Nick VOD had its most viewed month ever in December; and in January we
partnered with Time Warner to expand our presence to 22 million homes.* It’s Just One Reason We’ve Remained #1 for 12 Straight Years.**
*Source: Rentrak Dec. ’06.
**Source: Nielsen Media Research, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11,
based on NAT% and imp across all comp cable networks, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.
Digital Outlook, an online marketing and creative agency, unveiled plans to launch its own production division, which will be named Digital Outlook Studios. The studio will develop, produce and distribute character-based intellectual property online targeting a range of demos including kids, teens and adults across several genres. The studio aims to expand successful properties across all media. And with that, the new studio is actively looking for production partners and creative talent to work with them on content and brand creation. Angus Fletcher has been named Executive Producer, Digital Outlook Studios. He joins Digital Outlook’s Managing Director, Jens Bachem and Creative Director Dino Burbidge to manage and lead the studio’s content development.
Cyberbullying is the target of a new tween and teen targeted public service campaign launched yesterday by The Advertising Council in partnership with the National Crime Prevention Council, US Dept. of Justice, and Crime Prevention Coalition of America. Created by pro bono ad agency Saatchi & Saatchi, the multimedia campaign includes viral videos and radio and web advertising. The PSAs direct consumers to http://www.ncpc.org/ to learn more about cyberbullying. According to the National Crime Prevention Council, 43% of Teens 13-17 say they have experienced cyberbullying in the past year. The study also found that nine in ten teens who had experienced cyberbullying (92%) reported that they knew the person who was bullying them. Additionally, teens are twice as likely to talk to a friend about the incident rather than their parents or another adult. The Advertising Council points to studies that report it is specifically teen girls that are the biggest perpetrators of cyberbullying.
MORE KIDS STUFF
Program Partners has completed additional syndication deals for Degrassi: The Next Generation, bringing the series to 70+% US clearance including in 18 of the top 20, and 25 of the top 30 markets. Degrassi: The Next Generation is slated to launch in syndication in September 2007. The most recent affiliate agreements include stations from the Hearst-Argyle, Hubbard, Capitol Broadcasting, and ACME groups, including Tampa (WMOR), Minneapolis (KSTP/KSTC), Cleveland (WBNX), Charlotte (WJZY/WMYT), Raleigh-Durham (WRAZ), Albuquerque (KBWQ), Dayton (WBDT), Knoxville (WBXX), Green Bay (WIWB), Champaign (WBUI), and Madison (WBUW). Produced by Epitome Pictures, Degrassi: The Next Generation currently airs on The N. Program Partners is marketing Degrassi: The Next Generation as part of its overall distribution pact with Thunderbird Films.
Earlier this week we told you about the launch of V-me, the new Spanish-language digital network, and some of the kids shows in its line-up. HIT Entertainment has inked a deal with V-me under which a number of its preschool programs are available on the network including: Brambley Hedge; Kipper; Percy the Park Keeper; Rubbadubbers; and The Hoobs.
FUNimation Entertainment’s FUNimation Channel, the 24/7 anime centric digital channel, is now available in the New York City area on WRNN-TV via digital multicast channel 48.3. An independent regional station, WRNN-TV is transmitted to 5 million cable and satellite subscribers in the NY DMA, and reaches about 16 million people through digital broadcast. Though FUNimation Channel is targeted to P18-34, no doubt tweens/teens are watching as well. OlympuSAT is the exclusive distributor of the FUNimation Channel.
Casting Call: MTV and MTV Tr3s will begin looking for performers who want to be part of the “next Menudo” – which is to say they are looking for Latin Teens that can sing and dance, with a casting session on March 31 in Los Angeles. Additional casting sessions will follow in Dallas, Miami and NY through the end of April. And for the show within the show, or outside the show, MTV Tr3s will record the entire casting process and travels from the first audition to the last when seven finalists will be selected in Road to Menudo, which will debut on May 12, 2007. The process continues this fall when seven participants will be whittled down to five for the new Menudo in a 10-episode reality series (title tbd).
For an indepth look at the Hispanic kids cable network ¡Sorpresa! , check our today’s edition of Cyn opsis: International for the monthly series Network in Focus, this time looking up close and personal at ¡Sorpresa! Go to www.cynopsis.com and click on Editions – MCE, or click here.
