Good morning. It’s Wednesday, July 28, 2004, and this is your first early morning briefing.
20th Television has officially cancelled On Air with Ryan Seacrest, which follows yesterday’s news that the show had been pulled from more than 20 Sinclair station lineups. The show will continue through and until 9/17. Meanwhile, Seacrest himself remains busy with the next edition of American Idol, his daily morning radio show on KIIS.FM and his weekly American Top 40 radio countdown show.
Two new shows have been ordered up, well nearly. One is a format acquisition by ABC of Ricochet Prods program Supernanny; the other, currently still in negotiations, is from Granada called Nanny 911, and Fox is kicking those tires. In the former, which ABC has ordered 8 eps, Supernanny Jo Frost (a professional nanny who also appears in the UK version) moves in with a family and then tells the parents how to deal with their ill-behaved children. Supernanny aired on Channel 4 in the UK and just finished its opening season, and the final ep drew 6.5 million viewers according to Variety. Nanny 911 uses the committee version of fixing parental problems with a group of nannies, one taking the lead in helping a family correct discipline issues with the kids.
Tonight’s Premiere: Amish in the City, 8pm on UPN
Monday night’s opening of the 2004 Democratic Convention was not exactly a blockbuster in the ratings department for broadcast television. Among A18-49 according to Nielsen Media Research, CBS drew a 1.9/5, NBC a 1.5/4 and ABC a 1.3/4. Among the older set, the numbers understandably improve: A25-54 — CBS 2.2/6, NBC 1.8/5 and ABC 1.5/4; and among the 50+ crowd CBS 4.2/9, NBC 2.8/6, and ABC 2.5/5. For the cable networks, CNN led the pack in largest number of viewers with 2.54 million from 10-11pm, Fox News 1.44 million and MSNBC 1.04 million.
The Twilight Zone, distributed by New Line Television, has cleared more than 96% of the country for the upcoming season. The show kicks off the week of 9/6, and for many that will mean a Labor Day Marathon (the best thing about Labor Day!), which will include two remakes of classic eps Monsters on Maple Street and It’s Still a Good Life as well as two new eps. Clearances include all of the top 50 markets including WPIX/NY; KCAL & KCBS/LA; WGN and XWGN/Chicago; WPHL/Phila; WLVI/Boston; WBNX/Cleveland; WKRN/Nashville and WNDY/Indianapolis.
Fox has ordered up three additional episodes of its summer sitcom Method & Red. Also, the show is about to go on a planned hiatus – so it won’t be airing opposite the Summer Olympics (NBC), and the plan is for it to return in November paired up with Bernie Mac Show.
TNT has ordered pilots on two new drama series: The Closer (by The Shephard/Robin Company, Warner Bros. Television) and The Line (by DreamWorks TV, Sony Pictures Television). The Closer is set in a special unit at the LAPD which handles high profile murder cases, and is centered around one women who is known as the world’s best interrogator, though she also tends to raise the ire in those around her. The Line is set in Miami and the central character, a federal prosecutor, does things his way, regardless of the rules. Both shows are looking at a potential 2005 launch.
Casting Notes:
Tim Reid will join the cast of That 70’s Show (Fox) as a record producer and father of Steven Hyde.
Sydney Tamiia Poitier has been cast in UPN‘s new drama series Veronica Mars as a journalism teacher and Veronica’s mentor.
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of July 2004: Primetime (000) Total Pgm Day (000) USA 2562 NICK 2168 TNT 2552 CARTOON 1354 LIFETIME 1669 TNT 1311 TBS 1657 NAN* 1283 NAN* 1616 USA 1062 CARTOON 1606 LIFETIME 1051 ESPN 1502 TBS 924 FOXNEWS 1388 FOXNEWS 801 FX 1343 ABC FAMILY 759 SCIFI 1327 FX 702 Source Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 108,400,000 homes * = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of July 2004: Primetime (000) Total Pgm Day (000 TNT 1110 TNT 631 USA 1104 NAN* 586 TBS 942 TBS 540 FX 795 USA 501 ESPN 762 LIFETIME 478 LIFETIME 663 NICK 454 SCIFI 651 FX 419 DISCOVERY 640 ESPN 394 MTV 631 MTV 340 ABC FAMILY 562 CARTOON 323 Source Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 108,400,000 homes. * = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Bravo’s high def channel, aptly named Bravo HD, will simulcast the HD portion of USA Network’s US Open tennis tourney next month. The simulcast will be for the first week of USA’s coverage (beginning August 30) and thereafter Bravo HD will air all of the USA coverage up to and including the women’s doubles final (scheduled for 9/12). Bravo HD will air 65.5 hours of high def tennis.
Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of July 5-18, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands. The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 232, the top-ranked Burger King spot was recalled more than two times the average new ad during the period. Source Intermedia Advertising Group Inc.’s 2004 Ad Performance Data Series (www.iagr.net) – 232 BURGER KING: Spidey Sense Game–Spider-Man swings outside, woman inside scratches ticket – 199 SUBWAY: People choose exercise, live active lifestyles, choose well (:30) – 188 CAPITAL ONE: No Hassle Rewards–David Spade in cubicle says “no” to man on phone who wants to go to Vegas – 186 WENDY’S: Homestyle Chicken Strips Salad–Mr. Wendy delivers salads to office while receptionist protests – 184 BURGER KING: Spidey Sense Game–man tells woman what to scratch off on ticket, prizes shown – 184 CAPITAL ONE: No Hassle Rewards–David Spade in cubicle says “no” to people on phone – 181 CITI: ThankYou Rewards Program–woman at supermarket thinks other woman is pregnant – 171 SUBWAY: People choose exercise, live active lifestyles, choose well (:60) – 170 SUBWAY: Mediterranean Chicken Sub–Ezra Ezzard talks about how to make the sub, ingredients shown – 168 CITI: ThankYou Rewards Program–couple at restaurant, woman wants man to propose to her
Lifetime Entertainment Services has named Frank DeRose as VP/Scheduling and Acquisitions, it was announced today by Leslie Glenn-Chesloff, SVP/Planning, Scheduling and Acquisitions. Frank will be responsible for scheduling all programming on Lifetime Television in addition to handling film acquisitions for Lifetime. He will be based in New York.
Chris Circosta has been upped to VP/Production, Telepictures Productions. The announcement came from Hilary Estey McLoughlin, EVP/GM of Telepictures Productions. Chris will oversee the day-to-day production needs of the company?s reality and alternative programming for the network, syndication and cable marketplaces.
Monday, July 26, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat
CBS 5.6/10 Raymond 5.4/10, Two and a Half Men 5.5/9, CSI Miami 7.2/12, 2004 Democratic Convention 4.3/7
FOX 3.7/6 Trading Spouses [r] 4.3/7, The Casino 3.0/5
NBC 3.6/6 Fear Factor 3.9/7, For Love or Money 3.6/6, 2004 Democratic Convention 3.3/6
ABC 3.2/5 My Wife & Kids 3.5/6, George Lopez 3.0/5, According to Jim 3.6/6, Hope & Faith 3.3/5, 2004 Democratic Convention 2.8/5
UPN 1.6/3 One on One1.6/3, Half and Half 1.6/3, Girlfriends 1.7/3, Half and Half 1.7/3
A18-49 Fox 2.7/8, CBS 2.6/8, NBC 2.0/6, ABC 1.7/5, WB 1.1/3, UPN 1.0/3
A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
COLD CASE A TOP CHOICE WITH VIEWERS!
Top 10 Primetime Program for 12 Weeks Out of 100+ Programs!
Top 15 Program for 24 Weeks
COLD CASE Available exclusively from Warner Bros. Domestic Cable Distribution
Source: NTI Explorer, Week ranks= 9/22/03-7/25/04, excludes specials. Rank based on HH Rating. 100+ programs = 7/19/04-7/25/04.
The History Channel presents This Day in History: 1777: The independent Republic of Vermont abolishes wealth and property requirements for voting in its first Constitution. This document was also the first constitution to outlaw slavery. Vermont was the first state to join the Union, in 1791.
Answer to Yesterday’s Trivia Question: On what show did the action take place in the offices of the Chicago Monthly magazine? ANYTHING BUT LOVE. Kudos to: Paul Ward-TV Land/NY; Jennifer Hayoun/NY; Ron Halper-Sony Pictures Television/NY; Craig Brown-Discovery Comm/Silver Spring; Karen Shiffman-WFLD WPWR/Chicago; Lorrie Shilling/Centennial CO; Robert Ray-HDNet/Dallas; Frank Hagan-Termite Art/Studio City; Susan Goldberg-Beverly Park Prods/LA; Joe Gaynor-Fox/LA; Jeff Pray-Starcom/LA.
A MESSAGE FROM COMCAST SPOTLIGHT
Comcast Spotlight works with our cable network partners to develop unique promotions for advertisers that leverage cable’s powerful brands. Through network associations or tune-in sponsorships, advertisers get customized, branded promotions that build upon viewer affinity for their favorite cable networks. Comcast Spotlight – Spot cable finally delivers. For more information click here.
Today’s Trivia Question: Can you name three shows which were set in Westport, Connecticut? (click hereto respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)
Later — Cyn
Cynthia Turner’s Cynopsis 07/28/04 5:27am Subscriptions to Cynopsis: email
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Court TV: The Investigation Channel’s THE SMOKING GUN is on the case?
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WHAT’S ON TONIGHT: WEDNESDAY, JULY 28, 2004:
COURT TV: I, Detective, Masterminds, Forensic Files, Al Roker Investigates: Katie.com ABC My Wife & Kids (60m) [r], Drew Carey, Drew Carey, 2004 Democratic Convention CBS 60 Minutes, King of Queens [r], Two & a Half Men [r], 2004 Democratic Convention FOX That 70’s Show [r], Quintuplets, Simple Life, Method & Red NBC Next Action Star, Law & Order [r], 2004 Democratic Convention PAX AFV, Early Edition, Diagnosis Murder UPN Amish in the City (2-hr premiere) WB Smallville [r], Smallville [r] TELE Prisonera, Gitanas, Protagonistas VIP UNIV Mariana de la Noche, Amarte es mi Pecado, Don Francisco Presenta
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A CYNOPSIS MESSAGE FROM PREMION Tuesday April 21, 2026 IN THE NEWS Midterm spending for the 2026 cycle is on track to top $10 billion – just 8% shy of the 2024 presidential cycle ($11.2 billion) and 16% higher than the 2022 midterms ($8.9 billion), according to Kinetiq’s The […]
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