A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
Congratulations to Nickelodeon
Kids’ Choice Awards Nominees!
Favorite Movie Actress
WARNER BROS. MOVIES MAKE BASIC BETTER
Good morning. It’s Wednesday, March 16, 2005, and this is your first early morning briefing.
Nielsen Media Research announced yesterday at its opening day of its day National Client Meeting in Miami that as of January 2006 it would begin including Time Shifted Viewing in their national sample. Time Shifted Viewing takes into account homes with digital video recorders. Additionally, Nielsen reported it was looking into Extended Home viewing and whether it would be able to include household members who live part of the year elsewhere (i.e. college students, or people living part of the year in second homes) and include that data into its National People Meter sample. A feasibility study conducted by Nielsen found that this viewing could be measured with no negative impact on the quality of Nielsen’s sample. Interestingly, results of its study indicate that college students spend an average of 221 viewing minutes per day (52 minutes in primetime) while away at school, and contribute 21% of all viewing from the their home during the time they aren’t living in the house. They’ve also found that viewing patterns are considerably different at the alternative location, perhaps because of fewer television sets and different lifestyle schedules. Nielsen will release the cost and time frame necessary to include alternative location homes in its syndication ratings reports.
NBC’s The West Wing (Warner Bros. TV/John Wells Prods) has been reelected for a seventh term (though no official word from any of the players yet), and waiting in the wings is a potential renewal for ER and Third Watch. Armed with contract options for several key West Wing players next season including Alan Alda, Jimmy Smiths, Allison Janey, Bradley Whitford, John Spencer and Richard Schiff, the question remains who will be President next year. This season, The West Wing has averaged 11.4 million viewers; Third Watch 9.4 million. The licensing fees for West Wing this season is pegged at $6 million per ep, and guesses are for next season that number could be cut by as much as 50%, though ultimately the number will likely be linked with ratings performance.
WB‘s newest sitcom, Living with Fran (Regency TV) has been scheduled to join the lineup on April 8 at 830p.
Revlon, Inc. announced The Kaplan Thaler Group, Ltd. has been awarded all advertising brand creative for the Revlon cosmetics brand. Carat has been awarded the media assignment for Revlon, Inc. Carat has been appointed agency of record for all media for Revlon, Inc.
* NEW ORDERS / DEVELOPMENT / PRODUCTION *
CABLEready and NY producer City Lights Television to will co-develop a new reality series called Spread (13 x :30), which turns ordinary women into extraordinary cover models – sans surgery. Each episode will feature a woman chosen to undergo a 48 hour transformation with professional hair, makeup and clothing stylists. After a coached photo session, one photo will be chosen, touched up as needed, and then revealed in a high traffic major city intersection (think Times Square) on a billboard. CABLEready/City Lights will introduce the format at MIPTV in France next month.
* CASTING UPDATES *
* MORE GOOD STUFF *
The Tennis Channel has signed a multiyear affiliation agreement with Comcast Cable, for the traditional linear network, as well as provide opportunities for video on demand (VOD) content.
TIVO has entered into a deal with MSO Comcast in which Comcast will offer TIVO service to its 21.5 million subscribers as an added option. The Comcast service will provide a set of DVR features including enabling the on-screen display of digital photographs, downloading video from the internet, and playing music. Other features crossing between TIVO and the Comcast DVR service are still being determined. The service is expected to be offered by Comcast in 2nd qtr 2006.
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 3/7-3/13/05:
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 3/7-3/13/05:
Top 10 Broadcast Network Programs among A18-49 for the week of 3/7-3/1305:
If you’re interested in a sneak peek of NBC‘s new sitcom The Office, check out MySpace.com which will air Episode #2 tonight at 8pm. The show debuts on NBC March 29 at 930p.
* EXECUTIVE MOVES *
Brian Philips has been upped to EVP/GM of Viacom owned CMT. Brian will oversee the day to day management of the network including programming, production, talent relations, marketing/promotional strategies. He continues to report to Van Toffler, President, MTV Networks Music/Logo/Films Group.
Susie Romano has been upped to VP/Marketing at Fine Living TV Network, responsible for developing and executing strategic marketing and branding initiatives. In addition, Nicole Radford has been elevated to Director/Creative Services, taking on broader strategic direction for the network.
Interpublic Group of Cos. named its COO Murray Dudgeon as the interim CEO for its Universal McCann agency until a replacement is found for Robin Kent. Robin will be assigned to unnamed media initiatives for the company. He has been CEO for the last 3 years and with the media buying and planning company since 1996.
A&E Television Networks President/CEO Nickolas Davatzes announced his plans to retire, effective April 1, 2005. Stepping up to fill the vacancy will be Abbe Raven, President of A&E.
Univision Communications Inc. upped Cesar Conde to VP/Operating Manager of Galavision. He will oversee operations (including administration, programming, promotions, talent relations and technical operations) in addition to his current responsibilities as VP of Corporate Development for Univision. Cesar will be based in Miami and will report to Joanne Lynch, Galavision’s SVP/General Manager, for his VP/Operating Manager role and continue to report to Ray Rodriguez, President/COO of Univision Communications Inc.
