Wednesday, June 30th, 2004





Good morning. It’s Wednesday, June 30, 2004, and now on with your first early morning briefing.  We’re breaking in a new server today, so hopefully the delays we’ve experienced the last couple of days are behind us.

Today at 12n Central Time, members of Don’t Count Us Out will gather to protest the Nielsen Media Research pending use of Local People Meters in the Chicago DMA.  The gathering will take place outside the Wyndham Chicago Hotel where Susan Whiting, Nielsen CEO, is reportedly scheduled to be the keynote speaker at a summit of African American advertising specialists.

Unless you live on another planet, you’re probably aware Spider-Man 2 (Columbia Pictures) opened at 12am this morning. And yesterday Fox and cable sister net FX have picked up the television rights for the film which could end up going for approx $50 million in licensing fees.  Generally films licensing fees are sold on a percentage of domestic box office, usually around 15%.  Because of the huge box office of the first Spider-Man movie, in the $400 million neighborhood, the fees for this movie are reportedly capped at $50 million.  Initially, the film will go to pay TV, airing on HBO, as a result of an output deal that will expire in January 2005.   Then Fox and FX will share the film over a 10 year period, beginning in late 2006.  During the first three years, the movie will air on Fox a maximum of 3 times, and multiple times on FX. Sony has also retained the right to license the film to a third outlet during a Fox/FX 10-year window, beginning in 2010.  The first Spider-Man movie went to TBS/TNT and Fox for a reported $60 million.

You’ll remember this actor from Friends when he played Rachel’s assistant/boyfriend, Tag.  Next fall, Eddie Cahill will join the cast of CSI-NY as an investigator/detective Don Flack.  Also joining the cast will be Grant Albrecht as the DNA dept head.

CBS and NBC tied the night on Monday each posting a 3.3/10 A18-49 rating according to Nielsen Media Research.  Fox followed with a 3.1/6, trailed by ABC 1.8/5, UPN 1.2/4 and WB 0.9/3.  At 8pm NBC’s Fear Factor led with a 3.3/11. The CBS sitcoms delivered a 2.1/7, and North Shore on Fox earned a 2.0/6.  At 9pm NBC again led with For Love or Money posting a 3.5/10, quickly followed by Raymond/Two &  a Half Men 3.2/9.  The Casino on Fox earned a 2.3/6.  At 10pm CSI Miami was well out in front on CBS with a 4.5/13; NBC’s Who Wants to Marry My Dad ranked #2 for the hour with 3.1/9; and ABC’s Weddings found a 1.9/5.

From politics to TV host.  A natural jump; happens all the time.  This time it happened to the Rev. Al SharptonSpike TV‘s new career makeover series I Hate My Job has signed Sharpton as a “life counselor” along with California psychologist Stephanie Raye, to counsel 8 young men in pursuing careers that have some meaning for them.  The show is formatted something like a game in that each week the men will have various tasks and challenges to complete, and a panel of judges will decide which of the group will continue to the next show.  I Hate My Job is looking at a fall premiere.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of June 2004 (5/31-6/27/04):
Primetime       (000)   Total Day       (000)
TNT             2655    NICK            2139
USA             2365    CARTOON 1289
TBS             2027    TNT             1287
NAN             1776    USA             1015
CARTOON 1650    TBS             999
LIFETIME        1525    LIFETIME        911
DISCOVERY       1371    MTV             708
ESPN            1348    ESPN            671
MTV             1277    DISCOVERY       642
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of June 2004:
Primetime       (000)   Total Day       (000
TNT             1258    TNT             674
TBS             1155    TBS             596
USA             1082    USA             501
DISCOVERY       823     NICK            447
MTV             767     LIFETIME        416
FX              653     MTV                     374
ESPN            631     ESPN            372
LIFETIME        598     DISCOVERY       370
NAN             578     FX              366
SCIFI           558     COMEDY  314
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes

News Viewer Index for the week of June 21-27, 2004 in Total Viewers
Total Day
Total Fox News/CNN/MSNBC/Headline Cable News Viewers 1.757(000) Total Viewers. (+12 vs. previous week). Of the cable news viewership, Fox News had 49% of the viewing, CNN 27%, MSNBC 12%; and Headline News 11%.
Primetime Total Fox News/CNN/MSNBC/Headline Cable News Viewers 2.893(0000) Total Viewers (+12 vs. previous week). Of the primetime cable news viewership, Fox News had 50%, CNN 32%, MSNBC 11% and Headline News 7%.
Source Nielsen Media Research

Top ten biggest gainers in primetime among Total Viewers for 2nd qtr 2004 vs. the same period last year are: Fuse +94%, National Geographic Channel +73%, Bravo +60%, Discovery Health +56%, Oxygen +38%, Comedy +38%, History +37%, Hallmark +36%, ABC Family +32%, MTV +25%..  Among those in the same demo who lost the most ground year to year, the top five are: TLC -20%, TV Guide Channel -15%, Lifetime -15, CMT – 13%, and Toon Disney -12%.

