Cynopsis: Sports
07/18/12

Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning Sports briefing. 

The NFL, NBA, MLB, NASCAR and INDYCAR Series are teaming up to press Congress to table an amendment restricting the military branches from utilizing sports sponsorships as a marketing and recruitment tool. The leagues sent a letter to Rep. John Boehner asking the Speaker to show “continued opposition” to the Kingston-McCollum amendment in the $608 billion 2013 Dept. of Defense appropriations bill that blocks the military from using funds for sponsorships in professional or semi-pro sports. The letter claims that in 2010 alone, Army sponsorship in NASCAR led to 46,000 qualified leads.

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On the Air

Turner Sports wrapped up its coverage of the NASCAR Summer Series with an average of 3.1 in households for an increase of 3% in year-to-year averages for the six-race schedule. Viewership, meanwhile, pulled in an average of 5.1 million total viewers to hold even for the year. For the network’s six week run, TNT’s NASCAR coverage delivered the highest-rated and most-viewed program of the day on ad-supported cable.

NCAA president Mark Emmert told Tavis Smiley in a PBS interview that while the NCAA is still sorting through all of the info from the Penn State scandal, he would be willing to deal the university with the infamous “death penalty” if the organization can prove there were football-related violations. In the interview, Emmert admitted that he had “never seen anything as egregious as this in terms of just overall conduct and behavior inside a university and hope to never see it again.” (By the way, whatever happened to the investigation of the Miami scandal?) Anyway, Penn State said Tuesday it will reply to Emmert and the NCAA’s request for info within days.

A two-partNo Huddle: Favre & Sanders is set to air tonight and tomorrow at 8p on NFL Network. The program will feature the former Hall of Fame cornerback and current NFL Network analyst Deion Sanders engaging in an in-depth conversation with Brett Favre, where they will discuss the quarterback’s career and relationships.

FOX and the UFC are extending their relationship even further into international waters. The UFC locked in a new two-year broadcast agreement in Australia with pay-television company Foxtel, Premier Media Group-owned Fox Sports Australia, Fox International’s Fuel TV and pay-per-view television channel Main Event. In the new agreement, the MMA promotion look to FUEL TV as the main hub for UFC content, while Fox Sports will for the first time screen live UFC fights.

Sirius XM Radio added DIRECTV’s The Nick & Artie Show to its sports talk lineup, according to the Radio & Television Business Report. The program can be heard on Sirius channel 94 and XM channel 208 starting Thursday at 10p.

Martial arts network Blackbelt TV has inked a new distribution pact with CANALSAT, which serves 52 countries and territories. Through the deal, the channel will begin a phased roll-out on the platforms beginning Sept. 18 in France.

Join your colleagues in NYC on August 9for the Sports Media Awards Breakfast! View finalists & register to attend: http://ow.ly/bObiI.

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Sponsorship & Promotion

NASCAR reports that more Fortune 500 companies are now involved in NASCAR than four years ago in a review of brands currently using the sport for promotion. The analysis looked at companies that either sponsor NASCAR teams, tracks, the sanctioning body, or are media partners and showed that the total number of companies invested in NASCAR (with 114) remains higher than any other sport.

Little Caesars inked a deal to continue sponsoring the Little Caesars Pizza Bowl through 2013, according to the Detroit Free Press. This year’s game will be played Dec. 26 at Ford Field in Detroit. The pizza chain has sponsored the post-season game since 2009.

Digital Fields

The USA Today Sports Media Group announced the re-launch and re-branding of its high school sports website, highschoolsports.net, as USA Today High School Sports. As part of the re-launch, Ben Sylvan has been tapped as executive producer in charge of all content creation, as well as curation within Gannett’s more than 100 local media sites. In addition, David Weiss has been named the property’s Vice President of Sales. Dick’s Sporting Goods, Gatorade and Under Armour will serve as re-launch partners for the new site.

WWE announced that it has created investor-oriented channels on the company’s major social media networks, including Facebook, Twitter and YouTube, in order to “facilitate a more comprehensive understanding of WWE’s strategy, operations, performance and customers.”

WWE also announced that recently featured fan Touts – 15-second self-recorded videos – that ran during Monday Night Raw, helped propel the the social media platform’s app sales from No. 37 to No. 6 in the Free Photo & Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast.

The Main Event

Mets/Nationals on ESPN at 7p.

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ON THIS DAY in 1999: David Cone pitches a perfect game.

Answer to Our Last Sports Trivia Question: What Hall of Fame athlete made a cameo in the movie Airplane? Kareem Abdul-Jabbar aka Roger Murdock. (“Listen kid!! I’ve been hearing that crap ever since I was at UCLA. I’m out there busting my buns every night. Tell your old man to drag Walton and Lanier up and down the court for 48 minutes.”). Kudos: Brian Reich-Thinking About Sports/NY; Peter King Hunsinger-Golf Digest & Golf World/NY; Marc Ernay-1010 WINS Radio/NY; Aaron Beitler-DIRECTV/NY; Igor Moliver-ESPN/West Hartford; Dan Parisi-Rowland Publishing/Tallahassee; Amy Manchester-Cream Productions/Toronto; Carolyn Mailloux-Rawle Murdy Associates, Inc./Charleston; John Kukla-KDFW/Dallas-Fort Worth; Paul Tarrants-RTM Productions/Nashville; Pam Tierney-Actress/VoiceOver/Chicago; John Ward-NBC Sports Group/Chicago; Michael Jaquet-US Ski and Snowboard Team/Utah; David Hauptman/Denver; Greg Moloznik-GLM Media/Scottsdale; Brienne Chance-Republic Media/Phoenix; John Sutton-Charter Digital Media/LA; Michael Chavez Booth-Edelman Public Relations/LA; Susan Torrey-New Day Marketing/Santa Barbara; Tony Reyes-RGH Entertainment/Woodland Hills.

In The Know: With what team did David Cone win his first World Series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
07.18.12

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