Wednesday, November 16th, 2011

Cynopsis: Sports

Good morning! It’s Wednesday, November 16, 2011, and this is your first early morning Sports briefing.

With the NBA season potentially lost due to recent negotiation breakdowns, MLB wasn’t about to risk a similar fate. ESPN is reporting that baseball negotiators are on the cusp of closing a new labor deal that “will dramatically alter the landscape of the sport,” according to the story. The agreement would open up realignment with two 15-team leagues, as well as add a second wild-card team for each league in the playoffs. In addition, the story said that interleague play would be held throughout the season with the draft and free agency affected as well. Some changes in the new agreement would take effect immediately, while others will have to wait until 2012 with the deal potentially concluded by the end of the week.

On the Air

Monday Night Football, featuring a Packers blowout over the Vikings, generated an 8.7 rating for ESPN, with nearly 10 million households and over 14 million viewers according to Nielsen overnights. ESPN topped the night among all networks in key male and adult demos; and finished second in households and viewers. So far this season, MNF is averaging an 8.4 rating.

UFC parent Zuffa LLC has filed a lawsuit against New York Attorney General Eric Schneiderman and Manhattan District Attorney Cyrus Vance Jr. in an attempt to strike down the state’s 1997 law that bans MMA competition. The lawsuit states that the law violates the U.S. Constitution’s First Amendment, the 14th Amendment as well as the commerce clause.

Sports Illustrated is getting back into the TV game, agreeing to a deal with sister company HBO to offer a new five-part documentary series dubbed Sport in America: Our Defining Stories. The series is slated to hit HBO in 2013 and will look at the country’s national character through the world of sports. The series will be supplemented by features in the magazine and social media features on SI‘s and HBO’s websites.

Not that anyone should be shocked, but the NBA has scratched another two weeks of games off its Christmas list due to the lockout, with multiple reports stating that games are now cancelled through Dec. 15.

Toronto is mulling a bid to the 2024 Summer Olympic Games, according to The Globe and Mail. After pinning down a bid to the Pan-Am Games bid, organizer Bob Richardson told the paper that he was set to pitch to the IOC in three years for hosting honors. If the bid moved ahead, it would mark the city’s third attempt at landing the Games.

HDNet pinned down rights to European MMA promotion BAMMA, with a multi-year deal that will kick off in December with live coverage of BAMMA 8 from Nottingham, England.

After a season as a football independent, BYU is reportedly on the verge of joining the Big East as a football-only member, according to The Salt Lake Tribune. The report stated that an announcement could be made as soon as this week that the school will join the likes of Boise State, SMU, Houston and, potentially Air Force to form a new western arm of the conference.

BTN made its picks for the last regular season football of the season, slating three games on Saturday, Nov. 26, beginning with Michigan State/Northwestern at noon, followed by Illinois/Minnesota and Purdue/Indiana at 3:30p.

High school sports channel MSG Varsity struck a multi-year agreement with the New York City Department of Education that makes MSG Varsity the Official Sports Network of the Public Schools Athletic League (PSAL). Through the deal, MSG Varsity will now have the right to showcase any of the PSAL’s regular season and playoff games, including full-game broadcasts, highlights, interviews with student-athletes and coaches, news and more. This month, MSG Varsity will schedule coverage of seven matchups.

The World Maccabiah Games, called the second largest competition in the world, reached a deal that will give television rights to Jewish Life Television (JLTV). The games will take place in Israel on July 16-30, 2013. JLTV will offer live coverage of the opening and closing ceremonies as well as daily event highlights.

Sponsorship & Promotion

The NFL is launching a new branded platform, launching an official monthly publication NFL Magazine. The first issue will hit newsstands on Dec. 13 with editions accessible for subscription as well as on newsstands. Boomer Esiason and Andrea Kremer have both signed on as regular contributors with Jim Buckley serving as editor. The magazine is designed to offer perspective and insights as well as offer features from fellow league platforms NFL Network and

The Sport Media Marketing Awards were held last night, honoring the best campaigns, spots, design and marketing/promotional tools in the industry. Top winners, scoring the Titanium Award, included:

Best Spot: NFL – “American Family”
Best Use of an Athlete/Best Partnership with an Athlete: VERSUS – “Wish”
Best Use of Humor: Fox Sports Marketing – MLB on Fox Traditions “Autotuner”
Best Use of Original Music or Sound Design: MSG Networks – MSG-Plus Summer Image
Best Directing: HBO, 24/7 Penguins-Capitals Road to the 2011 Winter Classic
Best Overall Integrated Media Marketing Campaign: Turner Sports CSSU, NCAA March Madness

NASCAR is planning to build on the association’s current “Bienvenidos a NASCAR” campaign that was created as a Hispanic Market Initiative to attract Hispanics to the sport. This year’s initiative will wrap up at Homestead-Miami Speedway this weekend by presenting Hispanic fans with special ticket offers to the weekend’s races, which will crown the 2011 NASCAR Sprint Cup Series champion. The races will also feature Bienvenidos a NASCAR decals during the races, Spanish language brand ambassadors, virtual bilingual QR code garage tours and Spanish language live race broadcast though scanners.

The Baltimore Orioles will be bringing back the cartoon bird in a blast to the past that will incorporate elements from the 1970 and 1983 versions of the mascot to mark the 20th anniversary of the opening of Oriole Park at Camden Yards. The cartoon bird’s image was a pillar of the team until 1989, when the franchise changed the logo to an actual oriole.

Digital Fields

The NBA Players Association took threats of disbanding the union to its digital heart, with the union’s website now reading “Error 404: Basketball Not Found Please be patient as we work on resolving this. We are sorry for the inconvenience.” Well said.

The Main Event

Devils/Sabres on Versus at 7:30p.

ON THIS DAY in 1957: Bill Russell sets an NBA record with 49 rebounds as the Celtics take down Philadelphia.

Answer to Yesterday’s Sports Trivia Question: Who scored the winning touchdown in the Steelers victory over the Cardinals in Super Bowl XLIII? Answer: Santonio Holmes. Kudos: Brian Cleek – PGA of America/Palm Beach Gardens; Holli Sarner – HTS, FSN/NY; Michael A. Neuman – Scout Sports and Entertainment/NY; Russ Koch – Media Planning Group (MPG)/NY; John Ward – NBC Sports Group/Chicago; Benjamin Simonds – NFL/Chicago; Gregg Hess – NCC Media/Minneapolis; Alan Berkes – R&R Partners/LA; Jordan Cohen – USC Athletics/LA; Miriam Aardahl – OMD/LA; Roman Saienni – FOX Sports/LA.

In The KnowThe Orioles are celebrating the team’s 20th anniversary at Camden Yards. What venue did they previously play in? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: ACCT EXEC/THE HUB/NY: Meet or exceed sales rev goals as set by the dept. 6yrs advrtsng exp, & ability to work in fast paced envir. BA deg req’d. Travel req’d. Info/apply: # 717947 (11/23)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING 2012 INTERNSHIPS CREDITS ONLY:  Atlas Media Corp/NYC: Interns will asst producers/coordinators in depts & shows. MUST BE JR OR HIGHER LEVEL IN COLLEGE. Interested applicants please email [email protected] (11/23)

WINTER INTERNSHIPS CREDITS ONLY: New ABC daytime talk show in NY is looking for interns now. Must be able to receive college credit. Full time avail. is pref’d but accepting part time applications. Resume: references to: [email protected] (11/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at  [email protected]

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SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/18)

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E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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