MARKETING/LICENSING
The stars of Cartoon Network’s animated series Camp Lazlo are featured in a new health focused public service announcement. The PSA was created by Cartoon Network and its new partner The Association of Junior Leagues International that have brought their healthy lifestyle and nutrition initiatives, Get Animated and Kids In The Kitchen respectively, together to help educate kids about making healthy choices throughout March, which is National Nutrition Month. Additionally, as part of the partnership a Camp Lazlo nutrition and exercise game has been created for the Junior Leagues’ Kids In The Kitchen website and a Camp Lazlo toolkit for each participating Junior League.
STONE SOUP
In other teen related cyber-crime news, Habbo.com has conducted a poll of 3500+ teens about their online practices and safety awareness, as part of its own online safety awareness efforts.
- 86.4% of teens say their parents have discussed online safety with them
- 51.7% say they visit chat rooms at least once every day
- 18.5% say they have experienced chatting online with someone they found out was an adult pretending to be much younger
- 57.2% say they have chatted, I’d or emailed with someone online that they have never met face to face
- 26.6% say they have been asked questions about their sexuality or sexual experiences while chatting online that made them feel uncomfortable
- 31.7% say they have posted personal information online before
- 72.5% are aware that anyone can view personal information they post online, not just their friends
EXECUTIVE MOVES
Big Tent Entertainment has appointed Alexandra Dena Hampton as Managing Director, Latin America. She will head brand development throughout Central and South America, where her responsibilities will reach across TV distribution, new media, promotion, consumer products and retail. Most recently Hampton co-founded The Mercer Group, a kids marketing and entertainment agency. Previously she coordinated international marketing efforts for several properties and brands for Nickelodeon, Peanuts, Dilbert and MTV as well as popular Latin American properties/brands.
Angus Fletcher joins Digital Outlook Studios as Executive Producer. Fletcher, previously President of Jim Henson TV, Europe, will help lead content creation for the new studio, which aims to develop programming both in-house and with outside talent and to enter into co-production deals with other media groups. Additionally, Kate Hall moves from Digital Outlook’s marketing division to its new studio where she will head the distribution and syndication efforts. Prior to joining Digital Outlook, she was Director/Entertainment, AOL UK.
RATINGS
Nickelodeon premiered its new series El Tigre: The Adventures of Manny Rivera this Saturday morning March 3, with back-to-back episodes at 10 and 10:30a. The show was the best series premiere of a series on a Saturday morning for the network with the first episode earning a 6.9 among K2-11, and the second episode climbing to a 7.0. Each play delivered 2.3 million viewers. Previously SpongeBob SquarePants held the network’s record as the biggest Saturday morning series premiere back on July 17, 1999.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 2/26-3/4/07 :
Total Day (000) Primetime (000)
NICK°: 1230 DSNY*: 1322
DSNY*: 819 CARTOON: 722
CARTOON: 571 NAN**: 445
NAN**: 253 TOON DIS: 157
ADSM**: 246 DISCOVERY: 110
TOON DIS.: 111 NICKTOONS: 85
NOG/THE N: 109 ANIMAL PLANET: 68
NICKTOONS: 61 MTV: 67
DISCOVERY: 58 ESPN: 51
ANIMAL PLANET: 43 TLC: 42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 2/26-3/4/07 :
Total Day (000) Primetime (000)
NICK°: 685 DSNY*: 994
DSNY*: 516 CARTOON: 562
CARTOON: 378 NAN**: 322
ADSM**: 182 TOON DIS: 90
NAN**: 181 DISCOVERY: 78
TOON DIS.: 63 MTV: 49
DISCOVERY: 40 NICKTOONS: 47
NICKTOONS: 30 ANIMAL PLANET: 43
MTV: 29 ESPN: 33
ANIMAL PLANET: 29 COMEDY: 30
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 2/26-3/4/07 :
Total Day (000) Primetime (000)
DSNY*: 454 DSNY*: 915
NICK°: 472 CARTOON: 416
CARTOON: 271 NAN**: 272
ADSM**: 202 MTV: 131
NAN**: 185 DISCOVERY: 104
MTV: 79 COMEDY: 92
DISCOVERY: 57 TOON DIS.: 61
