy                                           4.0/11        5266
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of November 8, 2010)
NBC: 9.48 million total viewers; 2.2/8 and 2.75 million A25-54
ABC: 7.88 million total viewers; 1.8/7 and 2.19 million A25-54
CBS: 6.40 million total viewers; 1.6/6 and 1.95 million A25-54
Source: Nielsen, NTI

Saturday A18-49 Analysis:  FOX was the leader Saturday night by delivering a 1.4/4 with the A18-49 demo, according to final national ratings from Nielsen. FOX took charge of the 8p hour with double Cops episodes averaging a 1.5/5 with ABC’s Saturday Night Football next at 1.1/4. The same networks placed in the same order during 9p as FOX’s AMW: America Fights Back was first at 1.3/4 and ABC’s college football game was a close second at 1.2/4. CBS finished a clean sweep of the night with 48 Hours Mystery posting a 1.3/4 and ABC’s Saturday Night Football and NBC’s Law & Order: SVU repeat tied for #2 at 1.1/4 each.

Live + Same Day Household Ratings: Saturday, November 13, 2010 (November Sweep Day 17) time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS: 3.5/6         Crimetime Saturday [r] 3.1/6, Crimetime Saturday [r] 3.5/6, 48 Hours Mystery 3.8/7


ABC: 2.7/5          Saturday Night Football 2.9/5       

FOX: 2.6/5          Cops 2.6/5, Cops 2 [r] 2.7/5, AMW: America Fights Back 2.6/5    

NBC: 2.6/5          Outlaw 2.2/4, Law & Order: LA [r] 2.2/4, Law & Order: SVU [r] 3.4/6

UNIV: 1.3/2         Sabado Gigante 1.3/2

ION: 0.8/1           Saturday 7PM Movie: Quick and the Dead 0.8/1, Saturday 9PM Movie: Under Siege [r] 0.8/2, Saturday 11PM Movie: Point Break [r] 0.4/1

TF: 0.3/1             Futbol Liga Mexicana Sat: Santos vs. Estudiantes Tecos 0.3/1, Cine de Las Estrel 0.3/1

TELE: 0.3/1         Cine de Impacto: Broken Arrow 0.2/0, Cine de Impacto II: Lionheart 0.4/1

A18-49: FOX 1.4/4, ABC 1.2/4, CBS 1.0/3, NBC 0.7/2, UNIV 0.7/2, ION 0.3/1, TELE 0.3/1, TF 0.2/1

Sunday  A18-49 Analysis: NBC scored the highest ratings Sunday night at 6.8/17 among A18-49, according to final national ratings from Nielsen. At 7p, FOX was the big winner with a combo of FOX NFL Sunday and The OT averaging a 7.4/21 trailed by NBC’s Football Night in America Part 2 and Part 3 averaging a 2.2/6. NBC did best during 8p with Football Night in America Part 3, the NFL Pre-Kick and the Sunday Night Football game averaging a 6.2/16 and FOX was second with the end of The OT, The Simpsons and The Cleveland Show all averaging a 3.9/10. NBC was the high scorer at 9p with its Sunday Night Football game between New England and Pittsburgh at 8.3/19 with ABC’s Desperate Housewives at #2 with a 3.8/9. NBC held its own through 10p with more from the NFL at 8.1/20 and ABC’s Brothers & Sisters was a distant second place holder at 2.5/6.

Live + Same Day Household Ratings: Sunday, November 14, 2010 (November Sweep Day 18) time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 10.9/17       Football Night in America Part 2 2.9/5, Football Night in America Part 3 7.3/12, NBC Sunday Night Football: New England at Pittsburgh [830p-11p] 12.8/20


FOX: 7.7/12          FOX NFL Sunday/The OT 12.5/21, The Simpsons 5.0/8, The Cleveland Show 3.8/6, Family Guy 4.2/6, American Dad 3.3/5

CBS: 6.6/10          60 Minutes 7.9/13, The Amazing Race 6.0/9, Undercover Boss 6.2/9, CSI: Miami 6.3/11

