Wednesday, June 8th, 2005



Good morning.  It’s Wednesday, June 8, 2005 and this is your first early morning briefing.

As you know, the Viacom Board of Directors are scheduled to meet at the end of this month to vote on splitting the company into two units – one led by led by Leslie Moonves and will include the broadcast networks and outdoor, the other by Tom Freston overseeing components include the cable networks and Paramount.  Also at that meeting, it is expected Shari Redstone, Sumner’s daughter, will be named Vice Chairman of Viacom, per Variety.  That sets up Shari to become the new Chairman once Sumner steps down.

Tonight’s Premiere:
Fox:  The Inside at 9p
NBC: Psychic Detectives at 8p


NBC Universal Television Studio has signed Gail Lerner to the standard 2-year, 7-figure, development deal.  As part of that deal, she will continue as co-exec prod of Will & Grace, while also development new projects.

20th has signed Reba’s exec producer Matt Berry to a 2-year development deal which will keep him at the helm of that show, in addition to creating new projects.


The debut of the second season of The 4400 on USA set a new all-time record for the network and for all basic cable original series thus far this calendar year among A18-49 (2.4 rtg) and A25-54 (2.9 rtg). On Sunday night 5.3 million viewers tuned in.
ABC Sports will continue carrying Pac-10 Conference football games through 2011.  The five year extension to its current agreement also provides for Pac-10 football games to be carried  for the first time since 1994 on ESPN, as well as other ESPN platforms including ESPNU (game re-airs), ESPN Classic (game re-airs), ESPN Mobile, ESPN Interactive, ESPN 360 (formerly ESPN Broadband),, ESPN Pay-Per-View, ESPN Video-on-Demand, ESPN HD, ESPN2 HD, ESPN Deportes and more.
Also at ABC – insert Rodney back into your primetime schedule as of July 5, at 930p where it will resume its position after According to Jim.  Also, come August 9, Boston Legal is back Tuesdays at 10p, the same time period it is slated to run in the fall.

Discovery Channel has pared all the nominations down to a Top 25 Greatest Americans list and now we can vote.  Think American Idol without the singing.  Our voting will whittle the list down to the Top 5.  Want to know who’s on the list? Here you go: Abraham Lincoln, Albert Einstein, Benjamin Franklin, Bill Clinton, Bill Gates, Billy Graham, Bob Hope, Eleanor Roosevelt, Elvis Presley, Franklin D. Roosevelt, George W. Bush, George Washington, Henry Ford, John F. Kennedy, Lance Armstrong, Martin Luther King Jr., Muhammad Ali, Neil Alden Armstrong, Oprah Winfrey, Ronald Reagan, Rosa Parks, Thomas Alva Edison, Thomas Jefferson, Walt Disney, Wright Brothers.  None of my top choices, but let’s not be nitpicky here. It’s the debate that matters. Vote at:
Spike TV will debut its newest non-scripted series on July 22 at 10p called Super Agent.  This series will take a closer look into the process of a college athlete as he/she decides which sports agent should represent him/her.  It’s Arli$$ from the athlete’s POV. The athlete in mind is USC defensive end Shaun Cody, an early draft pick to the Detroit Lions who must choose between 9 agent wannabes.

She was Mrs. Robinson (1967).  She was Anne Sullivan (1962).  She was the Queen in Antz (1998).  She was even an extra in the church scene in Blazing Saddles (1974).  She was also Mrs. Mel Brooks.  Anne Bancroft passed away Monday at the age of 73 after losing her battle with cancer.   The lights on Broadway will be dimmed in her honor today.  Ms. Bancroft was lauded with numerous awards and nominations, most notably an Oscar and a Tony for The Miracle Worker, and Golden Globe awards for both The Graduate and The Pumpkin Eater (1964). Most recently, she had appeared on Broadway in 2002 in Edward Albee’s Occupant.

