Wednesday, May 22nd, 2013


17 Continuous Quarters of Growth
Disney XDcontinues to break records with the most
consecutive quarters of growth in Cable!

1Q 2013 was Disney XD’s highest rated 1st quarter ever!
Original programming leads the way with Kids and Total Viewers!

Feel the Momentum!
Contact us for partnership opportunities across all platforms.
SOURCE: Nielsen. Click here for the full source data

Cynopsis: Kids!

Good morning.It’s Wednesday, May 22, 2013, and this is your first early morning briefing.


Look for a multimedia rollout of Marvel’s Avengers Assemble, the new animated series heading to Disney XD this summer. Iron Man, Thor, Captain America, Hulk, Hawkeye, Black Widow and newcomer Falcon will get a one-hour preview Sunday, May 26 (11 a.m.), on Disney XD’s Marvel Universe before the series launch Sunday, July 7. Online at, fans can play Hawkeye in a side-scrolling action defense game, “Avengers Tower Assault”; a second game will launch July 7. Additionally, “The Avengers Protocol: Pt. 1” and “The Avengers Protocol: Pt. 2” episodes will be available on iTunes on May 27. A special two-minute preview of the premiere episode will air during the 8:30 p.m. telecast of “Jessie” on Disney Channel on June 28, and preview eps will be available on, and the WATCH Disney XD app for iPad, iPhone and iPod touch. Additionally, verified WATCH Disney XD viewers will be able to watch the series premiere. Exec producers of the news series are Alan Fine (The Avengers, Iron Man, Thor), Dan Buckley (The Avengers: Earth’s Mightiest Heroes) and Jeph Loeb (Marvel’s Agents of S.H.I.E.L.D.). Stan Lee serves as one of the series’ executive producers.

Talk about, ahem, Tuning in… Nickelodeon yesterday released a free, nine-minute featurette of its newest animated series, Sanjay and Craig, exclusively on iTunes. “The Rad Awesomeness of Sanjay and Craig” gives viewers a behind-the-scenes look at the series before its on-air premiere on Saturday, May 25 (10:30am). The feature is narrated by Matt Jones (Breaking Bad), who also voices Hector Flanagan  Sanjay’s eye-patch-wearing, unflappable, underrated and unselfconscious friend in the regular series.


Congratulations to Hub Network CEO Margaret Loesch, who Cynopsis Kids honors this year with our Luminary Award for Lifetime Achievement. Loesch will get the official spotlight at CynKids’ !magination Awards, June 4 in New York, but she shares some insights with us here:

What’s been the biggest change in the kids television business since you started working, at places like Hanna-Barbera and Marvel?
There’s more competition and more choices, venues and devices on which to access entertainment than ever before.

What’s stayed the same?
Content is still king.
What make great programming for Hub?
We look for shows with strong characters and great stories, and content that doesn’t talk down to children and is smart enough to appeal to the whole family.

What was your favorite show as a child?
I had two that I loved equally. Kermit the Frog was on a local D.C. TV show. It was an early version of Kermit: he was guileless, bohemian, and funny. And ‘Sky King,’ because I wanted to have a plane and fly around on adventures.

Who do you consider to be your mentor and why?
After 43 years in television, I can’t possibly narrow it down to one. Some of the many people who have influenced me include Joe Barbera, Bill Hanna, Stan Lee, and Jim Henson, as well as a handful of bold businessmen, including Rupert Murdoch, Haim Saban and Chase Carey.

What’s your best advice to this year’s college graduates?
Understand that following your passion requires ferocious tenacity. But as you pursue your passion, remember to not always take yourself so seriously.


Production is under way on Star Wars Rebels, a new animated series from Lucasfilm Animation that’s slated to premiere in fall 2014 on Disney XD as a one-hour special followed by a global rollout on the network. Screenwriter/producer Simon Kinberg (X-Men: First Class, Sherlock Holmes) is at the helm, joined by Dave Filoni as executive producer. Filoni served as supervising director of the Emmy-nominated Star Wars: The Clone Wars since 2008. The new series is set between the events of Episode III and IV  an era spanning almost two decades never-before explored on-screen.