ABC: 5.6/9            America’s Funniest Home Videos 4.1/7, Extreme Makeover: Home Edition 5.0/8, Desperate Housewives 7.4/11, Brothers & Sisters 5.7/10

UNIV: 1.7/3          Humor Quien Humor Mer 0.9/1, Mira Quien Baila! 2.1/3, Sal y Pimienta 1.7/3

ION: 0.7/1           Sunday 7PM Movie: Quick and the Dead [r] 0.7/1, Sunday 9PM Movie: Quick and the Dead [r] 0.5/1

TF: 0.5/1             Cine de Las Estrel Sun 0.5/1, Cine de Las Estrel Sun 2 0.4/1

TELE: 0.4/1         Cine en Casa: Balto 0.4/1, Cine Millonario: The Incredible Hulk 0.5/1

A18-49: NBC 6.8/17, FOX 5.2/13, ABC 2.5/6, CBS 2.4/6, UNIV 1.3/3, TF 0.5/1, TELE 0.4/1, ION 0.3/1

Monday – A18-49 Analysis: CBS had the winning lineup Monday night posting a 3.4/9 with A18-49, according to final national ratings from Nielsen. FOX had the cure with House at 8p delivering a 4.0/11 while ABC’s Dancing with the Stars swept in with a 3.8/10 at #2. CBS’ comedies Two and a Half Men and Mike & Molly averaged a first place showing at 9p with a 4.1/10 and ABC was second with the last half-hour of Dancing with the Stars and an encore of The Middle averaging a 3.3/8. CBS’ Hawaii Five-O won at 10p with a 2.8/8 and ABC played second fiddle again with Castle at 2.5/7.

Live + Same Day Household Ratings: Monday, November 15, 2010 – (November Sweep Day 19) time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 9.7/15       Dancing with the Stars 13.1/20, The Middle [r] 6.2/10, Castle 6.4/11

CBS: 6.6/10           How I Met Your Mother 5.4/8, Rules of Engagement 4.9/7, Two and a Half Men 8.6/13, Mike & Molly 7.5/12, Hawaii Five-O 6.5/11

FOX: 4.9/7            House 6.2/9, Lie To Me 3.5/5

NBC: 3.3/5           Chuck 3.3/5, The Event 3.5/5, Chase 3.0/5

UNIV: 2.1/3          Eva Luna 2.0/3, Soy Tu Duena 2.7/4, Camino Premio TV 1.5/3

CW: 1.2/2             90210 1.2/2, Gossip Girl 1.2/2

ION: 0.9/1           Without a Trace 0.8/1, Criminal Minds 0.9/1, Criminal Minds 1.0/2

TELE: 0.6/1          Aurora 0.7/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.5/1

TF: 0.5/1              Cine de Las Estrellas Mon: Lara Croft: Tomb Raider 0.5/1, India 0.5/1

A18-49: CBS 3.4/9, ABC 3.2/8, FOX 3.0/8, UNIV 1.8/5, NBC 1.6/4, CW 0.9/2, TELE 0.5/1, TF 0.4/1, ION 0.3/1


Johnny Webb, Managing Director at LIVING TV Group said he is leaving the company by the end of January 2011. Johnny has served in this role for four years and will maintain his duties until his departure. Last June, BSkyB purchased the LIVING TV Group (formerly known as Virgin Media Television and Flextech Television) and is currently integrating the entity into Sky’s entertainment operations under the leadership role of Sophie Turner Laing.

Univision Communications Inc. announced Gary Stone, President/COO of Univision Radio is retiring at the end of this year after dedicating forty years to the radio industry, with 25 years at Univision Radio and its predecessor, Hispanic Broadcasting Corporation. Univision is considering candidates to succeed Gary. In the meantime, Peter Walker, President of Univision Local Media will continue to manage all operations and sales for Univision Radio in addition to Univision’s local television stations and local interactive assets.

