Wednesday, March 14th, 2012

Cynopsis: Sports

Good morning. It’s Wednesday, March 14, 2012, and this is your first early morning Sports briefing.

ESPN locked in its broadcasting lineup for all 63 games of the NCAA Division I Women’s Basketball Championship with contests slated across ESPN, ESPN2, ESPNU, ESPN3 and ESPN Full Court beginning Saturday and wrapping up with  the NCAA National Championship game Tuesday, April 3 in Denver. During the first two rounds, ESPN2 will offer 48 games within 12 telecast windows in a whip-around format with home market protection while ESPN Full Court offers complete games as a pay-per-view package. The final 15 games, beginning with the Regional Semifinals, will receive national telecast windows on ESPN or ESPN2. Broadcast additions include: Brenda VanLegen returning for play-by-play position for the first- and second-rounds in West Lafayette, Ind., where she will team with analyst Stephen Bardo. Beth Mowins will have the call for the first time of a regional semifinal and final  from Des Moines, Iowa with analyst Stephanie White. Allison Williams and Samantha Steele will join as reporters this year. Dave O’Brien once again handles play-by-play for the Final Four, joining analyst Doris Burke and reporters Holly Rowe and Rebecca Lobo.

On the Air

NBC Sports Network made its MLS broadcast debut on Sunday, with a matchup between FC Dallas and the New York Red Bulls. The game drew a 0.07 national household rating, according to Nielsen overnight numbers, to mark around 82,000 viewers according to reports. With better distribution for the channel, the figure did score a sharp increase over the opening telecast on FOX Soccer last year.

Meanwhile, Fox Soccer locked down a deal with the Scottish Premier League to add matches to its schedule through the 2013-14 season, according to the AP. The league will run on Fox Soccer Plus in the U.S. and Caribbean with the first game set for Saturday between Rangers and Dundee United. The channel would then look to air up to two Scottish matches per week as well as a half-hour highlights show.

The UFC helped deliver FUEL TV to record audiences in February, according to Nielsen, bolstered by the channel’s Fight Week and the inaugural UFC Fight Night. During the month, the network aired a total of 233 hours of UFC programs, which helped propel the channel to its most-watched month in network history, finishing up 100% on both Total Viewers and M18-49, compared to Feb. 2011. The week of February 13 – 19 scored as the most-watched week in network history with Total Day average finishing up 260% on both Total Viewers and M18-49 vs. the same week last year and UFC Fight Night on FUEL TV on Feb. 15 became the most-watched program in network history with 217,000 total viewers and 130,000 M18-49, for gains of 1347% and 2067%, respectively, vs. Feb. 2011.

The Pac-12 is moving out of LA and taking its conference basketball tournaments to new cities, confirming that at the MGM Grand Garden Arena in Las Vegas would house the men’s tournament beginning in 2013. The deal runs through 2015 with all games televised nationally on ESPN, FOX and the Pac-12 Networks. The 2013 tournament will be played March 13-16. The women’s tournament will head up north and moves back a week, according to Commissioner Larry Scott, in a three-year deal to play at Seattle’s KeyArena next season. All women’s games will be televised. 

Golf Channel kicks off coverage of the 2012 LPGA Tour season on Thursday in Arizona with the RR Donnelley LPGA Founders Cup beginning at 6:30p. The tournament will launch a season on the network that will be anchored by live coverage of the Kraft Nabisco Championship (March 29-April 1), golf’s first major championship of the season with more than 20 hours of live coverage throughout the tournament, The season’s second major of the year, Wegmans LPGA Championship, will air on Golf Channel from June 7-10. Overall, Golf Channel will broadcast 23 LPGA Tour events this season.

The Universities of Charlotte and Texas-San Antonio are reportedly in discussions to join the Sun Belt and are “leading candidates” to join the league, according to The report states that both schools may have already received “informal invitations” to join the conference, and could join the league as early as the 2013-14 academic year.

With a 16 men’s and women’s basketball teams competing in post-season play, (a conference record) BTN is scheduling nightly episodes of Big Ten Basketball and Beyond: Tournament Edition and postgame press conferences throughout the tournaments to keep fans in the loop. Dave Revsine, Rick Pizzo and Mike Hall will alternate as hosts and be joined by analysts Jim Jackson, Gary Williams, Stephanie White, Keno Davis, Shon Morris, Tim Doyle and Mike DeCourcy.

