Wednesday, June 7th, 2006


Top 10 Drama With F12-17 & F12-34
#11 Drama With F18-34
In All Of Primetime
 (OUT OF 140+)

Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, Season To Date (9/19/05-5/24/06), LSD US Rtg.  Drama=A & GD Typecodes, 5+ TC. 




Good Morning. It’s Wednesday, June 7, 2006, and this is your first early morning briefing.

And let the games begin!  Or at least let the Upfront begin

Broadcasters started writing the first of their upfront deals yesterday, and while it’s still probably too early to judge any CPM increases over last year’s sales, you can imagine all the networks will be looking for at least small year to year increases.  The CW was also involved writing deals yesterday, and is expected to be looking for rates at close to the WB rates from last year, when WB took in an estimated $650 million in upfront revenue. Overall expected Upfront sales for the 2006-07 season is approx $9 billion, basically flat with last year.

Tonight’s Premiere:
Comedy Central: Dog Bites Man at 1030p


While the broadcasters are just getting things moving along, OMD and MTV Networks have just finished putting to bed a multi-network, multi-platform deal, as part of the 2006/2007 upfront season, estimated to be worth $300+ million.  Under the pact more than 30 OMD clients have combined their linear and digital ad budgets and will have the first go at advertising opportunities across MTVN’s range of screens, including TV, broadband, VOD, podcasting and wireless as well as its digital properties such as Neopets, Xfire, IFilm, and  The deal is unique in that it is MTVN’s first upfront deal to incorporate many of its screen offerings in addition to its digital assets.

The debut of E!’s Simple Life: ‘Til Death Do Us Part on Sunday at 10p almost tripled the network’s primetime average with a 1.2 HH rating and 1.8 million viewers, according to Nielsen. The strongest demo was W18-34 which delivered a 1.6 rating. The program dropped E!’s median age by six years to 28, and it was the highest rated Sunday premiere in its time period and for a reality series premiere since August 2002.
Charles Gibson as the new face and anchor of ABC’s World News Tonight ranked #2 for his inaugural week – May 29-June 2 – averaging 7.2 million viewers over the four night week (Memorial Day is taken out of the avg). NBC Nightly News delivered an average of 8.0 million viewers, and CBS Evening News averaged 6.78 million. In the key A25-54 news demo, NBC led with 2.6 million viewers; followed by ABC with 2.4 million and CBS with 2.16 million.

RJ Cutler is back in primetime, this time with Donald Trump in tow.  The pair are busily developing the classic boardgame Monopoly for broadcast television, but not as a game show per se, but rather as a reality show, per Variety.  Consider Trump’s history in the real estate market and this begins to make real sense.  No broadcast network has signed on yet – tho the pair are reportedly visiting with all the mucky-mucks next week.

A full-page print ad for Comedy Central’s The Daily Show with Jon Stewart appearing in the June 5 edition of Hollywood Reporter reads:  “We had fake news years before CBS hired Katie Couric.”

So, were you among the handful of fans who have been wondering if ABC’s The Evidence will make it back into primetime before September? Then here’s good news for you – The Evidence rejoins the schedule for a limited engagement on Saturday nights starting this weekend, at 10p.  There are currently three unseen episodes which will air first.

For your additional reading pleasure:
Today’s edition of Cynopsis: MCE (which includes this month’s Network in Focus: HITN-TV) is available at or click here
And today’s edition of Cynopsis Kids! is available at www.cynopsis or click here.


Susan Levinson has been named SVP/Comedy Development at Fox, stepping in where Jeremy Gold left off after announcing his departure last May.  Reporting to Craig Erwich, EVP/Programming, Susan makes the move from the drama development side at Fox where she was VP.

