Wednesday, November 13th, 2013


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Cynopsis: DIGITAL

Good morning. It’s Wednesday, November 13, 2013, and this is your first early morning digital briefing.

Cynopsis Digital hosted its first annual Model D Awards ceremony yesterday, awarding the most innovative and creative work in digital content and advertising. More than 150 industry insiders including A+E, USA Networks, Sports Illustrated, Maker Studios, and Freewheel joined the festivities, and the program featured an eclectic group of presenters, including Joan Rivers, Logo’s Phi Phi O’Hara and VEVO’s Lyric Lines Tommy Wooldridge. After winning for Best Connected TV Platform, Bravo’s Executive Vice President of Digital Lisa Hsia told Cynopsis, “We put a great deal of thought and creativity into our design, so it’s great to be recognized by Cynopsis Digital.” See the complete list of the winners and honorable mentions at


The third largest YouTube multi-channel network, Broadband TV, announced a new program to help underwrite original content projects for channel partners. “We want to provide our nearly 13,000 partners with access to the tools, expertise and funding they need to monetize their content and grow their audiences,” Broadband TV CEO and founder Shahrzad Rafati told Cynopsis. “The program proves our commitment to keeping our partners at the forefront of market developments while offering up further premium original content for advertisers.” The initiative will kick off in the next few months: a budget for the program has not yet been released.


Investigation Discovery is promoting its newest series, A Crime To Remember with an online campaign at The initiative includes “living pictures” or gifs that will be unveiled during every new episode, consisting of exclusive information on featured cases and historical photos. New episodes air every Tuesday at 10 p.m.

Just as AdAge reported Roku is launching a $12 million holiday ad campaign came word the streaming set-top box maker has lined up more live programming, from Disney and ESPN. Customers who log in with cable credentials can access WatchESPN live sporting events and video, and will soon be able to view content on WATCH Disney Channel, Watch Disney Junior and Watch Disney XD. Roku rival Apple TV added WatchESPN and Disney in June.


Verizon’s partnership with NFL includes Foursquare, which will display Verizon FIOS ads after users check in on the app at major NFL team cities: Boston, Baltimore and Washington D.C. Adweek also reports that when Foursquare users check in at a New York stadium on game days, they can win opportunities to do the coin-toss before the game, score sideline passes or upgrade their seats.

Please join Cynopsis on Thursday, November 21, for an exclusive training webinar, Leveraging Social Media to Drive Tune-In and Ratings. Featured speakers include Deirdre Bannon, VP Product for SocialGuide; Sumeet Kanwar, Managing Director Midwest & Strategy for OMD; Jake Katz, VP Audience Insights & Strategy for REVOLT; and Dana Ortiz, VP Brand Marketing for Syfy. In this special webinar, you’ll hear about strategies for using social media to spread the word about programming and generate the kind of excitement that boosts viewership.



November 13 | Cynopsis Digital’s Video Measurement Summit
Superb Networking Opportunity
Thought-provoking Sessions
Robust Panel of Speakers

Ad/Sponsorships? | Mike Farina  | Questions? | Pete Romas

Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)


Hulu Plus announced yesterday that its app will be available on the latest PlayStation 4 console when it hits shelves on Nov. 15. As a way to promote the app integration, Hulu is offering the first episode of its original series The Wrong Mans for free to PS3 and PS4 users who download the app. Also, the app in general has been upgraded and redesigned specifically for the PS4.

Vine has joined the Windows phone family, the company announced yesterday, and it will include a few extra features that specifically utilize the device’s capabilities. Although the app mostly resembles what is found on the Android and iOS versions, Window’s phone owners can also have the ability to pin certain vines to the home screen.

MSNBC announced the launch of a new app for iPhone, iPad and iTouch as part of NBCUniversal‘s TV Everywhere rollout. The free app, for authenticated subscribers of participating services, offers live streaming of MSNBC, as well as access to on demand eps of MSNBC programs.


Eric McPherson has joined Maker Studios as its new Chief Content Officer. Previously, McPherson was Yahoo’s top video and programming executive, which she ran the site’s online video component that included its hit original show Burning Love.

