Good morning, it’s Wednesday, January 5, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

The electronics industry has struck out so far with this whole 3D thing but much hope is now being pinned on the Connected TV revolution. Sales of web-connected TVs, which offer access to applications similar to the apps you enjoy on your smartphone, are already expected to account for 21% of Global TV shipments for 2010, according to a new report from DisplaySearch, with sales expected to grow to over 122 million units by 2014. Emerging markets will play a key role, with Eastern Europe forecast to grow from 2.5 million connected TVs shipped in 2010 to over 10 million in 2014. Some 12% of flat panel TVs sold in China in 2010 will also have net capability. The downside of all this is, what if everyone starts using their TVs for web surfing? “With Netflix accounting for 20% of peak internet traffic in the US, it’s reasonable to ask if the infrastructure can cope,” asked Paul Gray, Director of European TV Research for DisplaySearch.
 

 
G4 is featuring a two-hour special live from CES on Thur. Jan 6. At 7 pm ET, calling on personalities such as Chris Hardwick, Dave Matthews and new Attack of the Show! co-host Candace Baily to report on the latest and greatest. The network also features myriad coverage of press conferences, product demos and floor happenings via online and mobile.
 
CBS Television and Radio will again rely on its CNET subsidiary for live streaming coverage from the Consumer Electronics Show, available in apps for iPhone and iPod Touch, Android, and Blackberry; on the CNET Mobile site or CES iPad site; Twitter; Facebook and Livestream.com. The site will feature commentary, streamed press conferences and live coverage of select sessions.
 
Oxygen Media is revamping its watercooler app for its OxygenLive platform and is finally adding a companion app to bring the experience to iPad, iPhone and Android. OxygenLive: Obsessed kicks off during the premiere of Bad Girls Club on Jan. 10 with a special live 30 minute pre-show event that will enable fans to interact with cast members via Twitter and Facebook. Similar interactive pre-shows will precede each episode this season.

 
Web mockumentary Pretty, the Series, a send-up of kiddie beauty pageants, is inviting Knots Landing star Joan Van Ark on for its final episode of its second season. She joins a reunion of the entire season’s guest stars.
 
Speaking of former TV stars, check out this new celebration of James Van Der Beek’s (Dawson’s Creek) 15 minutes of internet fame on Funny or Die.
 
Raw radio personality Bubba the Love Sponge is leaving SiriusXM for Tampa-based ioWorld Media. IWDM has picked up exclusive rights for Bubba’s syndicated, terrestrial morning talk show to stream on its 73-channel music service, radioIO.com, where exclusive new uncensored content will also be featured.
 

A CYNOPSIS MESSAGE FROM NATPE 2011

 
Ziff Davis announced a new ad targeting technology that will cull data from its online properties to target ads to audiences looking to purchase technology merchandise. One of the first ad targeting platforms focused entirely on the tech vertical, BuyerBase will synthesize product-specific research and shopping activity, as opposed to just general browsing behavior. The company also announced the acquisition of LogicBuy.com, a popular provider of tech deals and coupons.
 

 
Research giant the NPD Group has agreed to acquire Scottsdale, AZ-based analyst-based research firm In Stat LLC for an undisclosed amount. In Stat tracks trends in mobile phones, connected devices and digital entertainment serving clients including technology vendors, equipment manufacturers, service providers and media companies.
 
Samsung and 3D specialist RealD announced a plan to jointly develop a new technology dubbed RDZ that will bring brighter 3D TVs to market that work with 3D glasses used in RealD-equipped movie theaters.
 
CE device manufacturer Funai Electric Co., Ltd. (purveyors of Philips, Emerson, Magnavox and Sylvania) and iTV programming platform ActiveVideo Networks struck a deal that will make Funai the first consumer electronics manufacturer to bring connected TVs and Blu-ray players to market based entirely on a cloud-based solution. (Until now ActiveVideo has struck partnerships with cable operators to reach homes through set-top boxes.)
 
RSG Media Systems introduced a new digital overnight reporting service synthesizing data for on-air, internet, mobile, and digital from sources such as Omniture, comScore, Nielsen and Google, as well as the programmer’s own internal systems.
 
