Wednesday, March 21st, 2007



Nickelodeon Is the Leader

Our dot-com universe continues to expand; there are now 35 Nickelodeon-
hosted web sites worldwide.

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

* Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT% and imp
across all comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Wednesday, March 21, 2007 and this is your first early morning kids briefing.


Another crime-fighting hero enters the ring, as Columbia Pictures picks up the movie rights to Green Hornet from Neal H. Moritz, who will serve as the producer on the project.  Moritz acquired the rights to the property from Green Hornet Inc.  The Green Hornet made his first appearance in January 1936 on Detroit’s WXYZ radio station, the creation of the station’s George W. Trendle and Fran Striker, also the creators of The Lone Ranger.  In 1966 ABC premiered The Green Hornet TV series, which starred Van Williams in the title role and Bruce Lee (the Bruce Lee) as Kato.  Original Film‘s Ori Marmur will oversee development of the project on behalf of Moritz’s production company.  Neal H. Moritz is also the owner of Original Film, a feature film and TV company.

Talent Television and Bullseye TV Productions have inked a distribution deal for CBBC’s reality series Best of Friends.  Under the pact Bullseye TV holds the worldwide TV rights to 15×30′ episodes of the show outside of the UK.  The Best Of Friends features teams of five real-life 10-year-old friends that take on a range of challenging tasks that ultimately prove their friendship.  The series is produced by Talent TV’s John A. Marley.  Format rights and licensing and merchandising rights will also be available to buyers through Talent Television and Bullseye at MIP-TV.  Targeted to K6-12, Best of Friends currently airs in rotation on CBBC Channel and CBBC One. Talent Television is a subsidiary of Talent Group plc.


What is really big and green and will be out this year?  Nope, not talking about Shrek 3, but rather Harry Potter and the Deathly HallowsScholastic has revealed that the seventh and final book in J.K. Rowling’s Harry Potter book series will be 784 pages long.  Combine that news with the fact that Scholastic intends to print 12 million copies in its first printing of Deathly Hallows and, well, do the math – that is a lot of paper.  That said, and here is the green part in case you were wondering, Scholastic says it will print the book on paper that contains a minimum of 30% post-consumer waste (pcw) fiber, furthermore, 65% of the paper used in the first US printing will be certified by the Forest Stewardship Council (FSC), known for its responsible forest management.  Additionally, Scholastic’s deluxe edition of HP7 (100,000 copies) will be printed on paper that is also FSC certified and contains 100% pcw fiber, with jacket covers that are 30% pcw and will be manufactured using energy generated by wind power.  Moving forward, Scholastic plans to use 30% pcw in the printings of all the books in the HP series.

Discovery Kids will premiere Wilbur, a new mixed puppet and animated series, on April 16, 2007 at 11a, as part of its preschool programming block, Ready Set Learn!  From April 23, Wilbur will also begin airing on TLC at 7:30a.  Designed to promote early literacy skills and a love of books, each episode of the series finds Wilbur, a young calf, and his barnyard pals facing a new quandary.  Through reading books/stories aloud, rendered in animation, as well as the help of real kids in a recap of each story, the group is able to work their way out of every problem.  Conceived by three moms Jill Luedtke, Kim Anton and Tracey Hornbuckle, WILBUR is a production of Mercury Filmworks, in association with Chilco Productions, EKA Distribution, Canadian Broadcasting Corporation and Discovery Kids.  The series uses Shadowmation a puppetry technique developed by producer Mitchell Kriegman.  Ready Set Learn airs weekdays on Discovery Kids Channel 9a-2p and on TLC 6-9a.

In addition to Wilbur, Discovery Kids will introduce a new Ready Set Learn! programming line-up beginning the week of April 16, 2007.  That week will also include new episodes of Peep and the Big Wide World, ToddWorld, Hip Hop Harry and Bigfoot Presents: Meteor and the Mighty Monster Trucks.  The new Ready Set Learn! program schedule on Discovery Kids Channel as of April 16:

9a        Peep and the Big Wide World
9:30a   Hi-5
10a      Hip Hop Harry
10:30a Bigfoot Presents: Meteor and the Mighty Monster Trucks
11a      Wilbur
11:30a Toddworld
Noon    Peep and the Big Wide World (repeat)
12:30p Hi-5 (repeat)
1p       Hip Hop Harry (repeat)
1:30p  Bigfoot Presents: Meteor and the Mighty Monster Trucks (repeat)

Australia’s ABC has acquired the animated series Alien Clones From Outer Space (52×11′) and has slated to premiere of the series on ABC Kids for October 2008.  Co-production by the US-based SupperTime Entertainment and Telescreen BV in the Netherlands, the series is based on H.B. Homzie’s Alien Clones humor books, which are published by Simon and Schuster.  SupperTime principals, Liz Stahler and Gerry Renert will serve as Executive Producers together with animation veteran and partner, Chris Henderson, and Telescreen principals, Theo van der Schaaf and Sjoerd Raemakers.

