Source: NHI, L+SD (000).  Basic Cable, Pgms=Trackage. Season=10/1/07-12/23/07, 3+ t/c, excludes kids, sports and PC type code.

Cynopsis

01/02/08

Good Morning.  It’s Wednesday, January 2, 2008, and this is your first early morning briefing.

Did you see the big game on Saturday night? Okay, maybe not The Big Game, but a notable game nonetheless. The Patriots-Giants game, was simulcast nationally for the first time on three networks: NFL Network, CBS and NBC, in addition to local over-the-air station partners WWOR/New York, WCVB/Boston and WMUR/Manchester. The game , averaged 34.5 million viewers. And during this game, the New England Patriots became the first team in NFL history (since the 16 game schedule was set up in 1978) to complete a 16-0 regular season. And let’s face it – for a football fan, this was one helluva game!

Tonight’s Premieres:
ABC: Wife Swap at 8p and Supernanny at 9p
CBS: Power of 10 at 8p
MNT: Whacked Out Videos at 8p
NBC: Law & Order at 9p

Some progress was made post-yuletide, though, as the WGA and David Letterman’s production company Worldwide Pants forged a binding independent deal allowing The Late Show with David Letterman and Late, Late Show with Craig Ferguson to return on-air starting tonight along with their full writing staffs. According to the WGA this “is a comprehensive agreement that addresses the issues important to writers, particularly New Media. Worldwide Pants has accepted the very same proposals that the Guild was prepared to present to the media conglomerates when they walked out of negotiations on December 7.” The WGA also called on NBC Universal to follow suit and “negotiate a company-wide deal that will put Jay Leno, who has supported our cause from the beginning, back on the air with his writers.” In a follow up letter to its members, the WGA indicated it will seek out more independent deals with individual companies, especially the larger employers.  All of the late night broadcast talkers will be returning as of tonight, tho only Letterman and Ferguson return with their writing staffs. 

Mexico’s Televisa won the latest U.S. legal round against Univision.  The ruling stated that the U.S. Spanish-language network’s alleged breaches of contract may be a justification for the Mexican company to terminate Univision’s exclusive Televisa content distribution deal in the U.S.  The original 25-year content agreement runs through 2017.  The trial will begin on March 18, 2008.

Retro Television Network (RTN) will launch early this year in Providence on a digital stream of WJAR, the NBC affiliate owned by Media General.

Initiative USA recruited Kris Magel as SVP/Director of National Broadcast in the company’s New York office. Kris, who begins his new post early this month, will handle all national television negotiations and connected functions. Initially, he will work closely with Ray Dundas, SVP/Group Director of National Broadcast, who will assist Kris until he transitions into the broader position later this year. Ray will then continue in his current role. Additionally, Scott Haugenes, SVP/Group Director of National Broadcast will depart from Initiative early this year to join the multi-platform VOD network RipeTV.

SCI FI Channel advanced Erik Storey and Tony Optican to SVP and hired Chris Sanagustin as VP/Development. All three are based in Los Angeles and work on current and future original series and long-form projects.

Today in Cynopsis Kids 

• G.I. Joe film casting update
• Marvel releases English/Spanish edition of the new The Fantastic Four comic book
• George of the Jungle joins the lineup at Cartoon Network

Today in Cynopsis International

• Televisa wins legal round against Univision and signs a deal with Argentina’s Ideas del Sur
• Talent competition galore! BBC sells one format to Canada’s CBC and begins new production in the U.K.

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

• Apple to announce new online rental service with Fox & Disney
• Wal-Mart pulls the plug on its video download service
• FCC to give local stations flexibility in transitioning to digital  early analog shut off OK’d

