Cynopsis: Sports
07.31.13

Good morning. It’s Wednesday, July 31, 2013, and this is your first early morning Sports briefing. 

Yahoo! Sports and NBC Sports Group kicked off the latest portion of their alliance, announcing two new programs for August that will air across both television and digital platforms that will feature personalities from both companies. The first series, SportsDash with Yahoo! Sports, debuts on Aug. 19 and will utilize a digital media wall to aggregate and display fans’ sentiments and interest based around Yahoo! Sports Trends, and integrate and analyze real-time signals from multiple sources to determine what stories, highlights and personalities are driving buzz. A complementary, digital-only show will also stream live from 1-1:15p on both Yahoo! Sports and NBCSports.com and via the NBC Sports Live Extra app. NBC Sports’ Dave Briggs and Carolyn Manno host.

The weekly Fantasy Football Live-Thursday Night! kicks off on Thursday at 6:30p on NBCSN and combine both companies’ fantasy football expertise. A subsequent, digital-only version of Fantasy Football Live will be available live from 7-7:30p. NBC Sports’ Erik Kuselias hosts and will be joined by a mix of Yahoo! Sports, NBC Sports, and Rotoworld fantasy experts.

On the Air

With national ratings in, FOX Sports reports that its latest edition of FOX UFC Saturday drove the network to an easy first place finishes despite a summer lull across all key male and adult demos. The event drew a 1.5/3 Nielsen household rating/share for a 7% gain over the UFC on FOX event last summer with comparable audience levels and claimed 2.4 million viewers. In updated numbers, FOX’s coverage of the Gold Cup Championship game posted a 1.4/4 national rating/share to officially tie the 2011 UEFA Champions League Final as the network’s highest-rated soccer broadcast ever. 

ESPN’s coverage of the Brickyard 400 drew a 3.6 rating for about 5.46 million viewers over the weekend, up 9% over last year’s race. Top market was none other than Indianapolis with a 13.7 score.

ONE World Sports revealed the opening of the ONE World Sports Broadcast Center, a state-of-the-art high definition production facility in Stamford, CT as part of a comprehensive re-launch of the global sports network on Aug. 3. The channel will bring in a global sports ticker, and debut its bold on-air branding and graphics at the same time. The network will utilize Encompass’ Stamford and Singapore facilities with Encompass providing full-time master control, uplink, satellite space segment, production and post-production.

Believe it or not, Sunday Night Football is back this weekend with NBC carrying the annual Hall of Fame Game on Sunday at 8p. The Cowboys/Dolphins preseason matchup will once again see All Michaels handle play-by-play with analyst Cris Collinsworth and sideline reporter Michele Tafoya. Meanwhile, on Friday in Canton at the Enshrinees Gold Jacket Dinner, the Pro Football Hall of Fame will present Michaels with the Pete Rozelle Radio & Television Award for “long-time exceptional contributions to radio and television in professional football.” 

ESPN revealed that the 2013 Armed Forces Classic will be played at Camp Humphreys in South Korea this year, on Friday, Nov. 8 on ESPN. The second installment of the classic will pit Georgetown against the Oregon as part of ESPN’s Veteran’s Week initiative honoring the men and women who are serving and who have served in the United States military, both at home and abroad.

MLS Commissioner Don Garber told the AP that negotiations for the next round of the MLS broadcast deal are set to begin this fall. The league’s TV deals with ESPN, NBC and Univision expire after the 2014 season.

CBS revs up promotion for The PGA Championship with a pair of specials on Sunday. The PGA Championship; Moments of Glory airs at noon and will be hosted by Turner Sports’ Vince Cellini and CBS Sports/Turner Sports Ian Baker-Finch, with a look at 30 years of highlights from the famed tournament. At 1p, Bill Macatee hosts Prelude to the Season’s Final Major with CBS Sports golf team of Jim Nantz, Sir Nick Faldo, Ian Baker-Finch, David Feherty and Gary McCord engaging in a round-table discussion about who has the best chance of winning the 95th PGA Championship.