A premiere and a schedule change are heading to PBS Kids in October. New math series Peg + Cat will debut Monday, Oct. 7, the same day the network takes weekend regular Thomas & Friends to a daily schedule. The network will kick off Peg + Cat’s premiere with a special one-hour broadcast of two back-to-back episodes, along with integrated online and mobile content. Thomas will kick off its new season with the national broadcast of upcoming 60-minute movie special King of the Railway.

Ratings Redux: It’s easy being Orange. The second season premiere of Cartoon Net’s original series Annoying Orange (May 16, 7:30 p.m.) ranked No. 1 in its time period among all boys 2-11, 6-11 & 9-14.


Food for thought. At deadline, CynKids learned that Disney Channel has pulled an episode of Jessie that pokes fun at a character who won’t eat gluten. Viewers were able to access the episode early via VOD, and more than 2,000 people signed a petition at urging the network to yank the episode, which could be seen as encouraging people to make fun of celiac disease (which is treated with a gluten-free diet). Disney also issued an apology on the series’ Facebook page.

It’s official. Angry Birds will fly to the big screen on July 1, 2016. Rovio is producing the animated film in-house, the first feature film for the company, and Sony Pictures has scored worldwide distribution rights. Whether or not the property will still have legs, er wings, three years from now remains to be seen, although Rovio is certainly continuing to feed the pipe including its release of 52 animated Angry Birds shorts in March.

Wondering how to stay ahead in the wild world of trans-media advertising? Really, who isn’t? Join me May 28 for the CynKids webinar GenZ Advertising: Cross-Platform Ad Models to Reach Kids & Parents. Our expert panel includes Kara Rousseau, SVP, Ad Sales Marketing, at Disney Media Sales & Marketing; Darcy Bowe, Director at Starcom USA; David Becker, President of Blueplate Media; and Brian Wieser, Analyst at Pivotal Research Group LLC. For more info, visit


Among the announcements surrounding Microsoft’s new Xbox One yesterday was word that Microsoft will morph its megahit Halo videogame franchise into a premium live-action series exclusively for Xbox Live and produced by Steven Spielberg with game developer 343 Studios. Xbox One, due in the fall, will replace the Xbox 360.

Amazon is expanding its licensing deal with NBCUniversal to exclusively offer a host of programming, including some kids fare. Children’s shows Curious George and Land Before Time will be available via Kindle FreeTime Unlimited, the all-in-one content service that offers movies, TV shows, books, games, and apps.

Can you say synergy? is extending its “Doof’s Daily Dirt” web series for another 26 episodes beginning this summer. The webisodes are based on Disney’s hit Phineas and Ferb feature the evil Dr. Doofenshmirtz in a series of misguided antics. In special installment, “Doof Is Due: Shark Tank Announcement,” the web series ties in with Shark Tank, which airs on sister net ABC. A clip from Doof’s pitch to the Shark Tank execs aired on the season finale of the reality series May 17.

Warner Bros. Interactive Entertainment is developing the Lego Friends game for Nintendo 3DS and Nintendo DS handheld systems. Scheduled for release this fall, the game will feature offer creative play activities with a focus on building friendship and developing responsibility, all based around the Lego Friends collection of building sets.



Cynopsis Kids !magination Awards
June 4 | 11:30AM-2PM | The Yale Club

Register before the event sells out!

Join award finalists/winners, support your colleagues + network with the best in the industry! Special guest appearances by Babar the Elephant + Clifford the Big Red Dog.


Simon & Schuster Children’s Publishing won the master publishing rights for PBS Kids’ hit property Daniel Tiger’s Neighborhood. Under the new licensing agreement with brand owner The Fred Rogers Company and licensing agency Out of the Blue Enterprises, S&S will roll out books based on the animated show beginning in January 2014. As part of the publishing program, S&S imprint Simon Spotlight will produce a variety of story, picture, novelty, activity and coloring books, as well as non-interactive e-books.