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 12/17-12/23/07
Primetime    (000)              Total Pgm Day      (000)
ESPN              1686           ESPN                     715
USA                1381           USA                       662
TBSC              1236           TBSC                      654
FAM                1029           TNT                       583
TNT                  958           NAN*                     543
VH1                  712           NICK                      535
FX                    709            FAM                       501
LIF                    699           LIF                         451
MTV                  672           ADSM*                   414
AEN                  634           FX                          386
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 12/17-12/23/07
Primetime    (000)             Total Pgm Day            (000)
ESPN              3345          NICK                          2141
USA               2810          USA                            1368
FAM               2335          NAN*                          1271
LIF                 2283          ESPN                          1250
TNT                2247          TNT                            1213
TBSC              2141          LIF                             1191
HALL              1549          TOON                         1125
TOON             1422          FAM                           1124
AEN               1419          TBSC                          1086
NAN               1407           HALL                           863
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 12/17-12/23/07
ESPN   Bears/Vikings                                           6852
MTV    Shot at Love: Tila Tequil                            3674
VH1     I Love New York 2                                    3577
USA     WWE Entertainment  10p                           2568
MTV    Shot at Love: Hangover                             2463
USA     WWE Entertainment  9p                             2280
NFLN    2007  Cowboys vs. Panthers                      2271
ESPN   Sportscenter 12/17 1146p                          2260
TBSC   Family Guy                                              2227
USA     The 40 Year Old Virgin                              1903
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 12/17-12/23/07
NBC    NBC Sunday Night Football                       5.0/15      6,570
NBC    Biggest Loser 4                                      4.6/13      6,080
CBS    CSI: Miami                                            3.9/10      5,170
CBS    Two and a Half Men 930 SP                      3.7/9       4,840
CBS    Two and a Half Men                                 3.6/9       4,660
FOX    House                                                   3.3/9       4,360
CBS    60 Minutes                                             3.3/11     4,340
CBS    CSI                                                       2.9/8       3,810
CBS    CSI: NY                                                 2.8/8       3,680
CBS    The Unit                                                2.8/7       3,690
CBS    Criminal Minds                                         2.8/8       3,670
CBS    Amazing Race 12                                     2.8/8       3,660
NBC    Football Night in America                           2.8/9       3,640
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 12/10-12/16/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                    8.1 AA
Jeopardy (CTD)                                               6.6 AA
Oprah Winfrey Show (CTD)                                5.2 AA
Judge Judy (CTD)                                            5.0 AA
Two and a Half Men (WB)                                  4.9 AA  New
Family Guy (2/T)                                              4.8 AA – New
Entertainment Tonight (CTD)                             4.7 AA
Dr. Phil Show (CTD)                                         4.5 AA
Everybody Loves Raymond (CTD)                       4.5 AA
Seinfeld (SPT)                                                4.1 AA
Source Nielsen Media Research – Live + SD Data

New M-F Syndicated Strip Series for the week of 12/10-12/16/07  ranked by HH Rtg
George Lopez (WB)                                          2.8 AA
TMZ (WB)                                                      2.0 AA
Law & Order: CI (NBU)                                      1.4 AA
Morning Show (2/T)                                         1.0 AA
Crosswords (NBU)                                            0.9 AA
Steve Wilkos Show (NBU)                                  0.9 AA
Judge David Young (SPT)                                  0.8 AA
Half & Half (CTD)                                             0.7 AA
Reno 911 (MGY)                                              0.6 AA
Temptation (2/T)                                             0.5 AA
Degrassi: Next Generation (SPT)                         0.4 AA
Jury Duty (TEE)                                               0.3 AA
Source Nielsen Media Research – Live + SD Data

Note: A18-49 ratings for syndicated strip series for the week of 12/10-12/16/07 were not available.

Sunday – A18-49 Analysis:  NBC scored a win Sunday night with 4.2/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX led in the 7p hour with an average of 4.3/12 for its Football Overrun and The OT. Then NBC held sway for the rest of the night with its Sunday Night Football regular season finale: at 8p NBC posted a 4.3/11; during 9p a winning 5.2/13; and then at 10p NBC spiked to 5.3/14.

Live + Same Day Household Ratings: Sunday, December 30, 2007 – time period averages. Source: Nielsen Media Research

NBC: 7.2/12        Football Night in America 3.9/7, Sunday Night Football 8.3/14

CBS: 6.2/10         Football Runover/60 Minutes 7.7/13, 60 Minutes/The Amazing Race 12 7.1/12, Amazing Race/Cold Case [r] 5.5/9, Cold Case/Shark [r] 4.7/8

FOX: 4.7/8          NFL Overrun 8.3/14, The OT 5.0/9, The Simpsons [r] 4.2/7, King of the Hill [r] 3.5/6, Family Guy [r] 3.8/6, American Dad [r] 3.6/6

ABC: 4.6/8         Movie: The Sound of Music 4.6/8

UNIV: 1.7/3        Hora Pico en Navidad 1.4/2, Bailando Por Un Sueno La Gran Final 1.8/3

CW: 0.6/1          CW Now 0.6/1, Aliens in America [r] 0.6/1, Life Is Wild [r] 0.6/1, Crowned [r] 0.7/1

TELE: 0.3/0        Cine en Casa 0.3/0, Cine Millonario/Estreno 0.3/0

A18-49: NBC 4.2/11, FOX 3.4/9, CBS 2.5/7, ABC 2.0/5, UNIV 1.6/4, CW 0.3/1, TELE 0.2/1

A CYNOPSIS MESSAGE FROM CABLE U

This day in History: 1971 – In the U.S., a federally imposed ban on television cigarette advertisements went into effect.

