CYNTHIA TURNER’S
CYNOPSIS

05/26/04

Good morning. It’s Wednesday, May 26, 2004, and this is your first early morning briefing.

MTV Networks will launch LOGO on February 17, 2005.  LOGO is a new cable TV network targeting the lesbian, gay, bisexual and transgender audience.  It is aiming primarily for the 25-49 year old gay and lesbian crowd with an advertiser-supported combination of original and acquired programming.  The network will be broadcast in LA, Boston, Atlanta, New York, Philadelphia and San Francisco through several cable operators such as Time Warner Cable, RCN and others to be named soon.  It will also offer a subscriber-based VOD service with almost 70 percent movies in addition to the digital basic channel.

Wondering what happened to Monday nights edition of The Restaurant on NBC?  It got pulled in favor of a repeat of Law & Order: SVU.  The Restaurant will move to Saturday night for the rest of its limited run.  Episodes #4 and #5 are scheduled to air this Saturday at 8p and 9p.

Tonight’s Season Finales:
My Wife and Kids on ABC at 8 pm (Part 1) and 8:30 pm (Part 2)
Star Trek Enterprise on UPN at 8 pm

In a preemptive movie, TBS/TNT have acquired the cable broadcast rights to three New Line films, two of which won’t be released until later on in 2004, according to Variety.  The two new films, a sequel to Blade called Blade: Trinity with Wesley Snipes, and Monster-in-Law with Jane Fonda and Jennifer Lopez, were packaged with a current film, Laws of Attraction with Pierce Brosnan.  The latter has been out in theatres since April 30 and thru May 24 has pulled in just $16.9 million at the domestic box office.

NBC Sports and the Professional Bull Riders, Inc. (PBR) have signed a deal in which the network will broadcast eight Built Ford Tough Series competitions during 2005.  The Outdoor Life Network and PBR already work together to cover the sport.  Tommy Roy will continue to exec produce the PBR events on NBC Sports.  As an aside, professional bull riding events already air for more than 235 prime time programming hours annually with over 1 million live event attendees.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of May 17 – 23, 2004
Primetime       (000)   Total Day       (000)
TNT             3164    NICK            1952
NICK            2399    TNT             1483
ESPN            2223    NAN             1301
USA             2081    CARTOON 1165
NAN             1930    USA             1009
CARTOON 1614    LIFETIME        817
FX              1470    TBS             795
LIFETIME        1229    FOXNEWS 745
MTV             1222    ESPN            715
TBS             1220    FX              715
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of May 17 – 23, 2004
Primetime       (000)   Total Day       (000)
TNT             1687    TNT             849
ESPN            1149    NAN             624
USA             891     USA             499
FX              837     TBS             461
MTV             721     ESPN            425
COMEDY  649     NICK            423
TBS             600     FX              418
NAN             566     LIFETIME        386
DISCOVERY       542     COMEDY  362
ESPN2   501     CARTOON 341
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes.

News Viewer Index for the week of May 17-23, 2004 in Total Viewers
Total Day Total Fox News/CNN/MSNBC/Headline Cable News Viewers 1.561(000) Total Viewers. (-3% vs. previous week). Of the cable news viewership, Fox News had 48% of the viewing, CNN 27%, MSNBC 14%; and Headline News 11%.
Primetime Total Fox News/CNN/MSNBC/Headline Cable News Viewers 2.249 (0000) Total Viewers (-6% vs. previous week). Of the primetime cable news viewership, Fox News had 54%, CNN 28%, MSNBC 11% and Headline News 7%.
Source Nielsen Media Research

Starz Encore Group has named Fallon Worldwide in Minneapolis, a division of the Publicis Group, as its new media agency of record, effective immediately. Fallon will manage strategic media planning and buying in connection with Starz’ 13 digital movie channels in addition to Starz on Demand and STARZ! HD.  TBWAChiatDay will continue to be the creative agency of record for Starz.

Survey says…. CBS!  CBS won the night on Monday with a commanding 6.1/16 A18-49 ratings victory over #2 Fox, according to Nielsen Media Research.  Fox delivered a 4.2/11, followed by NBC 3.3/9, ABC 2.0/5, UPN 1.7/5, WB 1.2/3.  At 8pm, CBS, NBC and Fox all delivered an 11 share, though in demo rating pts, CBS led with a 3.8,vs. NBC 3.7 and Fox 3.6. The season ender of Eve on UPN earned a 1.4/4 A18-49, and a 1.8/6 among W18-34.  At 9pm CBS was well ahead with a 6.5/16 for Raymond/Two and a Half Men, with the crowning final hour of Fox’s The Swan ranking #2 with a 4.8/12 (6.2/16 and #1 among W18-34).  The Girlfriends season finale on UPN earned a 1.8/4 A18-49 and a 2.9/7 among W18-34.  At 10p CBS’ huge win with CSI Miami 8.0/20 dusted the competition – ABC’s ending hour of A Beautiful Mind earned a 2.1/5, and NBC’s repeat of L&O: SVU 2.9/7.

