Cynopsis: Sports
07/27/11

Good morning. It’s Wednesday, July 27, 2011, and this is your first early morning Sports briefing.

It didn’t take long for the NFL to lock in pre-season plans with the end of the lockout. With the Pro Football Hall of Fame Game nixed, the league will now kickoff early action on Aug. 11 with five games, including a nationally televised game on ESPN at 8p between the Seahawks and Chargers. Other games that day will include Jacksonville/New England, Baltimore/Philadelphia, Denver/Dallas and Arizona/Oakland. NBC, which was slated to air the HOF Game, has instead picked up a contest between the Chargers and Cowboys slated for Sun. Aug. 21 at 8p.

The national broadcast schedule for preseason games will now include (all games set for 8p):

ESPN

• Aug. 11 Seattle/San Diego
• Aug. 15 NY Jets/Houston
• Aug. 22 Chicago/NY Giants
• Aug. 25 Washington/Baltimore

Fox

• Aug. 12 Tampa Bay/Kansas City
• Aug. 18 Philadelphia/Pittsburgh
• Aug. 19 Atlanta/Jacksonville

NBC

• Aug. 21 San Diego/Dallas
• Aug. 28 New Orleans/Oakland

CBS

• Aug. 26 Green Bay/Indianapolis
• Aug. 27 New England/Detroit

On the Air

To keep up with the flurry of signings and football news, NFL Media is going “Back to Football” with more than 90 hours of live, round-the-clock coverage on NFL Network and NFL.com this week. That figure is more than five times as many hours of live programming compared to the same week in 2010. NFL Network began running live “Back to Football” specials yesterday, which will continue every day through Sunday beginning at 9a. Immediately following Friday’s special, the channel will offer NFL Total Access: Free Agent Frenzy at 6p with coverage of the latest signings running through midnight. NFL.com will offer an enhanced home page, as well as a revamped Free Agency Tracker and a new Fantasy Draft Kit.

We are officially at the one-year mark in the countdown to the Summer Games. In the UK, the BBC has announced that the company will cover every sport from every venue on each day of the London 2012 Games, to give them their most coverage ever with over 2,000 hours of live sports on the BBC website with up to 12 sports running simultaneously.

Up north, Canada’s Olympic Broadcast Media Consortium declared its initial broadcast team for the next Olympic Games with Brian Williams serving as host, with RDS’ Chantal Machabee, V’s Jean Page, TSN’s Darren Dutchyshen, and Rogers Sportsnet’s Brad Fay hosting the prime time programs on their respective channels.

Stateside, Universal Sports’ “Countdown to London” multi-platform programming begins today at 6a, with a look back at the top moments from the 2008 Beijing Olympics, as well as primetime coverage from the 2011 Swimming World Championships in Shanghai. Highlights will also include studio updates throughout the day, hosted by 1984 Olympic Gold Medalist and Universal Sports commentator Paul Sunderland as well as Pieces of 08, which features highlights from the Games.

The NBA has postponed its rookie transition program scheduled for Aug. 9-11 due to the lockout and will be rescheduled after the CBA is completed. The event, run in tandem by the NBA and the players’ association, offers rookies with news and information designed to help them prepare for their future.

In soccer, ESPN2, ESPN3.com and Telefutura are set to showcase the 2011 AT&T MLS All-Star Game Presented by adidas tonight at 8:30p. The game will feature the MLS All-Stars taking on Barclays Premier League Champion Manchester United. ESPN’s Adrian Healey and John Harkes will call the game for their platforms, with Max Bretos, Alexi Lalas, Steve McManaman and Taylor Twellman manning the studio. Telefutura has also slated a doubleheader on Thursday from the CONCACAF Champions League and a triple-header on Saturday from Futbol Liga Mexicana.

Media days for Big 12 football brought no clarity to the grey area between the Longhorn Network and high school football. With complaints rising from fellow conference members over whether high school players who appear on the channel will be able to attend the university, Texas athletic director DeLoss Dodds told reporters that the school will send representatives to an Aug. 22 NCAA summit about the broadcast of youth sports by college networks to help determine next steps.

MSG Network is set to re-air the Felix Sturm and Matthew Macklin match as part of its “Boxing Wednesdays” weekly summer programming schedule. The fight, which originally aired on EPIX, will debut on MSG Network tonight at 9p.