Note to self: if you ever find yourself wearing a wedding dress in the middle of Times Square, standing before a giant wedding cake just itching to jump into the cake in a mad-dash search for a $50,000 wedding coupon … let this thought first pass through your mind:  Mother-in-law.  Do you really want your future mother-in-law to see you covered with great globs of butter cream icing?  Think she’ll ever let you forget that visual, particularly if you don’t find the coupon?  Save yourself.  Elope.
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 5/30-6/5:
Primetime      (000)    Total Pgm Day   (000)
TNT              3509     NICK              2054
USA              2432     NAN*              1606
TBS              2028     TNT               1530
NAN              1979     CARTOON 1405
LIFETIME         1806    ADULT SWIM*     1253
CARTOON 1659     USA              1142
SPIKE            1527     LIFETIME         1127
FOXNEWS 1331     TBS              1081
ESPN             1305     FX                904
FX               1261     MTV               779
 Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 5/30-6/5:
Primetime     (000)     Total Pgm Day   (000)
TNT              1717     TNT               777
USA              1218     NAN*              669
TBS              1151     TBS               645
SPIKE            810      USA               588
FX               742      ADULT SWIM*     534
LIFETIME         705     FX                512
DISCOVERY        689     LIFETIME         495
MTV              663      NICK              447
COMEDY  630      MTV               415
ESPN             600      ESPN              395
 Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of 5/30-6/5:
TNT      Heat/Pistons             3246 on 5/31
TNT     Pistons/Heat              3180 on 6/2
FX      Nextel Cup Race          3045 on 6/5
ESPN    Spurs/Suns                2752 on 6/1
SPKE    WWE                       2686 on 6/4
TNT     Heat/Pistons              2665 on 6/4
USA     The 4400                 2534 on 6/5
TBS     Spider-Man                2534 on 6/5
SPKE    WWE                        2272 on 5/30
DISC    Deadliest Catch          2036 on 5/31
Source: Turner Research from Nielsen Media Research Data.

Top 10 Broadcast Programs among A18-49 Rtg for the week of 5/30-6/5:
ABC:   DANCING W/THE STARS             4.3/12
CBS:   CSI: MIAMI                                      4.1/11
CBS:   CSI                                                 4.1/11
FOX:   FAMILY GUY                               3.7/10
CBS:    WITHOUT A TRACE                      3.7/10
CBS:   2-1/2 MEN                                        3.5/9
CBS:   RAYMOND                                      3.4/9
CBS:   48 HOURS TUESDAY                   3.2/9
CBS:   CSI: NY                                           3.2/9
FOX:   HOUSE                                           3.2/9
FOX:   HELL’S KITCHEN                           3.2/9
Source:  Nielsen Media Research, Galaxy Explorer

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Comedy Central has upped Lou Wallach to SVP/Original Programming and Development, reporting to Lauren Corrao, EVP.  In his expanded role, Lou will be responsible for the development and supervision of original programming for the network on the east coast. He will also manage the development of original content for the network’s programming expansion into new digital platforms.
Lori York has joined N.S. Bienstock, Inc. as a Packaging Agent, based in NYC. Lori specializes in program development and packaging and represents production companies and producers in network, cable and syndication, both in the US and abroad.  She makes the jump to N.S. Bienstock from MTV Networks where she developed and oversaw original programs for Spike TV. 
Esther Pessin has been named a Co-Executive Producer of King World’s syndicated series Inside Edition. The appointment was announced by Executive Producer Charles Lachman.  Esther will work with Charles to oversee editorial content of the program,
Starz Entertainment Group LLC (SEG) announced the promotions of Brian Swanson to Director/Point of Sale and Eric Neal to Director/Affiliate Sales and Marketing. In addition SEG announced the recent hire of Christopher Hogan as Director/Affiliate Sales and Tonya Hall as Senior Director/Direct Response Marketing. All four will work out of the corporate headquarters in Englewood, Colo. In his new position Brian will oversee all corporate and field point of sale activity for the Charter and Adelphia accounts.. He will report to Tom Gove, division VP/Affiliate Sales and Marketing. Eric will direct sales and marketing efforts related to the EchoStar account, reporting to Bill Giorgio, SVP/Affiliate Sales and Marketing, and will also be responsible for subscriber and revenue growth initiatives. Chris will report to Tom Ramsey, Division VP/Affiliate Sales and Marketing and is responsible for several national division accounts including the cable and telecommunications affiliates.  He will also work to identify opportunities to market and sell SEG and their product portfolio. Tonya will oversee the strategic and planning development for new direct marketing initiatives and develops strategies to maximize the direct response and retail marketing promotions designed to promote the business interests of SEG. She reports to Gery English, Executive Director/Marketing Services.

Logo named Kristin Frank as SVP/Multiplatform Distribution and Marketing. She will be responsible for the GLBT network’s multiplatform growth, products and services for aspects such as television, wireless, radio and the Internet in addition to managing off-channel marketing initiatives. Kristin was previously a regional VP for the Northeast region with MTV.  She will report to Lisa Sherman, Logo’s SVP and general manager.