Discovery Communications is exploring new opportunities for its Discovery Kids brand. The company just launched Discovery Kids Outdoor Adventure Toys exclusively at Walgreens. The new toy line will be available beginning this summer at Walgreens stores nationwide and includes metal detectors, detective periscopes, a field tools kit, magnifiers, bug playgrounds and binoculars. Each toy also incorporates a special QR code that links to exclusive Discovery Kids content and activities on

A second book based on Guru Studio’s hit Justin Time, which airs on Sprout, is headed to book sellers. Along with publishing partner Immedium, Guru will debut “The Big Pet Story” through Barnes & Noble (U.S.), Chapters Indigo (Canada), Amazon, independent bookstores throughout North America, and on the Guru website.  The first Justin Time title, “The Pancake Express,” was released in October 2012.

Brandberry has renewed its representation agreement with The Wiggles-as new cast members Emma, Simon and Lachy join longtime Wiggle Anthony. Brandberry will be working with new licensing partners including Wicked Cool Toys, which will launch the Wiggles master toy line this fall; music partners NCircle Entertainment and Razor & Tie, as well as Sprout, Treehouse, Sirius, and Corus Entertainment. The Aussie group will release their new Taking Off CD, DVD and world tour, and their new television show Ready, Steady, Wiggle! will begin airing on Treehouse TV in July and on Sprout in August.

Build a sponge? Nickelodeon is partnering with Build-A-Bear Workshop to bring SpongeBob and Patrick plush toys, accessories and even a SpongeBob sound chip, to the chain’s U.S. stores beginning May 17. Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis.

Jim Henson Co. series The Dinosaur Train continues to roll through Europe. Nickelodeon and Viacom Consumer Products, licensing agent in the U.K., Ireland and Channel Islands, nabbed new licensing deals there with Kidztation, Koninklijke Jumbo BV, Redan Publishing and Rail Events. Additionally, in Spain licensing agent Selecta Vision brokered agreements with Panini Espana S.A., Unice Toys, Play By Play Toys and Novelties Europe, Naipes Heraclio Fournier, Saica Toys, Musicales Reig and United Labels Iberica. Italian deals, brokered by licensing agent Dall’ Angelo Pictures SRL, include Nestle Italiana.

Entertainment One (eOne) has picked up worldwide distribution rights for Simon’s Cat Ltd. on YouTube megabrand Simon’s Cat across all media including, TV, Home Entertainment, Licensing and Online. Simon’s Cat is an animated series featuring the mischievous antics of a fat white cat and his owner Simon. The Simon’s Cat shorts have drawn 1.72 million subscribers on its core YouTube channel and generated an impressive 358 million views online since its creation in 2008.

Global licensing house Evolution is developing new licensing programs for RGH properties Monster In My Pocket and Life and Adventures of Santa Claus. The former are collectible monsters that will see a swell of digital apps, games and a fall 2014 animated television series from RGH. The licensing program is anticipated to launch at retail in spring 2015. Life and Adventures of Santa Claus is a new 3D CGI-animated theatrical feature film, is slated for release for holiday season 2014.


Thunderbirds are go at Japan’s National Museum of Emerging Science and Innovation. ITV Studios Global Entertainment’s Classic Thunderbirds will be the main attraction at a major new exhibition taking place at the museum, Miraikan, from July to September. Called Thunderbirds and The Future of Science, the interactive exhibit includes an advanced technology exhibit, a Thunderbirds 3D theatre, a Thunderbirds gallery and an interactive Thunderbirds attraction.

Munich-based Studio 100 Media is launching a film division, Studio 100 Film, and has secured its first international distribution deal for Maya The Bee  Movie. The family movie, directed by Alexs Stadermann (The Wild Bunch, Bambi 2, Tarzan 2, and The Lion King), will be released into German cinemas in September 2014… France’s newly rebranded Gaumont Animation (formerly Alphanim), together with Calidra and Italy’s Studio Campedelli are launching the new animated series Calimero, based on the original 1963 series of the same name and currently celebrating its 50th anniversary.