Warner Bros. Entertainment, Inc. upped Yotam Ben-Ami to VP of Worldwide Anti-Piracy Operations for its North America territory. Yotam was previously manager of corporate business development and strategy.
* RATINGS *
Monday – A18-49 Analysis: NBC won the night on Monday according to final numbers from Nielsen Media Research, posting an overall 4.8/12 A18-49 rating for the night. Fox was a close #2 with a 4.5/12, followed by CBS 4.0/10, ABC 2.9/7, UPN 1.4/3, WB 1.3/3. At 8pm NBC and Fox were in a virtual tie, each posting an 11 share for Fear Factor [r] and Nanny 911. At 9p Fox’s 24 won the hour by a share point with 4.9/12, while CBS and NBC tied with an 11 share. The winner at 10p was quite definite – NBC’s Medium earned a 5.7/15 for the hour, beating repeats of both CSI Miami (4.8/12) and Supernanny (2.8/7).
FINAL HOUSEHOLD Ratings: Monday, March 14, 2005, for all Networks – program averages. Source: Nielsen Media Research.
CBS 8.5/13 Still Standing [r] 6.0/9, Listen Up [r] 5.6/8, Raymond [r] 9.8/14, 2-1/2 Men [r] 9.6/14, CSI: Miami [r] 10.0/16
NBC 8.1/13 Fear Factor [r] 6.2/10, Las Vegas 8.0/12, Medium 10.0/16
FOX 6.9/10 Nanny 911 6.6/10, 24 7.2/11
ABC 5.3/8 EM: HD How’d They Do That? 5.7/9, Extreme Makeover 5.0/7, Supernanny [r] 5.2/8
WB 2.5/4 7th Heaven [r] 2.7/4, Summerland 2.2/3
UPN 2.0/3 One on One [r] 1.9/3, Cuts 2.0/3, Girlfriends [r] 2.1/3, Half & Half [r] 2.0/3
A18-49 NBC 4.8/12, Fox 4.5/12, CBS 4.0/10, ABC 2.9/7, UPN 1.4/3, WB 1.3/3
The History Channel presents This Day in History:
A CYNOPSIS MESSAGE FROM COURT TV
New York City is filled with stars.
Eight determined people are obsessed with one star in particular.
The Star of India. Two rival teams race to get their hands on the world’s largest sapphire.
Impossible Heists airs Tuesdays at 10PM e/p.
Only on Court TV: The Investigation Channel.
Your ads will shine in our environment. Visit www.courttvmediakit.com for details.
Later — Cyn
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JOB OPENING: SALES ASSISTANT/Galavision, NY. Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Resume:
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JOB OPENING: SALES ASSISTANT, INVISION/NY. College degree, 2+ yrs exp. media sales. Knowledge: Ad Sales process. MUST HAVE DealMaker sales system. Prepare & attend sales presentations, demos & trade shows.
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JOB OPENING: WRITER’S ASSISTANT/World Wrestling Entertainment/Stamford, CT. Nurture your creative talent! 1+ yr TV writing/production exper, BA/BS, familiar w/ WWE storylines & talent, extensive travel. Apply: www.wwe-careers.com (3/18)
JOB OPENING: DIRECTOR/FIELD PRODUCER/World Wrestling Entertainment/Stamford, CT Direct talent & production staff for taped & live programming. 7+yrs directing exp theater/live concerts/reality-based TV, etc. Apply www.wwe-careers.com (3/18)
JOB OPENING: INTERACTIVE SALES PLANNER, CNN, LA. +3 years web exp., self-motivated, team player.Track AEs’ online business. Prepare/revise proposals & sales materials. Prospecting & research Info:
JOB OPENING: MGR AD SALES RESEARCH AETN-NY. Dev strategies, presentations, and data to position AETN appropriately in the mktplace. 5 yrs media research exp;familiarity with Nielsen, NPower, MRI req. Resume:
JOB OPENING: DIRECTOR, SPOT RESEARCH/AD SALES/Fox Sports Net, LA. 3+ yrs w/cable net, local TV,TV synd. Exp w/LOCAL mkt Nielsen rtgs, Nielsen Galaxy, pro/college sports knwldg, 1+ year management exp. Apply: www.foxcareers.com. (3/17)
JOB OPENING: RESEARCH: ANALYST, MSNBC/Secaucus, NJ: 1+ yrs TV research exp. Nielsen systems (local&national) essential. Interest in news programming a +.Apply to: www.gecareers.com , job# 405196 (3/17)
JOB OPENING: RESEARCH ANALYST/ ABC-TV,NY.1-2 yrs exp. in national TV research. Exp w/Nielsen Galaxy,NPower, Excel, & Power Point. Analytical writer. Apply: Gelina
JOB OPENING: DIR. OF AD TRADE MARKETING– Court TV, NY., For info go to: http://www.courttv.com/about/careers/. (3/17)
JOB OPENING: EDITORS -NBC Agency/Burbank. Freelancers w/short-form exp. Avid-ready, a grt sense of music, starts at 530p. No phone calls pls. Reel/Resume: Editors, The NBC Agency, 3000 West Alameda, Room 4366, Burbank, CA 91523 (3/17)
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
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WHAT’S ON TONIGHT: MARCH 16, 2005:
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