Wednesday, May 25th, 2005



5.84 million Viewers over 3 Telecasts!

Up +24% with HH vs. the Prior 4-week Time Period Cume


Source: NTI Galaxy, 5/16-5/22/05, Cvg rtg. #1=Sun 9p, ties Only Witness (Sun 3p) with W18-49.  White Oleander Total Reach=P2+ 000, Cume of 3 T/C (Fri,Sat,Sun 9-11:30pm). Prior 4-weeks= 4/18-5/15/05, cume of time period avg.




Good morning.  It’s Wednesday, May 25, 2005 and this is your first early morning briefing.

In second qtr 2006, Nielsen Media Research will begin measuring VOD viewership.  For the first six months, Nielsen will concentrate on 7-day time-shift viewing, that is shows recorded ‘live’ and watched within a seven day period.  By fourth qtr 2006, they’ll expand their measurement to include programs recorded and watched at a much later date.  That programming may including movies, ppv events, and so-called library shows.

Will Tony Soprano be brought back for a 7th season? Could be. While shooting gets underway for what was assumed to be the sixth and final season, HBO is reportedly chatting with show creator David Chase about a potential 7th season.

You may recall last New Year’s Eve live broadcast on NBC when Tommy Lee, drummer for the group Motley Crue, used an expletive in his New Year’s Eve greeting.  Since then, Jeff Zucker has said Motley Crue will not be invited back as a guest on NBC.  According to The New York Times, the group is taking exception to Zucker’s stand and has filed a lawsuit in federal court against the network claiming discrimination and violations of its first amendments rights to free speech. The lawsuit says NBC is bowing to pressure from the FCC and as a result banning the group from its airwaves has cost the musicians untold amounts of money in the potential sales of its upcoming albums as a result of its reduced media exposure.  In the suit Motley Crue has requested the ban be ruled as unconstitutional and NBC pay unspecified financial damages.  NBC released a statement that read in part: “To ensure compliance with its broadcast standards, NBC has the right to decide not to invite back guests who violate those standards and use an expletive during a live entertainment program. The lawsuit Motley Crue has filed against us is meritless.”


At the end of April last year, ABC News Nightline aired a special episode wherein Ted Koppel read the 721 names of the men and women who were killed in action and non-hostile situations in Iraq since the war started.  This Monday, Memorial Day, Nightline will again honor those who have died with a special 45-minute episode.  For each name, his or her photograph will be shown along with name, military branch, rank, and age as Koppel reads each name aloud. 

In anticipation of TNT‘s upcoming six-week television event, Steven Spielberg’s Into the West, Turner Entertainment Ad Sales and Marketing has created new multi-dimensional advertising and promotional sponsorships with Dodge and ING in television, print, and online.  In print, both sponsors will be featured in the ads in several top regional and national papers.  The television piece will include a wide variety of on-air creative for both the individual sponsoring brands and Into the West. Online, both will receive co-branded banners on the Into the West site ( along side various interactive components tied to the event.  Into the West premieres on June 10 at 8-10p, with each week’s installment airing 3x over the weekend – Friday, Saturday and Sunday at 8p.

Rainbow Media has teamed with US Airways to provide original content to airline passengers aboard 767 and Airbus 330 flights.  Content will originate from AMC, IFC, WE: Women’s Entertainment and VOD service Mag Rack.  Rainbow will provide the content on a rotating monthly schedule, with programs including Dinner for Five (IFC), Sunday Morning ShootOut (AMC), Inside Weddings (MagRack), Full Frontal Fashion and Take My Kids, Please! from WE.

E! will launch a new reality series called Fight for Fame, featuring young actor wannabes all looking for their big break.  The show launches on Sunday, June 5 at 10p with five actors competing to be signed by a major Hollywood talent agency. Two agents, Adam Lieblein and Greg Meyer of the Acme Talent & Literary agency, watch from the sidelines as these actors prove their talents and ambition to industry professionals, and at the end, just one will be signed.  E! has ordered 10 eps.

Next season on NBC’s Law & Order: Criminal Intent, the 22 eps ordered will rotate detectives – half of the episodes will feature Vincent D’Onofrio and Kathryn Erbe, the other half Chris Noth and his new partner played by Annabella Sciorra (formerly known as Tony Soprano’s mistress).

NBC Universal has signed Jim O’Doherty and David M. Israel to two year development deals.  The pair will work on creating new 30m comedy projects for the studio.

HGTV has announced a new special, airing in five 30m parts, called Todd Oldham’s Handmade Modern (Co.Op.), based on the designer’s new book, Handmade Modern: Mid-Century Inspired Projects For Your Home (Regan/HarperCollins).  Scheduled to debut this fall, the program focuses on Oldham demonstrating how to create home accessories and furnishings using practical ideas inspired by mid-century modern design. 

