Wednesday, July 10th, 2013

Cynopsis: Sports
07.10.13

Good morning. It’s Wednesday, July 10, 2013, and this is your first early morning Sports briefing. 

CBS Sports Network is beefing up its programming lineup with a heavy dose of NFL pregame action, sources confirmed yesterday. The new series, dubbed “The Other Pregame Show” and first reported by SBJ, will span four hours on Sunday mornings this season at 9a and run through kickoff for the 1p games. CBS is expected to utilize NFL broadcasters for the series with more details being announced later this summer.

On the Air

ESPN is on deck to carry the 2013 Chevrolet Home Run Derby on Monday, July 15, at 8p, marking the 21st consecutive year ESPN has aired the event. Chris Berman hosts with analysts John Kruk and Nomar Garciaparra while MLB Insiders Buster Olney and Pedro Gomez provide reports, which will include interviews with MLB All-Stars and Derby participants. This year’s production will include enhanced distance tracking with on-screen Virtual Home Run Icons to mark the landing distance of a home run baseball from home plate. ESPN will utilize three cameras this time around – an increase from one in previous years – which will allow viewers to instantly see the landing distance of home runs from different angles.

ESPN Radio also announced that Mike Greenberg and Mike Golic from Mike & Mike will provide the Home Run Derby call over the Citi Field public address system for those at the stadium. The Mike & Mike show will be on site at Legends sports bar in New York (6-10a) both Monday, July 15, and Tuesday, July 16.

Around the dial on MLB Network, the channel is set to carry more than 13 hours of coverage of the All-Star festivities beginning Monday, July 15, including Media Day – All-Star Game Starting Pitchers Announcement, batting practice, the MLB All-Star Red Carpet Show presented by Chevrolet, and MLB Tonight following the All-Star Game.

Universal Sports Network and Time Warner Cable locked in a multi-year agreement to deliver the network’s exclusive year-round coverage of Olympic and endurance sports programming to TWC’s Sports Pass subscribers. The deal gives TWC comprehensive TV Everywhere rights, VOD content and Universal Sports Max, a secondary events broadband channel. Universal Sports Network will be available to TWC Sports Pass subscribers in most TWC markets later this summer.

ESPN networks’ officially begin coverage of the 2013 college football season will begin with live coverage of SEC Media Days in Hoover, Ala., from July 16-18, with the full College Football Live set going on site for the first time. The half-hour show will be aired daily at 3:30p from The Hyatt Regency Birmingham – The Wynfrey Hotel. Additional content plans include interviews with head coaches and players from the DirecTV bus, as well as live look-ins from SportsCenter and daily comprehensive specials on ESPNU that include all 14 head coaches’ press conferences, additional coach and player interviews, and live reports and reaction on the day’s news.

New speakers announced daily! Book your tickets now to the Cynopsis Sports Business Summit and Women of Action as our events have ALWAYS sold out. On Aug. 13, don’t miss our state of women in sports business session that will include: Lesa France Kennedy– Chief Executive Officer and Vice Chairperson of the Board of Directors for International Speedway Corporation; Heidi Ueberroth-President of NBA International; CSN Mid-Atlantic President Rebecca Schulte; Pac-12 Networks President Lydia Murphy-Stephans; and Christina Miller– Turner Sports SVP and GM of NBA Digital. The panel will be moderated by espnW VP Laura Gentile. Tickets are on sale now for WoA as well as the Cynopsis Sports Business Summit on Aug. 14 at http://www.cynopsissportssummit.com.

Roster Moves

WFN: World Fishing Network made it permanent for Kim Carver, announcing that she was the new President & CEO of the channel. She had been serving in the same capacity in an interim basis since last October. Carver is concurrently President & CEO of Altitude Sports & Entertainment and her responsibilities at WFN will mirror those at Altitude, where she oversees network operations including the network’s business initiatives, marketing, sales and distribution efforts, programming, production and digital media.

