Wednesday, July 17th, 2013

Cynopsis: Sports

Good morning. It’s Wednesday, July 17, 2013, and this is your first early morning Sports briefing. 

Monday night’s 2013Chevrolet Home Run Derby on ESPN packed a punch for the network, handing the channel a 5.0 overnight score, according to Nielsen, up 6% over the 2012 event. That marks the highest-rated Home Run Derby since 2009. On the local front, Detroit led the pack with a 9.8 rating, while Baltimore saw enormous growth with a spike of 133% over last year to a 9.0, while host city New York saw a 7.9, up 19%. Meanwhile, the network reports the 2013 Taco Bell All-Star Legends & Celebrity Softball Game, which aired immediately following the Home Run Derby, generated a 1.9 overnight rating, up 12% from a 1.7 in 2012.

On the Air

TiVo checks in with its Top 5 moments from the Home Run Derby on ESPN, based on its data.
1.  10:15pm – Bryce Harper finishes his 2nd round with 16 total Home Runs, including one monster shot off the foul pole in right field.
2.  10:22pm – Yoenis Cespedes rips the ball over the right center field fence slamming the windshield of the truck. On the very next pitch, he tears a line drive off the restaurant windows in deep left field. This Home Run sets up the final round with Bryce Harper.
3.  10:37pm – Bryce Harper had his father, Ron Harper, pitch to him during the Home Run Derby. With 6 Home Runs and 6 outs in the final round, Ron’s errant throw nearly beans his son.
4.  10:39pm – Bryce Harper smashes the ball to deep right center where it lands 447 feet from home plate (without interference it would have traveled approximately 471 feet).
5.  10:54pm  The Oakland A’s Yoenis Cespedes hits his ninth and final homer to clinch the Home Run Derby, as he flips his bat he is mobbed at home plate by his American League teammates, thus concluding the 2013 MLB Home Run Derby.

Meanwhile, the SEC opened its media days with a bevy of TV news, anchored by the broadcast schedule for the first three weeks of the football season. Overall, coverage plans for 37 games have been announced so far for SEC teams via ESPN, CBS, ESPN Networks, FSN, SEC Network, and PPV. The season kicks off on Thursday, Aug. 29 with a twin bill on ESPN of North Carolina/ South Carolina at 6p and Ole Miss/Vanderbilt at 9:15p. BCS Champ Alabama will see its first two games take the national stage, starting Aug.31 against Virginia Tech. The 2013 SEC Championship Game will be televised by CBS at 4p on Saturday, December, 7.

Meanwhile, SEC Commissioner Mike Slive revealed that in addition to the SEC Network’s plan to carry three football games every Saturday in the 2014 season, the channel will also launch a weekly, two-hour, live pre-game show that will air from a different SEC campus each week that will run before the games, according to reports. 

Continuing the SEC theme, ESPN Films’ SEC Storied series will start its third season this fall with The Book of Manning on Tuesday, Sept. 24, at 8p on ESPN. The film will explore the “personal and professional life of former NFL and Ole Miss quarterback Archie Manning and how the sudden loss of his father impacted his life and the way he and his wife Olivia raised their three sons.”

ESPN made its game selection for the August 4 edition of Sunday Night Baseball presented by Taco Bell: with the Atlanta Braves/Philadelphia Phillies matchup at 8p. Dan Shulman, analysts Orel Hershiser and John Kruk and reporter Buster Olney handle microphone duties. Meanwhile, the next edition will feature Yankees/Red Sox on July 21.

NASCAR drivers Brad Keselowski and Joey Logano are hitting the small screen in the next week with Keselowski appearing on TBS comedy series Sullivan & Son this Thursday at 10p while Logano plays a role in Disney XD comedy Lab Rats on Monday, July 22, 9p.

Longtime Redskins staple Chris Cooley is retiring from the league and will become an analyst for Redskins radio broadcasts this season, according to The Washington Post. 

FOX Sports South reports that ratings for the Atlanta Braves through the first half of baseball season are showing healthy growth. Nielsen numbers for FOX Sports South and SportSouth are up 17.9% over comparable numbers through the All-Star Break a year ago with a 4.15 through 87 games.