Chad Ochocinco has lined up a reality series with VH1 where he and fiance “Basketball Wife” Evelyn Lozada will star in a new series showcasing their upcoming wedding. The eight-part series, Ev and Ocho, will premiereSeptember 2012.

Join us on April 24, 2012 at the Cynopsis Sports Business Summit in NYC. Game-changing executives from networks, leagues and teams will be on hand to deliver key perspectives on growing brands, monetizing value & building communities by tapping into the unrivaled passion of the sports fan.  ***REGISTER NOW***

Sponsorship & Promotion

The UFC announced a sponsorship renewal with SafeAuto that will give the insurance carrier a sponsorship presence in nine different UFC events throughout the year, including Octagon signage at UFC on FOX,UFC on FX and UFC on FUEL TVevents. In addition, SafeAuto will continue sponsoring individual fighters during UFC events throughout the year.

Citi revealed its roster of Team Citi athletes ahead of the 2012 Olympic and Paralympic Games, which will consist of two U.S. Olympic alumni as well as 11 U.S. Olympic and Paralympic qualifiers and hopefuls. Names include: gold medalists Dominique Dawes, Rowdy Gaines, Cullen Jones, and Christie Rampone. Citi announced the sponsorship of the U.S. Olympic and Paralympic Teams in the spring of 2011.

CALL FOR ENTRIES: Cynopsis Sports Awards deadline is this Friday!

Digital Fields is creating its own brackets in March, launching Bracketology, that will allow fans to vote for the best NFL team in the Super Bowl era. The 64-team bracket will be made up of 46 Super Bowl champions as well as the league’s best 18 “at-large” clubs since 1966. The field includes number one seeds: ’72 Dolphins, ’78 Steelers, ’85 Bears, and ’89 49ers, and four clubs – Dallas, Green Bay, Pittsburgh and San Francisco – will have six entries apiece. The 18 “at-large” teams and seeds were determined by an Network editorial panel. will jump back a hundred years to look at the lives of Byron Nelson, Sam Snead and Ben Hogan, who were all born in 1912. The online series, 1912: A Year That Changed The Game, will examine the lives of the three men on and off the golf course, and expose what defined them as legends of the game. The series kicked off yesterday with a look at the relationship the three men had with each other and continues with new episodes through Friday.

ESPN is gearing up to highlight the 40th anniversary of Title IX. The initiative, dubbed, The Power of IX, will examine the legislation that changed sports and debut on on March 26 and run through June 23, the anniversary of when Title IX was passed into law. Content is set to include a dedicated microsite examining the impact of Title IX on sports and society, including an essay from Katie Couric, SportsCenter will count down the top 40 female athletes of the last 40 years beginning April 30, and ESPN Films will air a series of documentaries in Spring/Summer of 2013 that will highlight women in sports, all by female storytellers.

The Main Event

More First Four, with South Florida/California on truTV at 9:30p.


100+ new classifieds every month!

Contact Trish Pihonak to spotlight your company’s job openings today.

[Check out the job board on our Facebook page  updated daily!]

ON THIS DAY in 1976: Jockey Bill Shoemaker wins his 7,000th race.

Answer to Our Last Sports Trivia Question: What NFL great was nicknamed “Sweetness”? Walter Payton. Kudos (FYI I’m changing it up today for our bevy of east coast peeps): J. Barry McMullin-Professional Bull Riders/NY; Peter Hunsinger-Golf Digest/NY; Frank Brown-NHL/NY; Bobby Coyle-New York Yankees Radio Network/NY; Adam Zimmerman-CSE/Atlanta; Shawn Gerchicoff-Turner Sports/Atlanta; Dan Overleese-Golf Channel/Orlando; G. David Brown- FOX Sports South/Charlotte; David Perlmutter-Mediaocean/Chicago; Bob Ramsey-WCIU/Chicago; Jamie Raybon-KTXA Television/Dallas; Jennifer Hernandez-Comcast Sportsnet/Chicago; Greg Moloznik-GLM Media/Scottsdale; Daniel Paul-IMM/Boulder; Matt Sautter-OpenTV/Golden; John Sutton-Charter Digital Media/LA; Michael Madnick-Saban Brands/LA; Alan Perris-The Television Acadmey/North Hollywood; Brian Sullivan-KHQ-TV/Spokane.

