Wednesday, June 14th, 2006


Cynopsis: Kids!


Good morning. It’s Wednesday, June 14, 2006 and this is your first early morning Kids! briefing.

Cartoon Network Enterprises (CNE), the consumer products unit of Cartoon Network, has entered into an exclusive, long-term global master toy licensing deal with Mattel, Inc.  The deal covers multiple Cartoon Network properties and provides Mattel with the licensing rights to numerous toy and games categories (e.g. vehicles, action figures, playsets, role-play, board games, puzzles, and youth electronics) for the Cartoon Network brand and its K6-11 targeted shows.  The pact also provides Mattel with a first-look option of all newly created original series and programming.  The first toy lines under the deal are set to be released in 2007 and will be based on the network’s series Foster’s Home for Imaginary Friends.  Products based on the shows Ed, Edd n Eddy, Camp Lazlo and The Grim Adventures of Billy & Mandy are also slated to available at retail next year.  The new deal does not affect existing deals for original series, which remain in tact.

Paula A. Kerger, President/CEO, Public Broadcasting Service, yesterday announced the creation of the new position of Chief Content Officer, and named John Boland to fill that position.  The Chief Content Officer’s position will include oversight of TV programming, new media, education and promotion.  The move is another strategic step in the rethinking of PBS and towards bringing the organization into the multi-platform/digital age.  In May Kerger moved to make PBS programs available via video-on-demand, a big move for the system and its 350 or so member stations.  Kerger became head of PBS in March amidst upheaval at the Corporation for Public Broadcasting, the ever-present discussions of cuts in funding from the federal government, funds that contribute not just to its programming but to the support of its member stations and ultimately to assist those stations in the switch over from analog to digital technology, as well as waning funding from major underwriters.  An internal PBS restructuring is planned for fall 2006.


YTV and Studio B Productions have inked a deal to produce 10 new special episodes of the animated series Being Ian, with the first of these episodes slated to air September 2007.  Under the terms of the deal Corus Entertainment has rights to the Being Ian online assets and can also create interactive online games and activities, as well as stream clips and episodes. Additionally Corus’ plans for the series, targeted to K9-12, include offering content on mobile TV and VOD beginning fall 2006. A YTV original production, Being Ian is produced by Vancouver-based Studio B Productions and is distributed by Nelvana.  A one-hour movie special, Hurry for Hollywood, will air June 29 at 6 p.m. as part of YTV’s School’s Out event, which will include including extra online features.


Showcase Entertainment has inked several international program licensing deals for its kid series Flight 29 Down (26 x 30 min).  A week out from DISCOP, which will be held in Budapest June 22-24, Flight 29 Down has been picked up by DR-TV (Demark), NRK (Norway) and Viasat (The Baltics).  Co-produced by Showcase Entertainment and Discovery Kids, Flight 29 Down airs during the Discovery Kids on NBC Saturday morning programming block in the US.


The Singing Machine Company and MGA Entertainment have inked a two-year licensing pact with for MGA’s Bratz franchise.  Under the deal The Singing Machine will produce and distribute a range of Bratz-based karaoke products, in North America, Europe and Australia.  Products will include a TFT DVD karaoke system, sing-a-long cassette players, deluxe microphones, electronic keyboards and an electronic drum.

Atari, Inc. is in development on the video game Totally Spies 2!: Undercover for Nintendo DS and Game Boy Advance.  Based on the new episodes from the French animation studio Marathon, the Totally Spies 2!: Undercover game features 25 levels of game-play and features stories from give of the new episodes of the TV series.  The DS version of the game takes advantage of the system’s touch screen, microphone and multiplayer capabilities, including Totally Spies chat and five mini games that are played over wireless.  Totally Spies! airs in 100+ markets worldwide, including in the US on Cartoon Network.

Hollywood Records has signed Vanessa Anne Hudgens, aka Gabrielle in Disney Channel’s High School Musical, to an exclusive recording deal.  Hudgens’ debut CD, which is currently untitled, is scheduled for a September 26 release.