COMEDY: 53 BET: 61
BET: 47 ESPN: 52
TOON DIS: 35 MTV2 51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 2, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1220; K6-11 650; TWEENS 9-14 409
DISNEY CHANNEL: K2-11 964; K6-11 623; TWEENS 9-14 553
CARTOON NETWORK: K2-11 588; K6-11 371; TWEENS 9-14 264
TOON DISNEY: K2-11 145; K6-11 80; TWEENS 9-14 42
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 3, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1518; K6-11 948; TWEENS 9-14 667
DISNEY CHANNEL: K2-11 1198; K6-11 727; TWEENS 9-14 583
CARTOON NETWORK: K2-11 673; K6-11 488; TWEENS 9-14 368
TOON DISNEY: K2-11 158; K6-11 93; TWEENS 9-14 47
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 4, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1402; K6-11 989; TWEENS 9-14 781
DISNEY CHANNEL: K2-11 1090; K6-11 668; TWEENS 9-14 596
CARTOON NETWORK: K2-11 679; K6-11 469; TWEENS 9-14 316
TOON DISNEY: K2-11 122; K6-11 62; TWEENS 9-14 38
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 5, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1004; K6-11 425; TWEENS 9-14 315
DISNEY CHANNEL: K2-11 832; K6-11 482; TWEENS 9-14 405
CARTOON NETWORK: K2-11 548; K6-11 330; TWEENS 9-14 251
TOON DISNEY: K2-11 136; K6-11 73; TWEENS 9-14 41
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: What was the name of Facts of Life’s Mrs. Garret’s gourmet food shop? EDNA’S EDIBLES Kudos to: Christine Ferrara-WSBK/Boston; David Damask-DIC Entertainment Advertiser Sales/NY; Wendy Semicolon-MTV/NY; Joanne Milan-RJ Palmer/NY; Kevin Schmidt-National Cable Communications/Chicago; Julie Sayers-Briggs & Caldwell/Houston; Karen Bolt-Carrie Productions/LA; Sunita Sinor-Mattel/LA; John Harper-Keller Williams Realty/Beverly Hills; Steven Weisbaum-Saint Johns Health Center/CA
Today’s Trivia Question: What is Corey’s crazy older brother’s name on Boy Meets World? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.07.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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JOB OPENING : DIR, RETAIL/Taffy Ent/PARIS: 5-7 yrs. Exp in retail dev. & brand mktg in kids biz. Develop & manage brands at retail; Work w/licensees on sales & promo. Apply at: [email protected] (3/15)
JOB OPENING: WRITER/PRODUCER PROMOS/CNBC/NJ: 2 yrs experience writing, producing, and editing news and/or programming promos. Apply to www.nbcunicareers.com job# 567252 (3/15)
JOB OPENING: DIR OUTREACH/ZULA USA/BURBANK: Dir of Outreach-Zula USA, prod of The Zula Patrol, a TV series-pre-k – 2nd grade. MUST HAVE PBS EXP; wk. with PBS outr. Coord., teachers, parents. [email protected], 818-840-1695 Ext. 31 (3/15)
JOB OPENING: CTS, NAT’L SALES – RESEARCH MGR/NY: Should know Nielsen, Scarborough PrimeNext, Wrap, One Domain (Clearview), AdViews, Word, Excel and PP. 4+ yrs b’cast exp. required. Analyze & interpret data. Resume: 212-856-8135 (3/15)
JOB OPENING: VP ADSALES & SPONSORSHIP SALES/Retirement Living, Balto/DC area: 7-10 yrs. AdSales exp., lead the development & implementation of strategic sales initiatives on a local & national level www.RL.TV (3/13)
JOB OPENING: SALES RESEARCH ANALYST/CBS NETWORK SALES/NY: Min 1 yr agency, network &/or bus intelligence research exp. Strong analytical/comp skills/media research dbase exp. Res & salary: [email protected] (subject MKT) (3/13)
JOB OPENING: MGR BUSINESS & LEGAL AFFAIRS/DIRECTV/NYC: Seeking Sr. Paralegal to review print, on-line, radio, & TV advertising for compliance. For full job description & to forward res: www.directv.com/careers Ref job # 700098 (3/13)
JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: [email protected] (3/20)
JOB OPENING: INTERACTIVE MKTG ANALYST/Warner Bros. Pictures/NY: Analyze traffic; create rpts on effectiveness & make recommendations for optimization. Hitbox/ComScore/MediaMetrix. Email: [email protected] RE: UCTC/74350BR (3/13)
JOB OPENING: MGR, CONS TRADE MKTG/AMC/NY: Savvy, advert/mktg talent needed to create & implement all Nat’l Ad Sales, Hollywood & Affiliate trade strat. Dynamic self starter w/ 3+ industry exp Res: www.cablevision.jobs ref #2800BR (3/13)
