Wednesday, June 2nd, 2010


While other networks celebrate best first quarters…
Triple and Double-Digit Growth:
+133% W18-49
+106% W25-54
+100% A18-49
+75% A25-54
ION Television. Positively Entertaining.

Source: Nielsen Data, for complete source information click here


Good morning. It’s Wednesday, June 2, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
Syfy: Ghost Hunters Academy at 9p
TBS: Are We There Yet? at 9p
TLC: Toddlers and Tiaras at 10p
Comedy Central: Tosh.0 at 1030p
Showtime: Fight Camp 360: The Super Six Boxing Classic at 11p
Spike TV: Half Pint Brawlers at 11p



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emotional and compelling.

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2010 Upfront Update: With the long holiday weekend over and the economy performing better, FOX is out of the gate first, writing deals with advertisers for the 2010-2011 season. Early reports say FOX is achieving low single-digit price increases for its primetime inventory. CBS reported they are in “active negotiations” and according to previous announcements from network executives, CBS is expecting price bumps of 10% plus for this year’s upfront. To date, ABC and NBC have not reported their upfront activity. Industry analysts are thinking this year’s upfront will be much stronger than last year’s where the networks dropped prices by single digits and overall sales declined by 10-15%.

NBC is adding a new alternative series to its summer line-up as Breakthrough with Tony Robbins premieres July 27 at 8p. The series had been on NBC’s development slate for a while and did not appear on the network’s original summer schedule. The hour-long show from Reveille is described as an inspirational series where Robbins and his team of experts help the show’s participants and their families deal with challenges and personal obstacles with the goal to change their lives.

National Geographic Channel has a packed summer schedule containing premieres of several new and returning series:

  • Expedition Great White – New series follows a shark scientist who seeks the mysteries of the great white shark. Series opens June 6 at 9p and 10p and will air weekly on Sundays at 10p.
  • Nat Geo Amazing! – New series examines the most amazing stories on earth. Series premieres July 9 at 7p. The companion book, Nat Geo AMAZING! 100 People, Places, and Things That Will Wow You will be available June 29.
  • Monster Fish – New series follows Nat Geo Explorer Zeb Hogan as he researches strange freshwater fish in the depths of the world’s great bodies of water. Debuts July 19 at 10p.
  • Fish Warrior – Fourth new series follows adventurer and angler Jakub Vagner as he travels to remote regions in search of the world’s biggest fish. Premieres July 26 at 9p.

Nat Geo returning series include: Locked Up Abroad starting June 30 at 10p; Dangerous Encounters on July 30 at 9p; Explorer, cable television’s longest-running docu-series at 25 years opens August 10 at 10p; and Alaska State Troopers returns in September. Also of note, Nat Geo will debut the miniseries event, How the Earth Changed History over three nights with five hours starting June 20 at 8p.

A&E Network will now launch its new original scripted drama series The Glades beginning July 11 at 10p. The police procedural, starring Australian actor Matt Passmore, Kiele Sanchez, Carlos Gomez and Michelle Hurd uses the fictional town of Palm Glade, FL as a backdrop. Fox Television Studios produces the series for A&E.

Centric combines drama with music in its new reality series Keith Sweat’s Platinum House premiering June 28 at 8p. The series follows veteran producer and recording artist Keith Sweat as he works with the quartet comprising the R&B group Dru Hill along with their business manager Kevin Peck. Sweat will challenge the members of Dru Hill to complete the Platinum House boot camp and record their new album, InDRUpendence Day while in the process attempt to resurrect the brotherly closeness the foursome had before each pursued solo careers.

WGBH/Boston is readying a new instructional woodworking television series for public television set to premiere this October. Rough Cut – Woodworking with Tommy Mac goes inside the workshop of fine furniture maker Tommy MacDonald and over thirteen episodes viewers will go along with MacDonald as he visits historical landmarks in New England to gain inspiration for new projects. He then returns to his workshop to demonstrate how to finish various woodworking projects. The series is produced by WGBH Boston and distributed by American Public Television. Woodcraft is the show’s exclusive corporate sponsor.

Monday’s Game 2 of the Stanley Cup Final posted record-breaking overnight ratings for NBC Sports’ coverage at 4.1/7, marking a 21% increase over the previous year’s Game 2 ratings results. NBC’s Stanley Cup Final Game 2 also won the night among A18-49 at 2.4/7

E!’s second season finale of Kendra Monday night at 10p attracted more than 1.6 million total viewers.