Coyote TV, Inc. has cleared weekly series Coolfuel Roadtrip on 16 of the Viacom Television Station Group stations for Fall 2005. Clearances include WPSG/Philadelphia, KBHK/San Francisco; WSBK/Boston; KTXA/Dallas; WUPA/Atlanta and WKBD/Detroit.  The series includes 18 eps and follows Australian adventurer Shaun Murphy and his dog Sparky, on a 16,000-trek across the United States, powered entirely by vehicles using alternative fuels, including corn whiskey, cow pies and garbage, soy beans, solar panels, electronics and vegetable oil.

Additional info inexplicably left out of yesterday’s item re: Mark Burnett Prods. newest unscripted series Rock Star: INXS – the show will premiere on CBS July 11 at 9p airing multiple times a week – Mondays at 930p, Tuesdays at 10p and Wednesdays at 930p

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 5/2-5/8:
Primetime      (000)    Total Pgm Day   (000)
TNT              1260     NICK              1850
NAN              1927     NAN*              1439
USA              1925     TNT               1285
LIFETIME         1598    ADULT SWIM      1272
SPIKE TV         1586    CARTOON  1216
CARTOON 1579     LIFETIME         1022
FX               1539     USA               990
TBS              1427     TBS               879
FOXNEWS 1325     FOXNEWS 737
SCIFI            1050     FX                681
 Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 5/16-22:
Primetime     (000)     Total Pgm Day   (000)
TNT              1091     TNT               673
FX               811      NAN*              632
USA              811      ADULT SWIM      562
TBS              796      TBS               525
SPIKE TV         784     USA               471
LIFETIME         611     LIFETIME         436
MTV              553      NICK              395
DISCOVERY        525     FX                392
SCIFI            525      MTV               375
COMEDY  507      ESPN              372
 Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Broadcast Programs among A18-49 Rtg for the week of 5/16-22:
ABC    Desperate Housewives     13.4/31
Fox     American Idol – Wed             11.8/29
CBS      Everybody/Raymond         11.2/26
CBS    CSI                                      10.6/28
Fox      American Idol – Tues           10.4/29
ABC    Grey’s Anatomy                   9.8/24
NBC    ER                                       8.6/21
CBS    CSI: Miami                               8.1/20
CBS     2-1/2 Men                8.1/18
CBS     Raymond/Last Laugh       7.5/21
Source:  Nielsen Media Research, Galaxy Explorer

Top 10 Cable Programs among A18-49 (000) for the week of 5/16-22:
Spike   WWE (10p)                3084
FX      Nextel Cup Race          2638
Spike   WWE (9p)                 2587
TNT     Supersonics/Spurs        2235
MTV     RWRR Chall. Inferno     2174
TNT     Mavericks/Suns            2155
ESPN    Suns/Mavericks            2137
FX      The Shield               2011
ADSM    Family Guy               1717
TNT     Drumline                  1583
 Source: Turner Research from Nielsen Media Research Data.


Comedy Central has promoted Lauren Corrao to EVP/Original Programming and Development, reporting to Doug Herzog, President.  Lauren will be responsible for the development and supervision of the network’s original programming slate. She will oversee the network’s talent, development, events and original programming staffs in both Los Angeles and New York.  Additionally, Corrao will supervise the development of original content for the network’s programming expansion into new digital platforms.
Fuse announced that it has named Jason Miller to VP/Advertising Sales, effective immediately.  Miller will report directly into Bill Rosolie, SVP/Advertising Sales, and will be responsible for business development, multi-platform integration and sales for the national  team., the automotive and cable advertising sales program, announced it has upped President/COO Derek Mattson to CEO.  Derek replaces founder John Garff, President/COO of Garff Enterprises, an automotive dealer group, who will assume the role of Founder/President.   Both Derek and John will continue as members of’s Board of Directors.

Brian Kelly has been named EVP/Retail Marketing for Initiative North America, reporting to Rich Simms, EVP/GM, Western and Southeast regions. Brian will manage The Home Depot account and oversee the integration of all agency resources, core media planning and buying operations. He will provide The Home Depot’s marketing and advertising management teams with senior media and marketing counsel.  In addition, based in Atlanta, Brian will lead Initiative’s growing retail business unit. 

Urban Television Network Corporation named several execs to new positions.  Jacob R. Miles III was named as CEO.  He was previously as head of operations for Tonka Toys/Hasbro. Sandra Pate was named as EVP/Programming and Development. She was previously with Programming and Development and The Fox Network.  Ed Maddox was named as President of National Sales, making the move over from BET. In addition, Bruno Olivieri was added as EVP/Affiliate Operations.  He was previously with Florsheim Group. Sandra, Ed and Bruno will report to Jacob.

TLC has upped Sean Gallagher to SVP/Production and Development and Michael Klein to VP/Production.  The announcement was made by TLC EVP/GM David Abraham.  Sean will oversee all internal and external program development efforts for TLC, working in tandem with production. Additionally, as a member of the network’s senior team, he will contribute to the overall strategic direction of the channel.  

