Wednesday, January 10th, 2007


Cynopsis: Kids!


Good morning. It’s Wednesday, January 10, 2007 and this is your first early morning Kids! briefing.

A bushel of Apple news out of the company’s annual Macworld event in San Francisco where Steve Jobs, CEO/Apple unveiled the much discussed and highly anticipated anticipated iPhone as well as the new Apple TV set-top box.  Additionally, the Apple also announced it has changed the company name from Apple Computer to, hope you are sitting down, Apple Inc.  I know, very exciting.

  • Slated to be available this spring, the iPhone has a touch-screen and music, video and web capabilities, a 2 megapixel camera, lots of storage and will set you back $499.  Apple has teamed with Cingular, which will serve as the exclusive iPhone carrier, and Yahoo for email and Google for its online Google Maps for the mobile phone.  And yes – I have already said no to my 14-year-old, who didn’t seem to mind that the iPhone doesn’t have over the air iTunes Store downloads, the nor can he increase the memory.  Other things that seem to have some scratching their heads is that the iPhone battery is not removable, no 3G or wireless synch ability to your base machine.
  • The Apple TV box plugs right into your TV and provides consumers with the ability to wirelessly send music/video/photo content to the Apple TV and thus your TV, from as many as five computers that are within wireless range.  The Apple TV will go for $299 when it goes on sale next month.

Iwao Takamoto, best known for designing Scooby-Doo along with a host of other Hanna- Barbera animated series (e.g. The Secret Squirrel Show, The Great Grape Ape Show, The Flintstones, The Jetsons and the movie Charlotte’s Web (1973)) passed away.  He was 81.  Takamoto began his career at Disney where he worked under Disney’s “nine old men,” on movies including Cinderella, Peter Pan, Lady and the Tramp, 101 Dalmatians.  More recently Takamoto was VP/Special Projects, Warner Bros. Animation.


Paula Abdul will wear several hatz for her involvement in Bratz: The Movie, the live-action movie based on MGA Entertainment’s Bratz doll line, according to Variety.  Abdul will star in the movie, serve as a consultant on the production, offering her input on casting, dancing and music as well as fashion and she will be an executive producer. 

M. Night Shyamalan will write, direct and produce a live action feature adaptation of the Nickelodeon animated series Avatar: The Last Airbender, per the Hollywood Reporter.  Produced by Paramount and Nick Movies the picture will be the first in an Avatar trilogy with Shyamalan.  Avatar: The Last Airbender animated series was created by Michael DiMartino and Bryan Konietzko.

Jay Leno and Jennifer Coolidge have joined the voice cast of Igor, Exodus Film Group’s CG animated comedy feature film.  Leno will lend his voice King Malbert, the village’s Machiavellian ruler with Coolidge voicing the role of Sybil, the town vixen.  Directed by Tony Leondis, from a screenplay by Chris McKenna, the movie revolves around Igor, a lab assistant, who dreams of becoming a scientist and winning the top prize at the Evil Science Fair.  The cast also includes John Cleese, Christian Slater, and Steve Buscemi, Jeremy Piven and Molly Shannon.  The Weinstein Company holds the worldwide distribution rights to the movie.


This week marks the debut of two new channels from, the Warner Bros. and AOL joint broadband network that offers free on-demand programming content.

  • The Looney Tunes Channel programming line-up offers 100 animated shorts, produced from1936-1964, including some rarely seen titles and the first screen appearances of Bugs Bunny, Porky Pig and Daffy Duck.  Additional content will be continually added to the channel.
  • Rock ‘n Flix Channel features musical performances from noted artists from Warner Bros. movies.  Initial content on the channel includes performances by Jerry Lee Lewis, Fats Domino and Frankie Avalon from the movie Jamboree, Willie Nelson in Honeysuckle Rose and Prince in Purple Rain, as well as Jimi Hendrix performing Hey Joe and Purple Haze, Whitney Houston singing I Will Always Love and rappers Run-DMC and Kurtis Blow from Krush Groove among others.

