Cynopsis: Sports
06/20/12

Good morning. It’s Wednesday, June 20, 2012, and this is your first early morning Sports briefing.

ESPN revealed plans for its coverage of Wimbledon, announcing a lineup of 140 live hours of coverage on ESPN and ESPN2. The slate includes highlights on ABC as well as nine screens and more than 800 hours on ESPN3. Programming will also include coverage from first ball on June 25, with day-long marathon telecasts through to the Ladies’ and Gentlemen’s Finals on Saturday, July 7, and Sunday, July 8, respectively. The new schedule is the result of a 12-year agreement between ESPN and the All England Lawn Tennis Club.

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On the Air

Telemundo Media outlined its Spanish-language Olympic coverage with 173 hours slated across multiple platforms including its national broadcast network, its digital and social media properties. Coverage will be live from both London as well as the network’s studios in Miami, with more than 20 on-air presenters, commentators, hosts and reporters on deck, including Andres Cantor, Jessi Losada, Sammy Sadovnik, Manuel Sol and Erik Morales as well as Telemundo celebrities and reporters. Telemundo is also launching the first-ever online and mobile live-streaming of Olympic content in Spanish-language for U.S. Hispanic users. Telemundo media cable network mun2 will offer the series mun2 Londres, a daily program featuring a fresh take and behind the scenes look at the events in London, which will be co-hosted by Guadalupe Venegas and Omar Amador.

The Ohio Supreme Court ruled against ESPN, and in favor of Ohio State University in an open records lawsuit filed by the media company, according to multiple reports. ESPN filed the lawsuit in July after Ohio State denied requests for documents about the 2011 scandal involving former football coach Jim Tressel, as well as Terrelle Pryor and the quarterback’s mentor, Ted Sarniak. Although the court initially ruled that Ohio State violated open record laws by stating that the requests were too broad or failing to release information due to the ongoing investigation, the court reversed itself and issued a unanimous ruling that the school had properly used the Federal Educational Rights and Privacy Act.

NBC Sports Network will carry the 2012 NHL Awards tonight at 7p live from the Wynn Las Vegas. The 2012 NHL Awards celebrate the season’s top performances in categories that include most valuable player (Hart Trophy), outstanding goaltender (Vezina Trophy), outstanding defenseman (Norris Trophy) and outstanding rookie (Calder Trophy). In addition, the winner of the EA Sports NHL 13 Cover Athlete, presented by BlackBerry, will also be unveiled live. NBC Sports Group NHL analysts Pierre McGuire and Eddie Olczyk will be presenters.

ESPNU and Longhorn Network will be offering more than 180 hours of women in sports programming across ESPN outlets on Saturday as part of the company’s three-month initiative, The Power IX, which recognizes the 40th anniversary of Title IX. The Longhorn Network will also air three days of programming, including competition from the 2011-12 academic year, as well as notable Longhorn women’s games from past seasons as part of the honors.

Comcast SportsNet announced that Philadelphia native Danny Pommells is joining the network’s on-air team. Pommells’ duties will include reporting on all of Philadelphia’s sports teams for the network’s daily news shows, as well as contributing to CSNPhilly.com and across the network’s mobile and social media platforms.

ONE World Sports announced that the channel has snagged the exclusive rights to distribute 28 selected home baseball games of the Hiroshima Carp in the United States. The Japanese baseball teams will be available, including the Yomiuri Giants who will play in nine games on the OWS schedule.

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Sponsorship & Promotion

Coca-Cola is extending its “Move to the Beat” 2012 Olympics campaign with the launch of TV series Beat TV, according to Ad Age. The original series will air 10 episodes on weeknights via various partnerships from July 30 through Aug. 10, featuring celebrity and athlete interviews and musical performances. An executive said the series will target teens in over 30 countries.

The Champs Sports Bowl is no more. The organization behind the bowl game will now be known as the Russell Athletic Bowl thanks to a new agreement with Florida Citrus Sports. The 2012 Russell Athletic Bowl will be played at 5:30p on Dec. 28 at Florida Citrus Bowl Stadium. Previous title sponsor Champs Sports will continue its relationship with Florida Citrus Sports as an official partner of the Russell Athletic Bowl as well as the Capital One Bowl through 2014.

The American Business Awards honored NASCAR with two awards for special events that were created by the organization for official partners. NASCAR After The Lap (NATL) won an award for Best Consumer Event, while the NASCAR Fuel for Business Council (NFFB) won for Best Association Event or Meeting. At a separate ceremony held on May 16, NFFB also won a Brand Innovators Award for Experiential Marketing.

Digital Fields

Showtime Sports released a live companion game application to complement its live boxing broadcasts, dubbed Split Decision. The Split Decision site is free to the public and will lock in players’ scores from contests which will immediately be compared with the official judges’ scorecards. A player scoring system then awards points for correct predictions and accuracy of their scorecards compared to the judges and lists them on the leaderboard. The site also features a live curated Twitter feed highlighting expert opinions and allowing an open forum for the viewing public.

Bellator Fighting Championships will stream the entire Bellator 71 fight card live for free and without commercial interruption on video game web site, Gametrailers.com, on Friday at 6p to promote Bellator’s new video game, “MMA Onslaught,” which debuts this summer. Throughout the evening, viewers will get a first-look at the MMA promotion’s first video game offering. Bellator will also be streaming the fight card on Ustream, Spike.com and Bellator.com, along with various other MMA and video game websites to be announced later this week.

The Main Event

The 2012 NHL Awards on NBC Sports Network at 7p.

ON THIS DAY in 1982: Pete Rose becomes the fifth player to appear in 3,000 games.

Answer to Our Last Sports Trivia Question: Who is the NBA’s all-time leader in three point field goal percentage? Steve Kerr. Kudos: Michael Ritz-BucStar Consulting/NY; Glenn Schineller-Time Warner Cable/Charlotte; Deedra L. Roberts-Turner Broadcasting/Atlanta; Thom Sutton-Telemundo/Chicago; Tom Moore-Kalt Productions/LA.

In The Know: What NFL player holds the record for most points scored in a season? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
06.20.12

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