Gary Goodman joins Lionsgate as EVP/Television Production, effective immediately. In this new position, Gary will oversee the production of all television projects, including dramas, comedies, movies, miniseries, limited series and reality programs, for both broadcast and cable.
The Yes Network has promoted Lisa Wagner to Director/Ad Sales, reporting to Steve Berman, SVP/Ad Sales. Her responsibilities will include sales and inventory management, creating sponsorship opportunities for the network’s clients in coordination with the sales team, developing promotional packages, research implementation and new business acquisitions.
Jerry Longarzo has been appointed EVP/Business and Legal Affairs at Fox Television Studios, where he will also supervise production. Most recently, Jerry was the SVP/Business and Legal Affairs at UPN.
Interep has named Mike Walsh as President/Cumulus Major Market Sales, the company’s newly renamed rep firm. Mike will manage the national sales and marketing for 24 Cumulus-owned radio stations in eight markets.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 5/29-6/4/06
Primetime     (000)           Total Pgm Day    (000)
TNT               1499            TNT                      774
ESPN             1302            USA                      680
USA               1210            NAN*                   558
CMDY           1004            FX                         546
TBSC               874            TBSC                     540
FX                    860            ADSM*                522      
SPK                  736            ESPN                    498
DISC                 678           CMDY                  457
AEN                  608           NICK                    456
MTV                  607           LIF                       398
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 5/29-6/4/06
Primetime     (000)         Total Pgm Day      (000)
TNT               2304          NICK                  1604
ESPN             2058         TNT                    1200
USA               2057         NAN*                 1188
TOON            1345         USA                    1112
NAN*            1284         TOON                 1037
CMDY           1263         ADSM*                979
TBSC             1207         LIF                        792
LIF                 1203        ESPN                     791
FX                  1053        TBSC                     761
SPK                1031        FX                          727
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top 10 Cable Programs among A18-49 (000) for the week of 5/29-6/4/06
ESPN      Heat/Pistons                                 3484
TNT        Suns/Mavericks                             3377
ESPN      Pistons/Heat                                  3349
TNT        Mavericks/Suns – 6/3                     3035
TNT        Mavericks/Suns – 5/30                   3003
CMDY    Blue Collar Comedy Tour 3                 2967
FX           Nextel Cup Race                           2614
USA        WWE Entertainment – 10p               2572
USA        WWE Entertainment – 9p                2249
DISC        Deadliest Catch                           2065
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
Top 10 Broadcast Programs among A18-49 (000) for the week of 5/29-6/4/06
FOX    So You Think You Can Dance – Thurs       5,680
NBC    Deal or No Deal 5/29                              5,350
CBS     CSI                                                    5,120
NBC    Last Comic Standing 4                            4,860
NBC    So You Think You Can Dance – Wed          4,720
CBS     CSI: Miami Special                                4,660
NBC    The Apprentice 5 5/29                            4,600
NBC    Deal or No Deal – Wed                            4,510
ABC    NBA Playoffs on ABC – Mon                      4,200
CBS     Without a Trace                                   4,140
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Monday – A18-49 Analysis: NBC smashed the competition and swept Monday night with 4.9/14 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS came in second with 2.6/8, then FOX 1.8/5, ABC 1.6/5, WB 1.5/4, UNIV 1.4/4, UPN 0.8/2 and TELE 0.3/1. The finale of NBC’s Deal or No Deal started the network’s winning streak at 8p delivering a 4.9/16. At 9p, the last half-hour of Deal or No Deal and the first part of The Apprentice finale brought in a 5.5/15 avg for the network. The last hour of The Apprentice brought in a bonus at 10p with a 4.4/12.
Live + Same Day Ratings: Monday, June 5, 2006 – time period averages. Source: Nielsen Media Research

NBC     9.1/15    Deal or No Deal – Finale (1.5 hours) 11.6/20, The Apprentice – Finale (1.5 hours) 7.3/12

CBS      5.9/10    The King of Queens [r] 4.3/8, How I Met Your Mother [r] 3.7/6, Two and a Half Men [r] 5.4/9, Old Christine [r] 5.7/9, CSI: Miami [r] 8.1/13

ABC     3.1/5     Wife Swap [r] 3.6/6, George Lopez [r] 2.5/4, The 2006 ALMA Awards (1.5 hours) 3.0/5

FOX      3.0/5    Movie: Rush Hour 2 [r] 3.0/5

WB        2.6/4     Everwood – Finale 2.6/4

UNIV    1.8/3    La Fea Mas Bella 2.1/4, Barrera de Amor 1.9/3, Cristina 1.6/3                      

UPN      1.3/2   One on One [r] 1.2/2, All of Us [r] 1.3/2, Girlfriends [r] 1.4/2, Half & Half [r] 1.3/2

TELE    0.6/1    Tierra de Pasiones 0.6/1, Corazón Partido 0.6/1, Decisiones 0.5/1

A18-49:  NBC 4.9/14, CBS 2.6/8, FOX 1.8/5, ABC 1.6/5, WB 1.5/4, UNIV 1.4/4, UPN 0.8/2, TELE 0.3/1

The History Channel presents This Day in History:
1965 – Sony unveils its new home videotape recorder, priced at a mere $995.