UK-based software solution provider MGt has launched a new micropayment tool to enable content owners, operators and CE manufacturers to offer a unified payment system across multiple devices including connected TVs, iPads, Android devices. The “PayWizard” system, which enables publishers to charge for content and services on a per-transaction basis, includes an e-wallet that supports payments in multiple currencies and payment methods.
 

 
U.S Advertising spending increased 6.4% thorough the first 9 months of 2010 to reach $94.06 billion, according to a new report from Kantar Media, led by a surge in political-driven Spot TV (+27.8%) and Spanish Language spending (+11.9%). Internet display advertising had the second largest growth rate among the media sectors, up 7.7% compared to the year ago period, with Outdoor close behind with a gain of 7.3%. P&G remained the top brand advertiser, increasing its budget by 18.7% during the period to $2.2 billion, despite displaying flat Q3 expenditures.
 
Top Ten Advertisers: January-September 20101
Rank  Company  Jan – Sep 2010 ($Millions)  Jan – Sep 2009 ($Millions) % Change
1 Procter & Gamble Co        $2,252.7               $1,897.1                         18.7%
2 AT&T Inc                         $1,510.7               $1,305.4                         15.7%
3 General Motors Corp        $1,480.5                $1,227.4                        20.6%
4 Verizon Comm.                $1,406.8                $1,618.9                      -13.1%
5 News Corp                         $984.8                   $911.5                         8.0%
6 Johnson & Johnson             $950.4                 $1,024.9                        -7.3%
7 Pfizer Inc                           $895.7                   $893.5                         0.2%
8 Time Warner Inc                $863.3                    $872.3                       -1.0%
9 General Electric Co             $793.2                   $752.6                         5.4%
10 Walt Disney Co                 $776.9                   $746.9                         4.0%
TOTAL                              $11,914.7              $11,250.6                         5.9%
Source: Kantar Media
 

 
Vizio unveiled a new ecosystem around its Internet Apps platform that will integrate app content across multiple platforms including Vizio HDTVs, Blu-ray players, SmartPhones and Tablets. VIA Plus HDTVs and Blu-rays will incorporate Google TV and feature a premium Bluetooth QWERTY universal remote with touchpad, dual-band 802.11n built-in Wi-Fi and an enhanced onscreen navigation system including search and a full web browser.
 
Amazon has expanded its free Kindle book reading app to tablets built on both the Android and Windows LCD operating systems.
 
Oberon Media has acquired the exclusive licensing rights for the classic Russian video game Tetris for internet-connected televisions, Blu-ray players and OTT devices. Look for the first new TV version of Tetris during Q1 of 2011.
 

 
Screenvision has hired Al Connor and Tony McIlwain to serve VPs of National and Regional Sales. Al heads up National and Regional Sales, Central Region, while Tony leads National and Regional Sales for the Western Region. Both will report to Loren Venturi-Miller, SVP/National and Regional Sales.
 

A CYNOPSIS MESSAGE FROM PEABODY AWARDS

 
Promoting a show that has such an expensive sell through – a premium cable package – means utilizing all the platforms at your disposal and Starz has made a Herculean effort for its Spartacus franchise. Spartacus: Gods of the Arena, based on a prequel miniseries of the same name, will launch in limited beta on Jan. 6 as a Facebook game to the first 10,000 fans who register as well as a multimedia script app for the iPad. (The full launch of the game will happen Jan. 20, the day before the Gods of the Arena prequel premiers on Starz.) Social game developer 6waves (Mall World, Kingdoms of Camelot) was tapped for the Facebook game, a logical fit given its pedigree as an action-oriented developer. The iPad Script App follows in the footsteps of a similar app released around Starz’ The Pillars of the Earth miniseries, offering animated interactive full episode scripts on an a la carte basis for .99 cents each, along with exclusive video clips, director’s notes and other goodies. Some may see this as preaching to the converted – many of Starz’ 750k+ Facebook fans are probably already subscribers – but if the game can go viral a huge new audience could be tempted to order up the channel or buy the DVD.

