Wednesday, March 23rd, 2011


Who’s #1 with women? OXYGEN

OXYGEN is #1 among women’s networks to efficiently
deliver W18-34 and W18-49 .
And Top 5 among ALL cable entertainment networks too.

must WATCH. must CONNECT. must BUY OXYGEN.
Find out why Generation O is so valuable to you at

Source: The Nielsen Company,2011-TD NHI VPVH(12/27/10-3/6/11),Total Day(M-Su 6a-6a),MC:L7 thru 2/20/11 blended with LSD thru 3/6/11.Ranks incl. all cable entertainment networks in 70mm+ homes in Feb. 2011(43).Subject to qualifications upon request.


Good morning. It’s Wednesday, March 23, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
Syfy: Fact or Faked: Paranormal Files at 10p

Tonight’s Finales:
TV Land: Hot in Cleveland at 10p; Retired at 35 at 1030p


Brands for
Inspiration :   Six of the Top 10 Brands for Inspiring Purchase1
Brands for Motivation The Highest Concentration of Upscale Viewers in Cable2
Brands for Results :  An Industry Leader in Creative Marketing Solutions

Brands for Now. Brands for Life.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-Great American Country

1. Experian Simmons MME Engagement Study, Spring 2010. 41 TV+Online brands measured. 2. Nielsen Co. NPower R&F Report, 2010.
For details, visit .


Paul Reiser makes a comeback on series television playing himself in the new NBC comedy, The Paul Reiser Show premiering April 14 at 830p.  Reiser’s new show takes over the timeslot currently occupied by Perfect Couples which is being removed by the network though official word of its status and when remaining episodes will air have not been announced. Originally, Perfect Couples was going to continue until its finale set for May 5. Bonanza Productions Inc. in association with Nuance Productions and Warner Bros. Television produce The Paul Reiser Show.

ABC wraps its 2010-2011 season with a schedule of primetime finale dates:
May 8: Brothers & Sisters at 1001p
May 11: Better With You at 830p
May 15: Extreme Makeover: Home Edition at 9p; Desperate Housewives (special two-hour finale) at 9p
May 16: Castle at 1001p
May 17: Jamie Oliver’s Food Revolution at 8p
May 19: Wipeout (Spring Edition) at 8p; Grey’s Anatomy at 9p; Private Practice at 1001p
May 20: Shark Tank at 9p
May 22: America’s Funniest Home Videos at 7p
May 23: Dancing with the Stars (Performance Show) at 8p
May 24: Dancing with the Stars The Results Show at 9p
May 25: The Middle at 8p; Modern Family at 9p; Cougar Town (special one-hour finale) at 931p

A fourth season is lined up for drama series Southland as TNT ordered 10 new episodes of the cop procedural.  During its third season which concluded March 8, Southland averaged 2.9 million total viewers, a +6% rise over the previous season.  Southland is from John Wells Productions in association with Warner Bros. Television.  TNT additionally approved the ABC Studios drama series Perception headlined by Eric McCormack about a neuroscientist who delves into complicated criminal cases.  TNT gave Perception a 10-episode order.

Yankee fans get the chance to watch 21 season games on WWOR-TV/My9, the exclusive local broadcast home of The New York Yankees.  This 2011 MLB season marks the seventh consecutive year WWOR/My9 broadcasts Yankees games. Yankee baseball opens on WWOR April 12 at 7p.  The full 21-game season schedule can be found at: .

Multi-screen media measurement company Rentrak Corporation forged a TV Essentials agreement with Documentary Channel.  The deal provides Documentary Channel with measurement data at a granular level in all 210 TV markets nationally.

Mexicanal Network made a research deal with Nielsen for weekly television ratings and demographic information for the network’s roster of regional news, entertainment and sports programming offered throughout Mexico and the US.  The deal covers Mexicanal’s multi-tiered distribution including cable, satellite and digital broadcast over-the-air carriage.

Monday’s spring finale of ABC Family’s Pretty Little Liars drew in 3.64 million total viewers.

On the Cyn opsis website today, the newest installment on the Cyn opsis | Sports news page, “March Madness — A tru Blue Brandbuilder for Turner“, written by Chris Pursell.  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else.

