Cynopsis: Sports
06/06/12

Good morning. It’s Wednesday, June 6, 2012, and this is your first early morning Sports briefing.

The NBC Sports Group is planning 11 hours of coverage across its networks to chronicle I’ll Have Another’s pursuit of horse racing’s trifecta this weekend in the Belmont Stakes. That includes on NBC Sports Network a 30-minute documentary on the horse’s quest on June 7 at 7:30p, followed by rebroadcasts of his wins in the Kentucky Derby and Preakness Stakes, then Belmont classics the next day. That will be capped by four and a half hours of race-day coverage on NBC and NBC Sports Network on June 9, with NBC’s beginning at 4:30p. Bob Costas will co-host along with NBC’s lead horse racing voice Tom Hammond. The race will be called by Larry Collmus. NBC has 38 cameras slated for the production, including two super slow-mo cameras and one X-mo camera. During a broadcast production conference call, NBC producer Rob Hyland said of the Triple Crown possibility: “I’ve been a part of three Super Bowls, six Olympic games and a number of other high profile sporting events, but to have the opportunity to produce an event and an athletic achievement that hasn’t been done in 34 years is an honor and a responsibility that we don’t take lightly.” NBC’s coverage of the Kentucky Derby this year garnered 14.8 million viewers and the Preakness Stakes 8.1 million.

On the Air

Turner Sports is adding several new production elements to its 30th year of NASCAR coverage that starts this weekend with TNT’s six-race NASCAR Sprint Cup Series from Pocono Raceway. Kyle Petty and Wally Dallenbach return to provide analysis, with play-by-play from Adam Alexander, who also broadens his role to handle pre-race hosting. TNT said it’ll include a new segment called “NASCAR Generations” to the pre-race show that will feature a topical panel discussion with racing champs and analysts. Also new this year is an on-set touch screen application that TNT will use to track drivers during the race and to engage with audiences via Twitter. Look for TNT to up its social media integration this year by inviting fans to participate in the discussion and by including some race content obtained through Twitter in the production itself.

Major League Baseball rights go on the market this week, according to a Sporting News story pointing out that negotiating windows with existing broadcast partners ESPN, Fox Sports and Turner are closing without deals. That means MLB can begin talks with other networks. The report said NBC Universal is keen to pick up the rights for NBC Sports Network.

The first week of the French Open has served up record ratings for the Tennis Channel, the network said. From May 27-June 2, the network’s live match coverage snagged an average 0.61 rating, up 17% from last year. The network’s news coverage of the event is up in ratings too.

HGTV Canada brings back Master Contractor Jim Caruk to the network in the new series Builder Boss, slated to debut with double episodes June 28 at 10 p. Builder Boss takes viewers behind the scenes during each build and documents the job from start to finish with projects including a 6,000 square-foot Georgian mansion, a repurposed old Victorian home, and an underground bunker created to house a golf simulator, HGTV said. Caruk is best known for his HGTV series Real Renos.

A content development agreement between The United States Olympic Committee and The Whistle has been announced. The agreement will grant The Whistle rights to create and distribute Team USA-focused Olympic and Paralympic-themed programming through 2013. Per the terms of the agreement, The Whistle will develop a series of shows to be distributed across The Whistle’s media platform including teamusa.org and also on the Whistle TV show that will begin airing on NBC Sports Network fall 2012. The shows will highlight the US Olympic and Paralympic athletes and USOC.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

NASCAR has rebranded its NASCAR Media Group Productions unit to now be called NASCAR Productions and has appointed Steve Herbst as VP Broadcasting and Production. He’s been with NASCAR overseeing media rights since May 2011. NASCAR said the newly renamed unit will be more closely aligned with other “fan engagement and development departments.” Herbst will report to NASCAR Chief Marketing Officer Steve Phelps. The racing organization also named Steve Stum to VP of Operations and Technical Production, Tally Hair to Managing Director of Production and Programming and Seth Bacon Senior Director of Broadcasting. NASCAR said its NASCAR Productions unit will now focus “solely on delivering content and executing projects that support NASCAR’s broader mission of serving current NASCAR fans and growing new audiences.”

Former MMA heavyweight title contender Brett “Da Grim” Rogers joins Bellator Fighting Championships with his debut scheduled for June 22 on MTV2 at 8p, the start of Bellator’s Summer Series.

Golf Channel promoted Andrew Fleming to VP of business development and senior counsel, while Praveeta Singh moves up  to senior director of marketing and promotions.

Digital Fields

Major League Baseball will broaden its social media efforts to include player use of social media during the upcoming All-Star Game on July 10. Ball players will be able to use computers set up near the clubhouse to interact with fans once they are no longer competing in the game itself. The effort builds off last year’s successful social media efforts during the State Farm Home Run Derby. ESPN and Fox will incorporate the players’ social media outreach into their broadcasts.

The Main Event

Devils/Kings on NBC Sports Network at 8p.

A CYNOPSIS MESSAGE

ON THIS DAY in 1885: Tyrant wins the 19th Belmont in 2:43.

Answer to Our Last Sports Trivia Question: With his win Sunday at The Memorial, Tiger Woods is second on the all-time PGA Tour wins list. Who’s first?  Sam Snead with 82. Keith Samuels-Mogreet/Venice, Ca.; Susan Torrey-New Day Marketing/Santa Barbara, Ca; Anne Wettig-FX/LA; Nicole McIntyre-WE tv/NY; Chris Conrad-Golf Channel/Orlando; Francesca Cugliari-Telemundo/NY; Mike Schwartz-WJBF-WAGT/Augusta, Ga.; Pam Tierney-Actress/Chicago; Warren Weideman-Producer/LA; Andy Lee-ESPN Audio/Chicago.

In The Know: Who were the last two fillys to win the Belmont? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
06.06.12

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