Top ten biggest gainers in Total Day among Total Viewers for 2nd qtr 2004 vs. 2003: ABC Family +76%, Bravo +73%, National Geographic Channel +67%, fuse +62%, Oxygen +61%, Hallmark +51%, SoapNet +44%, Discovery Health +42%, Comedy +37%, Lifetime Movie Network +28%, and History +28%. Among those in  the same demo who lost the most ground year to year, the top five are:  Lifetime -19%, TV Guide Channel -16%, TLC -15%, BET -12%, Spike -7%.

Among the 24/7 cable news nets in primetime among Total Viewers: MSNBC -41%, Fox News -34%, CNN -33%, Headline News -13%.  As for Total Day, the 24/7 cable news nets among Total Viewers: MSNBC -43%, CNN -41%, Fox News -37%, HLN -1%.

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of June 7-20, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 218, the top-ranked KFC’s spot was recalled more than two times the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (
– 217   KFC: People in the country, rap music, chicken capital USA (:30)
– 206   HOME DEPOT: Get the most out of your summer projects & weekends
– 199   DR. SCHOLL’S: Massaging Touch Insoles–men and woman walk around office saying ooh & ahh (:15)
– 198   KFC: People in the country, rap music, chicken capital USA (:15)
– 183   HOME DEPOT: Father’s Day–do your Father’s Day shopping here
– 171   KFC: Dale Earnhardt Jr. Collectible Buckets–Dale Earnhardt Jr. rotates with bucket (:15)
– 170   KFC: Dale Earnhardt Jr. Collectible Buckets–Dale Earnhardt Jr. rotates with bucket (:30)
– 165   BURGER KING: Angus Steak Burger–mechanic brings food to coworkers watching lion show on TV
– 165   DR. SCHOLL’S: Massaging Touch Insoles–men and woman walk around office saying ooh & ahh (:30)
– 153   BURBER KING: Angus Steak Burger–woman in office smudges coworker’s bogus arm tattoo

Maureen Smith has been named EVP/GM of Animal Planet, U.S.  The announcement was made by Billy Campbell, President/Discovery Networks, U.S.  Based at the company’s headquarters in Silver Spring, Md., Maureen will report to Clark Bunting, EVP/Discovery U.S. Networks Group and join Animal Planet July 15. She will oversee programming, development, production and operations for Animal Planet.

Brad Samuels has been upped to EVP/Affiliate Sales and Marketing at TV One, the new network targeting African American adults.  Brad is responsible for all aspects of the network’s distribution strategy and operations, including sales, marketing and local ad sales. Brad has worked with TV One on a consulting basis since the network’s launch in January 2004. 

Larry Wiener has been named Creative Services Director for Viacom’s South Florida television group, beginning July 12. The announcement was made by Michael Colleran, VP/GM, WFOR, WBFS, and WTVX.  Larry succeeds Beth Horowitz who is relocating with her family. 

Univision Communications has named Sara Hasson VP/Automotive Marketing for Univision Television Group. Sara will work exclusively with national and regional automotive clients and agency personnel providing research, insight and creating marketing solutions. Based in Los Angeles, she reports report to Thomas Arnost, Co-President, Univision Television Group.

Sony Pictures Television (SPT) research executive James Petretti has been named VP/Advertiser Sales Research and Planning, SPT, it was announced today by Douglas Roth, SVP/Television Research, to whom James will continue to report. Along with the job, comes a relocation to the NY office from LA.  In his new position, he will develop new sales tools for the department and will also serve as liaison between the New York research department and the research, planning and operations group at the company’s Culver City, CA headquarters.

