Wednesday, January 19th, 2011

Cynopsis: Kids!

Good morning. It’s Wednesday, January 19, 2011, and this is your first early morning Kids briefing.

Skateboarding icon Tony Hawk will serve as the host for Cartoon Network‘s first Hall of Game Awards, which will air on the network, Friday, February 25, 2011 at 7p.  Created and produced in association with IMG Media, the production arm of IMG, the Cartoon Network Hall Of Game Awards is multiplatform event that invites kids to go online and vote for their favorite sports stars and sports moments of the last year.  The special is executive produced by Michael Dempsey and Steve Mayer, with SI Kids, part of The Sports Illustrated Group, serving as the official media partner.  Kids are invited to log onto ( ), which is live now, and vote in seven categories (additional categories and nominees will be announced soon).  Some of the categories have their own media sponsors, such as Most Awesome Mascot, is sponsored by Pepperidge Farm Goldfish, and That’s How I Roll, is sponsored by Kids Foot Locker.


Sony Pictures Animation acquires a movie pitch (untitled) from director Kevin Lima (Enchanted) and writer David Sussman, per Variety.  The mixed live-action and CGI movie is described as similar to Alice in Wonderland, and is based on an idea from art director Michael Karinsky.


YTV (Canada) orders up another 14 episodes of the animated comedy Almost Naked Animals from 9 Story Entertainment.  Almost Naked Animals (40×22) premiered earlier this month on YTV.  Almost Naked Animals revolves around a group of underwear-clad animals that run a beachfront hotel and are always looking for fun in everything. The top dog/hotel manager, Howie, who has the attention span of an 11-year-old gamer, leads the pack.

Sesame Workshop‘s series Sesame Street returns to TV in New Zealand, when the series debuts on channel Four, which features a new look, on February 7.  The series will broadcast twice daily on Four at 6a and 2p.  Four is part of MediaWorks TV, which is owned by MediaWorks NZ.

French distributor Moonscoop completes further sales of its animated programming in Asia on the heels of Asia Television Forum last month.

  • In Thailand – Truevisions acquires Gasp and The DaVincibles, with public channel PBS picks up Chloe’s Closet and SamSam season two
  • Malaysia’s NTV 7 takes Geronimo Stilton and The DaVincibles, while also renewing its deal for The Fantastic Four.  Additionally, Astro Chinese channel picks up Ava Riko Teo (65×7).
  • In Indonesia – PT Crown Entertainment acquires Hero:108 and home video rights.  Indonesia’s terrestrial channel PT Indosiar takes season one of Pet Alien and season two of Dive Olly Dive.
  • Taiwan’s kids channel yoyo tv and Korean IPVOD channel KTH both pick up Chloe’s Closet.  Also in Taiwan, public channel PTS acquires SamSam season two, and Christian channel Good TV busy ToddWorld (52×11).
  • Hong Kong IPVOD channel PCCW purchases the first season of Dive Olly Dive of the Now TV network.
  • In Korea, EBS acquires Chloe’s Closet and Geronimo Stilton, while Nickelodeon Korea signs on for A Town Called Panic (20×5).


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Oceanhouse Media releases a new digital book, Dr. Seuss’s 1965 book Fox in Socks, for the iPhone, iPad and iPod Touch.  This is the mobile app publisher’s 16th Dr. Seuss digital book, which plans to release apps for all 44 classic Dr. Seuss book titles.  Next up is I Can Read With My Eyes Shut!, which release early next month.  The Fox in Socks app offers three options, auto play, read to me, and read it myself.  Additional features include picture/word association, where words zoom up and are spoken when pictures are touched; individual words are highlighted and are read aloud when tapped; professional audio narration; custom background audio for each scene; and the original text and artwork of Dr. Seuss.

LittleMissMatched, a fashion/lifestyle brand, appoints Stone American Licensing as its exclusive licensing agent.  LittleMissMatched aims to encourage consumers to show their individuality via mixing and matching in a range of categories such as socks (mismatched prints sold three at a time), accessories, apparel, and room decor, etc.  Stone America will offer manufacturers and retailers license opportunities including school supplies, apparel accessories, health & beauty aides, room decor and a full array of gifts and novelties featuring LittleMissMatched’s ideas of color, design and patterns.


Little Airplane Productions names Tom Brown as VP/Production and Operations.  In his new position, Brown will build strategic partnerships for Little Airplane and the Little Light Foundation in the areas of sponsorships, publishing, licensing, games, international co-productions and feature films.  Brown, who joined the company in 2002, most recently served as Producer and Head of Production, overseeing development and production on many of Little Airplane’s series and also established its non-profit Little Light Foundation.

Chorion grows with the addition of three new executive appointments to its US-based team.