To celebrate tomorrow’s season premiere of Royal Pains,
USA Network and LACOSTE have teamed up to create the
Royal Pains Summer Shirt Exchange.

In New York on June 3rd, exchange a gently used shirt for a $50 LACOSTE Gift Card.
Visit Greeley Park at 32nd and 6th Avenue from 8am-6pm!
For every shirt collected USA will donate $10 to Doctors Without Borders.
Outside of New York click HERE to enter the Endless Summer Sweepstakes.

Don’t miss the premiere of Royal Pains
Tomorrow at 10/9c on USA Network. Characters Welcome


BET Networks picked up The Wendy Williams Show from Debmar-Mercury for a sophomore season in the US premiering this fall. BET Networks will further air the talk show on its international networks in the UK, Africa and the Middle East covering 54 countries starting this July. The Wendy Williams Show, taped live from New York, has additionally been renewed on stations reaching more than 80% of the US, including all 20 of the top 20 markets and 39 of the top 40 markets.

Si TV made a deal with Sony Classics acquiring a film package containing such titles as Once Upon a Time in Mexico starring Antonio Banderas, Salma Hayek, Johnny Depp; Mi Vida Loca headlined by Salma Hayek; The Ballad of Gregorio Cortez starring Edward James Olmos among other films. Si TV will air these films from Sony Classics during a weekly commercial-free two-hour movie block on Saturday and Sunday nights as Si TV Cinema opens this Saturday at 9p.


Industry Transformation: An Opportunity to TAKE CH A R GE !

Technological advances, colliding competitive forces, and changes in consumer behavior are radically changing our industry. Discover winning response strategies at CTHRA’s HR Symposium on June 8 in Atlanta . Hosted by the Cable and Telecommunications Human Resources Association, this event will feature compelling speakers sharing practical insight, an awards luncheon, and networking reception – all for only $175 per person!

Register at .


Friday A18-49 Analysis: UNIV kicked off the holiday weekend Friday night a winner at 1.5/6 among A18-49, according to final national ratings from Nielsen. UNIV opened the night with a one-two punch as the two-hour Hasta que el Dinero Nos Separe topped at 8p with 1.7/7 followed by NBC’s Friday Night Lights at 1.0/4. FOX debuted Past Life also at 8p by delivering a 0.7/3, ranking fifth this hour. At 9p, UNIV’s Hasta que el Dinero Nos Separe posted its second win with 2.0/7 and NBC’s Dateline: Cracked repeat was next at 1.1/4. During 10p, ABC’s 20/20 edged into first place with 1.3/4 and NBC’s Dateline was a close second again at 1.2/4.

Live + Same Day Household Ratings: Friday, May 28, 2010 time period averages. Source: NTI Galaxy, as dated, Live+SD.

NBC: 3.0/6         Friday Night Lights 2.3/5, Dateline: Cracked [r] 3.4/7


ABC: 2.9/6          Wife Swap [r] 2.0/4, 20/20 3.3/6


CBS: 2.7/5          Ghost Whisperer [r] 2.7/6, Medium [r] 2.6/5, Miami Medical [r] 2.8/5

UNIV: 1.8/3         Hasta que el Dinero Nos Separe 2.1/4, La Rosa de Guadalupe 1.2/2

FOX: 1.3/3           Past Life [p] 1.5/3, Good Guys [r] 1.2/2

CW: 0.7/1           Smallville [r] 0.7/1, Supernatural [r] 0.6/1

TELE: 0.6/1         El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa 0.8/2

ION: 0.5/1           Criminal Minds 0.6/1, Ghost Whisperer 0.4/1, Ghost Whisperer 0.4/1

A18-49: UNIV 1.5/6, NBC 1.1/4, ABC 1.0/4, CBS 0.9/3, FOX 0.7/3, CW 0.4/2, TELE 0.4/2, ION 0.2/1


FourthWall Media tapped Bill Feininger as SVP/Media Measurement to head the company’s newly formed division. Bill will spearhead all components of advanced and interactive advertising research involving business planning, product management and strategic partnerships.

Chad Harris advances to SVP/Integrated Marketing and New Media for Hallmark Channels, comprised of Hallmark Channel and Hallmark Movie Channel, both of which are owned and operated by Crown Media Holdings, Inc. Chad will continue to manage special projects for on and off-air video encompassing short form content, advertiser-integrated projects, live-action production and presentation videos. Chad also heads the creative and business goals for both network’s websites. Based in Los Angeles, Chad continues to report to Marvin Dorson, SVP/Creative Services.

