Wednesday, July 17th, 2013


Twitter Goes Insane Over ‘Sharknado’ – BuzzFeed

IGNITERS make Syfy’s Sharknado #1 trend on Twitter peaking at 5,000 tweets per minute

@JRobinson19  From what I see on twitter #sharknado has broken the internet.  Well done @Syfy.
@Dori_Ann “You had me at sharknado” #TrueLove @Syfy #datenight
@AndreaChanguris  When I think I can’t love @Syfy more, #Sharknado happens.
@jsk_is_here  Watching #sharknado on @Syfy.  I smell an Oscar.  Or an Emmy.  Maybe an Oscmy.

In case you missed it, see Sharknado Thursday, July 18 @ 7/6c
Click HERE for Promo.  Click HERE for source.


Good morning. It’s Wednesday, July 17, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
Food Network: Mystery Diners at 10p
GAC: Celebrity Motor Homes at 9p
PBS: Nazi Mega Weapons at 10p
TBS: Deal With It at 10:30p
TLC: Wedding Island at 10p
Tr3S: Cena de Estrella at 8p
UP TV: Bulloch Family Ranch at 10p

Tonight’s Finales:
Fuse: The Hustle at 10p


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Cynopsis apologizes for an insensitive headline about the Trayvon Martin verdict in yesterday’s newsletter. The headline has been removed from the issue.

Apple wants a bigger piece of the TV pie. Word has it the company is planning a service that would allow viewers to skip advertising, reports Variety and pay TV networks to make up for lost ad revenue. While moving into television is clearly a priority for Apple CEO Tim Cook, it’s anyone’s guess what form that will take… which has a lot of people guessing.


Tell it to the judge. Fox Broadcasting isn’t taking no for an answer after the 2nd Circuit Court of Appeals denied TV broadcasters’ request to review the April decision that allowed Aereo to stay in business a business that involves streaming their content over the Internet. “We will now review our options, and determine the appropriate course of action,” said a statement from Fox. Supreme Court, here we come?

Glee star Corey Monteith died of “mixed drug toxicity” involving heroin and alcohol, reported the British Columbia coroner’s office on Tuesday. The actor, who had talked openly about the struggles he’d had with drug addiction since he was a teen, had entered a treatment facility in April. He passed away in a Vancouver hotel room on July 13. He was 31.

It’s hammer time! Renovation nightmares are the specialty of contractor Mike Holmes, star of DIY‘s Holmes Makes it Right. In the series, the no-nonsense Canadian uncovers dangerous construction practices and rescues people from renovation rip-offs. The show makes its U.S. premiere on Tuesday, August 6 at 8p.

Full House throwback: John Stamos and his band from the 1987-1995 ABC hit, Jesse and the Rippers, are slated to play on Late Night With Jimmy Fallon on Friday, July 19. Think the Olsen twins will tune in?

AMC is thinking big with its upcoming drama, Low Winter Sun: the net is offering a sneak peek at the series in more than twenty theaters across the country. The first ep of the show will hit the big screen on Monday, July 29, followed by a simulcast Q&A with executive producer Chris Mundy and members of the cast. The series makes its small screen debut Sunday, August 11 at 10p.

Will Teen Wolf take a bite out of Pretty Little Liars? Is Baby Daddy‘s Chelsea Kane cooler than Twisted‘s Maddie Hasson? Fox has announced the final nominees for Teen Choice 2013, airing Sunday, August 11; deadline for voting August 12 (but you have to be between 13-19 years old).

ABC Family is cozying up to, a free online birth control support organization, to promote contraception among sexually active young adults. Three webisodes will air on the net’s Baby Daddy web site, after an ep on Wednesday, July 31 in which Danny’s girlfriend takes a pregnancy test.

Heroes gets another run…sort of. The cult series NBC canceled three years ago is returning in the form of a comic book from Dynamite Entertainment. But fans, beware: “There is a big curveball right from issue #1 of the comic,” warns writer Cullen Bunn, “that will set a lot of what we’ve seen on the series on its ear.”

