Wednesday, January 13th, 2010


Mind-Blowing, Heart-Stopping Perspectives on the 21st Century!
*Cast of MODERN FAMILY *Kevin Beggs *Michael Eisner *Jeff Gaspin *Irwin Gotlieb *David E. Kelley *Roma Khanna *Hugh Laurie
*Bill Lawrence *Jillian Michaels *Ken Mok *Elisabeth Murdoch
*Judge Judy *Curtis Stone *Donald Trump *David Zaslav *And more …
See full list online! Speakers as of 1/4/10.
NATPE 2010
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Cynopsis: DIGITAL

Good morning, it’s Wednesday, January 13, 2010, and this is your first early morning digital briefing.
As news spread yesterday of an attack on China’s top search engine site Baidu, Google let it be known that it may cease and desist business operations in China altogether. The company called attention to a highly sophisticated attack on its corporate infrastructure in Dec. that resulted in the theft of intellectual property, then later found out that at least 20 other large companies have been targeted. “We have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists,” wrote Google’s David Drummond, SVP, Corporate Development and Chief Legal Officer in a blog post. ” … this information goes to the heart of a much bigger global debate about freedom of speech.”

~ MULTIPLATFORM CONTENT NEWS ~ completed a relaunch featuring reduced clutter, improved navigation, added functionality and a new video interface showcasing a more extensive library of online travel videos. The content is now organized via travel locations, allowing you to search by city or destination to pull up relevant content. Try the cool “Spin the Globe” application to be randomly taken to the travel guide of popular destination.
NBC’s launched its new food and recipe site, showcasing recipes and video cooking tips from celebrity chefs and food experts who have appeared on Today’s Cooking School segments. Viewers can search for in-depth instructions on how to prepare each meal featured, collect and store their favorites recipes. The content is also available on mobile devices via msnbc’s WAP site.


Online-TV search engine developer SetJam announced it is opening up its API to launch an online “TV Everywhere” widget platform of its own to enable third party sites to leverage SetJam’s search and show information technology. When a user “mouses” over the hyperlink of a show, they can pull up additional info or a direct link to view full episodes. (SetJam’s business model includes taking a piece of TV show and movie purchases.) The company has been targeting large entertainment concerns and will next turn its attention toward online sports subscription services, according to CEO Ryan Janssen.
announced it will be rolling out a new cloud-based data storage service, enabling users to upload any file up to 250 MB in size (including word docs, PDFs, spreadsheets and presentations) in order to access it remotely. The first GB of storage is free for docs you don’t convert to one of the Google Docs formats and additional storage can be purchased for .25/GB per year.
Babelgum launched a second season of Crossroads Films’ online series Old Friends on the site’s Comedy Channel, starring Upright Citizens Brigade Theatre veterans Tim Curcio and Nick Ross as two recently reunited high school pals.


MSO Cablevision is touting the success of its first interactive advertising offering, Optimum Select. Initial launch campaigns last fall with Gillette, Benjamin Moore, Century 21, Halls, Unilever and Colgate-Palmolive delivered samples and other promo materials to viewers who requested the items by pushing the “SEL” button on their TV remote control when prompted during a :30 second spot. Rates of engagement ranged between an astounding 40%-70%.


Friendster, the social networking service acquired by Malaysian payments company MOL Global in Dec., struck an partnership with Yahoo Southeast Asia to launch integrated product features and promotional initiatives across both the Friendster and Yahoo! web properties. Friendster, which MOL Global paid close to $30 million for, enjoys a huge marketshare in Southeast Asia – the company says 90% of its daily traffic comes from the 90 million users in the region. Integration include:

  • Implementation of The Friendster Application on the Yahoo Homepage and Toolbar
  • Yahoo Promotional Placements on Friendster
  • Customized Friendster search results on Yahoo
  • Publishing of Friendster updates in Yahoo! Accounts, giving users the ability to publish Friendster network activity to Yahoo Messenger and other Yahoo properties

Following about 1,100 voluntary staff reductions, AOL began laying off an additional 1,400 employees beginning with the shuttering of offices in Spain, Sweden, Germany and Seattle and significant reductions in the UK and France.