GD Multimedia, a newly-formed distribution company, will be at NATPE next week with Going Wild (26 x 30′), a new animated TV series targeted to K6-11 that is currently running in Japan on the cable and satellite channel Kids Station.  Going Wild is the first of three animated properties produced by Tokyo Kids, the Japanese animation studio, that GD Multimedia will distribute to broadcasters in the US and Europe.  An environmentally friendly comedy, Going Wild revolves around a group of kids from a big city who wind up suddenly transplanted to the countryside where they learn about nature from the kids they meet there.  In addition, GD Multimedia also has the first look rights for future Tokyo Kids productions.

Nickelodeon is partnering with BET in an agreement for BET to air two of Nickelodeon’s live action series, the new Just Jordan and the year-old Romeo!. Just Jordan, which premiered on Nickelodeon on January 7, will debut on BET on January 13 at 10a, followed by Romeo! at 1130a.  As part of the two networks’ deal, the Just Jordan season one episodes will premiere first on Nickelodeon followed by BET one week later while Romeo!’s three seasons will air on Saturdays.

In continuation to its original announcement in 2006, DIRECTV has announced the launch timeframe for Championship Gaming Series, a new global video gaming league, this spring.  Available for broadcast in more than 100 million households around the globe, the league will also air in the U.S. on DIRECTV’s The 101. The Series will expand to include North American, Latin American, U.K., European, Middle Eastern, Asian and Australian teams battling for more than $1 million in prizes.  Final talks are underway between DIRECTV and British Sky Broadcasting (BSkyB) and STAR Asia to broadcast the Series in addition to partnerships with Fox Interactive Media’s IGN Entertainment for online coverage.  In addition to an international expansion beyond the U.S. game reach, the Series will also offer team members the chance to be drafted by franchises and paid salaries as full-time pro gamers.


Foothill Entertainment, Inc. has acquired the worldwide TV and international home entertainment distribution rights to the tween/teen targeted Hip-Hop Kidz: It’s a Beautiful Thing direct-to-DVD movie, from HHK Entertainment LLC. Executive produced by industry veterans Mark Bacino and Jim Green, Hip-Hop Kidz: It’s a Beautiful Thing, the first in a series, was released on DVD in the US in October 2006 by Genius Products, packaged with a bonus CD featuring music performed by the Hip-Hop Kidz group.  Additionally, Penguin Young Readers has published the first two titles in a series of books.  Plans for the Hip-Hop Kidz include a TV series, more movies, a live tour and mobile and telephony content as well as a range of consumer products.  Weitzberg Consulting, Inc. is handling the marketing and licensing for the property.

Yaktrax, an Implus Footcare brand of traction products, has signed on to serve as an on-site partner at ESPN’s Winter X Games 11, January 24-28, at Buttermilk Mountain in Aspen, Colorado.  Yaktrax will be at the X Games’ X Fest area, which will feature a sponsor village, live music, interactive parks, demos and so on.  More X Games information can be found at .

Xilam Animation, the French animation studio, has inked a group of licensing deals in France for the action/comedy series Shuriken School (26 x 30′), which currently airs there on France 3.  Shuriken School is co-produced by Xilam Animation and Zinkia Entertainment (Spain).  The new deals include:  Xilam has partnered with CITEL Video to release all 26 episodes of the series on DVD/Video in fall 2007, along with a 75 minute direct to video special.  CITEL will handle all French-speaking regions, excluding Canada; a new publishing deal with Hachette Jeunesse, which includes the release of four books in April, may, September and October 2007; a new apparel deal has been completed with FOPEM, for France, that will include pajamas and kids’ clothes for summer 2007; and ATM will produce a range of stationery, back-packs, handbags, pencil cases, cell phone holders, sharpeners and the like available from February 2007.

PixFusion, creator of personalized and branded video products, and American Greetings Properties have inked a multi-year licensing deal to use incorporate the Care Bears images for a personalized video.  Under terms of the agreement, PixFusion will use its technology to digitally insert a kid’s photo into the Care Bears Winter Adventure: I Can Do Anything video.  The Joester Loria Group, American Greetings’ exclusive worldwide licensing agent for its Care Bears property, crafted the agreement.