  • Bob Traub returns to Chorion as SVP/Licensing for the Americas.  He is responsible for building the licensing program across the Americas by developing retail first strategies across its TV brands.  Traub previously held sales and licensing positions with Nestle, Marvel Entertainment, and Nickelodeon, and more recently served as SVP/Retail Development, BBC Worldwide.
  • Joan Grasso is named VP/Toys and Games Licensing.  She will oversee growth for Chorion’s toys and games business for the Americas and managing partnerships with worldwide master toy partners for a number of its properties.  Grasso previously toiled for Mattel/Fisher-Price Friends, Nickelodeon and American Greetings.
  • Lindsay Martinez is appointed VP/Brand Management and Marketing.  She is charged with development and execution of brand plans and heading brand marketing initiatives across consumer and trade for the company portfolio in the Americas.  She most recently was with Hit Entertainment, where she oversaw worldwide brand management for Barney and Angelina Ballerina.  Prior to that she was with American Greetings Properties and United Media.

Marvel Entertainment ups TQ Jefferson to VP/Production, Games.  He will report to Ira Rubenstein, EVP/Global Digital Media Group.  Jefferson will oversee development of all Marvel games across all platforms, working together with Marvel’s interactive partners throughout the production process.  He will bring together key talent with Marvel’s interactive partners, and will also coordinate efforts with Marvel Studios and other producers of movies based on Marvel characters.  Jefferson began his career as Quality Assurance tester at Activision where he worked his way up through the ranks, eventually serving as a producer.  Prior to Marvel, he spent two years at Pixar Animation as Sr. Interactive Manager.


Disney Channel‘s live-action series Hannah Montana came to a close after four seasons and 100+ episodes with the debut of the series on Sunday, January 16, 7-8p, which drew 6.2 million Total viewers.  The series finale was the top program in its time period among K6-11 (2.1 million) and Tweens 9-14 (2.0 million).   The episode was also Disney Channel’s highest rating ever in the hour with Total Viewers and K6-11.  Season four, titled Hannah Montana Forever, was the network’s most watched season of the Hannah Montana series with Total Viewers, K6-11 and Tweens 9-14.

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 14, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1142; K6-11 526; TWEENS 9-14 359
DISNEY CHANNEL:     K2-11 1041; K6-11 641; TWEENS 9-14 514
CARTOON NETWORK: K2-11   470; K6-11 306; TWEENS 9-14 246
DISNEY XD:               K2-11   171; K6-11 106; TWEENS 9-14   80
NICKTOONS:              K2-11     83; K6-11   55; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  My target was kids, tho I had much the same message as Iron Eyes Cody.  I wore a green hat with a feather, and my belt buckle had the letter of my first name.  Who am I?  WOODSY THE OWL  Kudos to: Enid Chaban-Random House Children’s Books/NY; Julie Stowell-Tribune Media Services/Queensbury; Brad Stern/Floral Park NY; Brian Yanish-The ScrapKins/NY; Tom Boyd-WGN/Chicago; Anthony Dente-Dream Pictures/Studio City;

Today’s Trivia Question:   I’m a bird.  A very serious and very blue bird.  I have very bushy black eyebrows and always a down turned mouth. I am what they call the guardian of good taste and culture on my show.  Who am I?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR, MOBILE & EMERGING MEDIA/NYC: Mng 3rd party development teams, interface w/Editorial & Design to support App, WAP and TVIP Interface development from concept to submission. req#1306309 (1/26)

JOB OPENING: DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN: Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: (1/26)

JOB OPENING: SALES PARTNERSHIPS MGR/NY: Persuasively sells ideas & value-based propositions to agencies, clients & internal network stakeholders. (1/26)

JOB OPENING: SR MGR RESEARCH/Turner/NYC: 5+ yr Digital Media Rsrch. Dig. Ad Sales exp. Exp w/ Omniture SiteCatalyst/ comScore Media Metrix/ Nielsen NetRatings/ AdViews/ AdRelevance/ Plan Metrix/MRI. Apply [email protected] (1/26)

JOB OPENING: DIRECTOR, FULLTIME/NESN/MA: The Director is responsible for directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. (1/26)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 3-5 yrs+ agency Buying Spot TV exp a must;Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO (2 NEEDED)/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV &/or Radio req’d.Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: MEDIA SALES PLANNER/Comcast Spotlight/LA: develop media plans, execute, steward & post promos. Ideal candidate has 3 yrs exp, strong analytical & comm. skills. Apply: (1/26)

JOB OPENING: ADMIN ASSISTANT, COMMUNICATIONS/Nickelodeon/NYC: 1+ yr admin exp. Excellent PC skills. Strong oral and written communication skills. Superior org and time mgmt skills. EOE/M/F/D/AAP Apply (1/26)

JOB OPENING: SR PRODUCER-DIG MEDIA/SUNDANCE/NY: Manage crtv/techncl dvlpmt of websites (full frntl fashion). 5+yr dig media/interactive contnt w/ 2+yr blog editrl exp. WrdPress/Phtshp/InDsgn/Illustrtr. Rez [email protected] (1/25)

JOB OPENING: MGR SALES PLANNING/New York: Work w/ Planners & sales mgmnt to maximize revenue thru inventory mgmnt, pricing & stewardship. (1/22)