Do not miss our insightful sponsorship activation panel at the 2013 Cynopsis Sports Business Summit on Aug. 14. Moderated by David Abrutyn, SVP & Global Managing Director at IMG Consulting, panelists will include Mike Sundet, VP of Sports & Entertainment Marketing + Ad Production at Anheuser-Busch; Norris ScottVP of Partnership Marketing at NASCAR; Paul Bamundo, Director of Sports Marketing & Partnerships at Subway; Betsy Wilson, Director of Global Sponsorships& Sustainability Communications at UPS; and Michael Jaquet, VP & CMO at the USSA. Tickets are on sale now at


Cynopsis Sports Webinar | JULY 25 | 1:30-3:00pm ET | Register
Sports & Second Screen:  Driving fan engagement and brand ROI: Must-have strategies to increase viewer loyalty through second screen exclusive video, real time interviews, fan feedback, and brand promotions.

BLOOMBERG SPORTS: Rob Shaw (VP, Content/Media)
ESPN: Gus Weber (Sr. Director of Digital Products)
FRONT ROW MARKETING SERVICES: Chris Lencheski (President) with
Special Guest – Hall of Fame Coach, BARRY SWITZER

Sponsorship & Promotion

ESPN announced that it drew an increased total of $1.15 million in net proceeds from the 2013 ESPY Celebrity Golf Classic for The V Foundation for Cancer Research. The 13th annual event, which takes place at Pacific Palms in Industry Hills, Calif., has now surpassed the $10 million figure for total funds raised. Last year’s event generated $1 million.

The BTN Big 10K and 5K run/walk will see over 12,000 for the event’s second outing, more than doubling the amount of runners who participated last year. The race is set for Saturday, July 27, and will be televised on BTN at 7p local time that night. BTN talent and former Big Ten standouts attending the race will include Gerry DiNardo, Glen Mason, Chuck Long, Dave Revsine, Howard Griffith, Mike Hall, Derek Rackley and Marcus Rayas well as Eric Crouch, Blake Geoffrion, Anthony Adams, Raymont Harris and Kurt Kittner.

X2Performance, the Official Sports Supplement of the 2013 Ironman U.S. Series, announced 24 athletes from around the country who will represent the brand and compete at either Ironman Florida or Ironman Arizona in November of this year. Athletes receive a compliment of team gear, Skins compression apparel and a supply of the sports supplement to assist with their training. 

Digital & Production

Yahoo! Sports is teaming up with NFL Players Inc. and Greenroom to offer live, personal video chats with NFL stars including Jamaal Charles of the Kansas City Chiefs, DeMarco Murray of the Dallas Cowboys, C.J. Spiller of the Buffalo Bills and others as prizes for its Commissioner Appreciation Days program. Execs say the new communication channel is designed to reward loyal fans with the chance to interact with their favorite players.

Meanwhile, Yahoo! also announced that registration is open for redesigned Yahoo! Sports’ Premier League Fantasy Game, just ahead of the 2013 Barclay’s Premier League season. Elements in the game this year include fantasy news via a partnership with NBC Sports, live scoring, auto-pick and social media integration.

The Main Event

The 2013 ESPYs at 9p on ESPN.

ON THIS DAY in 1941: Joe DiMaggio ends his 56-game hitting streak.

In The Know: What number did the Yankees retire in honor of DiMaggio? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: In what country was Annika Sorenstam born? Answer: Sweden. Kudos: Ivette Herrera-Dial Global/NY; Nicholas V. Quinn-MC Media  Initiative Media/NY; Barry G. Waldman-Vistrada/NY; Jon Latzer-TuneIn/NY; Mark Darnell-Golf Services/Augusta; Larry Kahn-Golf Channel/Orlando; David Schaefer-Golf Channel/Orlando; TJ McGovern-Golf Channel/Orlando; Jon Kukla-KDFW-KDFI/Dallas; David Hauptman/Denver; Larry Hutchings/Pacific Palisades; David Garber-Linzack Publications/Chatsworth; Alan Perris-The Television Academy/North Hollywood; Anne Wettig-Fox Sports/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports

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