WWE Enterprises announced additions to the WWE 24/7 management team. Steven Lazas was upped to Director/Broadcast Operations where he will oversee digitizing and maintaining WWE’s professional wrestling archive.  He will also manage staff and equipment necessary for VOD/SVOD programming and metadata delivery.  Steven Finkelstein was named as Producer for WWE 24/7.  He joined WWE in 1997 and was promoted to his previous position as Producer for WWE Home Video in 2002.  Shannon Skemp was named as Director/Business Operations and Development.  She will manage the WWE 24/7’s implementation and operations including its financial, resource and vendor aspects.  Jill Andrews was named as Director/Affiliate Marketing, which entails managing and developing marketing, advertising and promotions.

Jason Naft has been upped to National Sales Manager at Tribune’s WBZL/Miami from Account Executive.  The announcement was made by WBZL GSM, Ally DiPalma.

Bruno Cohen has been named VP/GM of KMAX, the Viacom owned station in Sacramento.  Bruno makes the move from CNBC where he was EVP/Business News.  KMAX broadcasts six hours of news each day, M-F, so a new GM with strong news credentials was a critical piece.

Dennis Patton has been named COO for Boston based XY.tv.  XY.tv is a network dedicated to the worlds of Generation X and Generation Y, that is youth targeted programming.  The appointment of Dennis was made by XY.tv’s founder and President/CEO, John Garabedian. Dennis has been working as a consultant to XY.tv for the past 15 months and was instrumental in the December 15 launch of the network.  As COO, he will continue to oversee the network’s distribution initiatives, heading the affiliate sales and marketing team, in addition to responsibilities for strategic business development, programming, marketing and network operations.

Casting Note:  CBS is looking for the next Diva of Domesticity and is currently accepting applications.  The 12 contestants will be chosen base on creativity, style, personality and communication skills – after all, if you can’t explain how to put together a really beautiful crowned pork roast, what’s the point?  Check out www.cbs.com for applications and be sure to include a 2-min tape of yourself.  Deadline is June 18.

Monday, May 24, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     10.9/18 Yes Dear [season finale] 7.1/12, Still Standing [season finale] 7.9/13, Raymond 11.8/18, Two and a Half Men 11.8/18, CSI: Miami 13.5/22

FOX     6.1/10  The Swan [season finale] 5.1/9, The Swan 7.1/11

NBC     5.0/8   Fear Factor [r] 5.7/10, Fear Factor [r] 4.6/7, L&O: Special Victims Unit [r] 4.7/8

ABC     4.5/7   ABC Monday Movie of the Week: A Beautiful Mind 4.5/7

UPN     2.6/4   Eve [season finale] 2.6/4, Girlfriends [season finale] 2.7/4

WB      2.1/3   7th Heaven, Part 2 of 2 [r] 2.7/5, The WB’s Superstar USA 1.6/2

A18-49  CBS 6.1/16, FOX 4.2/11, NBC 3.3/9, ABC 2.0/5, UPN 1.7/5, WB 1.2/3

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source:  NTI Explorer, 5/21/04.  TP: Fri 8-9p.  Tied Dateline w/W18-49. US Ratings. 

The History Channel presents This Day in History:
Led by Texas congressman Martin Dies, the U.S. House of Representatives establishes a committee to purge “un-Americanism.” Later known as the House Un-American Activities Committee, or HUAC, this group targets communists and other radicals. It remains active until 1975.

Answer to yesterday’s Trivia Question: Why is there a statue of Jack Benny in the little town of Rancho Cucamonga? A longtime sketch on the show featured Mel Blanc as the station master announcing the arrival/departure of the train bound for Anaheim, Asuza and Cucamonga.  A favorite bit was to goof on the last city, Cucamonga, and split its name into two Cuca – Monga.  This was beautifully executed in an episode which began with Blanc announcing “All aboard for Anaheim, Asuza and Cuca ….. “, [insert an entire sketch here], ending with “…. Monga.”  Kudos to:  Sharon Cauthen-WNYC Radio/NY; Ken Olshansky-Scholastic Entertainment/NY; Loren Boiarsky-AMC/NY; Gregory Chang-ImaginAsian Ent/NY; Jan Hummel-MARC USA/Chicago; Fred Boneberg-KDAF/Dallas; Kathy Carlson-Cuneo Adv/Bloomington MN; Carie Reeder-SpotPlus/Dallas; Donna Schimmenti Azarian-Interconnect of the Twin Cities/Eden Prairie; Darlene Lieblich-Fox Cable Networks/LA; Alan Perris-Perris/Hubert Prods/LA; Nancy Lee-Carat USA/Irvine; Suki Yamashita-Paramount Pictures/LA.