Answer to Yesterday’s Trivia QuestionHope and Michael were married and Michael was partner in an advertising agency with whom?   ELLIOTT/THIRTY SOMETHING   Kudos to:  Jack Krayson-APF/NY; Patty Youngross-Carat USA/Atlanta; Tim Riviere-WPVI/Philadelphia; Todd Tarpley-Tarpley Media/NY; Tom Chapman-WKRG/Mobile AL; Peggy Dalland-KTTC, KWBR, CNN/Rochester MN; Lucie Prann-The Richard’s Group/Dallas; Laura Treacy-KTKA/Topeka KS; Susan Nessanbaum-Goldberg-Rubicon Entertainment/LA; Beth Tepper-Premiere Radio/LA; Alexandra Leh-La Cheraqui Films/LA; Jennifer Hollander-Hollander Productions/LA; Richard Carpenter-20 Century Fox/Toronto; Andrew Makarewicz-Cinegroupe/Montreal; Shari Siskind-Koladich/Toronto; Gary Lico-CABLEready/Helsinki


68% 12-34 Audience Composition
40% 18-34 Audience Composition
Source: Nielsen Spring 2006 Custom Study

For more information contact Matt Turner – (646) 459-3376 Email advertising

Today’s Trivia Question: Where did Murray the policeman break up a good poker game to impress his boss? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: SENIOR WRITER/PRODUCER/Current TV, Full-time, SF: 3-4 yrs. exp. Exceptional copy skills a must! FCP a plus.  Field Shooting. Preditor. Reel required (DVD only). Email: [email protected] . EOE (6/14)

JOB OPENING: WRITER/PRODUCER/Current TV: Full time pos in SF: Strong &creative! Write/produce promos for VOD/ broadband initiatives. FCP a plus. Reel required, DVD only. Email: [email protected] . EOE (6/14)

JOB OPENING: PROD MGMT COORD/NY: Coord prod for hosted interstitials, live events& orig series incl all logistics, budget forecasting&tracking,& reconciliation.  BA/BS+ min 3 yrs tv prod exp. [email protected] (6/14)

JOB OPENING: DIR, MEDIA MRKTNG, Discovery Nets, Silver Spring, MD: On/Off-Air strategic media plan’g, implementing media campaigns. Mgmt exp. Req’d. Knwldg of Simmons, MRI, Behavior-graphics. Apply: ; Job Req#3850 (6/14)

JOB OPENING: DIR, ORIGINAL PRGRMNG/OLN, Stamford, CT: Formulate new prgrm concepts & guide projects through the dvlpmnt/prod processes. 10yrs related exp req’d.  Resume/salary: [email protected]  Estelle Nikolopoulos  Dir, HR (6/14)

JOB OPENING: SENIOR DESIGNER, OLN/Stamford, CT-10 yrs graphic design, exp in sports, print and Internet Flash req’d.Resp for production of mktg materials in support of company goals. Res/salary: [email protected] (6/14)

JOB OPENING: RSRCH ANALYST/Cartoon Network Adult Swim Rsrch/ATL: 1+yrs mrktng/prgrmng rsrch; Proficient in online measurement & media math; expert media rsrch software sys. [email protected] & (6/13)

JOB OPENING: SR.ACCT /AETN/NY:3 yrs private Acctng exp;Oversee all aspects of acct/fin reporting;Hands on exp w. budgets/reforecasting/variance analysis. Strong Excel/Word; Acct deg & Industry exp pref’d. Res: [email protected] (6/13)

JOB OPENING: DIRECTOR RESEARCH/NYC: Provide high level rating support for Programming. Know adv Nielsen systems. Strong analytical skills/detail oriented/writing skills a must.8+ yrs exp. Resume to: [email protected] (6/13)

JOB OPENING: PRODUCT MGR/DIR/Nick Home Entertmt/Nick Jr/NY: Dev mktg/bus for Home Video/DVD NickJr, prod mgmnt consumer prods, dev budgt, knwldge of consumer/competitive dynamics of bus. EOE/M/F/D/AAP. Apply (6/13)

JOB OPENING: RESEARCH MGR/ABC FAMILY-SOAPnet/LA: Exp’d pro to provide analysis on orig. series/movies, ntwrk perf. Support publicity; detailed, multi-task, exp’d. in all Nielsen sftwr. Apply: (#17321) (6/13)

JOB OPENING: MEDIA MGR/Discovery Channel, Silver Spring, MD. Mng & execute on-air/off-air media plans/buys for Discovery Channel, Times, HD. 5+ yrs. media mgmt exp, agency or media comp. Apply: , Job Req #3919  (6/13)

JOB OPENING: LOCAL RESEARCH SR ANALYST/ABC Burbank.2-3 yrs exp in TV research, apt at Nielsen/WRAP, strong written & analytical skills,college degree req. Apply: (6/13)

