Wednesday, July 31st, 2013

Cynopsis: Sports

Good morning. It’s Wednesday, July 31, 2013, and this is your first early morning Sports briefing. 

Yahoo! Sports and NBC Sports Group kicked off the latest portion of their alliance, announcing two new programs for August that will air across both television and digital platforms that will feature personalities from both companies. The first series, SportsDash with Yahoo! Sports, debuts on Aug. 19 and will utilize a digital media wall to aggregate and display fans’ sentiments and interest based around Yahoo! Sports Trends, and integrate and analyze real-time signals from multiple sources to determine what stories, highlights and personalities are driving buzz. A complementary, digital-only show will also stream live from 1-1:15p on both Yahoo! Sports and and via the NBC Sports Live Extra app. NBC Sports’ Dave Briggs and Carolyn Manno host.

The weekly Fantasy Football Live-Thursday Night! kicks off on Thursday at 6:30p on NBCSN and combine both companies’ fantasy football expertise. A subsequent, digital-only version of Fantasy Football Live will be available live from 7-7:30p. NBC Sports’ Erik Kuselias hosts and will be joined by a mix of Yahoo! Sports, NBC Sports, and Rotoworld fantasy experts.

On the Air

With national ratings in, FOX Sports reports that its latest edition of FOX UFC Saturday drove the network to an easy first place finishes despite a summer lull across all key male and adult demos. The event drew a 1.5/3 Nielsen household rating/share for a 7% gain over the UFC on FOX event last summer with comparable audience levels and claimed 2.4 million viewers. In updated numbers, FOX’s coverage of the Gold Cup Championship game posted a 1.4/4 national rating/share to officially tie the 2011 UEFA Champions League Final as the network’s highest-rated soccer broadcast ever. 

ESPN’s coverage of the Brickyard 400 drew a 3.6 rating for about 5.46 million viewers over the weekend, up 9% over last year’s race. Top market was none other than Indianapolis with a 13.7 score.

ONE World Sports revealed the opening of the ONE World Sports Broadcast Center, a state-of-the-art high definition production facility in Stamford, CT as part of a comprehensive re-launch of the global sports network on Aug. 3. The channel will bring in a global sports ticker, and debut its bold on-air branding and graphics at the same time. The network will utilize Encompass’ Stamford and Singapore facilities with Encompass providing full-time master control, uplink, satellite space segment, production and post-production.

Believe it or not, Sunday Night Football is back this weekend with NBC carrying the annual Hall of Fame Game on Sunday at 8p. The Cowboys/Dolphins preseason matchup will once again see All Michaels handle play-by-play with analyst Cris Collinsworth and sideline reporter Michele Tafoya. Meanwhile, on Friday in Canton at the Enshrinees Gold Jacket Dinner, the Pro Football Hall of Fame will present Michaels with the Pete Rozelle Radio & Television Award for “long-time exceptional contributions to radio and television in professional football.” 

ESPN revealed that the 2013 Armed Forces Classic will be played at Camp Humphreys in South Korea this year, on Friday, Nov. 8 on ESPN. The second installment of the classic will pit Georgetown against the Oregon as part of ESPN’s Veteran’s Week initiative honoring the men and women who are serving and who have served in the United States military, both at home and abroad.

MLS Commissioner Don Garber told the AP that negotiations for the next round of the MLS broadcast deal are set to begin this fall. The league’s TV deals with ESPN, NBC and Univision expire after the 2014 season.

CBS revs up promotion for The PGA Championship with a pair of specials on Sunday. The PGA Championship; Moments of Glory airs at noon and will be hosted by Turner Sports’ Vince Cellini and CBS Sports/Turner Sports Ian Baker-Finch, with a look at 30 years of highlights from the famed tournament. At 1p, Bill Macatee hosts Prelude to the Season’s Final Major with CBS Sports golf team of Jim Nantz, Sir Nick Faldo, Ian Baker-Finch, David Feherty and Gary McCord engaging in a round-table discussion about who has the best chance of winning the 95th PGA Championship.

NBC Sports Network debuts Hooked Up with Tom Colicchio, a new half hour series featuring the Tom Chef judge and guests at various fishing locations around the country, tonight at 7p with back-to-back episodes. The premiere features Super Bowl XLII champion and Pittsburgh Steelers wide receiver Plaxico Burress and Colicchio searching for fish in the Florida Everglades and talking football and family. The double bill will be followed by the debut of Shark Hunters at 9p.

IMG announced that four additional station affiliates have joined the Mountaineer Sports Network to focus on West Virginia University sports. The newest stations  signing on to the burgeoning network are: WELD-FM in Fisher, WV; WVOW-AM/WVOW-FM in Logan, WV, WKQR-FM in Mullens, WV, and WETZ-AM/WYMJ-FM in New Martinsville, WV.