If you love playing Jenga, its owner, Pokonobe Associates and its licensing firm, Dimensional Branding Group has hired FOG Studios in a multi-year, multi-title deal to take the Jenga brand to various interactive gaming platforms such as mobile phones, handheld and console games.

Emdigo Inc., a provider of 3D content and production technology for wireless, has acquired the exclusive rights to develop and 3D graphics based animation that is based on Supergirl, China’s version of American Idol.  The US based Emdigo will design downloadable animated character versions of the Supergirl contestants, which will be updated on a regular based on what the participants do and wear during the course of the week-to-week competition.  The 2006 Supergirl contest began last week on China’s public TV, with a winner slated to be picked this September 2006.

Correction: The two-part semifinals for Nicktoons Network’s Thumber Slam will be air on July 24 and 31 and not as listed in yesterday’s edition.


Jeffrey Edell has been appointed as President/COO, DIC Entertainment, reporting directly to Andy Heyward, Chairman/CEO.  He will manage DIC worldwide TV, home entertainment and consumer products units.  The creative division will continue to report to Heyward.  Edell takes over the reins from Brad Brooks who announced he will return to the world of investment banking and has accepted a position with Imperial Capital.  Brooks will serve as a consultant to DIC’s senior management in areas of finance and strategy assessment.  Most recently, Edell was President/CEO, MFC Development Corporation, a direct response marketing and branding company. Previously, he served as Chairman, Intermix Media, Inc., (MySpace), and President/CEO, Soundelux Entertainment Group.

John Boland has been named to the newly-created position of Chief Content Officer, Public Broadcasting Service.  Boland, who officially joins PBS this September, will oversee four departments programming, education, online services and promotion and brand management.  He will report to Kerger.  Boland is currently EVP/Chief Content Officer, KQED Public Broadcasting in San Francisco, where he oversees both its PBS and National Public Radio member stations.  It is worth noting here that PBS and NPR are separate entities, with Kerger heading up only the PBS TV segment.

Capcom has named Charles Bellfield as its VP/Marketing, US headquarters.  Bellfield will drive Capcom’s consumer marketing campaigns and oversee the strategic and operational marketing efforts including brand and product management, PR, customer service, e-commerce and its websites.  Most recently Bellfield served as Autodesk, Inc.’s global head of communications.  Previously he served as SVP, Edelman Public Relations, and as VP/Strategy and Corporate Affairs, Sega of America, Inc.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 6/5-6/11/06:
Total Day        (000)   Primetime        (000)
NICK:              1300   DSNY*:         1493
DSNY*:             906   CARTOON:       912
CARTOON:         761   NAN**:           664
NAN**:             664   TOON DIS:       157
TOON DIS.:       176   DISCOVERY:       99
NOG/THE N:      105   ANIMAL PLANET: 80
NICKTOONS:       75   COMEDY:           77
DISCOVERY:       64   NICKTOONS:       73
MTV:                 62   MTV:                  63
ANIMAL PLANET: 54   BET:                   55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 6/5-6/11/06:
Total Day        (000)  Primetime    (000)
NICK:              736   DSNY*:         1144
DSNY*:            579   CARTOON:      628
CARTOON:        510   NAN**:          499
NAN**:            499   TOON DIS:        86
TOON DIS.:      176   DISCOVERY:      56
NICKTOONS:      47   COMEDY:           53
MTV:                 45   ANIMAL PLANET: 53
DISCOVERY:       36   BET:                 44
BET:                  33   MTV:                 42
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 6/5-6/11/06:
Total Day       (000)   Primetime (000)
NICK:              597    DSNY*:       986
NAN**:            527    NAN**:       527
DSNY*:            482    CARTOON:   456
CARTOON:        368    MTV:          164
MTV:                162    COMEDY:    137
BET:                  74    BET:            92
COMEDY:           63    THE N:         66
TOON DIS.:        58    DISCOVERY: 56
DISCOVERY:       53    ESPN:          50
ANIMAL PLANET: 36    TLC:            50
ESPN:                36  
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 10, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1326; K6-11 813; TWEENS 9-14 648
DISNEY CHANNEL:     K2-11 1032; K6-11 650; TWEENS 9-14 571
CARTOON NETWORK: K2-11  670; K6-11 475; TWEENS 9-14 395
TOON DISNEY:          K2-11  165; K6-11   67; TWEENS 9-14   31
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 11, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1106; K6-11 746; TWEENS 9-14 637
DISNEY CHANNEL:     K2-11  942; K6-11 613; TWEENS 9-14 502
CARTOON NETWORK: K2-11  799; K6-11 534; TWEENS 9-14 314
TOON DISNEY:          K2-11  204; K6-11   95; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 12, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1447; K6-11 801; TWEENS 9-14 662
DISNEY CHANNEL:     K2-11  908; K6-11 608; TWEENS 9-14 473
CARTOON NETWORK: K2-11  800; K6-11 543; TWEENS 9-14 378
TOON DISNEY:          K2-11  176; K6-11   98; TWEENS 9-14  60
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question
: They were very mighty and came in different colors, but Kimberly was the pink. Who were they?  POWER RANGERS    Kudos to: Catherine Lyon-Cartoon Network/Alexandria VA; Dave Marcou-Zoom Media/NY; Chris Fagan-Morals Stafffing Inc/NY; Ellen Donahue-Fisher Price/East Aurora NY; Kerri Huyck-KIDK/Idaho Falls; Erin Camin-Starcom/Chicago; Bethany Scheuerman-GRP Media/Chicago; Heather R. Floore-KTVD/Denver; Kristofer Chun-Zim Squared/LA; Julia Bricklin-C/A, Inc/Studio City, CA; David Garber-Linzack Productions/Woodland Hills CA; Rita Bonnell-Illig-RBI Assoc./Granada Hills CA; David Hiltz-Korhani/Toronto