Deep fried…beer? Destination America is showcasing the calorie-packed cooking craze with Deep Fried Masters, featuring frying competitions at local state fairs. “We all have fond memories of the state fair,” said Marc Etkind, general manager of Destination America. “Now you can watch the geniuses who brought you deep-fried goodness.”  There’s a competition too, of course. Tune in to see who cooks up the best “fried food on a stick.”

The Glee Project won’t make it to season three, but Oxygen says it has nothing to do with the tragic death of Glee star Corey Monteith on July 13. The decision to end the series, in which Glee stars mentor contestants vying for an arc on the series, came because Glee’s late renewal didn’t leave enough turnaround time to produce the show, says The Wrap.

Goooooool! Join us on Aug. 14 when we present Telemundo staple Andres Cantor with the Lifetime Achievement Award at the Cynopsis Sports Business Summit. Cantor, of course, is an internationally known star behind the microphone, calling countless soccer matches all over the world and his goal calls have become iconic for both Telemundo and sports culture in the United States. Telemundo Executive Vice President of Sports Jorge Hidalgo will present the honor. Tickets are on sale now. at


They’re back, and they’re growing up fast. The girls from season four of 16 and Pregnant are returning as MTV’s newest Teen Moms. Alex, Briana, Katie and Mackenzie deal with broke relationships, money woes and the difficulty of juggling raising a newborn with cheerleading practice.

Ray Donovan doesn’t just fix the problems of LA’s elite. As the main character in the new Showtime series named for him, he’s doing wonders for the net’s ratings, too. After Sunday night’s ep delivered 2.2 million viewers, Showtime renewed the drama for a second season. “Ray Donovon is on track to be our biggest season 1 show ever,” crowed David Nevins, Showtime’s president of entertainment. “We are proud and excited to pick up another season.”

Are we there yet? American Dad is moving to TBS for season eleven in 2014. The adult animated sitcom from Seth MacFarlane (did we mention it’s an adult series?) will join TBS’s prime time lineup; the net already airs syndicated reruns.


Will the upcoming slate of new talkers be able to keep up with Kris Jenner? The first of a six-week test run of the momager”s new chatfest, Kris won the 3p hour in LA with a 1.3 rating (leaving Katie, Steve Harvey and Dr. Phil in the dust), and performed solidly for other Fox stations on the map. But in New York, another Fox affiliate test run bested Kris’s numbers: The Real, a panel talk show including Tamera Mowry-Housley, Jeannie Mai, Tamar Braxton, Loni Love and Adrienne Bailon improved its Kris lead-in with a 1.3 household rating. Let the games begin!

LIVE with Kelly and Michael goes Broadway the week of July 22-26, as hosts Kelly Ripa and Michael Strahan offer an inside look at five hit musicals and even perform! Can’t wait to see Michael in Kinky Boots

Batter up! Buddy Valastro and TLC’s Cake Boss clan face off against the Mama June Shannon and the crew from the net’s Here Comes Honey Boo Boo for an episode of Family Feud that tapes Monday, July 22 in Atlanta, Georgia. The new season of Feud premieres Monday, September 16.


Welcome back! Jim Beaver will return as Supernatural’s Bobby Singer when the CW series comes back for season nine. We’ll have to wait until the show returns in October to find out how they’re bringing him back from the dead…

James Franco may be made for movies, but he’s no stranger to TV (don’t forget those General Hospital appearances). Now he’s set to guest star in Fox‘s The Mindy Project, starting Tuesday, September 17 at 9:30p. He plays Dr. Paul Leotard, a former model. Which sounds pretty Franco-esque to us.


Bravo‘s Top Chef gets cooking with a Spanish-language version for Telemundo, called Top Chef: Estrellas. Eight Hispanic celebs will compete to win money for charity; James Beard, Jamie Martin Del Campo and Ramiro Arvizu will decide who’s king (or queen) of the kitchen.


Who needs Bruce Willis? The Die Hard star was just joshing with David Letterman Monday night about guesting on Under the Dome (as “the guy who lives right next door to the dome”), but the CBS show is doing just dandy without the help of the action star. According to preliminary Nielsen national estimates, the show grabbed 10.8 million viewers, rising 6% in adults 25-54.