After a record Nov., the average time spent viewing online video streams rose 13.2% in December compared to a year earlier, according to Nielsen. The number of unique viewers watching online video streams also rose by 10.3% last month compared with the year-earlier period.
Overall Online Video Usage (U.S.)
                                     Dec-09         Y/Y     Month-Over-Month
Unique Viewers (000)     137,411      10.3%         -0.7%
Total Streams (000)    10,726,014     11.8%         -4.0%
Streams per Viewer               78.1        1.4%         -3.3%
Time per Viewer (min)         193.2      13.2%         -3.4%
Source: The Nielsen Company
Top Online Brands ranked by Video Streams for December 2009 (U.S.)
Rank  Video Brand Total Streams (000) Unique Viewers (000)
1        YouTube            6,427,623              105,592
2        Hulu                     634,880                13,638
3        Yahoo!                  243,846                27,533
4        Turner Sports/Ent. 142,349                 5,758
5        MSN/WinLive/Bing  141,235              13,540
6        Fox Int. Media       125,397               10,914
7        Megavideo             111,004                 3,389
8        Blinkx                     108,445                   615
9        Nickelodeon            107,150                5,688
10      ESPN Digital            101,856               8,470
Source: The Nielsen Company
Internet video device shipments will experience global growth of 78% year-over-year from 2009 to 2010, according to a new report from IMS Research with connected TVs and connected Blu-ray players seeing the most uptick in the short term. Consumers are relying on broadband content services like Netflix, Amazon, Vudu, and CinemaNow to supplement their entertainment choices and integration with these services is becoming a key purchase consideration when they shop for a new TV or Blu-ray player.
Boosted by the roll out of 4G services and cheaper smartphones, Americans accessing video content via their mobile phones will climb to 74m in 2015 and create traffic totaling 145 terabytes per month, according to a new report from Coda Research Consultancy. Americans accessing video content via mobile broadband onto laptops and netbooks will total 24m, and create traffic totaling 311 terabytes per month. Americans accessing TV content via ATSC M/H will reach 18m by 2015.


Discovery’s The Military Channel launched a new first person shooter Sniper App for the iPhone and iPod touch priced at $1.99, enabling users to take on the role of a sniper in training with the goal of successfully completing over a dozen drills.
Fans of Mr. T’s infectious iPity app may want to check out the $2.99 iSamJackson app from Heatwave Interactive, available both in a “clean” version and 17+ “Explicit” version. Play back over 150 direct quotes, “Ask Sam” when you have a tough decision to make or take the personality test to have Samuel tell you exactly what he thinks of you.


Following the ousting of studio head Dick Cook, Oren Aviv announced that he is resigning his post of President, Walt Disney Studios Motion Picture Production. Oren, a 20 year Disney veteran, served as the studio’s President of Marketing for six years before transitioning over to head the production department in 2006. The search for a replacement is currently underway.
Online semantic advertising company Peer39 named entrepreneur Jesse Dylan, son of Bob Dylan, to its Advisory Board. Jesse, whose investments include, joins Gordon Crovitz, former publisher of The Wall Street Journal; Daniel Jaye, co-founder of the Network Advertising Initiative (NAI); Eytan Elbaz, a founding member of Applied Semantics (acquired by Google) and the inventor of AdSense.
New York-based casual gamer Oberon Media hired former Blufly CFO and COO Pat Barry as Chief Financial Officer. Barry also served as CFO of Audible, Inc. and Warner Music’s Music Enterprises, Inc.
Ted Harbert, a longtime favorite of the TCA, has been re-upped as President and CEO of the Comcast Entertainment Group through 2016. He continues to oversee the company’s West Coast properties including E! Entertainment Television, The Style Network, G4, Comcast International Media Group and Comcast Entertainment Productions.
Comcast also named Curt Henninger as Regional SVP for California, reporting to Steve White, President of Comcast’s West Division. He will oversee all aspects of Comcast’s video, high-speed internet and telephone operations in both the Bay Area and Central California.


IAB Education: Expand Your Digital Ad Knowledge

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest techniques and best practices in interactive advertising. From virtual webinars to intensive courses, each module gives marketers, agencies and publishers the skills needed to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, JumpTap and more. For more info:


Adhering to the adage less is more, National Geographic Digital Media has competed a major overhaul of and the results really cut down on clutter and help showcase the site’s amazing photography. The new interface is built upon the open source Django framework developers have praised for its elegance and simplicity. NGDM’s entire archive of content is gradually being converted to the new CMS and the open source framework will enable the group to build an APIs third party developers will be able to more easily tap into. Nat Geo’s design calls attention to visual themes and queues that nicely tie the entire site together from a UI perspective. Now the Photo of the Day, a feature for 8+ years, is the first thing you see, downloadable as a free wallpaper. Top core categories – Photography, Environment, Adventure, Travel, NatGeo TV, Kids and Shop, tie in every page on the site. “Great care and detail have gone into the fine grain articulation of the design,” says Rob Covey, NGDM’s SVP/Content Development & Design,” including the use of spacing, white space, airiness, navigational signals and ease of reading.” Come back to the site Thur. or Friday to check out a new page-formatted video player NGDM says will better showcase its library and add must have social sharing features.
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR, NEW BUSINESS MKTG/FOOD NETWORK/NYC: Manage/dev partnerships, marketing plans for brand, talent & prog., to drive new revenue – 5+ yrs gen mktg exp, bus dev exp, apply: Req#1299  (1/20)

JOB OPENING: MGR, INTERNATIONAL PROGRAMMING/SCRIPPS NETWORKS/NY:  5+ yrs in TV. Work w/ VP to create schedules, develop content, identify acquisitions. Full details, , req. 1298 (1/20)

JOB OPENING: DIR OF ON-AIR PROMOTIONS/REELZCHANNEL (ABQ) : Manage creative & operational aspects national cable network promotions dept. TV Promo & Leadership exp a must. Resume to: [email protected] /fax 505-212-8772. EOE (1/20)