JOB OPENING: LEGAL ASST/NYC: Provide admin support to Dep GC & assigned Directors/functions. 5+yrs legal admin, TV background pref’d. Strong writing & communication & MS Office skills req’d. (1/22)

JOB OPENING: NATIONAL SALES EXEC/CT1 Media/Hartford, CT: Sell TV, DIGITAL, PRINT, EVENTS, MOBILE, DIRECT MKTG solutions to national, travel-related clients. Hunt, create and close new business. EOE. Apply: [email protected] (1/22)

JOB OPENING: Writer, OnAir Creative/Nickelodeon/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply (1/22)

JOB OPENING: STANDARDS & PRACTICES MGR & COORD-Disney Jr/2 OPENINGS/LA: familiarity with Children’s Television Act. Compliance with FCC. Process promo/synergy spots.TV experience needed. REQ 264027/264028 (1/21)


JOB OPENING: DIGITAL MEDIA/CONTENT & PROGRAMMING COORDINATOR/MTV, NY: 2 yrs exp, Day to day coordination of programming, rights & clearances for Internl content, Strong Excel & database mngt. (1/21)

JOB OPENING: NATIONAL BROADCAST BUYER/GSD&M/Chicago: To handle the effective and efficient execution of media buys based on the client’s needs and objectives. Please apply at (1/20)

JOB OPENING: LINE PRODUCER/Logo/NYC: 5+ yrs broadcast, commercial and/or promo production management required; EP/Movie Magic budgeting & Excel exp., EOE/M/F/D/AAP (1/20)

JOB OPENING: MANAGER, AD SLS RESEARCH/Vh1/LOGO/NY: 5+yrs rsch exp, proficient in Nielsen systems, MRI, Lake 5, Support P&I needs, Develop unique rsch metrics & methods of measurement, EOE/M/F/D/AAP. (1/20)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP (1/20)

JOB OPENING: ANALYST, RESEARCH/VH1/CMT/Logo/NYC: Up to 1 yr exp in TV Research; Knowledge of Nielsen systems StarTrak, N-Power, Navigator, MyEvents; B.A. req. EOE/M/F/D/AAP (1/20)

JOB OPENING: VIDEO SEEDING & SOCIAL MEDIA COORDINATOR/Dailymotion/NYC: Execute viral video seeding, social video campaigns, blog outreach. 1-2yrs related exp, web savvy, A+ writing req. Res to [email protected] (1/20)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/NY: Sell multi-platform packages. Pitch, negotiate, build relatnshps. Devlp new opportunities to meet mktplace needs. 7+ year media/agency exp. Rez to: [email protected] (1/20)

JOB OPENING: MGR, SALES OPS/NYC: Create & manage sales operational strategies & procedures for TV & new media platforms for offices around the U.S. Apply @ [email protected] (1/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR INTERN/AMY LEVY PUBLIC RELATIONS/LA: Assist with press releases, pitches, client meetings &special events.Avail ASAP. Send resumes [email protected] (1/26)

SPRING INTERNSHIP CREDITS ONLY: RLR Vertigrated Entertainment Seeks college students interested in ent w strong organizational skills. Informational research, work w client reels & show treatments. Apply: [email protected] (1/26)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN/MIAMI: Public Television station seeks interns for shooting/editing video segments for website. Contact: [email protected] (1/22)

WINTER/SPRING INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/West Hollywood: Entertainment PR Firm seeks intern for office work, events and drafting bios/press releases/pitches. MUST have reliable transportation. Contact: [email protected] (1/21)

SPRING/SUMMER  INTERN SHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica. Please send resume and CL to [email protected] (1/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA/NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (1/26)
SITUATION WANTED: EXPERIENCED SUPERVISING PRODUCER: News, Clip, Field and Reality producer seeking gun-for-hire gig. Pilots or Series.Show Runner experience. Team Player and Great Creativity. [email protected] (1/26)

SITUATION WANTED: PRODUCER/EDITOR : producing, FCP & Protools editing, 10+ years of experience-TV, documentary, news and radio. NY based but will travel and/or relocate. Contact [email protected] (1/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/26)

SITUATION WANTED: ACCOUNT MANAGEMENT/MEDIA PLANNER/BUYER/VIRTUAL: 15+ years of experience in advertising and marketing; organized, detail oriented, multi tasker. Email [email protected] (1/26)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: 10 years exp. Thousands of contacts. Booked talent for NBC, CBS, Fox, Discovery, A&E, PBS, HGTV, etc. Contact: [email protected] (1/26)

SITUATION WANTED: SALES PLANNER/SUPPORT/NYC or NJ: 10 yrs planning exp. Looking for a position in a sales support dept. Planning, research, traffic, etc. [email protected] (1/20)

SITUATION WANTED: EXPERIENCED TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/20)

SITUATION WANTED: PERSONAL ASSISTANT/LA: Experienced, honest, loyal. Experienced EA/PA. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office, reliable car & clean record. Email [email protected] (1/20)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/20)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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