Melissa Gorga got on her knees on Sunday night’s Real Housewives of New Jersey ep to beg sister-in-law Teresa Giudice to stop the fighting, but we’re betting Bravo is just egging them on. The show won 2.7 million total viewers and 1.5 million A18-49, jumps of 24 and 20 percent – ya think Bravo wants anyone making peace?

Top Ten Ad-Supported Basic Cable Network Performance among Total Viewers for the week of: 7/8-7/14/13   
Primetime    (000)      Total Pgm Day            (000)
USA                2362        NICK                            2003
DSNY              2342        DISNY                          1844
HIST               2225        ADSM*                         1341
TNT                2044         NAN*                           1229
FOXN             1802         TOON                           1173
TBS                1776         FOXN                           1133
AEN               1694         TNT                              1129
FX                  1564         USA                             1049
ADSM*           1425         HIST                            1033
NAN               1314         AEN                             886
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,600,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Ad-Supported Basic Cable Network Performance among A18-49 for the week of: 7/1-7/5/13



Total Pgm Day










































Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,600,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Data based on most currently available Nielsen data stream; Preliminary: Live+SD. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 Cable Programs among A18-49 (000) for the week of: 7/8-7/14/13
VH1       Love & Hip Hop Atlanta 2                              2396
USA       WWE Entertainment                                     2084
USA       WWE Entertainment                                     2028
HIST      Pawn Stars                                                   1761
TBSC     The Big Bang Theory                                     1758
TBSC     The Big Bang Theory                                     1734
USA       WWE Entertainment                                     1721
EN         Keeping Up With the Kardashians                1662
ADSM*   Family Guy                                                    1641
ADSM*   Family Guy                                                    1623
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 114,600,000 home; Ranked by Delivery (000); Preliminary: Live+SD

Broadcast Evening News Weekly Average Ratings (week of July 8, 2013)
NBC:       7.83 million total viewers; 1.8/7 and 2.1 million A25-54
ABC:       6.87 million total viewers; 1.5/6 and 1.81 million A25-54
CBS:       5.89 million total viewers; 1.3/5 and 1.58 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live+SD

Monday A18-49 Analysis: Univision won over the A18-49 viewers with romance, posting 1.8/6 for the night, according to final primetime national ratings from Nielsen. At 8p, UNI’s Porque el Amor Amanda, with 1.7/6, came in second to ABC’s The Bachelorette’s 1.8/6, but the net’s Amores Verdaderos slipped in before 9p with a 2.1/6 that beat The Bachelorette’s 1.9/5. At 10p, most were drawn to CBS’s Under the Dome (2.7/8 to be exact), though true romantics stuck by UNI’s Que Bonito Amor Mon to earn it a 1.6/5. 

Live + Same Day Household Ratings: Monday, July 15, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.7/7          How I Met Your Mother [r] 2.8/5, Mike & Molly [r] 2.9/5, 2 Broke Girls [r] 3.2/5, Mike & Molly [r] 3.5/6, Under the Dome 6.9/12

ABC: 3.6/6             The Bachelorette 4.7/8, Mistresses 2.5/4

NBC: 2.3/4             American Ninja Warrior 3.1/5, Get Out Alive: Bear Grylls 2.3/4, Siberia 1.5/3

UNI: 2.2/4             Porque el Amor Manda 2.1/4, Amores Verdaderos 2.5/4, Que Bonito Amor Mon 1.9/3

ION 1.3/2           Criminal Minds [r] 1.2/2, Criminal Minds [r] 1.4/2, Criminal Minds [r] 1.3/2

FOX 1.0/2            Raising Hope [r] 1.2/2, Raising Hope [r] 1.0/2, New Girl [r] .8/1, Mindy Project [r] .8/1

TELE: 0.8/1          Dama y Obrero .6/1, Marido en Alquiler .7/1, Senor de los Cielos 1.1/2