Monday- A18-49 Analysis: CBS delivered the goods on Monday night with a 2-1/2 hour marathon of 2-1/2 Men following an episode of Raymond, all pulling in a grand total of 3.3/9 A18-49 for the night, according to fast affiliate ratings from Nielsen Media Research.  Fox was a close #2 with a repeat and a new ep of its newest reality series, Hell’s Kitchen.  At 8p CBS averaged a 2.7/8, and the repeat of Fear Factor on NBC earned a nearby 2.4/7.  In the world of Pass or Fail, ABC’s premiere of The Scholar gets an F for its Fourth place position with a 1.7/5 rtg.  At 9p  CBS and Fox tied, each posting a 3.4/9 for the hour. CBS cinched the night at 10p with its last hour of the 2-1/2 Men marathon posting a generous 3.7/10, outpacing Medium (2.6/7) and the final hour of The Ring on ABC (2.1/5).

Fast Affiliate Ratings: Monday, June 6, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

CBS     7.2/12  Raymond [r] 6.4/11, 2-1/2 Men [r] 6.6/11, 2-1/2 Men [r] 7.2/12, 2-1/2 Men [r] 7.6/12, 2-1/2 Men [r] 7.8/13, 2-1/2 Men [r] 7.4/13

NBC      4.5/7   Fear Factor [r] 3.6/6, Las Vegas [r] 4.4/7, Medium [r] 5.3/9

FOX     3.6/6   Hell’ Kitchen [r] 3.0/5, Hell’s Kitchen 4.3/7

ABC     3.3/5   The Scholar [p] 3.4/6, Movie: The Ring 3.3/5

WB      1.9/3   7th Heaven [r] 1.9/3, 7th Heaven [r] 1.8/3

UPN     1.5/2   One on One [r] 1.5/3, Cuts [r] 1.4/2, Girlfriends [r] 1.6/3, Half & Half [r] 1.5/2

A18-49           CBS 3.3/9, Fox 2.7/8, NBC 2.5/7, ABC 1.9/5, UPN 0.9/3, WB 0.9/2


Life Changing

And that was only the first episode.


For your Emmy Consideration
Outstanding Reality Program

For more information visit:

The History Channel presents This Day in History:
1968 – Three days after being assassinated in California by a Palestinian drifter named Sirhan Sirhan, Sen. Robert F. Kennedy is buried in Virginia at Arlington National Cemetery.

Answer to Yesterday’s trivia question: These two Housewife actors starred together in a nightly soap in the ’80s.  Who were the actors and what was the show?  NICHOLETTE SHERIDAN & DOUG SAVANT KNOTS LANDING  Kudos to: Corinne A. Waldheim-Soap Net Sales Research & Mktng/NY; Debra Gersh Hernandez-ASNE; Marla Smith-Fox Cable Sports/NY; Rachel Choudhury-Fine Living/LA; Len Klatt-Premier Radio Networks/LA; Tom Kilgallon-KTTV/KCOP/LA.


Games of chance are about to get a lot chancier

Series Premiere Tuesday, June 14th @ 10:30 PM only on Court TV.

To put the odds in your favor, check out for details.

Today’s Trivia Question
courtesy of New Line TelevisionWho in the cast of Amish in the City nearly drowned during his first time in the ocean? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.08.05 5:09am
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JOB OPENING: MEDIA COORDINATOROrange Cnty/CA. 2-5 yrs exp. in buying TV/Cable/Radio/Print.Exp in Harris/Donovan a plus. Resp for maintenance of buys, traffic, air scheds, ROI tracking,etc. Email

JOB OPENING: ACCOUNT EXECUTIVE, KUSI-TV/San Diego. Sell for one of the top independent,cutting edge, stations in the country. Want to join a winning team, email your resume to
EOE  (6/15)

JOB OPENING: NATIONAL BROADCAST BUYER Initiative – LA and NYC. Seeking experienced Network Buyer to work on key clients. Must have Network TV and Cable buying exp. Submit resume to

JOB OPENING:  MARKETING ASSISTANT Court TV, NY For info go to: (6/15)

JOB OPENING:  AVID EDITOR Court TV, NY For info go to: (6/15)

JOB OPENING:  E-Poll is expanding and is looking for a RESEARCH DIRECTOR/Encino based. W/ a thorough knwldge of entertainment industry to manage custom mrkt res projects including design, data collection & analysis.