Tech company Red Touch Media announced it has appointed Jesse Redniss to its Board of Directors. Redniss has been nominated for an Emmy, and formerly worked at USA Networks as the Senior Vice President of Digital. “Our company is rapidly changing the way digital content is being managed in the entertainment industry and Jesse has the right set of skills to help guide us toward further growth in this space,” Wayne Scholes, CEO of Red Touch Media told Cynopsis.

A+E Networks has promoted Michael Feeney to be Executive Vice President, Corporate Communications. Most recently, Feeney was Senior Vice President of Corporate Communications for the network, and first joined A+E in 2001 as the Director of HISTORY Publicity and Public Affairs.

Digital marketing tech firm MediaMath has hired Michael Lamb as its newly created Chief Commercial Officer. Lamb most recently was with McKinsey and Company for ten years, advising entertainment and advertising companies.

Music discovery app Shazam has hired Jonathan Block-Verk as its newly created role of Executive Vice President of Strategic Partnerships, Head of Television. Block-Verk was formerly TV marketing executives firm PromaxBDA’s President and CEO for the past six years.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


Cynopsis Webinar
Leveraging Social Media to Drive Tune-In and Ratings
Thursday * November 21 * 1:30-3:00 p.m. ET

Moderator: Lynn Leahey, Editor – Cynopsis Media
Sumeet Kanwar, Managing Director, Midwest & Strategy – OMD
Deirdre Bannon,
VP, Product – Nielsen SocialGuide
Jake Katz,
VP, Audience Insights & Strategy – REVOLT
Dana Ortiz,
VP, Brand Marketing – Syfy
Register Here


Video distribution network Zazoom won a Cynopsis Digital Model D Award yesterday in the Daily Series category, for Buzz60. The show that gives “news snacks,” otherwise known as 60-second news videos, can be seen on a variety of networks including its YouTube channel, or on its site Check out the entire list of winners and honorable mentions as well as the latest Buzz60 video at


Cynopsis Classified Advertising

First to deliver… every time!

In the TV entertainment, digital and sports industries…
We’re a perfect way to reach a specific target audience

Contact Trish Pihonak to fill that position today.

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR PROMO & PARTNERSHIPS/bio/NY: Develop innovative partnership, branding & mktg strategies to drive tune-in/awareness. 5+ yrs exp in entertainment mktg w/strong TV knowledge. Apply: (11/20)

JOB OPENING: MGR SOCIAL MEDIA & DIGITAL MKTG/bio/NY: Oversee Social Media strategy/implementation (Facebook/Twitter) & develop consumer engagement initiatives to drive tune-in. 5+ yrs SM exp in cable/brdcst. Apply: HERE (11/20)

JOB OPENING: CHIEF CONTENT OFFICER/LA: Bold new digital TV platform seeks development, programming or production exec for sr. team. ~15-20yrs TV experience & passion 4 TV future wanted; all considered. Contact: [email protected] (11/20)

JOB OPENING: SR ANALYST/VIACOM/NYC: Resp for program analysis, competitive tracking, and coordinating consumer panel for Comedy Central. 2+ yrs exp with Nielsen data analysis is key. BA req. Full info & APPLY HERE (11/20)

JOB OPENING: TVOne/RSRCH ANLYST OR SR ANLYST/NY: Strng Neilson, 3rd prty systm: NPOWER, AdViews, StarMedia, Simmons & MRI & Behavior graphics. ADV PP & Excel, Fam w/TV process & concepts. BA+ 4yrs exp. Resumes HERE [email protected] (11/19)

JOB OPENING: MGR CORP LEGAL AFFAIRS/Co. Confidential/LA: Mng IP rights enforcement; negotiate licensing/merchandising deals; assist w/prod legal. JD from ABA school with at least 2 yrs law firm, network or prod co exp. Resume HERE (11/16)