Top 10 Basic Cable Ratings for the week of May 13-May 19, 2013

K2-11 Total Programming Day
Network        Rating            (000s)
NICK             2.6                   847
DSNY            2.5                   826
DSJR             1.3                   248
TOON            1.2                  412
NAN              0.7                  228
NKJR             0.7                  192
ADSM            0.5                  157   
DXD              0.5                  152
NKTN            0.4                   82
SPRT            0.4                   77

K2-11 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                 (000s)
DSNY                3.6                     1172
DSJR                 1.7                      335
NAN                  1.1                      381
NKJR                 1.0                      276
ADSM                0.7                      229
DXD                  0.7                      211
FAN                   0.5                     170
TNT                   0.5                     162
NKTN                 0.5                     112
SPRT                 0.5                       99

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network                    Rating                 (000s)
DSNY                          2.6                       869
NICK                          2.6                        847
DSJR                           1.4                       274
TOON                         1.2                       412
NAN                            1.0                       340
NKJR                           0.9                       246
DXD                            0.6                       171
SPRT                           0.5                         89
FAM                            0.3                          98
NKTN                          0.3                          72

K6-11 Total Programming Day
Network               Rating                       (000s)
DSNY                     2.7                             518
NICK                     2.0                              386
TOON                    1.4                              281  
NAN                      0.8                              159
DXD                      0.7                              116    
ADSM                    0.5                              102
DSJR                     0.4                                42
FAM                      0.3                                59
NKTN                    0.3                                49
TNNK                    0.2                                37

K6-11 Prime (Monday  Sunday 8-11p.m.)
Network               Rating                        (000s)
DSNY                     4.4                              866
NAN                       1.3                              265
DXD                       1.0                              163
ADSM                     0.7                              146
FAN                        0.5                               98   
NKTN                     0.5                               72
DSJR                      0.5                               55
TNT                       0.4                               81 
USA                       0.4                               71
APL                       0.4                               67

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)
Network              Rating                 (000s)
DSNY                    2.6                       512
NICK                    2.0                        386
TOON                   1.4                       281
NAN                     1.2                        242
DXD                     0.7                        128
DSJR                    0.4                         46
FAM                     0.3                         63
TNNK                   0.3                         47
NKTN                   0.3                         45
NKJR                    0.2                        36

K9-14 Total Programming Day
Network        Rating            (000s)
DSNY 2.3  460
NICK 1.3   254
TOON 1.1  224
ADSM  0.9  181
NAN 0.8   171
DXD 0.6  110
FAM 0.3  57 
TNNK 0.3  47
NKTN 0.3  41
MTV 0.2  45

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network / Rating / (000s)
DSNY  3.8  766
NAN  1.3  258
ADSM  1.0  213
DXD    0.9  151
TNT 0.6  127
FAM 0.5   98                     
TBSC 0.5  94
NKTN 0.5  66
USA 0.4  83
MTV 0.4   74

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network / Rating / (000s)
DSNY  2.2  4234
NICK 1.3  254
NAN 1.2  237
TOON 1.1  224
DXD 0.7  119
TNNK 0.4  58
FAM 0.3   61
NKTN0.3  39
TNT 0.2  47
MTV  0.2  46

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD

K2-11  Top 10 Programs for the week of May 13-May 19, 2013

Date              Program                        Network       Time                      (000s)
5/19/13         SpongeBob                   NICK            10:30-11a.m.         1850
5/19/13         SpongeBob                   NICK            10-10:30a.m.         1764
5/18/13         SpongeBob                   NICK            10-10:30a.m.         1636
5/18/13         SpongeBob                   NICK            10:30-11a.m.         1589
5/15/13         SpongeBob                   NICK             7-7:30p.m.            1577
5/19/13         SpongeBob                   NICK             9:30-10a.m.          1570
5/15/13         SpongeBob                   NICK             6:30-7p.m.             1557
5/17/13         Good Luck Charlie         DSNY           10:30-11p.m.          1530
5/18/13         SpongeBob                   NICK             9-9:30a.m.             1525
5/19/13         Sofia the First               DSNY             8:30-8:55a.m.        1514