Today’s Trivia Question: Fuzzy Wuzzy was a bear, but Fuzzy and Wuzzy are two and live under where? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
06.14.06 – 3:41a

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JOB OPENING: COORDINATOR, AFFIL. MKTING /Oxygen, NY: Creative, multi-tasker w/ exc. writing and presentation skills for promos, collateral, advertising! 1-2 yrs mkting exp pref. Resume: [email protected] ref job title in subj Ln (6/21)

JOB OPENING: SR WRITER PRODUCER/PBS KIDS/PHIL, PA: 3-5 yrs exp specifically in children’s mrkt. Creativity a must. Writing/producing/editing spots/prgrms for short & long form on-air promo.  Apply: [email protected] (6/21)

JOB OPENING: DIR, INTERACTIVE MRKTNG/Oxygen/NY: Dev. content ideas & promo mktg plans/partnerships for online properties. Set goals & analyze ROI. 6 yrs+ rel. exp. Creativity a must, tech-knowledge a +. Email [email protected] (6/21)

JOB OPENING: RESEARCH MGR/AMC/NY: 5+ yrs media res. exp. Qual/Quan analysis of data for busy Ad Sales, Marketing, Programming groups.Exp w/Nielsen pref w/cable. [email protected] (6/20)

JOB OPENING: NATIONAL BROADCAST SUPERVISOR/ICON International/Stamford CT: 4-7 yrs buying  exp in nat’l bcst w/major ad firm. Strong math, negotiating & comm. skills,  detailed and comp. Proficient. Apply EOE (6/20)

JOB OPENING: RESEARCH DIR/ Discovery Channel/Silver Spring, MD: Exp’d media pro to provide analysis in support of prgrmng/schedg/mrktg strategies. Knwldg of primary res. & Nielsen. 7+yrs. exp. , Job Req. #3894 (6/20)

JOB OPENING: WRITER PRODUCER, ON-AIR PROMO/OLN/NYC: Write/prod compelling promos that support ntwrk brand.Nat’l cable/TV exp, prior sports promo exp & short-form promo exp a must.  See Resume/Salary: [email protected] (6/20)

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JOB OPENING: DIR, CONSUMER & BUSINESS INSIGHTS/Scripps Networks/NY or Knoxville, TN: 8 yrs cable netwrk primary/secondary rsch exp prefd. Exc presentation & writing skills needed.  [email protected] ; job# 5221-U (6/20)

