Good morning. It’s Wednesday, June 30, 2004, and now on with your first early morning briefing. We’re breaking in a new server today, so hopefully the delays we’ve experienced the last couple of days are behind us.
Today at 12n Central Time, members of Don’t Count Us Out will gather to protest the Nielsen Media Research pending use of Local People Meters in the Chicago DMA. The gathering will take place outside the Wyndham Chicago Hotel where Susan Whiting, Nielsen CEO, is reportedly scheduled to be the keynote speaker at a summit of African American advertising specialists.
Unless you live on another planet, you’re probably aware Spider-Man 2 (Columbia Pictures) opened at 12am this morning. And yesterday Fox and cable sister net FX have picked up the television rights for the film which could end up going for approx $50 million in licensing fees. Generally films licensing fees are sold on a percentage of domestic box office, usually around 15%. Because of the huge box office of the first Spider-Man movie, in the $400 million neighborhood, the fees for this movie are reportedly capped at $50 million. Initially, the film will go to pay TV, airing on HBO, as a result of an output deal that will expire in January 2005. Then Fox and FX will share the film over a 10 year period, beginning in late 2006. During the first three years, the movie will air on Fox a maximum of 3 times, and multiple times on FX. Sony has also retained the right to license the film to a third outlet during a Fox/FX 10-year window, beginning in 2010. The first Spider-Man movie went to TBS/TNT and Fox for a reported $60 million.
You’ll remember this actor from Friends when he played Rachel’s assistant/boyfriend, Tag. Next fall, Eddie Cahill will join the cast of CSI-NY as an investigator/detective Don Flack. Also joining the cast will be Grant Albrecht as the DNA dept head.
CBS and NBC tied the night on Monday each posting a 3.3/10 A18-49 rating according to Nielsen Media Research. Fox followed with a 3.1/6, trailed by ABC 1.8/5, UPN 1.2/4 and WB 0.9/3. At 8pm NBC’s Fear Factor led with a 3.3/11. The CBS sitcoms delivered a 2.1/7, and North Shore on Fox earned a 2.0/6. At 9pm NBC again led with For Love or Money posting a 3.5/10, quickly followed by Raymond/Two & a Half Men 3.2/9. The Casino on Fox earned a 2.3/6. At 10pm CSI Miami was well out in front on CBS with a 4.5/13; NBC’s Who Wants to Marry My Dad ranked #2 for the hour with 3.1/9; and ABC’s Weddings found a 1.9/5.
From politics to TV host. A natural jump; happens all the time. This time it happened to the Rev. Al Sharpton. Spike TV‘s new career makeover series I Hate My Job has signed Sharpton as a “life counselor” along with California psychologist Stephanie Raye, to counsel 8 young men in pursuing careers that have some meaning for them. The show is formatted something like a game in that each week the men will have various tasks and challenges to complete, and a panel of judges will decide which of the group will continue to the next show. I Hate My Job is looking at a fall premiere.
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of June 2004 (5/31-6/27/04): Primetime (000) Total Day (000) TNT 2655 NICK 2139 USA 2365 CARTOON 1289 TBS 2027 TNT 1287 NAN 1776 USA 1015 CARTOON 1650 TBS 999 LIFETIME 1525 LIFETIME 911 FOXNEWS 1503 FOXNEWS 845 DISCOVERY 1371 MTV 708 ESPN 1348 ESPN 671 MTV 1277 DISCOVERY 642 Source Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 108,400,000 homes
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of June 2004: Primetime (000) Total Day (000 TNT 1258 TNT 674 TBS 1155 TBS 596 USA 1082 USA 501 DISCOVERY 823 NICK 447 MTV 767 LIFETIME 416 FX 653 MTV 374 ESPN 631 ESPN 372 LIFETIME 598 DISCOVERY 370 NAN 578 FX 366 SCIFI 558 COMEDY 314 Source Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 108,400,000 homes.
News Viewer Index for the week of June 21-27, 2004 in Total Viewers Total Day Total Fox News/CNN/MSNBC/Headline Cable News Viewers 1.757(000) Total Viewers. (+12 vs. previous week). Of the cable news viewership, Fox News had 49% of the viewing, CNN 27%, MSNBC 12%; and Headline News 11%. Primetime Total Fox News/CNN/MSNBC/Headline Cable News Viewers 2.893(0000) Total Viewers (+12 vs. previous week). Of the primetime cable news viewership, Fox News had 50%, CNN 32%, MSNBC 11% and Headline News 7%. Source Nielsen Media Research
Top ten biggest gainers in primetime among Total Viewers for 2nd qtr 2004 vs. the same period last year are: Fuse +94%, National Geographic Channel +73%, Bravo +60%, Discovery Health +56%, Oxygen +38%, Comedy +38%, History +37%, Hallmark +36%, ABC Family +32%, MTV +25%.. Among those in the same demo who lost the most ground year to year, the top five are: TLC -20%, TV Guide Channel -15%, Lifetime -15, CMT – 13%, and Toon Disney -12%.