In The Know: What team had won the most NCAA Division I Women’s basketball Championships? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: REGIONAL SCRIPT DVLPMNT EXEC/HBO Central Europe:  Based Budapest, Hungary. Identify/dvlp winning fict projects, original & format. Track record in episodic fiction series. Apply: (3/21)

JOB OPENING: ACCT EXEC/MLS Digital Properties/NY: to sell advertising & sponsorship opportunities from SUM’s portfolio of dig. media assets. 3+yrs online advertising sales exp. Team player a must BA deg. Email: [email protected] (3/21)

JOB OPENING: CONSUMER MRKTNG COORD/WEtv/NYC: Manage brand assets, write briefs, help execute campaigns, knowledge of tv formats and digital. 1+ yrs exp in TV a must. Apply: [email protected] (3/21)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (3/21)

JOB OPENING: MGR PR/Sportsman Channel/WI or NY: Mng national, regional and local public relations initiatives. BS/BA deg & 6+ yrs exp w cable network. Full info/apply: (3/21)

JOB OPENING: TRAFFIC/Media Advert Agcy/Mahwah NJ: seeking indiv with traffic/clearance exp to manage all aspects of clearing/trafficking commercials. Computer/comm skills a must. Apply/info at [email protected] (3/21)

JOB OPENING: CFO, DAILYCANDY/NBCU/NYC: 15+yrs Corp. Finance/Accounting exp., Exp w/in Digital Industry, Exp w/E-Commerce, Strong Finance Planning/Analysis skills, Apply: Job# 4854BR, EOE/M/F/D/AAP (3/21)

JOB OPENING: SR DIR ADVANCED MEDIA/COMCAST/PHL: Resp for maximizing and providing strategic direction for Advanced Media opps & other cross-platform sales efforts. BA deg pref’d. (3/21)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal $22 per hr. Visit (3/21)

JOB OPENING: JR. LAWYER/Radical Media/NYC: Looking for a Jr. Lawyer to join our NY team! 2-4 Years experience required. Please send resumes to: [email protected] (3/20)

JOB OPENING: ACCOUNT EXECUTIVE/Chief Media/NY: Manage DR campaigns from strategy/execution/maintenance. Must be detailed/analytical/able to multi-task. 4 yr exp. in media/DR a + Apply: [email protected] (3/20)

JOB OPENING: RESEARCH DIRECTOR/NFL/NY: Reporting of TV Audience Ratings for NFL games and competitive programming. Proficiency in all Nielson rating systems required. Please apply (3/20)

JOB OPENING: DIG. RSRCH MGR/Scripps/NY: 5+yrs dig. adv rsrch exp working in media or agencies. Hands-on exp mngng ad effx study a must. Prior mngmnt exp a must. Info: req #2921 (3/20)

JOB OPENING: EXEC PROD/BOSTON: EP w/record in news/pub affairs. Exp req’d: natnl/glbl econ rprting, 5+ yrs snr/exec prod, strng studio prod/post-prod skills, propsl writing, budget dev/oversight. Resume: [email protected] (3/20)

JOB OPENING: AD SALES ANALYST/YES Network/NYC: liaison btwn sales & finance; ensure financial compliance of sales contracts & orders; prgm budget; reportng; 3-5 yr exp; adv excel; more info (3/20)

JOB OPENING: EXECUTIVE PRODUCER/SHOW RUNNER/TLC/East Coast: Searching for talented and experienced show runners with docudrama series experience to join the TLC production team. Apply: #5429 (3/20)

JOB OPENING: SR DIR AD SALES OPS & PLANNING/DIRECTV NYC: Lead planning & ops for national Digital & Addressable Advertising sales. Apply: (3/20)

JOB OPENING: BUSINESS MEDIA PUBLICIST/PR firm NJ/Boston: Mid-Sr. level. Work w Ntl biz/mainstrm media. Create news/story angles, media opps. Pitch persuasively, land strategic results. Info/apply: (3/19)