JOB OPENING: INTEGRATED SALES MGR/A & E TV NETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or prog mgmt. Min 5 yr mktg exp. E-mail res & sal reqs: [email protected] (6/10)

JOB OPENING: PRODUCTION MANAGER/HGTV Creative Services/Knoxville: Mng/sched internal & external post prod needs & budgets. 5yrs+ exp in tv proj prod management. Prof in MS Office a must. [email protected]; job #5320-U (6/10)

JOB OPENING: VP ONLINE AD SALES/ABC Manage the sales efforts for ABC Apply search “V.P. Online Ad Sales/ABC (6/30)

JOB OPENING: SPECIAL PROJECTS WRITER/HGTV/Knoxville: Dev/write/produce on & off air proj’s. Deg pref’d & 4yrs exp creative local station/cable ntwrk. Res/cvr ltr: [email protected] & ref job # 5328-U (6/10)

JOB OPENING: INTERNET ACCT EXEC/BVTV/NY-Dev. & maintain ad accts & deals for BVT Internet properties, forecast revenue, sell benefits & features of new apps, VOD and other digital oppty. 3+ yrs online sales exp. [email protected] (6/30)

JOB OPENING: SPECIALIST: STEWARDSHIP & POSTING/Discovery Ad Sales, NY  Strong Excel, analytical & comm skills. Involves heavy data checking/maintenance. Detail-oriented a must. Apply: , Job Req #3836 (6/10)

JOB OPENING: SALES ASST/Univision/NYC: Detail oriented team player w/excellent comm skills & proficiency in PowerPoint to support business development VPs. 3-5 yrs exp req. Spanish speaker a +. Apply [email protected]   (6/10)

JOB OPENING: PUBLIC RELATIONS MGR/Univision/NYC : Seeks exp candidate 3-5 yrs exp at media/entertainment company or agency experience. Superior writing, comm/ organizational skills. Spanish a +. Apply [email protected] (6/10)

JOB OPENING: RESEARCH DIRECTOR/NYC: Growing children’s entertainment co seeks person w/ previous media/children’s/or educational experience, to oversee research efforts for new properties; Fax cover letter/resume to 212-208-3011 (6/10)

JOB OPENING: MEDIA ASST/ABACUS MEDIA/SANTA MONICA.  DR media business.  BA degree, Excel-phone skills-detailed oriented. Assist buyers.  E-mail resume: [email protected] (6/10)

JOB OPENING: RECEPT GENERAL CLERICAL DUTIES/ABACUS MEDIA: Good excel, phone skills & work history, needed for our Santa Monica office.  Good pay & benefits.  E-mail resume: [email protected] (6/10)

JOB OPENING: CREATIVE SERVICES WRITER/PRODUCER/ Fine Living/ Knoxville: Dev/write/produce programming & image on-air promotions. Degree & 3yrs TV station/cable network exp preferred. [email protected], job #5082-U (6/10)

JOB OPENING: MGR, INTEGRATED MARKETING & PROMOTIONS/ABC FAMILY/NY:  Work on promos for ABC Family advertisers; oversee budget; support with upfront presentations; develop sales tapes and other materials. Apply (6/9)

JOB OPENING: RESEARCH SPECIALIST/Cox Media/Tucson, AZ: 2+ yrs exp TV res. Expand knowledge w/ qual/quan analysis to support Ad Sales. Exp’d in Media Sales research software & data ++. [email protected] (6/9)

JOB OPENING: MGR BRAND MKTG & PROMOTIONS/NBC Universal/NYC: Promo Leadership & mgmt for USA Network Brand Mktg and Strat grp. 3+ yrs promo exp. Travel and flex sched reqd. Ent exp pref. Submit: job# 525673 (6/9)

JOB OPENING: DIRECTOR, PROGRAMMING/GAC/Nashville: Manage all aspects of commissioned productions & acquisitions.  Experience: 7 yrs TV prod or 3 yrs network program development. [email protected] & ref job # 5249-U (6/15)

JOB OPENING: MKT MGR, SPNSRSHIPS/Oxygen/NY: Mng Mktg spnsrships & client service for Adverts; 3 yrs ad sales mktg/sponsorship exp. Organized, detailed & cr8tive. Find more @ Resumes to: [email protected] Subj Line: S&P (6/8)
JOB OPENING: RESEARCH ANALYST/Cablevision/NY: College grad w/interest in TV/Ent ind. Access Nielsen ratings, maintain research library. Send res w/JobID 0531CYN17556MRK in subj: [email protected] (6/8)