Playskool is introducing Made For Me, a line of developmental toys for infants with each featuring a space to dock an MP3 player, developed by digital products company Creative, at CES this week.  The MP3 player can be customized by parents to play a personal music list for different activities (e.g. playtime, bedtime), selecting music from a library of 50 songs that come preloaded onto Creative’s MP3 player, or transfer music from a CD or download tracks from online music providers onto the digital music player.  Parents can then organize songs into categories or shuffle tunes randomly.  A division of Hasbro, Playskool will launch its Made For Me product in the US in fall 2007.

Nickelodeon and Movie Park Germany, a film and entertainment theme park in Bottrop-Kirchhellen, have entered into a multi-year partnership to create Nickland, a 50,000 square foot interactive area.  Scheduled to open in April 2007, Nickland will include seven new attractions.  Additionally, under the deal Nickelodeon and Movie Park Germany will create co-branded promotions and marketing campaigns, develop licensing and merchandising programs for within the park as well as increase ads on Nick in Germany.  The first two Nickland attractions set to open will be Jimmy Neutron’s Atomic Flyer, a suspended coaster, and Splash Bash, a SpongeBob undersea experience.


Discovery Networks International named Phillip Luff as SVP/GM, Animal Planet International, beginning January 29.  He will lead the global Animal Planet team from London, managing all aspects of the network, with a specific focus on commercializing Animal Planet internationally. Phillip has been working as VP and GM for Discovery in Japan.  He will now report to Rebecca Batties, EVP/Creative Development and Brand Management, Discovery Networks International.

Capcom has upped Mark Beaumont to EVP, Officer and head of North America, South America and Europe Consumer Software Publishing. He had been SVP and Officer of the Americas.  Beaumont will also take on the addition responsibilities for Capcom’s consumer software business in the West, including Europe and Australia in addition to the Americas. He will report to both Capcom Co, Ltd. Managing Corporate Officer and head of videogame business Katsuhiko Ichii as well as Capcom Entertainment Inc. President and acting CEO, Hiroshi Tobisawa.

Martin Pidel has been appointed EVP/International, LeapFrog Enterprises, Inc.  Pidel joins the LeapFrog from Hasbro where held a number of posts, most recently as VP/International Marketing.


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, January 6, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1359; K6-11 827; TWEENS 9-14 648
DISNEY CHANNEL:     K2-11 1117; K6-11 712; TWEENS 9-14 495
CARTOON NETWORK: K2-11   622; K6-11 403; TWEENS 9-14 315
TOON DISNEY:           K2-11   172; K6-11   94; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 7, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1373; K6-11 933; TWEENS 9-14 659
DISNEY CHANNEL:     K2-11 1184; K6-11 791; TWEENS 9-14 724
CARTOON NETWORK: K2-11   594; K6-11 405; TWEENS 9-14 272
TOON DISNEY:           K2-11   108; K6-11   58; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 8, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1045; K6-11 484; TWEENS 9-14 343
DISNEY CHANNEL:     K2-11   835; K6-11 543; TWEENS 9-14 448
CARTOON NETWORK: K2-11   507; K6-11 293; TWEENS 9-14 204
TOON DISNEY:           K2-11   128; K6-11   71; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Answer to yesterday’s trivia question: While his parents and older brother can’t hear the conversations this little guy has with his talking pet goldfish Dennis, he does rely on the fish for advice.  Who is this little guy?  STANLEY    Kudos to: Ronnie Krauss-Grand&Me, Inc/Irvington, NY; Lisa Gerstel-Disney Licensed Publishing/NY; Carin Greenberg/NY; Cheryl Delaney-Disney ABC Kids Networks/NY;  Cindy Interdonato-New Amsterdam Consulting, Inc/Scottsdale AZ; Michael Hawkins-PromoDoctors/Irving TX; Denise LandryAdvanced Neuromodulation Systems/Dallas; Lynn Costello-Hawthorne Direct/Phoenix; Carrie Wheadon-Common Sense Media/San Francisco; Julia Bricklin-C/A, Inc/Studio City CA; Susan Arcidiacono-Frankie & Her Little Pals/Burbank; Richard Quan-Imaginary Time/San Francisco