Chairman of Bright House Networks, Robert Miron announced his retirement at the end of 2010. Robert has been in charge of the company for 35-plus years and will continue as a board member of Discovery Communications. Steve Miron, current CEO of Bright House Networks will take over as head of the company while Nomi Bergman will continue as President.

Food Network elevated Bob Tuschman to General Manager of the network, up from SVP/Programming and Production. Bob will continue to supervise programming and production for the network as well as work with President Brooke Johnson on the overall strategic direction of Food Network and additionally will work side-by-side with the network’s New Business, Digital, Marketing and Culinary groups to devise network initiatives. Bob has been with Food Network since 1998.  Well done Bob!!!

Marc Forest joins MSG Media as VP/Programming and Development coming from IMG Media where he served as VP/GM. Marc will head the development of new concepts for the network as well as MSG Plus in addition to managing programming activities. Marc will report to Jeremiah Bosgang, SVP/Programming and Acquisitions.

Sony Pictures Television (SPT) bumped George Chien to SVP/International Networks, Asia-Pacific. In his new capacity, George will work in tandem with Todd Miller, EVP/International Networks, Asia-Pacific to supervise SPT’s television networks in the Asia-Pacific territory. George will be based in Culver City, CA reporting to Andy Kaplan, President/Networks.


Since March, Cynopsis has been providing extensive coverage of 2010 Upfront Presentations. 
Now thru September this detailed information is available online at:

Upfront Overview 2010
Your One-Stop Source of Programming Information & Upfront Recaps

Planning, Buying, Scheduling, Viewing whatever your needs may be
Cynopsis Media provides the most comprehensive library of 2010/2011 programming info.

This day in History:   1897 – Mark Twain, at age 61, was quoted by the New York Journal as saying “the report of my death was an exaggeration.”

Answer to Yesterday’s Trivia Question:  One of those famous classic tv scenes include our star character sayin this to a woman on the stand in court:  “My dear, you should never assume.  You see, when you assume, you make an A-S-S of U and M-E.”  (get it? assume … ass u me?)  Who was the character who spoke this wonderful line?  FELIX UNGER on THE ODD COUPLE  Kudos to: Mitchell Stein/Portland ME; Carol Accetta-Active Int’l/Pearl River; Charles Mannino-Tyco Electronics Subsea Comm/Eatontown; Andrew Goldman-HBO/NY; Ron Salcedo-Zimmerman/Nashville; Jim Gray-FrogLight Prods/Missoula; Judy Margolis-The Ad Place/Dallas; Mike Ritzman-NEXTMedia/Dallas; Lou Fazio-The Hub/Burbank; Randy Sosin-MTV/Santa Monica; Roger Kaplan/Rancho Palos Verdes; Barry Poles-KGUN/Tucson; Bruce Nachbar-Outtabrooklyn Prods/Tokyo; Melody Hardin-Media Group Int’l/Toronto; Keith MacKechnie-The Actors Network/Vancouver
Today’s Trivia Question:  Who am I? I was born in Chicago with the name Elliot.  When I was old enough I served in Vietnam, and was given a particular nickname given my penchant for punching officers. You know me best by this nickname.  What is it?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Curb Your EnthusiasmSM on TV Guide Network TM

Starting Tonight & Tomorrow at 10/9c

Premium series  available to advertisers now
 plus multiplatform entertainment coverage and blockbuster movies make
TV Guide NetworkTM the destination for TV fans.

Contact your AE at (212) 626-2500 & log onto

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


Summer Movie Season Begins With REELZCHANNEL!

Daily coverage of the biggest blockbusters on Hollywood Dailies, 8:00pm ET
Full-length trailers on Naked Trailers, 10:30pm ET

Your advertisers will be associated with today’s BIGGEST movies and HOTTEST movie stars.  Talk to us today!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENINGPT MGR RSRCH/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/ NPower ratings, MS Office # 240392 (6/9)

JOB OPENING: SCHED MGR/Scripps Networks/The Travel Channel/Chevy Chase MD: Mng/administer functions of Prgrmng Plan’g dept incl: sched’g, tracking competitive set & reporting. 4 yrs of prev sched exp: Apply: (6/9)

JOB OPENING: DIR. BRAVO NEW MEDIA RESEARCH/ NYC:Analyze, evaluate digital& interactive opportunities/5 yrs. exp. & BA req.  Apply at:   # 1198502 (6/9)

JOB OPENING:  SR. DIR/OXYGEN PRIMARY RESEARCH/NYC: Plan,design, oversee, analyze, &report voice of consumer /7yrs exp & BA req.  Apply at: # 1197104 (6/9)