YES Network promoted Mike Webb to Vice President, Broadcast Operations at the channel. In addition, Rob Brinkmann has been upped to Director, Studio and Production Planning. Webb, who had been Senior Director, Broadcast Operations, will oversee long-range planning, field and studio operations and engineering.


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Sponsorship & Promotion

FOX Sports revealed more details of its much-hyped FS1 spot that will air during the MLB All-Star Game on Tuesday, July 16. The upcoming promo utilized the help of HSI Productions and director Joseph Kahn to define FOX Sports 1. The commercial was shot in venues that included Los Angeles Memorial Coliseum, Charlotte Motor Speedway, Gillette Stadium, Los Angeles Sports Arena, The Galen Center and Comerica with star athletes and sports personalities. The shoot was set to an energized version of the classic tune Happy Days are Here Again, with an extended behind the scenes look at the making of FS1 promotional spot now available on FOX Sports’ YouTube channel.

ESPN is launching a promotion with EA Sports NCAA Football 14 to determine the true Ultimate Team in college football. The alliance will tie in to the new Ultimate Team game mode in the video game which brings more than 2,000 of the greatest college football players of the past quarter-century back to campus. Sixteen of the most storied programs in the history of college football will be pitted against each other to determine a winner with the official bracket revealed yesterday on College Football Live. Fans can vote online within the ESPN.com College Football index page or tweet their votes using the hashtag #UltimateTeam.

Digital & Production

The ninth annual Don’t Give Up ESPYS V Foundation Auction is underway through Wednesday, July 17. The online (at espnradio.com) and on-air public auction has raised more than $5.7 million over the first eight years of the fundraiser and features hundreds of items and experiences for bid to raise money and awareness for The V Foundation for Cancer Research. Items include special access ticket packages to top professional and college sporting events including the BCS National Championship, 2014 U.S. Open Golf, Monday Night Football and Little League World Series.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms
A’s vs Pirates
Today, 7:05p. Thuuz rating: 95
Liriano continues his comeback season, and aims for his fifth straight W. On ESPN.


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Cynopsis Sports Webinar | JULY 25 | 1:30-3:00pm ET | Register
Sports & Second Screen:  Driving fan engagement and brand ROI:
Must-have strategies to increase viewer loyalty through second screen exclusive video, real time interviews, fan feedback, and brand promotions.

Speakers:
BLOOMBERG SPORTS: Rob Shaw (VP, Content/Media)
ESPN: Gus Weber (Sr. Director of Digital Products)
FRONT ROW MARKETING SERVICES: Chris Lencheski (President) with
 
Special Guest – Hall of Fame Coach, BARRY SWITZER



ON THIS DAY in 1999: The US women win the World Cup.

In The Know: The Wanamaker Trophy is presented to the winner of what event? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What famed tennis player appeared in the movie Anger Management? Answer: John McEnroe. Kudos: Ranfi Rivera-Viacom/NY; Deidra Maddock-ESPN/NY; Nicholas V. Quinn-MC Media  Initiative Media/NY; Marc Ernay-1010 WINS/NY; Gordon Beck-Beck Communications LLC/Northeast Harbor; Adam Zimmerman-CSE/Atlanta; Ryan Belden-ZGroup Advertising/Fort Lauderdale; Nikki Chanda-SPEED Channel/Charlotte; Scott McAdams-Chicago/Intersport; Carly Dasso-Zimmerman/Oakbrook Terrace; Steve Hebel-Contintental TV Sales/Chicago; Drew Nelson-Marketing Architects, Inc./Minneapolis; David Hauptman/Denver; Anne Wettig-MundoFox/LA; Jack Simmons-Fox Sports/LA; Adam Deverell-Cox Reps/LA; Aaron Paquette-Vision Critical/LA.

Later — Chris
Chris Pursell for Cynopsis | Sports
07.10.13

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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