Long Ellis has been appointed COO/Ad Sales, MTV Networks.  Based in New York, Ellis will oversee strategic planning, systems development and pricing and inventory management of the MTVN Ad Sales division. 


Monday- A18-49 Analysis – May Sweep Day #26:  Fox led the charge on Monday night according to final numbers from Nielsen Media Research, delivering a 5.1/14 A18-49 for the two-hour finale of 24.  CBS was #2 for the night with a 4.9/13, followed by NBC 4.0/10, ABC 2.3/6, WB 1.8/5, UPN 1.6/4.  At 8p Fox began its two-hour final ep with a 4.6/13, ahead of #2 NBC’s 3.4/10 for Fear Factor. WB’s final ep for the season of 7th Heaven delivered a 1.8/5 among A18-49, but saw bigger numbers in its key demos:  W18-34 3.9/8, W18-49 2.8/7 and W12-34 3.1/9.  At 9p Fox was again on top with a 5.5/14 for 24, with CBS’ back-to-back eps of 2-1/2 Men delivering a 4.6/11.  Everwood’s finale on WB earned a 1.7/4 A18-49, but as with its lead-in, kicked up a bit in its core demos: W18-34 2.4/6, W18-49 2.5/6, W12-34 2.5/8.  During both the 8p and 9p hours, UPN was #2 behind Fox among teen 12-17, posting a 2.5/9 and 2.6/8, respectively. Among the female demos, UPN delivered a 2.4/7 at 8p, and a 3.2/8 at 9p, ahead of WB.  At 10p, CSI Miami was the lone leader with a 7.3/18 well ahead of #2 Medium on NBC with a 4.5/11.

FINAL HOUSEHOLD RATINGS: Monday, May 23, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     9.6/15          Still Standing 5.5/9, Still Standing 6.2/10, Two and a Half Men 9.2/14, Two and a Half Men [r] 9.7/15, CSI; Miami 13.5/22

FOX     7.2/11          24 [2 Hr Season Finale]  7.2/11

NBC     6.8/11          Fear Factor 5.2/8, Las Vegas 7.3/11, Medium 7.9/13

ABC     4.4/7           EMHE: How’d They Do That? 4.6/7, Nick and Jessica’s Tour of Duty 4.3/7

WB       3.4/5           7th Heaven [season finale] 3.7/6, Everwood [season finale] 3.1/5

UPN     2.5/4           One on One 2.1/4, Cuts 2.3/4, Girlfriends 3.0/5, Half and Half 2.7/4

A18-49           Fox 5.1/14, CBS 4.9/13, NBC 4.0/10, ABC 2.3/6, WB 1.8/5, UPN 1.6/4

The History Channel presents This Day in History:
On a trip to Venice in 1911, future Nobel Prize-winning writer Thomas Mann visits the long, thin island called the Lido, inspiring him to write the novella Death in Venice, one of his best known works.
Answer to Friday’s trivia question: This actress competed as Miss Florida in the Miss America Pageant in the ’70s.  She was named after her mother’s cat.  Who is she?   DELTA BURKE    Kudos to:  Matthew Schechter-Synapse Productions/NY; Andrea Kocerha-Meridian Creative/NY; Wendy Rice-ABC Television Network/NY; Tricia Taylor-Red Paw Productions, Inc/NY; Christina Mejia-NBC 6 KCEN/Temple TX; Virginia Sommer-A& E Television Networks/Chicago; Katie Murphy-KMOT TV-Minot ND; Randy Wilkes-K2 Marketing Group/Nashville; Allan Perris-Metts Consulting/LA; Darlene LieblichTipton-Fox Cable Networks/LA; Rose Pacatte-Pauline Center for Media Studies/Culver City


It’s only when the stakes are this high that things start to get really interesting. 


Faster.  Edgier.  Riskier.

Coming soon to Court TV.  Watch a clip at:

Today’s trivia question:
  Angela Lansbury starred in the CBS mystery drama  Murder, She Wrote.  Previous to the show’s airing, another popular actress held the role, but then chose to bow out for personal reasons.  Who was this actress?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
05.25.05  5:09am
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WHAT’S ON TONIGHT: Wednesday, May 25, 2005

ABC              Lost [2-hr season finale], Alias
CBS              60 Minutes, CBS Movie: Amber Frey
FOX              American Idol [2hr Season Finale]
NBC              Law & Order, Law & Order: Trial By Jury, Law & Order: Criminal Intent
PAX              DOC, Sue Thomas F B Eye, Diagnosis Murder
UPN              Movie: Swordfish
WB               One Tree Hill [r], One Tree Hill [r]
TELE             Amarte Asi (7p), Los Plateados, Decisiones
UNIV             Apuesta por un Amor, La Madrastra, Cristina

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