Today’s Trivia Question: In this game show, a group of four panelists all from Nickelodeon programs, are given clues that they can feel, see and taste and are left to try and figure out the talents of different guests.  What kids game show is this?   ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: SALES DIRECTORS/Discovery Nets/LA & Charlotte, NC: Mng field sales & dist of all nets in Eastern & Western mrkts, respctly. 6yrs field sales, territory mgmt exp. 80% travel. Apply Req # 4844, #4845  (1/17)

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JOB OPENING: ANALYST SR. ANALYST-PRGRM RSCH/MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Knwldge of Galaxy Explorer & NPower; Exp. w/Excel & Ppt; 1+ years exp; BS or BA req. WWW.MTVNCAREERS.COM . EOE  (1/11)

JOB OPENING: OUTREACH COORD/Zula USA LLC/Burbank: Establish relationships w/ PBS brdcstrs, museums, schools, libraries, ability to work w/diverse groups, teachers, parents etc; exp w/ outreach; early childhood. [email protected]  (1/11)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: OFFICE INTERNS/Teale-Edwards Productions/NY: Provide research & production support to ongoing documentary & entertainment projects. 3 days a week, start immediately.  Email resumes: [email protected] (1/17)

WINTER INTERNSHIP CREDITS ONLY: Love indie film? Sundance Channel/NYC seeks semester interns in our PRGRMG, PRODCTN & PR DEPTS. Must be current student & available a min of 2 days/wk. Submit cover letter & resume to [email protected]. (1/17)

WINTER INTERNSHIP CREDITS ONLY: OFFICE INTERN/Mighty Pictures, NYC: Looking for smart articulate office intern eager to do a wide variety of jobs in a full service production co. Resumes to: [email protected] (1/13)

WINTER INTERNSHIP CREDITS ONLY: INTERNS/Brownstein & Associates/NY: Interns needed immed. Bright, good phone manner and writing skills a must. Interested applicants write [email protected] (1/13)

WINTER INTERNSHIP CREDITS ONLY: Looking for an exciting internship? Join Radio Disney in NYC for an experience of a lifetime. Must be able to drive and work with kids. Please email resume to [email protected] (1/12)

WINTER INTERNSHIP CREDITS ONLY: MARKETING INTERN/PorchLight Entertainment: Research, PBS outreach, website management and filing.  Min.12 hrs. Excellent opportunity.  LA-based. Email resume to: [email protected]  (1/12)

WINTER INTERNSHIP CREDITS ONLY: OFFICE INTERNS/Life Balance Media, LIME, NY: Looking for energetic students eager to learn about TV/Radio prod. CV & Resumes subject intern to: [email protected] (1/11)


SITUATION WANTED:  VP DEVELOPMENT WANTS NEW CHALLENGE.  15 years experience with network/cable reality & internet content.  Awards & accolades; novel not humble [email protected]  (1/12)

SITUATION WANTED:  TV PRODUCER: Exp’d TV Producer (25 plus years in news/sports/entertainment)…multiple Emmy Award winner…seeking challenging new opportunity…circumstances require relocation to NYC. Contact Henry @ [email protected] (1/12)

SITUATION WANTED: MEDIA PLANNING/Los Angeles: Full Time/Freelance; 10+ yrs exp. Experience – General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]   (1/12)

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Cynopsis 02/28/24: NBC set to fete Jimmy Fallon

NBC set to fete Jimmy Fallon

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Time to re-allocate your linear cable spend. FETV delivers more Homes during Prime than notable networks like Comedy Central, E!, and MTV. Click here to contact Michael DuPont, EVP Ad Sales, for planning costs to review. Source Wednesday February 28, 2024 Today’s […]