Later –
Wayne Karrfalt for Cynopsis Digital
01.05.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / mike@cynopsis.com
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JOB OPENING: SR NAT’L BCST BUYER/Focus Network & Cable Active Int’l/Pearl River, NY (15 mi. from NYC):  Freelance to perm possible 10 yrs buying exp @ major agency or buying service Rgoodman@activeinternational.com 845-732-8943 (1/12)

JOB OPENING: SR FINANCIAL ANALYST/Cablevision/ Woodbury NY:  1 / 4 yrs fin planning/budgeting exp  for MSG Varsity our 24/7 tv/ online/ interactive network.  See full posting and apply to www.cablevision.jobs req 12533BR (1/12)

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JOB OPENING: VOD AD SALES DIR/NYC: Work w/ definition, justification, dvlpmnt & delivery of advanced advrtsng prods w/focus on VOD advrtsng & online vid advrtsng to mktplce.VOD exp req’d. matthew.schaap@twcable.com EOE/M/F/D/AAP (1/11)

JOB OPENING: CREDITS PRODUCER/Stamford: Freelance Credits Producer-Nights 4-midnite-Stamford,CT reformat credits for Lifetime aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (1/11)

JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: jobs@thoughtequity.com (1/11)

JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY: Oversee creation & execution of partnerships. /7-10 yrs exp integrated and/or partnership marketing for a media/cable/entertainment brand required. www.scrippsnetworks.com (1/11)

JOB OPENING: TECH MGR, DIGITAL ACTIVATION & SPONSORSHIP/Fox Digital Media/NY: Work w/ Sales, Prod, Ad Ops, & clients on dig. activation & sponsorship.3-5 yrs exp online media, client mgmt, HTML. Apply: www.foxcareers.com #FNG000014 (1/11)

JOB OPENING: MEDIA STRATEGY COORDINATOR /National Geographic Channel/DC: Assist Mktg dept on exec on-air campaigns. Sched promos on daily broadcast logs. 2+yrs exp in Traffic, Prog, Mktg. Apply: www.foxcareers.com , job# FNG0000145 (1/11)

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JOB OPENING: DIR, INTEGRATED MARKETING/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus/ mktg exp. www.scrippsnetworks.com (1/11)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. www.tvopportunities.com (1/8)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: workhere@2cmedia.com 2Cmedia.com (1/8)

JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ www.lbox.com Apply: resumes@lbox.com (1/6)

JOB OPENING:  DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN:  Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: www.scrippsnetworks.com (1/6)

JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: www.sonypicscareers.com (1/6)

JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: ssy@rainbow-media.com (1/6)

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SPRING INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes robyn@twocatstv.com (1/12)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica: Please send resume and CL to careers@gsn.com (1/12)

WINTER/SPRING INTERNSHIP CREDIT ONLY: MEDIA RSRCH/NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: Ulku.Murat@fox.com (1/11)

WINTER/SPRING INTERNSHIP CREDITS ONLY : MKTG INTERN for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mktg materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: marketing@mechanismdigital.com (1/8)

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SITUATION WANTED: CREATIVE DIRECTOR ENTERTAINMENT/NYC: On-Air Promotion Experience in Kids/Animation Cable / Broadcast. Reel on Website; Razorheadbh.com Linkedin Profile: http://www.linkedin.com/in/billhorvath (1/12)

SITUATION WANTED: SALES/MARKETING/BUSINESS DEVELOPMENT: Dynamic & passionate exec with 6+ yrs experience in sports & media selling integrated sports & ent sponsorships and building brands/marketing partnerships  adam.honig@gmail.com (1/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (1/12)

SITUATION WANTED: CORPORATE RECRUITER/NY/CT/NJ: Results-oriented talent acquisition professional with 10+ years of media/CPG/publishing experience. stevefgeorge@gmail.com (1/12)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/digital/OOH. Smart consultative seller. Can identify new niche mkts & use analytics to generate revenue. Contact: stevelehman7@gmail.com (1/12)

SITUATION WANTED:  EXP. REALITY PRODUCER:    Post and Field. 3 Emmy Noms. Consults/Writes Pitches & Sales tapes. LA based, works everywhere. ophelial@earthlink.net (1/12)

SITUATION WANTED:  Experienced TV PRODUCER with MBA: I have an MBA and 9 years experience as a TV Producer.  Ideally looking for a position that integrates content and brands.  Also open to other opportunities. jonweidman@hotmail.com (1/12)

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