Spirits and sports! Join us for our Women of Action event on Aug. 13 from 4-7p featuring some of the most influential names in the industry today. We have a loaded line with speakers ranging from executives such as Lesa France Kennedy (CEO & Vice Chairperson of the Board of Directors, International Speedway Corporation) and Heidi Ueberroth (President of NBA International) to personalities like NBC Sports’ Michelle Beadle and CBS Sports’ Dana Jacobson to athletes including IndyCar driver Ana Beatriz. Key members from the NHL, Octagon, espnW, Turner Sports, Pac-12 Networks, BTN, Soccer United Marketing, CSN Mid Atlantic, CBS Radio and more will be there. Will you? Students take advantage of this unique networking opportunity today with special rates. Register now at


Cynopsis: Sports Presents…

Women of Action                      Sports Business Summit

      AUG. 13 | YALE CLUB | NYC                 AUG. 14 | GRAND HYATT | NYC
                  REGISTER NOW                                REGISTER NOW

For sponsor information, please contact Mike Farina at (203) 218-6480.
For registration information, please contact Pete Romas at (203) 899-8483

Sponsorship & Promotion

The famed “This is SportsCenter” campaign is getting its own special. After 18 years and more than 400 ads created in collaboration with creative agency Wieden + Kennedy New York, ESPN will celebrates the campaign with a Top 50 Countdown hosted by Jason Sudeikis on Thursday at 8p with never-before-seen footage of the athletes and hosts.  Fans can view the top ten commercials and vote for their favorite ones on the SportsCenter Facebook page.  SportsCenter’s Facebook page. The winner will be announced by Sudeikis during the show.

Digital & Technology

The WWE is testing an interactive sweepstakes and multimedia-filled mobile application in Canada with Gravity Jack dubbed SlamCam. The app “can scan any of WWE’s ‘SlamCam infused’ marketing materials, like billboards, Facebook cover photos, and more, and instantly take part in a virtual scavenger hunt, gain access to exclusive WWE digital content and be entered in the WWE SlamCam sweepstakes.”

Roster Moves

Integrated marketing and event agency LeadDog Marketing Group is bringing aboard Donna Goldsmith as Managing Director of Business Operations. Goldsmith joins LeadDog Marketing Group after serving as Chief Operating Officer of the World Wrestling Entertainment and prior to that as Vice President of Consumer Products at the National Basketball Association. In her new role, Goldsmith is charged with integrating the recently acquired BRC Group; overseeing grassroots soccer organization Alianza de Futbol; and growing the agency’s international business, starting with Mexico.
The Main Event

Cardinals/Pirates on ESPN at 7p.


Coming to the 8/14 Cynopsis Sports Business Summit…

Octagon Access presents an exclusive presentation on the best way to market to the nation’s 80 million millennial consumers. Tap into these valuable insights and implications from recent research on the next hot marketing target.


For registration information, please contact Pete Romas at (203) 899-8483.
For sponsor information, please contact Mike Farina at (203) 218-6480.

ON THIS DAY in 1984: The US Men Gymnastics team wins the Gold Medal at the Summer Olympics in LA.

In The Know: What two clubs participate in the famed soccer game known as “El Clasico”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who is the only person to win both the Super Bowl and Rose Bowl as a head coach? Answer: Dick Vermiel. Kudos: Andrew Feingold-Nielsen Sports/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Joe Schaefer-ZUUS Media/NY; Matt Collins-Nokia/New York; Christian Matthews-Washington Redskins/Washington DC; Chris Faulds-Bell Media Digital/Toronto; Ilana Bittner/; Patrick Costello-ESPN/Bristol; Drew Nelson-Marketing Architects, Inc./Minneapolis; John Fineran/South Bend; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Joe Pedri-KLAS/Las Vegas; Jeff Mirkin-Relativity Television/Hollywood; Larry Hutchings/Pacific Palisades; Mark Tye Turner-Notes From a 12th Man/LA.


How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site

Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids

Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DEV EXECS: Magnetic LA. Fast-growing TV prodco looking for dvlpment execs. Strong writers, knwldg of current prgrmng/trends, dvlpmnt casting, sizzle reel production, format dvlpmnt, Photoshop, AVID. Send resume HERE (8/13) 

JOB OPENING: SR ACCT EXEC AD SALES/NY: Expanding Ad Dept. 70m+ Sports Net. 10+ yrs. TV ad sales exp. Excellent agency relationships. Send resume and cov ltr ATTN: ROSE: [email protected] (8/13)

JOB OPENING: CREATIVE DIRECTOR/PROMO PRODUCER/NY: Min 10 yrs TV Network exp. TV Promo & Avid/AE exp req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: EDITOR/NY: Min 10 yrs TV Network exp. Post production, Avid, Adobe AE exp. req. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: GRAPHIC DESIGNER/NY: Design/animate graphics for TV network. Digital exp. a plus. Sports background a plus. Send res and cov ltr: ATTN: ROSE [email protected] (8/13)