Scholastic is set to publish Main Street, a new series of books by Ann M. Martin, the author behind The Babysitters Club book series.  Welcome to Camden Falls, the first title in the Main Street series will be released simultaneously in May 2007 by Scholastic Paperbacks and Scholastic Audio.  Main Street revolves around sisters, Flora and Ruby, who reluctantly move to live with their grandmother in Camden Falls following the death of their parents.  The second book, Needle and Thread, will be published this August 2007 in both formats.  Launched in the late 1980s, The Babysitters Club, which includes 80 some book titles, has sold 176+ million copies to date.


If you are a long-range planner you might want to think about making reservations now for your 2011 vacation in Dubai; yeah the one in the United Arab Emirates (UAE).  That is the year that the new $1 billion theme park featuring Marvel’s cast of super heroes will open in Dubai as part of a newly-announced Marvel Entertainment and the UAE-based Al Ahli Group partnership.  The long-term agreement comes after more than two years of negotiations between Marvel and AAG.  The two companies are currently in the early stages of discussions about additional projects throughout the greater Pan Arabia region.

Chorion has inked new license deals for its classic book series Mr. Men and Little Miss by Roger Hargreaves.   Under these new agreements Chorion will work with the licensees to develop apparel and accessories collections for juniors and young adults:

  • Briefly Stated will introduce Mr. Men and Little Miss sleepwear and underwear for back-to-school 2007, followed by a line of men’s boxers, underwear, sleepwear and robes.
  • ES Originals will unveil its collection of fashion stationery, handbags, totes and backpacks that features Mr. Men and Little Miss for back-to-school 2007.
  • Freeze is also set to launch merchandise based on the properties for fall 2007, including fashion t-shirts.
  • NTD Apparel is Chorion’s exclusive fashion licensee for Canada. NTD Apparel has already launched an assortment of designed t-shirts for men and juniors at department stores and independent retailers throughout Canada. For fall 2007, the company will launch a broader assortment of apparel including fleece, sleepwear, fashion tops and more for men and women.

A couple of Disney releases:

  • Buena Vista Home Video will release Jump In!, the original Disney Channel movie, on DVD April 3, 2007.
  • Hollywood Records will release Another Side, Corbin Bleu’s new CD, on May 1, 2007.


Radio Disney Super Star Fantasy Sweepstakes with actor/recording artist Corbin Bleu (of Jump In! and High School Musical fame) kicks off April 4, 2007.  Listeners can register to via the Radio Disney request line or by logging onto and entering the daily code word through April 22.  Additionally, listeners are invited to attend various local Radio Disney station events that will take place March 30  April 14.  These events will feature a range of activities including another chance at the grand prize.


Razor & Tie has upped Kevin O’Connor to VP, Kidz Bop L.L.C.  Most recently, O’Connor was Sr. Director.  Previously he founded Smart-Pants, Inc., served as a producer/writer/director on several toy and media projects and he began his career at Sesame Workshop as International Associate Producer for its series Ghostwriter.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/12-3/18/07 :
Total Day      (000)   Primetime    (000)
NICK°:           1152    DSNY*:           1337
DSNY*:            756    CARTOON:        843
CARTOON:       610    NAN**:             418
NAN**:            273    TOON DIS:        146
ADSM**:          272    NICKTOONS:     117
TOON DIS.:      121    DISCOVERY:      114
NOG/THE N:     105    BET:                   93
DISCOVERY:       59    COMEDY:            49
BET:                  44    MTV:                   49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/12-3/18/07 :
Total Day      (000) Primetime     (000)
NICK°:             603   DSNY*:           1014
DSNY*:            487   CARTOON:        569
CARTOON:        400   NAN**:            305
NAN**:            207   TOON DIS:          87
ADSM**:          172   DISCOVERY:       79
TOON DIS.:        69   BET:                   60
DISCOVERY:       42   NICKTOONS:       55
BET:                   30   COMEDY:            34
ANIMAL PLANET:  29   MTV:                  28
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/12-3/18/07 :
Total Day      (000)   Primetime     (000)
NICK°:             456    DSNY*:             860
DSNY*:            407    CARTOON:         391
CARTOON:       282     NAN**:             369
NAN**:            278    DISCOVERY:      132
ADSM**:          204    BET:                  123
MTV:                  77    MTV:                 113
BET:                   67    COMEDY:            90
DISCOVERY:       63     TOON DIS.:        55
TOON DIS.:        41     THE N:               41
COMEDY:            41    ANIMAL PLANET: 37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 17, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1268; K6-11 852; TWEENS 9-14 692
DISNEY CHANNEL:     K2-11 1032; K6-11 637; TWEENS 9-14 461
CARTOON NETWORK: K2-11   697; K6-11 507; TWEENS 9-14 368
TOON DISNEY:           K2-11   178; K6-11 107; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 18, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1255; K6-11 788; TWEENS 9-14 608
DISNEY CHANNEL:     K2-11   915; K6-11 594; TWEENS 9-14 493
CARTOON NETWORK: K2-11   619; K6-11 426; TWEENS 9-14 291
TOON DISNEY:           K2-11   113; K6-11   71; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 19, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1048; K6-11 453; TWEENS 9-14 326
DISNEY CHANNEL:     K2-11   747; K6-11 448; TWEENS 9-14 374
CARTOON NETWORK: K2-11   652; K6-11 389; TWEENS 9-14 243
TOON DISNEY:           K2-11   117; K6-11   59; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: On Zoey 101, what sport does Logan play?   Well, there seems to be some confusion about this answer.  We were looking for Wrestling, but it appears she also played basketball, and one person responded to say she was the captain of all the school sports teams.  So, I guess if you chimed in on this one, you were all right!  Let’s see if we can get all on one page for today’s question …