UMA: 0.6/1           Copa Oro 2013 .6/1

CW: 0.4/1            iHeartRadio Pool Party .4/1

A18-49:  UNI 1.8/6, CBS 1.5/4, ABC 1.4/4, NBC 1.2/4, TEL .7/2, FOX .6/2, ION .6/2, UMA .5/1, CW .2/1

Sunday A18-49 Analysis: CBS and Fox had to settle for a tie among the A18-49 viewers with 1.1/4, according to final primetime national ratings from Nielsen. At 7p, CBS’s 60 Minutes’ 1.0/4 nudged out America’s Home Videos’ .9/4. CBS soared at 8p with Big Brother’s 2.1/7, leaving ABC’s Celebrity Wife Swap in second with 1.2/4. Laughs ruled at 9p, with Fox’s Family Guy and American Dad earning 1.5/5 and 1.4/4 to Whodunnit’s 1.1/3 for ABC. At 10p, ABC’s Castle, CBS’s The Mentalist and UNI’s Sal y Pimienta all scored .7/2.

Live + Same Day Household Ratings: Sunday, July 8, 2013 time period averages. Source: NTI, Galaxy as dated. Live+SD.



60 Minutes [4] 4.3/8, Big Brother [r] 3.8/7, The Good Wife [r] 2.1/4, The Mentalist [r] 2.6/5



America’s Got Talent [r] 2.6/5, Law and Order:SVU [r] 2.4/4, Crossing Lines 1.9/3



America’s Funniest Home Videos [r] 3.0/6, Celebrity Wife Swap 2.2/4, Whodunnit? 1.8/3, Castle [r] 2.0/4



Cleveland [r] 1.1/2, Simpsons [r] 1.3/2, Simpsons [r] 1.5/3, Bob’s Burgers [r] 1.3/2, Family Guy [r] 1.9/3, American Dad [r] 1.8/3



Parodiano 1.3/2, Sal y Pimienta 1.2/2



Dama y Obrero .6/1, La Patrona 1.1/2, El Senore de los Cielos 1.3/2



Law & Order [r] .7/1, Law & Order [r] .9/2, Law & Order .7/1, Law & Order .7/1



Cine de las Estrel .3/1, Cine de las Estrel 2 .4/1




A18-49: CBS 1.1/4, FOX 1.1/4, ABC 1.0/3, UNI 1.0/3, NBC .7/2, TEL .7/2, UMA .4/1, ION .2/1  

Saturday A18-49 Analysis: CBS and FOX shared top honors for the night among the A18-49 viewers with .7/3, according to final primetime national ratings from Nielsen. At 8p, FOX’s baseball game scored with a .7/3 against CBS’s Crimetime Saturday’s .5/2. CBS gathered steam at 9p with 48 Hours and .7/3, but FOX’s game was still a winner with .8/3. The second 48 Hours airing at 10p put CBS on top, followed by ABC’s .7/2 for 20/20.

Live + Same Day Household Ratings: Saturday, July 13, 2013 time period averages. Source: NTI, Galaxy as dated. Live+SD.



Crimetime Saturday [r] 1.9/4, 48 Hours [r] 2.7/5, 48 Hours [r] 2.9/5



Fox Saturday Baseball 1.9/4



Zero Hour 1.2/3, 666 Park Ave 1.1/2, 20/20 2.2/4



NBC Movie of the Week: American Girl 1.1/2, Get Out Alive: Bear Gryllis .8/1



Sabado Gigante 1.0/2



Monk [r] .6/1, Monk [r] .7/1, Monk [r] .8/1



Cine en Casa .4/1



Cineplex 2 .4/1

A18-49: CBS.7/3, FOX .7/3, UNI .6/2, ABC .4/1, TEL .4/1, NBC .3/1, UMA .3/1, ION .2/1 


Ruth Gaviria has been promoted to Executive Vice President of Corporate Marketing at Univision.  She oversees marketing and brand strategies across the company’s portfolio.

Senior entertainment exec vet Pamela Thomas has scored a first look deal with Frantic Films. “Pam will be a huge asset as we build on our success in comedy,” said Frantic’s CEO, Jamie Brown.

Industry vet Jeffrey Schneider joins Shine America as Executive Vice President, Business and Legal Affairs & General Counsel. He will head Shine America’s in-house business and legal affairs department as serve as the company’s general counsel, from the company’s LA office.