JOB OPENING: SR MGR ONLINE MEDIA: Mng,plan’g, dvlp online media programs. knwldg of Online advertising, analytics, web interconnectivity/collaboration with agency partners. Resume: [email protected] (1/19)

JOB OPENING: SR DESIGNER/SOUTH PARK studios in Los Angeles: Experience with print production and licensed products manufacturing. Proven product, design innovation track record Please apply to (1/19)

JOB OPENING: MNGR, MUSIC VIDEO PROGRAMMING/MUSIC CHOICE-NY: Scheduling, Content Planning and Project Management. 3-5 yrs music vid prog, Selector, Prjct mgmt skills, TV exp nec, BA/BS, exp w/12-24 demo. [email protected] (1/19)

JOB OPENING: MARKETING COORDINATOR/Channel One News/NYC: 1+yr Mktg, proj mgmt, client srv exp. Respn incld sponsorship progs, support sales + intgrtd mktg initiatives, upfronts. EOE Apply (1/19)

JOB OPENINGS:  DIR, DIGITAL AD SALES/Discovery Communications/LA & Chicago: Dvlp/mng a portfolio of digital ad sales bus.  incl. websites, VOD, mobile, podcasts, etc. 8+ yrs sales exp, 5+yrs digital, apply: Req#9360/1 (1/16)

JOB OPENING:  PRODUCER- AD SALES & SPONSORSHIPS/ Develop custom sponsor opportunities (i.e. sweepstakes, micro-sites, contests, rich media, email campaigns); NYC or Burbank; REQ 218562 (1/16)

JOB OPENING: MANAGER or DIRECTOR OF SALES/Latitude/BOS: Join innovative media and communications research firm  sales strategy, planning & execution, 5+ yrs sales exp & 4 yr degree.See: Apply: [email protected] (1/16)

JOB OPENING: CROSS MEDIA PROJECT MANAGER (Syfy)/NBCU/NY:  Oversee production of marketing materials for original programming, assist w/ ensuring deadlines are met. BA, 3 yrs on-air production exp. , #1117560 (1/15)

JOB OPENING: COMMUNICATIONS MGR/NY, MTVN International:  Need 4 yrs entertainment/media comms exp., handle corp comm, brand support, PR/event mgmt. Apply: . An  EOE/M/F/D/AAP  (1/15)

JOB OPENING: DIR. PROGRAMMING/FOOD NETWORK/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. (1/15)

JOB OPENING:   CMO/DIR MKTG/ Start-Up Company. Focus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (1/15)

JOB OPENING: VP SCHEDULING AND ACQUISITIONS/Santa Monica Cable network seeks Experienced VP Scheduling and Acquisitions. Please include resumes and salary history/requirements. Submit resumes to [email protected]  (1/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  PROD INTERN/ NAHB Production Group: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod. co. PC skills & technical knwldg a +. Min 12 hr/wk. Cover/resume: [email protected] (1/19)

SPRING INTERNSHIP CREDITS ONLY: PR INTERN for Entertainment/Fashion firm. Seeks mature, strong writers, eager to learn and detail-oriented. Will gain exp. in PR event mkting, stylist relatns etc. Send cover letter,Resume to [email protected] (1/16)

SPRING INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERN/High Noon Entertainment Unpaid, Credit Only. Learn ins & outs of TV dvlpmnt & production. 8hrs/2 days per wk min, open to Junior & Senior level.   Send resume/cover letter: [email protected]    (1/16)

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/BUSINESS INTERN/The Kitchen/Los Angeles: Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/AUDIO INTERN/The Kitchen/Miami:  Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (1/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALESMAN WITH STRONG TRACK RECORD. Six years experience in international and domestic film and television sales with deep knowledge of contracts and distribution. Email: [email protected]; 646-300-0546 (1/20)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. For samples, visit (1/19)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected]  (1/19)

SITUATION WANTED: CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (1/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/19)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (1/19)

SITUATION WANTED: PERSONAL ASSISTANT: Efficient and talented professional looking for flexible PA job in the entertainment industry. 2+ yrs PA.; 2+ yrs Corp. Asst. BA Comm. Seeks PT.  contact:  [email protected]    (1/19)

SITUATION WANTED: Well-versed and dynamic CPG MARKETING/LICENSING professional seeking licensing or product development position in San Diego, CA. Please contact [email protected] (1/19)

SITUATION WANTED: RECEPTIONIST Polished NYC Receptionist w/10+ years experience working with Ad Agencies seeking F/T or Temp-to-Perm position.Eager to begin ASAP. [email protected] (1/19)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC): 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected]   (1/16)

SITUATION WANTED: Creative Copywriter. Award-winning, all media, affordable. For samples, visit (1/16)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc.; looking for work in the NY or LA area. Contact e-mail: [email protected] (1/16)

SITUATION WANTED:  SHOW RUNNER/PRODUCER/WRITER/LA: 7 years experience in pop-culture documentary and reality for both network and cable, seeking immediate gig. Email: [email protected] (1/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/14)

SITUATION WANTED: ASSOCIATE PRODUCER(L.A.): 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots.Valid passport. Willing to travel. [email protected] (1/14)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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