Wednesday, June 28th, 2006


Cynopsis: Kids!


Good morning. It’s Wednesday, June 28, 2006 and this is your first early morning Kids! briefing.

The N will premiere its new series, Whistler (13 x 60 min) as a simulcast on the network and online at The Click, its new broadband media player, this Friday, June 30 at 9p.  Additionally, sneak peeks and Whistler Webisodes can be found at The N’s website.  Available online at the conclusion of each episode premiere on the network, the sneak peeks will offer viewers a preview of the next week’s episode.  The webisodes will feature original material and serve as a prequel to each episode., a unit of MTV Networks Kids and Family Group, has launched Neopets Mobile.  Developed and published In-Fusio, Neopets members who download the Neopets Mobile application onto their mobile phones and can then create and interact with the characters, stories and activities, just like the online version.  Neopets Mobile will eventually be rolled out worldwide in seven different languages following its North American debut through Cingular Wireless, the exclusive service carrier for the first three months the service is available.

Radio Disney has teamed up with mSpot to launch a mobile phone version of the radio channel.  mSpot Radio, an all-format mobile radio service, features upwards of 100 channels (e.g. music, news, sports, finance etc).  Radio Disney is available in the US through 50+ terrestrial stations, XM and Sirius satellite radio, digital cable (Music Choice), XM/DirecTV and online.


Marathon Media, the France-based animation producer, has named MGM Consumer Products as the exclusive North American licensing agent for its animated series Team Galaxy (52 x 30 min.).  Additionally, Marathon has appointed Bandai America Inc. as the master toy licensee for the K6-11 targeted property.  Set to premiere on Cartoon Network this fall 2006, Team Galaxy features a mix of CGI and 2D animation.  The story revolves around the adventures three Galaxy High students who are being trained as space marshals, and also find themselves defending the earth while still having to deal with the every day issues of teen life.  Additional licensees are being sought in categories including books, interactive games, apparel and accessories.


Melanie Hall has been named as Director/Marketing, North America, Habbo, which is a unit of Sulake Corporation.  Hall will oversee marketing, cross promotions, advertising and branding for the teen targeted Habbo online community.  Additionally, she will also participate in the licensing for the brand.  Hall was President/Co-founder, ijane inc., a non-profit production company; where she produced/directed Face the Issue, an animated PSA campaign focusing on young adults and mental health issues, and animated interactive shorts focusing on the internet delivery of a Parent-Adolescent Conflict Training program.  Previously, Hall wrote/produced The Spot, the first original episodic series broadcast online, followed by Grapejam, and also toiled for AOL as well as iXL.


For the eleventh consecutive year, Nickelodeon takes the top spot for basic cable total programming day for 2Q 2006 among total viewers and across all key kid demos, according to Nielsen Media Research.  The network saw increases 2Q 2006 vs. 2Q 2005 with K2-11 up by +3%, as well as with K2-5 which were up year-to-year by +10%, and remaining flat with Tweens 9-14.

Disney Channel earned its fifth consecutive quarter as the top basic cable network in Primetime for 2Q 2006 among K6-11 and Tweens 9-14.  In total program day, 2Q 2006 was the network’s most watched quarter ever among total viewers with 2.37 million up by +19%, with Tweens 9-14 delivering a 437,000 up by +21%.  For the month of June the Disney Channel also marked its most watched month ever in primetime among K6-11.  The final week of 2Q 2006 marked Disney Channel’s 64th consecutive week as the top Primetime network among K6-11, and 58th week as #1 with Tweens 9-14.

Disney Channel’s world premiere of the direct-to-video sequel Leroy & Stitch, last Friday, June 23 (8-9:30p), was the most watched program of the day across both broadcast and basic cable among K6-11 (1.37 million) and Tweens 9-14 (1.19 million).