JOB OPENING: Lifetime TV/NYC seeks COPYWRITER FOR CREATIVE SVCS to asst. in the planning, dev. & execut. of copy for promo, mktg. & distrib. Must have copywriting exper. in Ad & Promo dept. Resumes to:

JOB OPENING: SENIOR PROD/WRITER/NAHB’s TV Prod grp/DC. Oversee production, story producing, talent, supervising post & script writing. 8+ yrs exp in TV prod. a must. Travel 50% of time. Resume & salary req. to:

JOB OPENING:  MGR VOD/AETN-NY. Dev/mge/oversee VOD mktg pgms supporting dist/branding for all nets, across all MSOs.3yrsexp cable sales/mktg/cable system mgmt.Keen int. in emerging media technology.Email:

JOB OPENING:  MGR PR & PRGM PUBLICITY/AETN-NY.Mge pgm pub for pgms thru print, electronic, internet. 3 yrs exp in PR/Pub Pgming in TV, film or PR agency. Strong writing/proofing skills req. Team player.Email:

JOB OPENING:  EXEC PROD ON-AIR PROMO/AETN-NY.Create/prod high concept on-air campaigns. Mge budgets/freelance prods. 5 yrs exp long form pgm prod. Must: film/directing exp; be creative; have a reel. Resume:

JOB OPENING: LOCAL RESEARCH MANAGER/ABC Burbank.3+ yrs exp in local/nat’l TV research, apt at Nielsen/WRAP, strong written & analytical skills, college degree req. Resumes:

JOB OPENING: TRAFFIC MANAGER / Carat USA / NYC: Service a top-five cable network in its Manhattan office.  Traffic all print and broadcast media buys.  Min. 3 yrs relevant work exp.  Send resume to:
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JOB OPENING: Rainbow HD is looking for RITES SUPERV for its Prod dept/NYC. Musts-undrstnd rites & clearance issues/ability to read and undrstnd contract lang and work under tight deadlines. Send resume to

JOB OPENING: ABCFamily/NAT’L AD SALES DEV MGR/NY 4+ yrs ad sales & mktg exp in TV; mng creative exec of sales materials & pres; trade adv & premiums. Knwldg of mnging creative agencies & Nielsen based res a +

JOB OPENING :FUSE is looking for an EXEC ASST for its Finance and Bus Dev depts. Min of 3 years exp in admin/sec position. Must have the ability work independently under tight deadlines. Send resume to

JOB OPENING: ACCOUNT SERVICE REP Current TV-NYC. 1+ yr. exp at cable/brdcast ntwk or ad agency. Business, MS Office, and traffic system knowledge a must!  Personable & Motivated! Email
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JOB OPENING:TRAFFIC MANAGER Current TV- NYC/3+yrs. Managerial exp. @ cable/brdcast ntwk. Knwldge of various Traffic systems -VCI, Gabriel, Enterprise.  Team player! Email
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JOB OPENING: COORDINATOR, MUSIC PROGRAMMING, VH1/NYC. 2+yrs exp music programming in radio/TV, Strg knwldge of Selector & music research, Knwldge of Rock/Country/R&B/Classic  EOE/M/F/D/AAP. Apply (6/11)

JOB OPENING: COORDINATOR, DEVELOPMENT Comedy Central/NYC. 2+yrs at agency/studio/network or in TV/Film production. Knwldge of TV Writers/Agents and Comedy Entertainment preferred EOE/M/F/D/AAP. Apply (6/11)

JOB OPENING: VP CREATIVE, Logo/NYC. 10+yrs leading creative in TV/Adv/Entertainment, Strng strat thinker, brand skills, Strng mgmt bckgrd, Heavy workload, Popculture/Diversity passionate  EOE/M/F/D/AAP. Apply (6/11)

JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS, Comedy Central/NYC. 3+yrs writing/prod promos, ad camps, Strg writing/visual/high concept skills, Copywriting exp A+, Directing exp preferred  EOE/M/F/D/AAP. Apply (6/11)

JOB OPENING: SR AE-WLVI/Boston. 5+ yrs TV sales exp; exc. neg skills, strong work ethic.Major agency acct mgmt exp. Intimate knwldg of LPM Nielsen data, TVScan,Prime Next Qualitative sftwr. Resume:

JOB OPENING: SR DIR, MUSIC/AUDIO/ DVD, MTV/VH1/CMT/Logo – NYC. 8+yrs in P&L driven biz, 4yrs mgmt exp. Strng negotiator, Ext. entertainment/label/DVD exp. Manage budgets, max revenue. EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: DIR, MUSIC/CREATIVE & LICENSING, MTV&LOGO/NYC. 7yrs exp in Music Supervisory & Licensing role in TV/Film/Theatrical industry.  Must have 4+ yrs mgmt exp. Strng negotiator EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: MANAGER, CROSS BUSINESS & TRADE MRKTG, Comedy Central/NYC Min. 5 yrs exp in marketing. Kwldge & understanding in Consumer Products, Affiliate Marketing or Biz Dev required.  EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: PROJ MGR, OFF-AIR CREATIVE, VH1/NYC, 3-5 yrs in comm, cable, ad, design or creative services. Must have extensive knowledge of print & ad production, timelines, & budgets.  EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: RESEARCHER/STORY EDITOR, VH1/NYC. 3-5 yrs editorial exp (writing or story-editing) in some narrative form. Xcellent research skills, Previous TV experience preferred.  EOE/M/F/D/AAP. Apply (6/10)

JOB OPENING: DIRECTOR MARKETING/Hallmark Channel-LA: Direct & execute affiliate marketing materials. Min. 5 yrs exp. See full posting at . Resumes:

JOB OPENING: AD SALES ASSISTANT/Galavision, NY. Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Resume:

JOB OPENING: DIR/PROG – South FL – Resp. for L/T planning, Inv. Mgmt., Daily Scheduling.Asst. SVP with program submissions and acquisitions.Strong computer skills and related TV Prog exp.reqd. Respond to: 

JOB OPENING: SENIOR BROADCAST NEGOTIATOR/KD&E Advertising/NYC: Seeks buyer for sports/videogame client. For more info. go to the careers link at (6/09)

JOB OPENING: PRINT BUYER/NEGOTIATOR/ KD&E Advertising/NYC: Seeks buyer for sports/videogame client. For more info. go to the careers link at (6/09)

JOB OPENING: MRKTG DIR, – Dev & implmnt mrktg 4 prgrmng & DigMedia prod on mltpl pltfrms, .com, DigMusic, Wir. Cr8 tune-in promo & strat. 7+yrs mrktg, advrtsng or ent/online a MUST. Res:

JOB OPENING: PRODUCER/ASSOCIATE PRODUCERS/New York-based nationally syndicated daytime talk show is looking for producers with previous talk show experience. Resumes:

JOB OPENING: SR AE-WLVI/Boston. 5+ yrs TV sales exp; exc. neg skills, strong work ethic.Major agency acct mgmt exp. Intimate knwldg of LPM Nielsen data, TVScan,Prime Next Qualitative sftwr. Resume:

JOB OPENING:  AE-NEW BUSINESS/WLVI-Boston. Entry level sales. Tenacious, organized, goal-oriented; able to prospect, develop & close new business essential. Resume: HR, 75 Morrissey Blvd, Boston, MA 02125; fax: 617- 474-5334. EOE  (6/16)

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SUMMER INTERNSHIP – SCHOOL CREDIT ONLY:  MRPI- Marina del Rey, CA-INTERNSHIP , school credit, Factual Programs Production/Post, 35-40 hrs wkly learn ins and outs of prodctn & post,

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: Life Balance Media/NY seeks a Credit-Only INTERN FOR PRGRMNG DPRTMNT  to assist in re-launch of wellness cable channel. Duties incl researching potential films & series for the channel. Respond:

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY:  Generation Music, Inc/LA: INTERNSHIP in film & TV and copyright dept.  We are looking for someone who has interest in learning & working in music publish industry. Resumes to:


SITUATION WANTED: STUDIO/FIELD PRODUCTION Recent college grad. with B.A. ready to start career in TV Production  FL based but can relocate to NY/NJ. Interned with The Golf Channel and The Outdoor Life Network.

SITUATION WANTED: LOS ANGELES, PUBLICIST – focus is on beauty and fashion. Tenacious gal looking for stable work. Contact:
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WHAT’S ON TONIGHT: Wednesday, June 8, 2005

ABC              Supernanny [r], Dancing With the Stars , Lost [r]
CBS              60 Minutes, The King of Queens [r], Yes Dear [r], CSI: NY [r]
FOX              That 70’s Show [r], Stacked [r], The Inside [p]
NBC              Psychic Detectives, Law & Order [r], Law & Order [r]
PAX              Doc, Sue Thomas F B Eye, Diagnosis Murder
UPN              All of Us [r], Eve [r], Kevin Hill [r]
WB               Beauty and the Geek , Smallville [r]
TELE             Amarte Asi (7p),Rumbo al Mundial, Decisiones
UNIV             Inocente de ti,  Apuesta por un Amor, La Madrastra, Cristina

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