JOB OPENING: EXEC PRDCR/AMERICAN MASTERS/THIRTEEN/WNET New York Public Media: Develop, manage, and supervise the series in all its broadcast and non-broadcast forms. 10 yrs exp Full details/apply: HERE (11/16)

JOB OPENING: RETAIL MKTG MGR/Nickelodeon/NYC: Idea generation & strategizing mktg campaigns to support CP at retail, & work hand in hand with sales teams to drive revenue. 3-5 yrs exp in licensing, consumer products, mktg. Apply HERE (11/16)

JOB OPENING: SALES ASST/Discovery/Troy, MI: Highly driven recent grad or 1-2 yrs exp to support Ad Sales team. Resp. for client comm/deal upkeep: sched. units, mnge prgrm changes, traffic issues. Great opp to learn ad sls biz. APPLY HERE (11/16) 

JOB OPENING: SALES PLANNER/WB/LA: 1-3 yrs exp. Sales planning or trafficking exp required. Generate dig media plans, RFP responses, prospecting of new biz, optimization changes as needed. To Apply HERE (11/16)

JOB OPENING: RESEARCH MGR/El Rey/NY: Min 4 yrs exp at cable/bdcst net with heavy Nielsen (NPower, Galaxy Explorer). Track and analyze competitive landscape, assist in positioning net for sales. Resume to [email protected] (11/15)

JOB OPENING: PROD ASSISTANT/CSI SPORTS/NY: Extremely detailed admin person needed to keep track of dubbing files for various languages for cable TV channel. Excel skills + Exp in production and/or using FTP a plus. Res/cvr to Rose: HERE (11/15) 

JOB OPENING: DIR VENDOR MANAGEMENT/Scripps Networks/NY: Resp for w/w digital prdct+tech teams to id and eval vends in mobile/soc media/digital spaces. 5+yrs dig media exp. Apply @ [email protected] (11/15)

JOB OPENING: DIGITAL SALES PLANNER/CNN/LA: Looking for Digital Sales Planner to join CNN sales team in LA. 2+ yrs sales exp required. Support CNN & CNNMoney. Digital or ad agency experience preferred. Resumes HERE (11/15)

JOB OPENING: SALES ASST, AD SALES/Crown Media Family Networks/NY: Work with Acct Execs and Sales Planners to service/ maintain agencies and clients for Hallmark Channel and Hallmark Movie Channel. BA deg req’d. Apply HERE: (11/15)

JOB OPENING: DIR PRGMMG RESEARCH/Showtime/NYC: Eval and interpret data relating to ratings perf./monitor comp. bcast/cable TV. 10 yrs. media research/Nielsen ratings/NPower exp req. Submit resume at (11/15)

JOB OPENING: AD SALES PLAN’R (FREELANCE)/NUVOtv/NY: Exp’d sales plnr to dvlp customized plans/presentations for Ad Sales clients. Great opp for person looking to join fast growing bus w/future growth opps.Res/sal history: [email protected] (11/15)

JOB OPENING: RES. ANALYST(MEDIA)/Latitude/BOS: Join innovative media and technology research firm  research/adv. expertise, project mg. skills, planning & execution, 2+ yrs relevant exp & 4 yr degree. More info: HERE  Apply HERE (11/15)

JOB OPENING: SR DIR PRGRMNG/MTV/NY: Analytics exp & passion for TV prgrmng, pop culture & understanding of millennial viewing habits. 7-10 yrs. exp working @cable/brdcst ntwrk, w/career emphasis on prgrmng res. Nielsen exp. a must. Apply HERE (11/14)

JOB OPENING: MGR/SR MGR PUBLICITY/History/A+E Networks/NY: Launch/sustain comprehensive publicity campaigns for scripted & reality/nonfiction prog. Full Info/Apply: (11/14)

JOB OPENING: MNGR AD SALES MRKTNG/NYC: Develop/execute rev-generating marketing solutions to meet client objectives and support HGTV/DIY prgrmng initiatives. BA, 5 yrs agency/media/sales mrktg exp #3918 (11/14)

JOB OPENING: RESEARCH ANALYST/Music Choice/NYC: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (11/14) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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