Upfront 2011: Syfy

Syfy announced its upfront plans at a presentation last night in New York City at the Foxwoods Theatre where the network also hosted a live performance of the Broadway show SPIDER-MAN Turn Off the Dark for the advertising community.  Syfy is the official media partner of the show.  Syfy has one new scripted series and three new reality series ready for next season:

  • Alphas – Plot centers on a team of ordinary people who have brain anomalies that give them extraordinary mental and physical abilities. The group is led by Dr. Leigh Rosen (David Strathairn) takes the law into their own hands to solve crimes.  Premieres in July.  Produced by Universal Cable Productions and BermanBraun Television.
  • Haunted Collector (wt) – New reality series follows John Zaffis and his family of famous paranormal investigators as they track down haunted items such as paintings, guns and dolls. Debuts in June. Produced by Gurney Productions.
  • Legend Quest – Action/adventure reality series features Ashley Cowie, a real-life symbologist as he travels the world in search of historic artifacts and relics, a la Indiana Jones and Da Vinci Code.  Launches in July. From BASE Productions and a co-production with Universal Networks International.
  • Paranormal Witness – Drama/documentary series brings stories of real people who have lived through bizarre paranormal experiences.  Premieres in September. From Raw TV. 

Series in Development: Syfy has four scripted series as well as 10 reality series in development:

  • Battlestar: Blood and Chrome – One-hour series continues the Battlestar franchise with this series taking place in the 10th year of the first Cylon war.  Stars Luke Pasqualino and Ben Cotton.  Produced by Universal Cable Productions.
  • Three Inches – Half-hour scripted series centers on professional daydreamer and slacker Walter Spackman who is struck by lightning and develops a “super” power – the ability to move any object by using his mind, but only 3″ at a time. Fox Television Studios is producing with executive producer Robert Cooper via his company Landscape Entertainment.
  • In the Dark – Half-hour scripted series about a misfit group of third tier ghosthunters wannabes whose incompetence shines brighter than any paranormal activity they might encounter. From Universal Cable productions and executive produced by Dan Taberski through Idiot Box Productions.
  • Me and Lee – Half-hour scripted series about an unlucky 20-something guy who goes in for back surgery. The procedure goes awry and he meets up with Lee Majors who has the perfect solution and makes him bionic.  Produced by Lionsgate.
  • Culture Shock with Tommy Lee – One-hour reality investigative show features former rocker Tommy Lee in search of rituals, symbols and mysteries surrounding secret societies.  From ITV Studios America.
  • Monster Man – Reality series follows Hollywood monster creator, Cleve Hall and his family business. Gurney Productions produces.
  • Stunts Unlimited – Reality series focuses on the exclusive fraternity of movie stunt artists comprised of Stunts Unlimited. Viewers get a behind-the-scenes look at how stunts are performed for the camera.
  • Hi Tech Hoaxes – Each week two teams battle to see who can execute elaborate hoaxes as sent in by ordinary people who want to trick their friends, family, customers, co-workers, kids or parents.  Produced by North One Television.
  • Dinner with Deepak – Author and spiritual leader Dr. Deepak Chopra dines with and converses with some of the greatest minds and talents of our day.
  • Tyler Shields – Docu-series featuring unusual photographer Tyler Shields and his L.A.-based team as they create worlds that are surprising, shocking and surreal. Produced by RelativityREAL. 
  • Overthunk – One-hour series follows two teams of four talented creators as they compete to design, build and execute gigantic chain reaction machines.  Produced by 25/7 Productions.
  • Change the Day You Die – Reality series uses high-tech science to transport participants into the future to face their own self-inflicted death. Each participant will immerse themselves in a 10-week journey where they are transformed via mental and physical challenges designed to reverse their current bad habits and gain back lost years.  From 3 Ball Productions/Eyeworks USA.
  • Imagination Nation – Series follows the innovators behind Hammacher Schlemmer, America’s oldest published catalog offering imaginative and innovative products. Produced by North South Productions.
  • America’s Smartest Kids – Reality competition show where top-level teenagers are challenged to invent a better future while vying for the title of America’s Smartest Kid.

In addition, Syfy previously announced frosh series Being Human and reality competition series Face Off have been renewed.  A second season of Hollywood Treasure will premiere this summer along with new seasons of Warehouse 13, Eureka and Haven.

Syfy’s sister network, Chiller also has a new slate of original programming for 2011 with two original movies, Remains from Steve Niles and Ghoul from Brian Keene.  Chiller further has a new special on the docket, Chiller 13: Horror’s Creepiest Kids produced by Associated Television International.