2Q Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 3/27-6/25/06 vs. same period 2005, Cable Networks Only:
Network:         (000)  %diff
NICK*:             693  +3%
DSNY:              508  +28%
CARTOON***:   420  -22%
NAN**:            257  -17%
ADSM***:         175  -10%
TOON DIS.:        66  +20%
MTV:                 49  +9%
NKTOONS:         32  +33%
BET:                 31  +48%
ESPN:               25  +39%
NOGGIN/The N: 22   -4%
TLC:                 21  +75%
DISCOVERY:      20  +45%
COMEDY:          20  +11%
MTV2:              13  +86%
*Nickelodeon Total Day 6a-11p
**NAN Total Day 9p-6a
***Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Nielsen Media Research Live+7 Blended with Live+SD from 2/13/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/29-6/25/06:
Total Day        (000)   Primetime      (000)
NICK:             1259   DSNY*:           1497
DSNY*:            942   CARTOON:        905
CARTOON:        765   NAN**:            664
NAN**:            664   TOON DIS:       160
TOON DIS.:      166   DISCOVERY:       92
NOG/THE N:     104   ANIMAL PLANET: 85
NICKTOONS:      72   MTV:                 78
MTV:                 66   NICKTOONS:      74
DISCOVERY:       62   COMEDY:           70
ANIMAL PLANET: 59   ESPN:                69
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/29-6/25/06:
Total Day        (000) Primetime       (000)
NICK:              743   DSNY*:           1131
DSNY*:            604   CARTOON:        638
CARTOON:        527   NAN**:            508
NAN**:            508   TOON DIS:         86
TOON DIS.:        91   DISCOVERY:       59
MTV:                 49   ANIMAL PLANET: 58
NICKTOONS:      43   MTV:                  56
ANIMAL PLANET: 41   COMEDY:           49
BET:                  41   ESPN:               44
DISCOVERY:       38   NICKTOONS:      43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Monthly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/29-6/25/06:
Total Day (000)   Primetime      (000)
NICK:        590     DSNY*:           966
DSNY*:      462     NAN**:           515
NAN**:      515     CARTOON:       471
CARTOON:  375     MTV:               175
MTV:          157     COMEDY:         120
BET:            81     ESPN:                60
COMEDY:     63     BET:                  88
TOON DIS.:  55     DISCOVERY:       80
DISCOVERY: 52     THE N:               55
ESPN:          42     ANIMAL PLANET: 50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, June 23, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1381; K6-11 818; TWEENS 9-14 681
DISNEY CHANNEL:     K2-11  976; K6-11 620; TWEENS 9-14 475
CARTOON NETWORK: K2-11  792; K6-11 605; TWEENS 9-14 449
TOON DISNEY:          K2-11  159; K6-11   99; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 24, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1098; K6-11 760; TWEENS 9-14 544
DISNEY CHANNEL:     K2-11 1004; K6-11 647; TWEENS 9-14 466
CARTOON NETWORK: K2-11  744; K6-11 550; TWEENS 9-14 363
TOON DISNEY:          K2-11  129; K6-11   64; TWEENS 9-14   29
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 25, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1021; K6-11 715; TWEENS 9-14 586
DISNEY CHANNEL:     K2-11 1011; K6-11 646; TWEENS 9-14 533
CARTOON NETWORK: K2-11  745; K6-11 499; TWEENS 9-14 307
TOON DISNEY:          K2-11  146; K6-11   74; TWEENS 9-14  36
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 26, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1471; K6-11 841; TWEENS 9-14 634
DISNEY CHANNEL:     K2-11 1018; K6-11 666; TWEENS 9-14 499
CARTOON NETWORK: K2-11  893; K6-11 646; TWEENS 9-14 468
TOON DISNEY:          K2-11  232; K6-11 164; TWEENS 9-14 119
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question
: On ‘The Land Of The Lost’, what was the friendly Sleestacks name? ENOK  Kudos to: Chris Richards-ITN networks/NY; Joe Whalen-WCWN-TV/Albany, NY; Mimi Borowich-M.D.S./NY; Rich Thomas-Disney Press/NY; Tom Boyd -WGN-TV /Chicago; Julia Bricklin-C/A, Inc./Studio City; Rachel Ortega-Beaumont/CA; David McDermott/Venice, CA; Robin Tameshtit-Kids Can Press/Toronto

Today’s Trivia Question: Who on TV use to refer to his/her dad as “not the mama?”( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!

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JOB OPENING: LIVE TALK SHOW/Orlando: NBC needs ALL STAFF for new, LIVE daytime TV show w/studio audience.  Exp. w/lifestyle programming, talk, line producing & local morning shows preferred. Check out for specifics (7/7)

JOB OPENING: MEDIA BUYER/Fox Broadcasting Co/LA: Work w/Dir Nat’l Media. Deg req’d + 2yr radio buying exp.  Organizational and project mngmnt skills req’d.  Resumes: FNG2984 (7/7)

JOB OPENING: VP MEDIA RELATIONS/Disney Chnl, Bur,CA: Proactive, strategic exec, w/ strong media relations skills to implement tactics, direct others and balance multiple projects simultaneously. Apply on (7/7)

JOB OPENING: SERVICING MGR/TAFFY ENTERTAINMENT: BA degree & 1-2yrs exp working in professional ent related business enviro. MS Outlook/Word/Excel & Act. [email protected]  email res: [email protected] (7/7)

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JOB OPENING: AD SALES ASSISTANT/MTVN/Santa Monica CA: w/1-2 yrs. admin. exp. pref. in ad sales; assist 2 acct. executives w/various office tasks.  EOE/M/F/D/AAP. Apply (7/6)

JOB OPENING: AFFILIATE SALES, COMCAST NETWORKS  LA/Philadelphia: Positions require solid sales/marketing experience in cable industry. To view full description & apply, visit[email protected] (7/6)

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JOB OPENING: VP ONLINE AD SALES/ABC Manage the sales efforts for ABC Apply search “V.P. Online Ad Sales/ABC (6/30)

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SUMMER INTERNSHIP CREDITS ONLY: Virgin Megastore New York City seeks MARKETING INTERNS for events/PR/sales/design.  Microsoft Office a must with Word/Excel.  Year-round positions open.  Email resume/cover letter to [email protected] (7/6)

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SUMMER INTERNSHIP CREDITS ONLY: DIGITAL MEDIA INTERNS/ Grd floor opp for Tech students w/int in New Media VOD: asst w/video editing, metadata/database mgmt, online research-PC & writing skills req: [email protected] (6/29)


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with 3 yrs experience in film industry. Hard work ethic with good Australian sense of humor! [email protected] (7/7)

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