Top ten biggest gainers in Total Day among Total Viewers for 2nd qtr 2004 vs. 2003: ABC Family +76%, Bravo +73%, National Geographic Channel +67%, fuse +62%, Oxygen +61%, Hallmark +51%, SoapNet +44%, Discovery Health +42%, Comedy +37%, Lifetime Movie Network +28%, and History +28%. Among those in the same demo who lost the most ground year to year, the top five are: Lifetime -19%, TV Guide Channel -16%, TLC -15%, BET -12%, Spike -7%.
Among the 24/7 cable news nets in primetime among Total Viewers: MSNBC -41%, Fox News -34%, CNN -33%, Headline News -13%. As for Total Day, the 24/7 cable news nets among Total Viewers: MSNBC -43%, CNN -41%, Fox News -37%, HLN -1%.
Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of June 7-20, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 218, the top-ranked KFC’s spot was recalled more than two times the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (www.iagr.net) – 217 KFC: People in the country, rap music, chicken capital USA (:30) – 206 HOME DEPOT: Get the most out of your summer projects & weekends – 199 DR. SCHOLL’S: Massaging Touch Insoles–men and woman walk around office saying ooh & ahh (:15) – 198 KFC: People in the country, rap music, chicken capital USA (:15) – 183 HOME DEPOT: Father’s Day–do your Father’s Day shopping here – 171 KFC: Dale Earnhardt Jr. Collectible Buckets–Dale Earnhardt Jr. rotates with bucket (:15) – 170 KFC: Dale Earnhardt Jr. Collectible Buckets–Dale Earnhardt Jr. rotates with bucket (:30) – 165 BURGER KING: Angus Steak Burger–mechanic brings food to coworkers watching lion show on TV – 165 DR. SCHOLL’S: Massaging Touch Insoles–men and woman walk around office saying ooh & ahh (:30) – 153 BURBER KING: Angus Steak Burger–woman in office smudges coworker’s bogus arm tattoo
Maureen Smith has been named EVP/GM of Animal Planet, U.S. The announcement was made by Billy Campbell, President/Discovery Networks, U.S. Based at the company’s headquarters in Silver Spring, Md., Maureen will report to Clark Bunting, EVP/Discovery U.S. Networks Group and join Animal Planet July 15. She will oversee programming, development, production and operations for Animal Planet.
Brad Samuels has been upped to EVP/Affiliate Sales and Marketing at TV One, the new network targeting African American adults. Brad is responsible for all aspects of the network’s distribution strategy and operations, including sales, marketing and local ad sales. Brad has worked with TV One on a consulting basis since the network’s launch in January 2004.
Larry Wiener has been named Creative Services Director for Viacom’s South Florida television group, beginning July 12. The announcement was made by Michael Colleran, VP/GM, WFOR, WBFS, and WTVX. Larry succeeds Beth Horowitz who is relocating with her family.
Univision Communications has named Sara Hasson VP/Automotive Marketing for Univision Television Group. Sara will work exclusively with national and regional automotive clients and agency personnel providing research, insight and creating marketing solutions. Based in Los Angeles, she reports report to Thomas Arnost, Co-President, Univision Television Group.
Sony Pictures Television (SPT) research executive James Petretti has been named VP/Advertiser Sales Research and Planning, SPT, it was announced today by Douglas Roth, SVP/Television Research, to whom James will continue to report. Along with the job, comes a relocation to the NY office from LA. In his new position, he will develop new sales tools for the department and will also serve as liaison between the New York research department and the research, planning and operations group at the company’s Culver City, CA headquarters.
Monday, June 28, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
CBS 6.9/12 Still Standing 4.8/9, Yes Dear 4.9/9, Raymond 7.0/12, Two & A Half Men 7.3/12, CSI: Miami 8.8/15
NBC 5.1/9 Fear Factor 5.4/10, For Love or Money 4.9/8, Who Wants to Marry My Dad? 4.9/8
ABC 3.3/6 My Wife & Kids [r] 3.5/6, George Lopez [r] 3.0/5, According to Jim [r] 3.2/5, Hope & Faith [r] 3.2/5, Weddings 3.5/6
FOX 3.1/5 North Shore 2.9/5, Casino 3.4/6
UPN 1.9/3 The Parkers 1.7/3, Eve 1.9/3, Girlfriends 1.9/3, Half and Half 1.9/3
A18-49 CBS and NBC 3.3./10, Fox 2.1/6, ABC 1.8/5, UPN 1.2/4, WB 0.9/3
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
COLD CASE A TOP CHOICE WITH VIEWERS!