JOB OPENING: BUSINESS DVLPMNT/NY: 10yrs Pay TV Channel Exp. Exp’d in affil. agreements, content acquisitions, evaluating deal structures, drafting, negotiating w/sr level lawyers & exes. Sports background a +. Res/cvr to Rose: HERE (8/13)

JOB OPENING: FREELANCE PA/Viacom/NY: 1 yr exp. digi content, prod & CMS. Resp. incl. tracking schedules, gathering assets, CMS content entries & launching wkly content updates across mult-plat. site. Note: not a video prod role.  Apply to: [email protected] (8/7)

JOB OPENING: FREELANCE PA INT’L MUSIC AWARDS/Viacom/NYC: 1 yr exp. digi content, prod & CMS. Resp. incl. tracking schedules, gathering assets, CMS content entries & launching daily content updates across mult-plat. site. Resume: HERE (8/7) 

JOB OPENING: DIRECTOR, AD OPERATIONS/Crown Media Family Networks/New York: Oversee all aspects of digital advertising operations for Hallmark Channel and Hallmark Movie Channel. 4 year degree and 5 yrs experience.  Apply HERE (8/7)

JOB OPENING: DIR. PRICING AND PLANNING/El Rey Ntwks/NY: Ad/Media netwk experience preferred strong exp with Ad Sales. Must be detailed/analytical/able to multi-task. BS/BA Deg req,must have strong analytical & math skills.  Apply HERE (8/7)     

JOB OPENING: MGR, DIGITAL METRICS & ANALYTICS/Discovery/NY: Critical thinker to turn data into insights with expert-level analytic capabilities & best practices. 6-8 yrs digital analytics exp req’d. Omniture preferred. Apply HERE (8/7) 

JOB OPENING: MGR. PRIMARY RESEARCH/NBCU/NYC: 3+ yrs exp in media research w/brdcast or cble ntwrk or agency. Passion for TV & exp in qual & quan research. Apply HERE (8/3)

JOB OPENING: LOG COORD/TVONE/MD: Mng On-air prgm log, playlist delivery & reconciliation of logs. Resp. meeting delivery sched deadlines & directing sales/promo dept. BA pref’d. 2 yrs exp brdcst cable log ops. Apply: (8/3)

JOB OPENING: DIR, SOCIAL MEDIA MKTG/Fandango/West LA: Implement social media strategy/best practices across various platforms & SM communities. 4-6? yrs mktg exp w/demonstrated exp in & passion for the SM space. Apply HERE (8/3)

JOB OPENING: MARKETING COORDINATOR/Crown Media Family Networks/New York: Support the Marketing Dept. (Consumer, Affiliate, Ad Sales). 4 year degree and 2 yrs exp entertainment/cable. Full info/apply HERE (8/3)

JOB OPENING: AD SALES RSCH MGR/NBC UNIVERSAL/NYC: 4+ yrs exp in media (cable ntwk pref’d) incldng ntnl TV ratings analyses & sales positioning. Expertise in Nielsen, TV Toolbox & MRI/Simmons Apply HERE (8/3)

JOB OPENING: MGR, MKTG SOLUTIONS/CLEAR CHANNEL/Sherman Oaks CA: Help support ideation/dvlpmnt of strategic sales prgrms & provide acct mngmnt for advrtsing clients. 6yrs relevant work exp Media, mktg or a related field. Apply HERE (8/2) 

JOB OPENING: DATA & INSIGHTS ANALYST/The Weather Channel/NYC: Preferred candidates should have knowledge of Ad Campaigns, ad sales, ad systems and technologies including DoubleClick. Send resumes to [email protected] (8/2)

JOB OPENING: ANALYST RESEARCH CONTENT/TELEMUNDO/NYC: support programming team with audience insights and measurements. 2 yrs using Nielson req’d. Apply HERE (8/2)

JOB OPENING: RESEARCH MGR/SPROUT/EAST COAST: Responsible for supporting kids network with audience research metrics and reporting. 3 years of TV research exp req’d. APPLY (8/2)

JOB OPENING: AD SALES RESEARCH DIR/GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. rsch: ratings/primary & synd.: Mastery of Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons. Presentation skills req’d. Res HERE [email protected] (8/2)

JOB OPENING: WRITER/PRODUCER/Jupiter Ent.: Writers and Field Producers needed for true crime series. Resume: [email protected] (8/1)

JOB OPENING: AD SALES DIR/GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. rsch: ratings/primary & synd. Mastery of Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons. Presentation skills req’d. Res HERE (8/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: INTERNSHIP/Jigsaw Prods NYC: Assist producers @ Oscar-winning filmmaker Alex Gibney’s prod co. Major/minor in film, TV, media or journalism a +. Submit resume/cover letter to [email protected] (8/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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