Upfront 2011: IFC

IFC hosted its 2011-2012 season offerings yesterday at a press event in New York City.   First the returns of two freshman series for a 2nd season:   Portlandia  was given a 10-episode order and The Increasingly Poor Decisions of Todd Margaret with a six-episode order.  Portlandia goes into production this summer and debuts the new season in January 2012 while Todd Margaret begins production next month with the sophomore season scheduled to launch this October.  As for new original series:

  • Onion News Network – This “news” series returns for a second season with 16 half-hour episodes in October.  You’re welcome.
  • Commercial Kings – Docu-series about filmmakers and comedians Rhett McLaughlin and Link Neal as they travel across the US developing and producing commercials for local businesses.  Show is inspired by their website.  Produced by Reveille. Premieres June 24 at 10p with 10 half-hour episodes.
  • Young, Broke & Beautiful – Non-fiction series is a travel show featuring writer/blogger Stuart Schuffman (aka Broke-Ass Stuart) as he delves into the underground of American cities to find the hidden, cheap and guarded secrets not found in any guidebook.  Six half-hour episodes premiere June 24 at 1030p.  From 44 Pictures.
  • Whisker Wars – Docu-comedy set in the world of competitive facial hair growers. Really.  Series follows a group of men as they compete in national and international beard and mustache competitions.  Seven half-hour episodes debut August 5 at 10p. From Original Productions, a FremantleMedia Company.
  • Bullet in the Face – Scripted series about a psycho criminal turned cop after a jewelry theft goes wrong. Gunter Vogler is taken in by the police, given a new identity and then is forced to infiltrate his former gang.  Six half-hour episodes will premiere in 2012.  Series is a co-production with Canada’s Just For Laughs Muse Comedy Productions.

IFC has two other Original Series in development:

  • Untitled Scott Aukerman Variety Project – Scott Aukerman will create and host a series based on the podcast Comedy Death-Ray aiming at alternative comedy fans.
  • Pointless – Kurt Braunohler hosts this improvisational game show series featuring a rotating panel of three comedians who give their most creative, quick-fire answers to a set of random questions to win a variety of stupid prizes.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


The Country Network (TCN) added five new television markets to its growing list of affiliates under a new agreement with Newport Television.  The new markets include Salt Lake City, Fresno, Little Rock, Wichita and Tulsa. TCN will begin airing on the new affiliates starting next month.  The new deal with Newport Television brings TCN’s affiliate roster to 42 stations.


Numerous reports cite AMC, Lionsgate TV and Mad Men creator Matt Weiner are nearing a pact that would take Mad Men through its sixth season.  Production is apparently behind for the upcoming fifth season of Mad Men and the series is not expected to premiere in mid-summer per usual. Instead, Mad Men will likely premiere six weeks later than previous years.

Latest pilot casting news:

  • CBS snagged S. Epatha Merkerson (Law & Order) for the medical pilot from writer Susannah Grant.  The plot centers on an ambitious surgeon (Patrick Wilson) who gets life lessons from his dead ex-wife (Jennifer Ehle). Merkerson will play Wilson’s practical-minded administrative assistant.  Jonathan Demme is directing the pilot and executive producing the project with Grant. From CBS Television Studios in association with Timberman/Beverly Productions.
  • Natasha Henstridge added to The CW’s drama pilot The Secret Circle playing Dawn Chamberlain, the new high school vice principal who knows all about the witch coven that has ruled the town for 300 years. 
  • Cherry Jones (24) joins the NBC drama pilot REM, described as an Inception-style thriller, playing Dr. Stephanie Evans, main character Mark’s shrink in the reality in which his wife died.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 3/14-3/20/11
Primetime    (000)        Total Pgm Day      (000)
USA               1224         ADSM*                     748
TBSC             1108          NICK                       582
TNT                 944          USA                        575
MTV                859          NAN*                      572
FAM                812          TNT                         558
FX                  789          TBSC                       554
HIST               763          FAM                        436
AEN                709          FX                           414
CMDY              657          MTV                        406
TRU                655          ESPN                       397
Source: Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 3/14-3/20/11      
Primetime    (000)      Total Pgm Day            (000)
USA                3447        NICK                           2193
DSNY              2425        DSNY                          1640
FOXN              2114        NAN*                          1462
TNT                2085        USA                            1456
TBSC              2076        ADSM*                        1315
HIST              1798        FOXN                           1270
FAM               1742        TNT                             1230
NAN               1534        TBSC                            990
AEN               1483        CNN                              987
CNN               1453        TOON                            958
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 3/14-3/20/11
MTV     Jersey Shore 2 10p                                       4446
MTV     Teen Mom II                                                 3311
USA     WWE Entertainment 10p                                2980
USA     WWE Entertainment 9p                                  2756
CMDY   Tosh.O                                                         2554
CMDY   Comedy Central Roast                                   2458
TNT      Arizona vs. Texas                                          2300
BET      The Game                                                     2243
ADSM   Family Guy 1130p                                          2198
TNT      Kansas vs. Illinois                                          2195
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 115,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 3/14-3/20/11
FOX    American Idol  Wednesday                         7.6/22          9943
FOX    American Idol  Thursday                            5.7/19          7541
ABC    Bachelor: After the Final Rose                      4.7/13          6144
ABC    The Bachelor                                              4.5/13          5940
FOX    Glee                                                           4.2/13          5493
CBS    Criminal Minds                                            3.6/10          4690
FOX    House                                                         3.5/10          4611
FOX    Bones                                                         3.3/10          4310
FOX    Family Guy                                                  3.3/9            4370
CBS    Survivor: Redemption Island                         3.2/10          4217
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of March 14, 2011)
NBC:   9.14 million total viewers; 2.3/9 and 2.81 million A25-54
ABC:   7.95 million total viewers; 1.8/7 and 2.24 million A25-54
CBS:   5.99 million total viewers; 1.5/6 and 1.89 million A25-54
Source: Nielsen, NTI