NBCUniversal has named Kimberley D. Harris its newest Executive Vice President, General Counsel. Harris will report to CEO Steve Burke. She replaces Rick Cotton, NBCUni’s new Senior Counselor for IP Protection.


Cynopsis Sports Webinar
Sports & Second Screen:  Driving fan engagement and brand ROI
Thursday * July 25 * 1:30-3:00p.m. ET

Moderated by: Chris Pursell, Director of Sports Content,
Cynopsis: Sports along with:
Rob Shaw, VP, Content/Media, Bloomberg Sports
Gus Weber, Sr. Director of Digital Products, ESPN
Chris Lencheski, President, Front Row Marketing Services with Special Guest Hall of Fame Coach, Barry Switzer
Register here:

This Day In History, sponsored by Military Channel: 1955 – Disneyland opened on what had been 160 acres of orange groves.

Answer to Our Last Trivia Question: Where did I Dream of Jeannie’s (1965-1970) astronaut Tony live? Cocoa Beach, Florida. Kudos to: Larry Kahn-Golf Channel/Orlando, Florida (you had an edge, Larry!), Pete Gautieri-A&E Networks/NYC, Paul Gluck-Ardmore House Productions/Ardmore, PA, Jim Bono-Crown Media Family Networks/NYC, Aymon DeMauro/Dallas, Dan Whitford-Lakeshore Public Television/Merriville, IN, Caryn Gray-Team Detroit/Dearborn, MI, Barb Throm-Smart Media Partners/St. Louis, Tom Boyd-WGN/Chicago, Will Allmendinger-Captivate Network/Chicago, Dory Melman Petsrillo-Petry Media Corp./Dallas, Kerri Huyck/Pasco, WA, Bill Graff-MDT/Albuquerque, Peter Steckelman-The Tennis Channel/Santa Monica, CA, Greg Stewart-Evolution Media/Burbank, Susan Nessanbaum-Goldberg-M and S entertainment inc/LA

Today’s Trivia Question: Who was Barney Fife’s girlfriend on The Andy Griffith Show (1960-1968)? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Coming to the 8/14 Cynopsis Sports Business Summit…

Octagon Access presents an exclusive presentation on the best way to market to the nation’s 80 million millennial consumers. Tap into these valuable insights and implications from recent research on the next hot marketing target.


For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
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JOB OPENING: GM-NTWK OPERATIONS/OLYMPUSAT/FL: 8-10 yrs exp w/all depts. associated w/complete mgt of multiple ntwks w/variety of formats, language & entertainment value. Full desc here. Apply to [email protected] (7/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY PRODUCER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (7/24)

SITUATION WANTED: WRITER/PRODUCER/EDITOR/ASPEN, CO: 10+ years exp shooting & editing documentaries, commercials & lifestyle living programs for PBS, NBC, PlumTV and more. Speaks fluent Japanese. email: [email protected] (7/24)

SITUATION WANTED: PRODUCER: Talented, creative and reliable producer equipped with excellent AVID and FCP story editing skills looking to get busy in the NYC area. I will work within your budget – email at [email protected] (7/24)

SITUATION WANTED: SR PRODUCER: In non-profit/educational field seeks opportunities as producer, segment producer, production coordinator in cable, prod house, etc. NYC–based, open to any and all new challenges. [email protected] (7/24)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Middle [r] Subergatory [r], Modern Family [r], The Neighbors [r], ABC’s The Lookout
CBS: Big Brother, Criminal Minds [r], CSI [r]
CW: Arrow [r], Supernatural [r]
FOX: MasterChef [r], MasterChef, 
ION: WWE Main Event, Flashpoint [r], Flashpoint [r]
MyTV: Numb3rs [r], Numb3rs [r]
NBC: America’s Got Talent, America’s Got Talent, Camp
PBS: Nature, NOVA, Nazi Mega Weapons
Telemundo: Dama y Obrero, Marido en Alquiller, El Senor de los Ciesos
UMA: La Vueita Mundo en 80 Dias [r], Asesinos Sustitutos [r]
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

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