NBC Sports Network debuts Hooked Up with Tom Colicchio, a new half hour series featuring the Tom Chef judge and guests at various fishing locations around the country, tonight at 7p with back-to-back episodes. The premiere features Super Bowl XLII champion and Pittsburgh Steelers wide receiver Plaxico Burress and Colicchio searching for fish in the Florida Everglades and talking football and family. The double bill will be followed by the debut of Shark Hunters at 9p.

IMG announced that four additional station affiliates have joined the Mountaineer Sports Network to focus on West Virginia University sports. The newest stations  signing on to the burgeoning network are: WELD-FM in Fisher, WV; WVOW-AM/WVOW-FM in Logan, WV, WKQR-FM in Mullens, WV, and WETZ-AM/WYMJ-FM in New Martinsville, WV.

Spirits and sports! Join us for our Women of Action event on Aug. 13 from 4-7p featuring some of the most influential names in the industry today. We have a loaded line with speakers ranging from executives such as Lesa France Kennedy (CEO & Vice Chairperson of the Board of Directors, International Speedway Corporation) and Heidi Ueberroth (President of NBA International) to personalities like NBC Sports’ Michelle Beadle and CBS Sports’ Dana Jacobson to athletes including IndyCar driver Ana Beatriz. Key members from the NHL, Octagon, espnW, Turner Sports, Pac-12 Networks, BTN, Soccer United Marketing, CSN Mid Atlantic, CBS Radio and more will be there. Will you? Students take advantage of this unique networking opportunity today with special rates. Register now at http://www.cynopsissportssummit.com

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      AUG. 13 | YALE CLUB | NYC                 AUG. 14 | GRAND HYATT | NYC
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Sponsorship & Promotion

The famed “This is SportsCenter” campaign is getting its own special. After 18 years and more than 400 ads created in collaboration with creative agency Wieden + Kennedy New York, ESPN will celebrates the campaign with a Top 50 Countdown hosted by Jason Sudeikis on Thursday at 8p with never-before-seen footage of the athletes and hosts.  Fans can view the top ten commercials and vote for their favorite ones on the SportsCenter Facebook page.  SportsCenter’s Facebook page. The winner will be announced by Sudeikis during the show.

Digital & Technology

The WWE is testing an interactive sweepstakes and multimedia-filled mobile application in Canada with Gravity Jack dubbed SlamCam. The app “can scan any of WWE’s ‘SlamCam infused’ marketing materials, like billboards, Facebook cover photos, and more, and instantly take part in a virtual scavenger hunt, gain access to exclusive WWE digital content and be entered in the WWE SlamCam sweepstakes.”

Roster Moves

Integrated marketing and event agency LeadDog Marketing Group is bringing aboard Donna Goldsmith as Managing Director of Business Operations. Goldsmith joins LeadDog Marketing Group after serving as Chief Operating Officer of the World Wrestling Entertainment and prior to that as Vice President of Consumer Products at the National Basketball Association. In her new role, Goldsmith is charged with integrating the recently acquired BRC Group; overseeing grassroots soccer organization Alianza de Futbol; and growing the agency’s international business, starting with Mexico.
 
The Main Event

Cardinals/Pirates on ESPN at 7p.

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ON THIS DAY in 1984: The US Men Gymnastics team wins the Gold Medal at the Summer Olympics in LA.

In The Know: What two clubs participate in the famed soccer game known as “El Clasico”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is the only person to win both the Super Bowl and Rose Bowl as a head coach? Answer: Dick Vermiel. Kudos: Andrew Feingold-Nielsen Sports/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Joe Schaefer-ZUUS Media/NY; Matt Collins-Nokia/New York; Christian Matthews-Washington Redskins/Washington DC; Chris Faulds-Bell Media Digital/Toronto; Ilana Bittner/TriSpies.com/Baltimore; Patrick Costello-ESPN/Bristol; Drew Nelson-Marketing Architects, Inc./Minneapolis; John Fineran/South Bend; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Joe Pedri-KLAS/Las Vegas; Jeff Mirkin-Relativity Television/Hollywood; Larry Hutchings/Pacific Palisades; Mark Tye Turner-Notes From a 12th Man/LA.

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CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
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Later — Chris
Chris Pursell for Cynopsis | Sports
07.31.13

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