Saturday A18-49 Analysis:   FOX blocked the other networks to win Saturday night with a 1.5/5 A18-49, according to final national ratings from Nielsen.  FOX’s two Cops episodes averaged a 1.5/5 at 8p followed by CBS’ NCAA Basketball Championship at 1.4/5.  CBS then swished into first place during 9p with more of the NCAA Basketball Championship at 1.7/6 and regular time period winner, FOX’s AMW: America Fights Back was #2 at 1.5/5.  At 10p, ABC’s movie Norbit and NBC’s repeat Law & Order: SVU tied for #1 at 1.1/4 each and CBS’ 48 Hours Mystery was a close second place at 1.0/3.

Live + Same Day Household Ratings: Saturday, March 19, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.0/6        CBS NCAA Basketball Champion: Gonzaga vs. BYU [745p start] 3.0/6, 48 Hours Mystery 2.9/6

FOX: 2.9/5         Cops 2.7/5, Cops 2 [r] 2.9/5, AMW: America Fights Back 2.9/5

NBC: 2.9/5        Harry’s Law [r] 2.5/5, Law & Order: LA [r] 2.7/5, Law & Order: SVU [r] 3.5/7

ABC: 1.8/3        Wipeout [r] 1.8/3, ABC Movie of the Week: Norbit [r] 1.8/3

UNIV: 1.2/2      Sabado Gigante 1.2/2

ION: 0.7/1        Saturday 8PM Movie: The Edge [r] 0.7/1, Saturday 11PM Movie: We Own the Night 0.5/1

TELE: 0.4/1      Futbol Estelar: Monterrey vs. America [7p start] 0.4/1, Futbol Estelar II: Chivas vs. Queretaro 0.4/1

TF: 0.2/0          Cine de Las Estrel Sat [r 7p start] 0.3/1, Cine de Las Estrel Sat 2 [r] 0.2/0

A18-49:  FOX 1.5/5, CBS 1.3/5, ABC 1.0/3, NBC 0.7/3, UNIV 0.7/3, TELE 0.4/1, ION 0.3/1, TF 0.2/1

Sunday A18-49 Analysis:  CBS took top honors Sunday night by delivering a 2.5/7 among A18-49, according to final national ratings from Nielsen.  At 7p, CBS did best with a combination of the NCAA Basketball Championship and 60 Minutes averaging a 2.1/7 with ABC’s America’s Funniest Home Videos repeat next at 1.5/5. During 8p, ABC’s Secret Millionaire snuck into first place with 2.5/7 just a tad ahead of the average of CBS’ 60 Minutes and The Amazing Race at 2.4/7.  FOX had a turn in #1 at 9p as Family Guy and The Cleveland Show averaged a 3.0/8 followed by CBS with the average of The Amazing Race and Undercover Boss at 2.8/8.  NBC had the final say of the night at 10p as Celebrity Apprentice was #1 with a 3.3/9 and CBS’ Undercover Boss and CSI: Miami averaged a #2 with 3.0/9.