Primetime’s #8 Program for the Week out of 109!
Top 10 Primetime Program for 9 weeks!
COLD CASE Available exclusively from Warner Bros. Domestic Cable Distribution
Source: NTI Explorer, 6/21/04-6/27/04. 9 Week ranks= 9/22/03-6/27/04, excludes specials. Rank based on HH Rating.
The History Channel presents This Day in History: 1954 – Millions of people in North America, Europe and Asia witness a total solar eclipse. In India, 400,000 Hindu pilgrims bathed in holy water at Kurukhestan in the Punjab, believing that the eclipse was caused by two Hindu gods, Rahu and Ketu, trying to swallow the Sun and Moon.
Answer to yesterday’s Trivia Question:This TV drug enforcement agency was called OCB. Who were two of its most famous officers? SONNY CROCKETT & RICARDO TUBBS on MIAMI VICE. (The OCB on Wiseguy dealt with organized crime.) Kudos to: Ron Iozzio-Mindshare/NY; David Larson-CBS Television/NY; Kay White-MMT/NY; Karen Feigenbaum-VH1/NY; Marge Pistulka-Empower MediaMarketing/Naperville; Karen Oberhofer-IMP/Seattle; Wayne Goldstein-Sony Pictures TV Research/Culver City; Eric Byers-KTXL/Sacramento; Susan Goldberg-Beverly Park Prods/LA.
A MESSAGE FROM COMCAST SPOTLIGHT
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Today’s Trivia Question: What was Columbo’s dog’s name? (click hereto respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)
Later — Cyn
Cynthia Turner’s Cynopsis 06/30/04 5:08am Subscriptions to Cynopsis: email
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JOB OPENING: MGR. INTERACTIVE MKTG. & PRODUCTION, Nickelodeon, NY-Manage video game product develop and production. Must have 3-4 yrs exp in licensing, product development and marketing. Apply: www.mtvncareers.com (7/7)
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JOB OPENING: RESEARCH ANALYST/AD SALES/National Geographic Channel, NY. 2-3 yrs w/cable net or agency, knowledge of Nielsen, MRI, Simmons; strong analytical & strategic thinking skills. Email: morgan.o’ . (7/6)
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WHAT’S ON TONIGHT: WEDNESDAY, JUNE 30, 2004
Court TV’s THE SMOKING GUN Is on the case…
File it under: “Heavy Me(t)al” What food does Metallica require at every meal & during the day during their 2004 tour? Click here for answer
Check out TheSmokingGun.com for more exclusive dish on your favorite celebs…before it’s served up anywhere else!
COURT TV: The I-Zone, Forensic Files, I, Detective, Trace Evidence ABC My Wife & Kids, My Wife & Kids, Drew Carey, Drew Carey, Ultimate Love Test CBS 60 Minutes, King of Queens, King of Queens, 48 Hours Investigates FOX That 70’s Show, Quintuplets, Simple Life 2, Method & Red NBC Next Action Star, L&O, L&O PAX AFV, AFV, Early Edition, Diagnosis Murder UPN Star Trek Enterprise, Star Trek Enterprise WB WB Movie Event: Josie & the Pussycats TELE Prisonera,El Alma Herida, Protagonistas VIP UNIV Mariana de la Noche,Amarte es mi Pecado, Don Francisco Presenta
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2024 CTV/OTT Advertiser Perceptions Study 74% of advertisers agree that combining Linear TV & CTV/OTT is integral to a complete TV strategy. DOWNLOAD COMPLIMENTARY REPORT Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, […]
Tuesday December 10, 2024 IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]
Monday December 9, 2024 IN THE NEWS A federal appeals court on Friday upheld the sell-or-ban law that calls for TikTok to shed its Chinese ownership. “The First Amendment exists to protect free speech in the United States,” wrote Judge Douglas Ginsburg for the court. “Here the Government acted solely to protect that freedom […]
Sunday December 8, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info
Friday December 6, 2024 IN THE NEWS A new Senate bill, the Transparency and Responsibility for Artificial Intelligence Networks (TRAIN) Act, would enable copyright holders to subpoena training records of generative AI models to find out if their work was used to train the model. “This is simple: if your work is used to […]
Cynopsis 12/06/24: Carrie Underwood has a New Year's date with Ryan Seacrest https://www.cynopsis.com/cynopsis-12-06-24-carrie-underwood-has-a-new-years-date-with-ryan-seacrest/