JOB OPENING:  SR. ANALYST/OXYGEN NEW MEDIA RESEARCH/NYC: Provide top line &detailed analyses, reports, &presentations covering online properties/2 yrs exp & BA req  Apply at: # 1195467 (6/9)

JOB OPENING:  EA to President/CJar Entertainment/CA: Seeking “right hand” person w/ability to multi-task in fast pace enviro. Can-do work ethic is essential in providing admin support & office mngmnt. Apply:   (6/9)

JOB OPENING:  CURATOR, EVANGELIST & EP/World Leaders /NYC: 8+ yrs agency, production studio, or network exp. w/ animation. Responsible for artist discovery; thought leadership, client mgt; & producing. Apply: [email protected] (6/9)

JOB OPENINGASST. DRTV BROADCAST BUYER/LOCKARD&WECHSLER/ IRVINGTON, NY: Detailed, organized & self motivated/ prior asst. media buyer or TV sales experience a must.   [email protected] (6/9)

JOB OPENING: ACCT EXECUTIVE, DIGITAL SALES/Los Angeles: Global entertainment company seeks AE w/ proven experience, established contacts, and excellent sales acumen. Excellent benefits. Apply: http://[email protected] (6/8)

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected] (6/5)

JOB OPENING: GUEST BOOKER/JOY BEHAR,HLN/NYC: 3-5 yrs booking experience in broadcast or cable required . EOE (6/4)

JOB OPENING: WEB AD SALES RESEARCH ANALYST/MANAGER/NYC: Handle reports, analytics, and research. 5+ yrs in rsrch, 2+ yrs in supv. capacity, web exp A+. Join us at, req 1601, 1631 (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/4)

JOB OPENING: MANAGER, INTEGRATED MARKETING/The Hub/NYC: Must have ad sales marketing exp for broadcast net and/or major cable net. Apply at (6/4)

JOB OPENING: MANAGER, COMMUNICATION & PUBLICITY/The Hub/LA: Must have publicity for broadcast net and/or major cable net plus social marketing exp. Apply at (6/4)

JOB OPENING: VP, FINANCE/RAINBOW INTERNATIONAL/NYC: Must have International Financial Planning and Strategic Analysis experience at cable network. Send resume to [email protected] (6/4)

JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: EXECUTIVE ASSISTANT/Nickelodeon/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: (6/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERNSHIP/CINEFLIX ENTERPRISES/NYC: US citizen enrolled in TV/media college prgrm. Good at generating & sourcing contacts & ideas. Great oppty to gain exp on pop fact ent TV series. Resume: [email protected] (6/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (6/9)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (6/9)

SITUATION WANTED:  CREATIVE DIRECTOR ON-AIR PROMOTIONS. (NYC):Concept, writer/producer, development & implementation. Portfolio/Reel: (6/9)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (6/9)

SITUATION WANTED:  LINE PRODUCER/PRODUCTION MANAGER/LA: 20 years experience, Network & Cable, Sitcoms/Game Shows/Reality/Sports/Talk Shows. [email protected] (6/9)

SITUATION WANTED:  ASSOC ON-AIR/WEB PROD IN NY: – 5+ yrs exp in TV & Web Prod/Dev @ HBO/Scholastic Online. Infectiously proactive, inventive, & a pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. [email protected] (6/9)

SITUATION WANTED: CREATIVE DIRECTOR (NYC):Concept, development & implementation. Portfolio: Email: [email protected] (6/5)

SITUATION WANTED: ACCOUNTING/FINANCE:  20+ yrs. experience in TV Broadcasting &Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (6/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/4)

SITUATION WANTED: ASSOC ON-AIR/WEB PROD: 5+ yrs experience in TV & Web Prod/Dev @ HBO/Scholastic Online. Extremely proactive, focused, pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. [email protected] (6/4)

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround.  [email protected] m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/3)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   The Middle [r], The Middle [r], Modern Family [r], Cougar Town [r], Happy Town
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:  How I Met Your Mother, Rules of Engagement, Criminal Minds [r], CSI:NY  [r]
CW:   America’s Next Top Model [r], America’s Next Top Model [r]
FOX:  So You Think You Can Dance
ION:  Ghost Whisperer, Ghost Whisperer, Ghost Whisperer
NBC:  Losing it with Jillian, America’s Got Talent [p ], Law & Order: SVU [r]
PBS:  Most Honorable Son [r], Cities of Light: The Rise and Fall of Islamic Spain
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Don Francisco Presenta

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