Live + Same Day Household Ratings: Sunday, March 20, 2011 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.5/11       60 Minutes 7.5/13, Amazing Race 5.7/9, Undercover Boss 6.9/11, CSI: Miami 6.6/12

ABC: 4.1/7         America’s Funniest Home Videos [r] 3.8/7, Secret Millionaire 6.1/10, Shark Tank 3.6/6, Detroit 1-8-7 2.9/5

NBC: 4.0/7         Dateline 3.5/6, America’s Next Great Restaurant 2.4/4, Celebrity Apprentice 11 5.1/8

FOX: 2.6/4         The Simpsons [r] 1.5/3, American Dad [r] 1.7/3, The Simpsons [r] 2.5/4, Bob’s Burgers 2.6/4, Family Guy 3.9/6, The Cleveland Show 3.2/5

UNIV: 1.4/2       Hora Pico 0.9/2, Nuestra Belleza 1.6/3, Sal y Pimienta 1.4/2

ION: 0.7/1        Sunday 8PM Movie: The Edge 0.7/1, Sunday 11PM Movie: We Own the Night [r] 0.4/1

TF: 0.4/1          Cine de Las Estrel Sun [r] 0.3/1, Cine de Las Estrel Sun 2 [r] 0.4/1

TELE: 0.4/1       Cine Millonario: Hard Target 0.4/1, Cine Millonario II: The Rundown 0.5/1, ESP: Reina del Sur 0.3/1

A18-49:  CBS 2.5/7, FOX 2.1/6, NBC 1.9/6, ABC 1.7/5, UNIV 1.0/3, TF 0.4/1, TELE 0.4/1, ION 0.2/1

Monday A18-49 Analysis:  Even with a new Monday night lineup, ABC managed to deliver the same top ratings among A18-49 from the previous week at 4.6/13, according to final national ratings from Nielsen.  At 8p, the 12th season opener of Dancing with the Stars on ABC glided into first place with a 4.9/15 followed by House on FOX at 3.4/10.  ABC’s Dancing with the Stars picked up stamina during 9p rising to a 5.7/16 for the second half of its premiere while CBS’ comedies Two and a Half Men (a rerun) and Mike & Molly (new) averaged a second place at 2.9/8. Competition tightened during 10p though ABC prevailed once again with Castle at 3.1/9 and CBS’ Hawaii Five-O was #2 at 2.9/8.

Live + Same Day Household Ratings: Monday, March 21, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 12.1/20       Dancing with the Stars [p] 14.2/22, Castle 7.7/13

CBS: 5.6/9             How I Met Your Mother 4.9/8, Mad Love 4.1/6, Two and a Half Men [r] 6.0/9, Mike & Molly 6.0/9, Hawaii Five-O 6.2/11

FOX: 4.7/7             House 5.6/9, Chicago Code 3.7/6

NBC: 3.5/6           Chuck 2.5/4, The Event 2.6/4, Harry’s Law 5.5/9

UNIV: 2.4/4         Eva Luna 2.5/4, Triunfo del Amor 2.4/4

ION: 0.8/1          Without a Trace 0.6/1, Criminal Minds 0.9/1, Criminal Minds 1.0/2

TELE: 0.8/1         Aurora 0.5/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.5/3

CW: 0.4/1          90210 [r] 0.5/1, Gossip Girl [r] 0.4/1

TF: 0.4/1           Cine de Las Estrellas Mon [r] 0.4/1, India 0.4/1

A18-49:  ABC 4.6/13, CBS 2.8/8, FOX 2.7/8, UNIV 1.8/5, NBC 1.4/4, TELE 0.8/2, ION 0.3/1, TF 0.3/1, CW 0.2/1


NBCUniversal promoted two veteran executive within the company as Cameron Blanchard and Tony Cardinale were both appointed as EVP in the newly-formed NBCUniversal Entertainment & Digital Networks and Integrated Media division.  Furthermore, Margaret Lazo was named EVP within the same division and will relocate to New York City from Los Angeles.  All three executives will report to division Chairman Lauren Zalaznick. 

Univision Communications Inc. has three executive promotions:

  • Maelia Macin to EVP/Network Sales for Univision Networks where she will manage all ad sales and marketing functions for Univision, TeleFutura and Galavision networks.  Based in New York, she will report to David Lawenda, President/Advertising Sales and Marketing.
  • Peter Lazarus to EVP/Sales Strategy – New Networks working in tandem with the Univision Networks and the company’s Distribution Sales and Marketing groups.  Based in New York he will also report to David Lawenda.
  • Alberto Mier y Teran to VP/GM for Univision’s flagship stations in Los Angeles, reporting to Peter Walker, President, Univision Local Media.