A MESSAGE FROM COMCAST SPOTLIGHT

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Today’s Trivia Question:   What electronics company used the slogan “Smart. Very Smart.” (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM NIELSEN MEDIA RESEARCH

Later — Cyn

Cynthia Turner’s Cynopsis
05/26/04  4:03am
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A MESSAGE FROM COMPUTER APPLICATIONS DEVELOPMENT, INC.

CYNOPSIS CLASSIFIEDS

JOB OPENING:  SP/PRODUCERS/AP’s/CASTING/SCOUTS. For new syndicated reality show from 20^th Television/Banyan Productions. Must be willing to work in Philly area. Email your resume (MS word) & cover letter to
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JOB OPENING:  MTV Networks: DIRECTOR/AFF. MKTG. Develop/oversee channel/CMT strategies supporting network to cable/satellite communities. Deg. Req + min of 5-7 yrs relevant exp in Mktg/ Sales. MBA a +. Apply: www.mtvncareers.com
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JOB OPENING:  SENIOR RESEARCH ANALYST, MTVN Int’l/NY. 2-3 yrs media/mkt research exp; Nielsen software or equiv. a plus; create presentations, reports, analysis. Int’l exp strongly pref.EOE/M/F/D/AAP. Apply: www.mtvncareers.com
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JOB OPENING:  2 SALES ASSISTANTS-TWI, NY. One in Syndication Sales Dept, one in Sales and Marketing Dept.  Interested candidates should send their resume, cover letter and salary requirements to
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JOB OPENING:  ACCOUNT EXEC/Warner Bros. TV Dist. Inc./NY. Pgming sales or media research exp pref; extensive travel req’d; degree req’d. Exc comm & presentation skills. Email resume to:
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JOB OPENING:  NBC NY, AD SALES RESEARCH MANAGER: Interpret and highlight MSNBC daypart/program performance. 3+ years TV research experience with strong oral/written skills required. Apply online at www.gecareers.com, Job #360666   (6/3)

JOB OPENING:  SUPERVISING PRODUCER (Job 1394), Discovery Health Channel, Silver Spring, MD. 5-6 yrs on-air promotions exp. as writer/producer, live-action production exp. Apply online at http://corporate.discovery.com (6/2)

JOB OPENING:  ANALYST, AD SALES RESEARCH/ABC Family Channel, NY. Supports nat’l ad sales team. Exp w/media res. tools incl: Galaxy, PNS, NPower, Market Breaks, Monitor Plus, etc. Power user MS Office. Resumes
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JOB OPENING:  RESEARCH DIRECTOR, PGMING, HGTV/Knoxville. 8 yrs cable net, primary/secondary res. exp, strong analytical skills/strategic thinker, exc pres/writing. Exp: N-Power, Nielsen tools. Email:
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JOB OPENING:  DIR OF PROGRAMMING RESEARCH/NY. Part of research team rpting to VP/Pgming & Affiliate Research. For more info pls visit: www.lifetimetv.com/about/jobs; and email your resume & cover letter to
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JOB OPENING:  ASSISTANT/BVTV/Dallas. TV distrib.arm of Disney seeks highly organized initiative taker to assist2 in reg. sales office. General office & TV exp. important. Resume:
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JOB OPENING:  SR PRODUCER/PROD CO–Creative Expansions Inc. NYC. Must be LLC/Inc, award-winning professional to handle all production phases for 30-min doc on women’s issues. Email:
Fax: 212 252 1989   (5/28)

JOB OPENING: SR. MEDIA BUYER/Cincinnati. Exp bcst buyer–5+ yrs. Great negotiating/estimating skills, proven posting history, ability to juggle, strategic, big picture thinker, & good comm skills. Resume:
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JOB OPENING:  HGTV CREATIVE SERV WRITER/PROD. Graphics, sound design, editing & website promotion exp. required. 4-5 yrs exp in cable or local station. Send resume/reel: HGTV, POB 50970, ATTN: Job 3670, Knoxville, TN 37950. (5/27)

JOB OPENING:  HGTV TOPICAL WRITER/PRODUCER. Graphics & sound design, editing exp a must. Min 3 years exp required. Topical & show promo experience preferred. Send resume/reel to: HGTV, ATTN: Job 3667, POB 50970, Knoxville, TN 37950.  (5/27)

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WHAT’S ON TONIGHT:  WEDNESDAY, MAY 26, 2004

COURT TV:       Masterminds, Forensic Files, I, Detective, The Investigators
ABC             My Wife and Kids [season finale, part 1], My Wife and Kids [season finale, part 2], The Bachelor: After the Final Rose, Super Millionaire
CBS             The 39th Annual Academy of Country Music Awards
FOX             American Idol, American Idol
NBC             L&O [r], L&O [r], L&O [r]
PAX             AFV, AFV, Early Edition, Diagnosis Murder
UPN             Star Trek Enterprise [season finale], I’m Still Alive
WB              Movie: Ace Venture: Pet Detective
TELE            Prisonera, El Alma Herida, Mujeres Apasionadas
UNIV            Mariana de la Noche, Bajo la Misma Piel, Don Francisco Presenta

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