K6-11  Top 10 Programs for the week of May 6-May 12, 2013
Date             Program                   Network        Time                         (000s)
5/17/13        Good Luck Charlie    DSNY             10:3011p.m.             1218
5/19/13        Jessie                       DSNY              9:30-10p.m.             1165
5/17/13        Dog With A Blog       DSNY             10-10:30p.m.            1156
5/19/13        Austin & Ally             DSNY                8:30-9p.m.             1151
5/19/13        Austin & Ally             DSNY                9-9:30p.m              1115
5/19/13        SpongeBob              NICK               10:30-11a.m.           1107
5/17/13        Phineas & Ferb        DSNY                 9-9:30a.m.             1077
5/18/13        Jessie                      DSNY               10-10:30a.m.           1069
5/17/13        Jessie                      DSNY                 8:30-9pa.m.            1052
5/17/13        Jessie                      DSNY                11-11:30a.m.          1040

Source: Turner Research from the Nielsen Co. data, Preliminary Live + SD

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for May 17-19, 2013:

Star Trek Into Darkness (Paramount)  PG-13  $70.5 million (weekend)  $84.1 million (1-week cume)
Iron Man 3 (Disney) PG-13  $35.2 million (weekend) $337.1 million (3-week cume)
The Great Gatsby (Warner Bros.) PG-13  $23.4 million (weekend)  $90.2 million (2-week cume)
The Croods (20th Century Fox) PG  $2.8 million (weekend)  $176.8 (9-week cume)
42 (Warner Bros.) PG-13  $2.7 million (weekend)  $88.7 (6-week cume)
Oblivion (Universal) PG-13  $2.2 million (weekend)  $85.5 million (5-week cume)
Mud (Roadside Attraction) PG-13  $2.2 million (weekend)  $11.6 million (4-week cume)
Oz the Great and Powerful (Disney) PG $758,000 (weekend)  $231.2 million (11-week cume)
GI Joe: Retaliation (Paramount) PG-13  $525,000 (weekend) $120.5 (8-week cume)
Scary Movie 5 (The Weinstein Co.)  PG-13 $366,000 (weekend)  $31.2 million (8-week cume)


Steady, perhaps, but certainly not slow: DreamWorks Animation made mobile history with the May 17 launch of its Turbo Racing League app accompanied by a staggering $1 million contest presented by Verizon. The game, inspired by DreamWorks’ upcoming summer film (and Netflix series) Turbo, will “shell out” (get it?) a cool million dollars in total cash prizes. The app, developed by DreamWorks Animation in conjunction with PikPok, is available on iPad, iPhone, iPod touch, Android handsets and tablets, and Windows Phone 8. The game is available on all mobile carriers; however, fans who play the game on a Verizon device will have access to exclusive content from the film as well as unique game customization options and insider tips and tricks on game play. To compete for cash prizes, eligible players must achieve daily goals to unlock access into the weekly contest. Winners will be selected based on races between May 16-July 7. Each week, the 10 fastest racers will win cash prizes up to $25,000.


Register for Next Week’s Cynopsis: Kids! Webinar

GenZ Advertising: Cross-Platform Models to Reach Kids & Parents
May 28 | 1:30-3pm ET
| $295/site

Speakers include:
David Becker
– Blue Plate Media Services
Kara Rousseau – Disney Media Sales & Marketing
Darcy Bowe – Starcom USA
Brian Wieser – Pivotal Research Group

Answer to Yesterday’s Trivia Question:
What’s the name of Oscar’s pet on Sesame Street, and what kind of animal is it? Kudos to: Slimey the worm. Kudos to: Tracy Casper Lang,, NY; Joel Maxwell, NY; Sharaine Roberts, A+E Networks, NY; Rich Thomas, Disney Publishing Worldwide NY; Barb Throm, Smart Media Partners, St. Louis; Pat Brady, CESD, LA; Sierra Filucci, Common Sense Media, San Francisco.

Today’s Trivia Question: Here’s a tricky one… Was Trixie Speed Racer’s sister or girlfriend?(Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED:EDUCATIONAL MEDIA position: 6+ years in educational film & children’s TV. Enthusiastic project manager & editor w/production, distribution, development experience. [email protected] (5/29)

SITUATION WANTED:  Legal and Business Affairs/Senior Counsel role: Int’l/Europe/US film/TV/other media production, distribution, financing, French-fluent, on-site NYC/virtual, FT/PT/temp-[email protected] (5/23)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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