Today’s Trivia Question:  Harry Halibut and Mister Jaws were repeat cartoon characters on which show? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENINGDIR BRAND MKTG/Englewood Cliffs, NJ. Min 8 yrs mktg exp in brand management, dev strong relationships w/org to gain consensus on strategy, interpret cust res/trends, please apply, job #585549 (3/28)

JOB OPENINGFREELANCE PUBLICIST: NY, 2 to 5 years web, new media, music and/or tv experience. Excellent writing and pitching skills with strong broadcast, print and internet media contacts. Email resume to [email protected].  (3/28)

JOB OPENINGSR DIRECTOR/BRAVO DIGITAL, NBC Universal/NY: Oversee editorial/prod/design to develop/deliver editorial & promotional pkgs for  Bachelor’s  Degree w/5 yrs related exp. keyword job #585797  (3/28)

JOB OPENINGMKTG MGR/Court TV, NY: Initiate/track projects from Print to Video.Must: mktg or cable exp, emphasis on affil. or B2B mktg.  Apply  www. “TBS, Inc. and its subsidiaries are Equal Opportunity Employers.” (3/28)

JOB OPENING: DIRECTOR, AFFILIATE MKTG/iN DEMAND/NYC: Develop/ implement affiliate mktg strategies. BA & 5+ yrs cable affil mktg exp. Send resume: [email protected]   (3/27)

JOB OPENINGCLIENT SERVICE EXECUTIVE/Nielsen, New York. Sell Nielsen products; provide service to National Cable networks. 3+ yrs research industry exp. Sales exp a must. National Cable exp a+. (#737BR)  (3/27)

JOB OPENINGAD SALES MKTG DIRECTOR, Fine Living: NYC: 5-8 yrs exp at a cable network or within media co./sales. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. [email protected] ref. 5973U  (3/27)

JOB OPENINGCOMMERCIAL OPS ASST OR COORD/Oxygen/NY – Copy and Log Editing responsibilities. Must be detailed oriented, traffic &Gabriel exp a +. Send resumes to: [email protected] reference job title in subj line.  (3/27)

JOB OPENINGN’WORK CABLE ADMIN/Asst/BET Ad Sales NY: 2-3 yrs exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. [email protected]   (3/27)

JOB OPENINGDIRECTOR OF DIGITAL MARKETING/NY: BA, 8 yrs b-2-b digital marketing exp, Exp designing and maintaining Web sites 4 yrs in HTML, Java Script, Adobe, Photo Shop and Flash. Please apply #584044  (3/27)

JOB OPENING:  MGR, MKT/AUDIENCE RESEARCH/Thirteen/WNET/NY:  Perform research pjcts, develop research-based mktg tools & sup a Coor. 5 yrs exp in media research req. See full posting & apply at (3/24)

JOB OPENING:  SALES PLAN’R/CBS TV DIST/NY: Mng all asp of advertising sched, build media plans, resolve discrepancies, process sales posts, fill inventory avails & clear oversells. Res/sal req: [email protected] (3/24)

JOB OPENING:  VP,  DISTRIBUTION AND MARKETING/Litton Entertainment  Syndication, network development, interactive strategy, corporate alliances;  Apply at j sandstrom (3/24)

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SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

INTERNSHIP POSTING – CREDITS ONLY: LIME /PR INTERN: Support healthy living/”green” multi-platform brand’s PR dept in compiling press clips; research/write talent & exec bios; update media lists; and other related functions. Resume: [email protected]   (3/28)

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SITUATION WANTED:  Exc team player seeking  MEDIA MRKTNG, AD SALES, PROMOTIONS, PRGRMNG OR PROD position.  Most current job is working as the  Prgrmng & Prod. Asst. at MTV Networks.  Detail oriented.  [email protected] (3/23)

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E-mail Trish Pihonak for rates and specs for Job Openings.

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