JOB OPENING: VP, PR/AMC/L.A: Dvlp, lead press startegies for AMC. Implement strategies & tactics for PR plans for original prog & ntwrk branding efforts. Dvlp & lead talent relations strategy. Submit res to: [email protected] (3/19)

JOB OPENING: DIGITAL VIDEO COORDINATOR/The Hub/Burbank,CA: Temporary position.Hourly no benefits.Exp w meta-data,digital schedulding;xml knowledge;very detail oriented. Apply: (3/19)

JOB OPENING: ACCOUNT SERVICES REP/ABC FAMILY/DETROIT: service accts build media plans track delivery flighting of deals Interact w/agency back-up AE provide office support Apply at: ID: 29206 (3/19)

JOB POSTING: MGR, DATABASE ANALY/MTVNetworks/NYC: BA. 3yrs database mktg. Bkgrd stats/econometrics. Media ind. Fluent SAS/SQL. Prof Excel; Visual Basic pref. Knwlg database mktg tech. EOE/M/F/D/AAP. Apply (3/16)

JOB POSTING: EXEC DIRECTOR MARKETING/Time Warner Global Media Group/NYC: 10+ yrs agency/media exp developing & executing multimedia platforms for major advertisers. Apply: Req# 129776 (3/16)

JOB POSTING: DIRECTOR, CREATIVE DEVELOPMENT/TIME WARNER GLOBAL MEDIA GROUP/NYC: 5-8 yrs exp writing for branding campaigns/pitches/presentations. Agency exp a plus. Digital a MUST. Apply: Req# 129369 (3/16)

JOB POSTING: AE/Rsrch Data Sales/NYC: Est. Company w/ a quality product used by Agencies, Networks & Brands , 3+ yrs exp in sales w/basic knowledge & a strg interest in Media Rsrch, exc comp pkg Res: [email protected] (3/16)

JOB POSTING: PROD COORD/NYC: FT. Ent lev. Digital Movie Distrib. Sal+bfits. Computer Savvy, Digital Encoding (will train), On-line Data Management, Gen. Assistance. No exp req’d. Res: [email protected]. No calls (3/16)

JOB POSTING: EXEC ASST/truTV/NYC: Support two VP’s. Advanced powerpoint presentation skills req. 2-4+ yrs exp. Temp to perm position. Resumes: [email protected] (3/16)

JOB POSTING: PUBLICIST/WE tv/NYC: talent relations, pitch media/monitor coverage, event management, digital PR, 3-5 yrs.exp. Resumes to [email protected] (3/16)

JOB POSTING: SR. PUBLICITY MGR-DIGITAL ENT & GAMES/BBC Worldwide/LA: devlop/implment comms stratgy to raise profile of division. 4+ yrs proven track record gaming/dig ent comms. Knwldge of currnt/futre gamng trnds [email protected] (3/16)

JOB OPENING: MEDIA PLANNING COORD/AMC/NYC: scheduling of daily logs, maintaining AMC on-air inventory database, detail-oriented/multi-task, exp. preferred. Resumes to [email protected] (3/15)

JOB OPENING: MEDIA BUYER/PLANNER/KERWIN COMMUNCIATIONS/CALDWELL, NJ: Luxury Market ad agency seeks individual w/ 3-5 yrs exp. Broad knowledge of digital, print and broadcast req’d. Apply: [email protected] (3/15)

JOB OPENING: PRICING/PLANNING ANALYST/FOX AD SALES/NY: Seeking Pricing/Planning Analyst – Access & distribute regular operational reporting tools. Bachelors & 2+ years exp req’d. Apply @, FNG0001018 (3/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Seeking interns to assist in running busy NY-based production office. Great opportunity to gain experience in production and development. 2days/wk. Resumes: [email protected]. (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Recent college graduate, looking for an entry-level position in digital media. Graduated from Siena College with a B.S. Degree in Marketing/Management. Resume upon request. Contact [email protected] (3/20)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/20)

SITUATION WANTED: CREATIVE LIFEGUARD: Special projects, production coordinator, writer/producer – on-air, upfront, internet, outernet promotion & advertising. Demo reel: Contact: [email protected] (310)849-8596 (3/15)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]