JOB OPENING: Yahoo! Inc. AD SALES RESEARCH/INSIGHTS, ASSOC DIRs & MGRs LA, Chicago, Detroit, Dallas, NY: Tradl Media Rsch or Internet Ad Sales Rsch exp w/syndicated DBs (MRI,CMR,MMX) reqd. Primary rsch a +. [email protected] (6/16)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PHOTOGRAPHY / Red House Productions (Nashville): Hands-on experience;  Some photographic skills required; good attitude a must. No pay/credit only. More info, contact: [email protected]  (6/13)

SUMMER INTERNSHIP CREDITS ONLY: RESEARCH & DEVELOPMENT INTERN/BURBANK: 2 needed.  Positions for students w/ desire to learn show development & participate in the pitch process. Please e-mail your resume to [email protected] (6/13)

SUMMER INTERNSHIP CREDITS ONLY: INTERNS FOR PROD OFFICE and various depts/Independent film Co: To participate during the shoot. Lunch will be provided.  Five days a week, flexible. Please send resumes to [email protected] (6/9)

SUMMER INTERNSHIP CREDITS ONLY: CREDIT ONLY INTERN/Urban Marketing Group, Inc: We are a marketing, licensing, dist., manufacturing, mgmt. & in Culver City. Fax cov/res to 3108159118 or email to [email protected] (6/9)

SUMMER INTERNSHIP CREDITS ONLY: Life Balance Media/NY seeks a Credit-Only Intern for PROGRAMMING DEPT to assist in re-launch of wellness cable channel. Duties incl researching potential films & series for the channel. Respond: [email protected] (6/8)

SUMMER INTERNSHIP CREDITS ONLY: Life Balance Media (NY) seeks a Credit-Only Intern for the SALES & MARKETING Department to assist in re-launch of wellness cable channel. Duties incl database building/maintenance & mrkt res. Respond: [email protected] (6/8)

SUMMER INTERNSHIP CREDITS ONLY: Life Balance Media (NY) seeks a Credit-Only Intern for the Admin. Mkting, General Service dept to assist in various duties. Duties include filing, greeting, answering phones, mrkt research. Respond: [email protected] (6/8)

SUMMER INTERNSHIP CREDITS ONLY: INTERN, AFFIL SALES DIVISION /The Tennis Channel/ATL: Enhance, update & correct existing tennis ind. resources. Non pay/credit only. For more info contact: John Sorrells 404-442-5672 (6/8)


SITUATION WANTED:MUSIC PUBLISHING/SUPERVISION/MRKTNG: Creative & exp’d self-starter eager to put music publishing/ supervision/ mrktng exp to work in a challenging asst job in the NY music industry. aaron [email protected] (6/13)

SITUATION WANTED:ENTRY LEVEL ACCT EXEC Wanted in TV/Internet Sales in Los Angeles B.A.+ 5 yrs exp in sales and traffic support. Ready to sell.Contact: [email protected] (6/10)

SITUATION WANTED: PRODUCER/WRITER/Film/TV/Music Videos: NY. 25 yrs experience; all facets of production & post production. Exceptional organization skills. Knows how to, “put the money on the screen.” Contact: [email protected] (6/10)

SITUATION WANTED: MARKETING INTELLIGENCE DIRECTOR: w/ 7 years cable tv and research exp; Research in health, retail and tech; BA Business Admin/management; dedicated & proven leader.  Contact:  [email protected]. (6/8)

SITUATION WANTED: CASTING ASSOC/PRODUCER:  Experience casting for major network reality shows. 8 yrs producing local/national radio shows. Heavy research, interviewing and booking. Hungry for work.  Email: [email protected] (6/8)

SITUATION WANTED: ENTRY LEVEL POSITION TV/Film/Music Industry: NJ/NY. BA  Communications, 2006. Internships in Communications, PR, Production Management, Marketing. Interpersonal and computer skills. Contact [email protected] (6/8)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Wednesday, June 7, 2006

ABC:   George Lopez [r], Freddie [r], Lost [r], Commander in Chief
CBS:  Gameshow Marathon, Criminal Minds [r], CSI: NY [r]
NBC:   Dateline [2hrs], Law & Order [r]
FOX:   So You Think You Can Dance [r], So You Think You Can Dance
UPN:    UPN Movie Night: Gang of Roses
WB:    Blue Collar TV, Blue Collar TV [r], One Tree Hill [r]
i:      Sue Thomas F.B. Eye, Doc, It’s a Miracle
TELE:   Tierra de Pasiones, Corazon Partido, Decisiones
UNIV:   La Fea Mas Bella, Barerra de Amor, Don Francisco Presenta

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