Gene Lavelle was appointed SVP/Distribution with Associated Television International (ATI) where he will manage the company’s syndication unit in addition to assisting with international and ancillary markets. Gene will represent such shows as Laura McKenzie’s Traveler, World’s Funniest Moments, Heroes Among Us and more. Prior to this role, Gene was VP/Sales at First Look Studios.

CBS Television Stations group named John Budkins as VP/Programming and Scheduling. John moves into this new position after being with CBS Television Distribution as VP/Sales for the Northeast Region for the last seven years. John begins his new job on December 13 and he will work closely with the local management at the 28 CBS O&Os to negotiate the acquisition and renewal of syndicated programming for the stations. He will also offer his expertise to the group’s stations regarding scheduling of syndicated programming.

Spotlight Cinema Networks, the newly established joint venture between Landmark Theatres and Arthouse Marketing Group tapped Bob Shaw as VP/Eastern Region and Keri Kanetsky as Director/Western Region. Previously, Bob served as Director/Eastern Region for Landmark Theatres while Keri was Account Director for Arthouse Marketing Group.

Aaron Ramey was hired as News Director by Weigel Broadcasting Co. to head the company’s upcoming news department launch in South Bend. Aaron began his new position last week to manage the development of news content and programming for ABC 57, The CW25 and My Michiana TV.

This day in History:  1973 – U.S. President Nixon told an Associated Press managing editors meeting in Orlando, FL, “people have got to know whether or not their president is a crook. Well, I’m not a crook.”

Answer to Yesterday’s Trivia Question: What notable phrase immediately follows “Peace and long life”?  LIVE LONG AND PROSPER, the full phrase used for the first time by Mr. Spock in the second season of Star Trek  Kudos to: Mitchell Stein/Portland ME; Tina Williams-Google YouTube/NY; Meredith Rusu-HarperCollins/NY; David Stern-BARD Entertainment/NY; David Schneider-WGNO WNOL/New Orleans; Judy Margolis-The Ad Place/Dallas; Roz Seibold-EDA/Tucson; Greg Armstrong-KCDO/Colorado; Andre Bormanis-Sky by Night Prods/LA; Jeffrey Weiss/Encino; Kathleen Campbell-Movieland Tours/Hollywood; Gary MacKinney-Rive Gauche Television/Sherman Oaks; Elize Morgan-Slainte Pictures/Toronto; Keith MacKechnie-The Actors’ Network/Vancouver

Today’s Trivia Question:  My real name is Gordon Shumway, but you know me better as whom?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Feature. Accurate, Reasonable, Thorough- fast turn around. Email: [email protected] (11/24)

SITUATION WANTED: VERY SR WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/24)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (11/24)

SITUATION WANTED:TV PRODUCER, NEWS, ECO & SOCIAL MEDIA 15+ years in TV newsroom, segment producer, M.A. Spiritual Psychology, Consciousness, Health & Healing [email protected] (11/19)

SITUATION WANTED:MONSTER SALES, MARKETING & MEDIA/PUBLICITY20+ yrs media, follow up and closer, major list of national media contacts and billionaires, have closed 12 of them for film fundraising. [email protected] (11/19)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT/IP Attorney/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or firm opportunity. [email protected]  (11/19)

SITUATION WANTED:   FACTUAL & ANIMATION CONSULTANT  available to help with everything from development to post: treatments, pitches, sizzles, bibles, production, etc. [email protected] (11/18)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/18)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:  The Middle, Better with You, Modern Family, Cougar Town, 25 Years of Sexy: People Magazine’s Sexiest Man Alive!
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Survivor Nicaragua, Criminal Minds, The Defenders
CW:   America’s Next Top Model, Hellcats
FOX:  Human Target [p ], Hell’s Kitchen
ION:  Without A Trace, Without A Trace, Criminal Minds
NBC:  Undercovers, L&O: SVU; L&O: LA
PBS:  Secrets of the Dead, Circus
TELE: Aurora, El Fantasma de Elena, Alguien Te Mira
UNIV: Eva Luna, Soy Tu Duena, Don Francisco Presenta

Cynopsis Media LLC
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Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

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