Monday, June 28, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     6.9/12  Still Standing 4.8/9, Yes Dear 4.9/9, Raymond 7.0/12, Two & A Half Men 7.3/12, CSI: Miami 8.8/15

NBC     5.1/9   Fear Factor 5.4/10, For Love or Money 4.9/8, Who Wants to Marry My Dad? 4.9/8

ABC     3.3/6   My Wife & Kids [r] 3.5/6, George Lopez [r] 3.0/5, According to Jim [r] 3.2/5, Hope & Faith [r] 3.2/5, Weddings 3.5/6

FOX     3.1/5   North Shore 2.9/5, Casino 3.4/6

UPN     1.9/3   The Parkers 1.7/3, Eve 1.9/3, Girlfriends 1.9/3, Half and Half 1.9/3

WB      1.8/3   7th Heaven [r] 2.1/4, Summerland [r] 1.6/3

A18-49  CBS and NBC 3.3./10, Fox 2.1/6, ABC 1.8/5, UPN 1.2/4, WB 0.9/3



Primetime’s #8 Program for the Week out of 109!

Top 10 Primetime Program for 9 weeks!

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, 6/21/04-6/27/04. 9 Week ranks= 9/22/03-6/27/04, excludes specials.  Rank based on HH Rating.

The History Channel presents This Day in History:
1954 – Millions of people in North America, Europe and Asia witness a total solar eclipse. In India, 400,000 Hindu pilgrims bathed in holy water at Kurukhestan in the Punjab, believing that the eclipse was caused by two Hindu gods, Rahu and Ketu, trying to swallow the Sun and Moon. 

Answer to yesterday’s Trivia Question: This TV drug enforcement agency was called OCB.  Who were two of its most famous officers?  SONNY CROCKETT & RICARDO TUBBS on MIAMI VICE.  (The OCB on Wiseguy dealt with organized crime.) Kudos to: Ron Iozzio-Mindshare/NY; David Larson-CBS Television/NY; Kay White-MMT/NY; Karen Feigenbaum-VH1/NY; Marge Pistulka-Empower MediaMarketing/Naperville; Karen Oberhofer-IMP/Seattle; Wayne Goldstein-Sony Pictures TV Research/Culver City; Eric Byers-KTXL/Sacramento; Susan Goldberg-Beverly Park Prods/LA.


Comcast Spotlight can supplement spot cable advertising buys with valuable online advertising opportunities through or one of our many partner sites. We’ll customize an online program that meets advertisers’ needs and enhances their ability to connect with their consumer. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  What was Columbo’s dog’s name?  (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
06/30/04  5:08am
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JOB OPENING:  MGR. INTERACTIVE MKTG. & PRODUCTION, Nickelodeon, NY-Manage video game product develop and production. Must have 3-4 yrs exp in licensing, product development and marketing. Apply:

JOB OPENING:  WEB DEVELOPER/PROGRAMMER; Long term Consultant Position– L’Oreal USA; REDKEN websites (2); day-to-day ops, maintenance/dev. Coldfusion, Flash, Perl. Good communicator. Resume/salary req. to:

JOB OPENING:  PROD ENGINEER, VH1 Satellite Radio, NY. Prod Engineer w/ exp w/ OA/VO & live station, remotes & simulcasts from engineering standpoint. Fresh ideas & know ProTools. EOE/M/F/D/AAP. Apply:

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JOB OPENING:  COORDINATOR, VH1 Save the Music, NY. Admin skills. Exp supporting multiple proj, w/ school dist operations & comm. Some exp w/ grassroots advocacy for music edu. EOE/M/F/D/AAP. Apply:

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JOB OPENING:  RESEARCH DIRECTOR/SIRIUS SATELLITE RADIO/NY. Superior consumer research expertise focusing on survey/qual. res.  Exc. Mgmt & comm.. skills. 10-15 yrs exp. Resumes:
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Court TV’s
Is on the case…

File it under: “Heavy Me(t)al”
What food does Metallica require at every meal & during the day during their 2004 tour?
Click here for answer

Check out for more exclusive dish on your favorite celebs…before it’s served up anywhere else!

COURT TV:       
The I-Zone, Forensic Files, I, Detective, Trace Evidence
ABC             My Wife & Kids, My Wife & Kids, Drew Carey, Drew Carey, Ultimate Love Test
CBS             60 Minutes, King of Queens, King of Queens, 48 Hours Investigates
FOX             That 70’s Show, Quintuplets, Simple Life 2, Method & Red
NBC             Next Action Star, L&O, L&O
PAX             AFV, AFV, Early Edition, Diagnosis Murder
UPN             Star Trek Enterprise, Star Trek Enterprise
WB              WB Movie Event: Josie & the Pussycats
TELE            Prisonera, El Alma Herida, Protagonistas VIP
UNIV            Mariana de la Noche, Amarte es mi Pecado, Don Francisco Presenta

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