Sportsman Channel tapped Mary Jeanne (MJ) Cavanagh as EVP/Advertising Sales to spearhead non-endemic national ad sales and all direct response sales.  Based in New York, MJ will also continue to be the EVP/Advertising Sales for sister network GMC.  In her new role, she will report to Gavin Harvey, CEO, Sportsman Channel.  Atta girl MJ!

Vince Amalfi upped to Senior Director/Advertising Sales with Music Choice.  Based in Los Angeles, Vince joined Music Choice in 2007.

Rachel Miskowiec takes on the role of Executive Producer of Dr. Drew’s Lifechangers series, the new daily 30m studio-based show airing on The CW Network at 3p.  Rachel will serve in this position along with Lisa Gregorisch-Dempsey who is also creator of the show featuring Dr. Drew Pinsky.

Marc Fauci is the new VP/GSM at WFXT FOX25 in Dedham, MA. Marc is charged with supervising all areas of the station’s sales department. 

Henrik Pabst hired by SevenOne International as Director/International Format Acquisition and Regional Sales Director.  Henrik’s scope covers acquiring distribution rights to entertainment programs for SevenOne’s catalog and marketing the company’s programs in Scandinavia and Benelux countries.

Insight Research Group unveiled six staffing appointments: Steve Becker and James Streit join as Directors; Sarah Chumsky promoted to Director/Insight Kids; David Dyte upped to Director/Quantitative Analytics; Sarah McLoughlin elevated to Associate Director; and Supriya Sanyal advances to Director.

This day in History:  1775 – American revolutionary Patrick Henry declared, “give me liberty, or give me death!”  Of course in 1912, the Dixie Cup was invented, so this day is littered with important stuff.

Answer to Yesterday’s Trivia Question:  As long as Constable Benton Fraser wore this article, he seemed okay and in fact often his life was saved.  But if he did not, something bad happened.  What was the article and the name of this CBS and later syndicated series?  HINT:  After the series ended, the Constable’s uniform and this article were placed on exhibit at Planet Hollywood in Toronto.  THE STETSON HAT on DUE SOUTH  Kudos to:  Linette Hwu-Scripps Networks Travel Channel/EST; Greg West-WATC/Atlanta; Christine Ferrara-WSBK WBZ/Boston; Matt Muschetto-Digital Broadcasting Group/NY; Roz Seibold-EDA/Tucson; Aly Stogol-KMSB KTTU/Tucson; Dan Harrison/LA; Alli Farrell-Sony Pictures Television/Hong Kong; Brandon Lane-9 Story Entertainment/Toronto; Elize Morgan-Slainte Pictures/Toronto

Today’s Trivia Question:   This character had an elaborate escape plan with blueprints tattooed on his body.  Who is he and what show is he on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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From politics to fashion, the Kennedys are an indelible part of American culture.  REELZCHANNEL brings the compelling story of this iconic family to life during The Kennedys epic 8-part movie event. 


To learn how you can be part of this highly-anticipated TV event, contact Joe Gallagher, VP & General Manager, National Ad Sales, at (212) 697-2642.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

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JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https :// =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. (3/26)

JOB OPENING: SALES PLANNER Si TV/NY 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, strong in Nielsen, MRI. Devp uniq rsch metrics thru primary/custom rsch for ad sales. Excellent presentation skills, EOE/M/F/D/AAP. (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Req# 287642 (3/25)

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at: (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: (3/24)

JOB OPENING: DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to: (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to: (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. (3/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


 ABC:  The Middle, The Middle [r], Modern Family, Mr. Sunshine, Off the Map
AZTECA:  Cosas de la Vida, Al Extremo, Lo Que Callamos Las Mujeres
CBS:   Survivor: Redemption Island, Criminal Minds [R], Criminal Minds: Suspect Behavior
CW:   America’s Next Top Model, Shedding for the Wedding
FOX:  American Idol
ION:  Without A Trace, Without A Trace, Criminal Minds
NBC:  Minute to Win It, L&O: SVU [r], L&O: SVU [r]
PBS:   400 Years of the Telescope, Nova [r], Nova [r]
TELE: Aurora, Los Herederos del Monte, La Reina del Sur
UNIV: Eva Luna, Triunfo del Amor

Cynopsis Media LLC
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Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

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