Today’s Trivia Question:  What is Rachael Ray’s beloved pooch’s name?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
01.02.08

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JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower,  MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to:
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JOB OPENING: COORDINATING PRODUCER/NY: Mng editorial content. Update homepage w/breaking news, assign & edit stories. Req’s 3 + yrs exp, excellent news judgment, web & news writing skills.  Apply @ disneycareers.com Req #135114 (1/9)

JOB OPENING: COPY EDITOR/NY: Edit print pieces for accuracy. Rsrch & fact check articles. Major news exp req’d. Must have familiarity of AP Style and Web prod skills. Apply @ disneycareers.com   Req #135187 or search for ABCNews.com (1/9)

JOB OPENING: DIGITAL PROD/NY: Content Mng web pages, generate, write, rewrite, edit & prod breaking news & feature stories. Editorial BG, Web skills & 5+ yrs major news exp req’d. Long odd hrs req’d. disneycareers.com , Req #135122 (1/9)

JOB OPENING: REPORT/PRODUCER /NY: Report, write, and edit breaking news stories. Cover news, dvlp contacts, generate story ideas & produce stories. Req’s 3+ yrs major news exp.  Apply @ disneycareers.com Req #135113 (1/9)

JOB OPENING: HOME PAGE PRODUCER/NY: Mng home page autonomously. Write headlines. Generate story ideas, mng content across site. Req’s 3+ yrs major news exp, exc news judgment & on-line exp.  Apply @ disneycareers.com  Req #135322 (1/9)

JOB OPENING: RESEARCH MGR/Nickelodeon Animation/Burbank: Media-related research experience in the child development/arts education/child psychology filds for one of our newest preschool shows!Apply at www.mtvncareers.com (1/8)

JOB OPENING: MGR,  ONLINE CONT. PROGRAM/Disney/N. Hollywood: BS in Bus, Mktg or related field. 5 yrs + online exp. Exc PC Skills, Exp working w/ website design and production. APPLY: www.disneycareers.com search for JOB ID: 131165 (1/8)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Responsible for communicating mktg/promo plans for on and off channel activities supporting fuse’s TV prgrmng, live events & channel image. Please send resume to
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JOB OPENING: SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms.  10+ yrs mkt/sales/promos exp in the ent ind.  turnerjobs.com #90643BR (1/8)

JOB OPENING: WARDROBE STYLIST/NY: Create/maintain wardrobe for 2 hosts for wkly show & lrg TV ntwrk. 2 wks to purchase wardrobe & work on set 1 day and/or night a wk to dress hosts for shoot. res/rate to:
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JOB OPENING: PROP MASTER/NYC: 8 Saturdays, (every 6 weeks) to work with promos of products for TV show. Experience in commercials & ability to create steam, flames, etc… Purchase props.  Res/Rate to:
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JOB OPENING: ACCOUNT EXECUTIVE ONLINE SALES/ESPN/NYC: Need 3+ yrs online Ad sales exp.  Send resume to
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JOB OPENING: SR. RESEARCH ANALYST/HBO/NYC: BS/BA/2-3 yrs exp web traffic analy exp w/ Omniture & syndicated traffic sources (ComScore/Nielsen). Detailed/strong comm. skills/multi-tasking. E-mail:
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JOB OPENING: DIR OF SALES ADMIN/CBS TV DIST/NY: Mng ad sales admin w/ staff of 4 from order thru reconciliation. Finc’l background w/strong Excel, mngrl, & analytical skills pref’d  5+ yrs exp. Res/salary req:
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JOB OPENING: WRITER/PRODUCER/G4TV/Los Angeles: To write & produce promos, campaigns, & interstitials. 5+yrs. exp. in On-Air Promo at broadcast or cable network. More information & to apply visit: www.cegjobs.com (1/3)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume:
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JOB OPENING:   INTERACTIVE, SALES PLANNER/NY: Work with the Interactive Ad Sales team for Scripps Networks. Must have Sales Planner or Interactive agency experience. Apply by going to our website, www.scrippsnetworks.com     (1/3)

JOB OPENING: SR. DRTV BUYER/Active Int’l in Pearl River, NY (15 miles from NYC): Min 5 yrs exp. in planning, negotiating and buying DRTV req’d. Resumes to:
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WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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WINTER INTERNSHIP CREDITS ONLY:  Fox College Sports, Un-paid internship, for college credit.  Assist with running day to day operations; college sports interest & knowledge.  E-mail 
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SITUATION WANTED:  PROJ/OPS/TRAFFIC MGR/NYC: Prof. 5 yrs cable ntwk on-air promo/brand exp. Mng day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff.
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WHAT’S ON TONIGHT – Wednesday, January 2, 2008

ABC: Wife Swap [p ], SuperNanny [p ], SuperNanny
CBS: Power of 10 [p ]Criminal Minds [r], CSI: NY [r]
CW:  Crowned, Gossip Girl
FOX: Fiesta Bowl: West Virginia vs. Oklahoma [8:15p]
ION:  Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Who’s the Boss?, Who’s the Boss?
MNT: Whacked Out Videos [p ], Whacked Out Videos, Celebrity Daredevils [r]
NBC:  Deal or No Deal, Law & Order [p ]
PBS:  Pioneers of Television, Andrew Jackson: Good, Evil and the Presidency
TELE: Madre Luna, Victoria, Pecados Ajenos
UNIV: Amar sin Limites, Pasion, Don Francisco Presenta

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