The Tampa Bay Buccaneers have inked a multiyear deal with local CBS affiliate WTSP that will deliver the station with preseason broadcast rights to games. WFLA previously ran the games.

ESPN Regional Television, Inc. and the Mid-American Conference have once again announced a six-week regionally syndicated football package that will run in 27 television markets beginning Sept. 17. Cities will include Chicago; Philadelphia; Detroit; Cleveland; Columbus, Ohio; Cincinnati; Indianapolis; Grand Rapids, Mich.; and Buffalo, N.Y. All games will begin at noon and be distributed nationally through the ESPN GamePlan pay-per-view package. The package will begin with an in-state contest between Central Michigan and Western Michigan.

The Southland Conference Television Network has locked in programming this fall in 21 markets, expanding its reach to a potential 10 million television households, including new affiliates in Houston and Austin. The broadcast package features 10 football games as well as the Southland soccer and volleyball conference tournaments championships.

The NBC Sports Group reportedly extended its deal to continue to broadcast the Thanksgiving weekend State Farm Bayou Classic through 2012. The contest features the Southern University Jaguars and the Grambling State University Tigers. State Farm has extended its title sponsorship of the event.

Sponsorship & Promotion

Success pays. A new study commissioned by Butler’s athletic department determined that the Bulldogs’ run to the 2011 NCAA Division I Men’s Basketball finals drew more than a half billion dollars in publicity value for the team. The study monitored and evaluated media coverage of the Butler University men’s basketball team between mid-March and mid-June, 2011 to score a cool $512,382,703 in mentions through television, print and on-line news coverage. Social media audience reach surpassed 69 billion.

Pele has been named as the honorary ambassador for the 2014 World Cup to be held in Brazil where he will be gathering Brazilians to get ready for the tournament as well as promoting Brazil’s preparations at football events around the world.

The University of Memphis athletic department has inked Atlanta- based The Aspire Group to market and sell tickets for football, basketball and other intercollegiate sports sponsored by the university. As part of the deal, The Aspire Group will build an on-site Fan Relationship Management Center (FRMC) with a manager, seven sales consultants and an intern dedicated to University of Memphis athletics.

Digital Fields

NASCAR.com is broadening TrackPass RaceView, to cover three NASCAR Nationwide Series races for the first time ever. The app will debut at Lucas Oil Raceway on July 30and will also be available for NASCAR Nationwide Series races at Watkins Glen International on Aug. 13 and Richmond International Raceway on Sept. 9.

XGames.com is on deck to offer on-site coverage including its X-Cast live webcast on Saturday, July 30 from 2-6p. Hosted by Kier Dillon, X Cast will deliver fans with a companion screen experience offering greater access to what is happening on site and during the event, including original content, live athlete interviews with viewer’s questions submitted through X Games on Facebook and Twitter, head judge commentary and more. The updated X-Games 17 is set to deliver instant results, live news, full schedules, highlight videos, athlete bios and photo galleries for audiences on the go.

The Main Event

The 2011 AT&T MLS All-Star Game pitting the MLS against soccer icon Manchester United on ESPN2 and Telefutura at 8:30p.

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A CYNOPSIS MESSAGE

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ON THIS DAY in 1986 – Greg Lemond becomes the first American to win the Tour de France.

Answer to Yesterday’s Sports Trivia Question: What stadium has hosted the most Super Bowls?  Although ten Super Bowls have been played in Miami, that was in two different stadiums. The correct answer is the Superdome with 7. Kudos: Rob Thompson – Armada Group/NY; Chris Connaughton – Big Lead Sports/NY; David Stern – BARD Entertainment/NY; Synda Kollman – Charter Marketing Group/Boca Raton; Joanna Kuebel – Entertainment Studios/Chicago; Lucie Prann – The Richards Group/Dallas; Mike Patterson – Turner SI Digital/Chicago; Kevin Micklo – Cramer-Krasselt/Chicago; Miriam Aardahl – OMD/LA; Tom Moore – Kalt Productions/LA; David Chill – DIRECTV/LA

In The Know:  Which NFL team finished the preseason undefeated in 2010?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cyn opsis | Sports
July 27, 2011

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