JOB OPENING: DIRECTOR DGA/DC: The Washington bureau of ABC News is seeking an experienced director experienced in multiple cameras, lighting, control room, back timing, graphic and set design. Apply (6/17)

JOB OPENING: SENIOR COPYWRITER/ Oxygen/NY: Creative & fun full-time copywriter needed for print ads/collateral. Must have 5 yrs. ad agency experience. Info at Send res to [email protected] reference job in subj.. Ln (6/17)

JOB OPENING: VP, CREATIVE DIRECTOR/HGTV/ Knoxville: 10+ years experience in on-air marketing and promotional a cable/ tv network. Resume: [email protected]  job #5379-U (6/17)

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JOB OPENING: RESEARCH DIRECTOR/FX Network /NY: Ad Sales: 6-8 yrs cable/broadcast rsch exp pref’d. Exc presentation & writing skills. Apply at (6/17)

JOB OPENING: PROMOTION MGR/WWE/NY, NY:Duties: Mng In-Prgrm Elements, Online Sweepstakes, Promotion Dvlpmnt/Implementation. Req’s: 3 yrs promo exp, comp skills, exp w/ media. work some nights/wknds if needed (6/17)

JOB OPENING: RESEARCH MGR/LA: Handles International markets.  3+years research exp in television or media. Strong PC skills, familiar w/Nielsen Software a +. Apply: under marketing EOE  (6/17)

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JOB OPENING: SERIES PRODUCER/WRITER/JWM PRODUCTIONS/DC: Seasoned writer and series producer for docu-soap series. Must have a proven track record in the docu-soap genre. Resumes: [email protected] (6/16)

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JOB OPENING: SALES PLANR/SCREENVISION/NY: Mng Eastern region biz accts. Prep proposals & copy writing tasks. Interact w/ mult depts.& clients on daily basis. 2-4 yrs agency &/or media exp. Email res: [email protected] EOE (6/15)

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JOB OPENING: BUDGET COORDINATOR/ LIFETIME TV NY: Track daily prod. expenses for our Advt and Promo area; reconcile dept budget tracking books; handle inquiries from vendors Apply at (6/15)

JOB OPENING: VP ONLINE AD SALES/ABC Manage the sales efforts for ABC Apply search “V.P. Online Ad Sales/ABC (6/30)

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JOB OPENING: DIRECTOR, PROGRAMMING/GAC/Nashville: Manage all aspects of commissioned productions & acquisitions.  Experience: 7 yrs TV prod or 3 yrs network program development. [email protected] & ref job # 5249-U (6/15)

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SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS INTERN/Tej Media Networks/NY: Consulting, research, analysis, and business planning for sports and entertainment projects. MBA preferred. Boston ok.[email protected] (6/21)

SUMMER INTERNSHIP CREDITS ONLY: TECHNOLOGY INTERN/Tej Media Networks/NY: Build websites, user interfaces, demos and prototypes. Some support and on-call assistance. Remote ok. [email protected] (6/21)

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SUMMER INTERNSHIP CREDITS ONLY: PR & MRKTNG INTERN/ Miami: Performing Arts Center. Exciting summer & fall positions for dedicated, hard-working college students w/ int in the arts, special events, and media relations. Resume: [email protected] (6/21)


SITUATION WANTED:ONLINE MEDIA BUYER/ and or ACCT MGR POSITION Purchased media on all pricing models & optimized campaigns for effectiveness. Seeking opp to continue thriving in interactive arena. Contact email at [email protected] (6/21)

SITUATION WANTED. EDITOR/PrEditor/NYC: AVID Final Cut Pro – Great rates, access to many studios. 12 years experience in NYC features, docs, corporate, industrials, news magazine, music video, you name it! Resume and reel on request  [email protected] (6/20)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR: AVAILABLE. Experienced in reality; entertainment; news; magazine format; excellent story teller. Three-time Emmy nominee. LA based, willing to travel. [email protected] (6/20)

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