JOB OPENING: WEB GAME PRODUCER/Sesame Workshop/NY: Interactive gaming and broadband video experience in children’s media is desired. Come play& create original content for Sesame Street. Apply [email protected] (3/10)
JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee visual direction& production for Digital Media. Understand characters, licensed properties. Solid interactive portfolio is a must. Apply [email protected] (3/10)
JOB OPENING: RESEARCH MGR/ Discovery Nets, NY: Proficiency in Nielsen systems and strong analytical/computer/presentation skills required. Estimate exp a plus. Apply: www.discovery.com . Job req #4979 (3/10)
JOB OPENING: RECRUITER /NYC: Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter [email protected] (3/10)
JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, post production, or television ideal. Apply through website: www.captionmax.com (3/10)
JOB OPENING: AD SALES MKTG MGR/AMC/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team. Creative media mktg & sales savvy prof w/proven record. www.cablevision.jobs ref #2711BR (3/10)
JOB OPENING: RESEARCH DIR/ION/NY: Translate info for sales/mktg presentations, min 5 yrs exp in TV/Cable/Syndication, extensive knwlg of Nielsen ratings & app software, exc comm skills & prof w/pc. [email protected], EOE (3/10)
JOB OPENING: ACCOUNTING MGR/Animation Collective/NYC: Manage A/R & A/P, reconciliation, payroll, forecast CFs, liaise w CPA. Min 4-yr deg & 5 yrs exp, Quickbooks & excel, good sense of humor req’d. email: [email protected] (3/9)
JOB OPENING: COORD, SCHEDULING/WORLDWIDE PROGRAMMING/Disney/BURBANK: Sched for Toon Disney US, coordinate WW programming site/schedules/plans, etc. 2 yrs sched/prog/intl www.disneycareers.com req# 68715 (3/9)
JOB OPENING: SR MKTNG RESEARCH ANALYST/ Univision/New York: Develop marketing presentations to support national sales. Knowledge of syndicated research and strong writing skills required. Contact: [email protected] EOE (3/9)
JOB OPENING: PT ACCT EXEC/New media co./Norwalk, CT: Asst in all facets of ad sales process; incl. interface w/clients & agencies. Media sales/buying exp REQ’D. Non-trad. or print exp pref’d. [email protected] (3/9)
JOB OPENING: TRAFFIC COORD/Piscataway Cablevision: Process/sched orders for ad time. Provide sales with inventory reports. 2 + yrs exp. Prof. PC skills. College degree is preferred. Apply www.cablevision.jobs req# 2490BR (3/9)
JOB OPENING: DEVELOPMENT EXEC/True Entertainment, NYC: Write, develop, & pitch projects for major international TV production company. 5+ years dvlp exp at network or production company a must. Apply at: [email protected] (3/9)
JOB OPENING: VP DISTRIBUTION EASTERN REGION-LIFETIME/NY: Lead development & implementation of affiliate sales strategies to maximize ad sales & secure programming tune-in. Apply at: www.lifetimetv.com/about/jobs.html (3/8)
JOB OPENING: AFFILIATE DISTRIBUTION ASST/Hallmark Channel/NY: Affiliate (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at www.hallmarkchannel.com (3/8)
JOB OPENING: TRAVEL COORDINATOR TV /NY based: Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department. RESUMES: [email protected] (3/8)
JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: [email protected] (3/8)
JOB OPENING: VP MARKETING/Channel M/LA: This position will direct and oversee all marketing functions. 10 yrs exp within a medium to large media company or advertising agency req’d. Fwd resume to [email protected] (3/8)
JOB OPENING: DIR ADV/MKTG ORIG’L PRGMS/TV FILM/NY: Lead devlpmt Adv/Mktg Strategy-exp:Creative Brief, Position’g-Print-TV/radio,direct w/min 7yrs agcy orTVadvexp. Apply: [email protected] (3/8)
JOB OPENING: MANAGER PROGRAMMING/BRAVO, NBC Universal/NY: Oversee program planning and ad sales responsibilities for Bravo. Bachelor’s Degree w/ 3yrs experience in television programming. www.nbcjobs.com keyword job #581108 (3/8)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: ADMIN ROLE: Superb organizer seeks admin role. Innovative/detail-oriented team player who loves to write/create and multi-task. Exp: Mngmnt, Reading books/scripts, & Customer Service. Contact [email protected] (3/15)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
