Wednesday, February 9th, 2005



#1 in its Time Period & TOP 10 for the week
with M18-34 & M12-34!

Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Galaxy Explorer, 2/3/05. Ratings. TP=8-9pm.  Week Rank=Primetime, exclude pgm < 5min.



Good morning. It’s Wednesday, February 9, 2005, and this is your first early morning briefing.

Fox Sunday lineup change goes into effect on May 1.  As you know, American Dad joins the schedule that night, but not at 930p as originally planned, but at 830p following The Simpsons.  And, smartly, Fox will sandwich American Dad for its first three outings with two original eps of The Simpsons.  Arrested Development, having completed its complement of eps for the season, comes off the schedule for May.  As of May 22, Family Guy goes back in at 9p, and a repeat of Simpsons airs at 930p.

Casting / Development / Production:

  • Hazy Mills Prods. has optioned the rights to the syndicated comic strip Pooch Cafe, to be developed into an animated series. Hazy Mills toppers Sean Hayes and partner Todd Milliner plan to pitch the project to NBC first, followed by the other nets starting next week, per Hollywood Reporter. Pooch Cafe comic strip is the creation of Paul Galligan, and centers on a group of dogs who gather regularly at the Cafe to talk about issues of the day – mailman harassment, tail-chasing and kitty surveillance among other hot topics.
  • Also being pitched in the upcoming days to networks is a reality show from Ben Silverman and Menudo Entertainment for a new albeit much younger American Idol-esque / Next Great Rock Star type of competition.  This competition is looking to fill a spot in the Menudo music group, the same group that dismissed band members when they turned 16 (i.e., Ricky Martin and Marc Anthony). The show will hold open auditions for boys who speak both English and Spanish, are under 16, and oh yeah, they gotta be able to carry a tune. Once a new Menudo has been identified, the show will continue to follow him and the band as they work and rehears together, and ultimately produce an album.
  • Chris Noth will return to Law & Order, this time appearing as a regular character starting next season with a new partner on L&O: Criminal Intent. Noth will return as Detective Mike Logan, joining the major case squad, and splitting the case load with the current (and returning) Detective Robert Goren as played by Vincent D’Onofrio (who continues to work with his long time partner).  Basically, no one is getting displaced here, they’re just adding a new pair of detectives to the squad.
  • Showtime is busily developing a new crime drama project based on the Dexter Morgan books authored by Jeff Lindsay.  If you’re not familiar, Dexter works for the crime lab as a technician, and in his spare time is a serial killer. Though a little maturing, and with some guidance from his police officer father, he’s learned to temper his crime sprees to just those who truly deserve his attentions.  John Goldwyn and Sara Colleton are on to exec prod; James Manos Jr. will adapt the novels to television.

CBS led on Monday night with a 5.2/13 A18-49 in final ratings from Nielsen Media Research.  NBC was a close #2 with a 5.0/12, followed by Fox 4.2/10, ABC 4.0/10, WB 2.1/5, UPN 1.4/3.  True to form, NBC’s Fear Factor owned the 8pm hour with a 4.7/12, with Fox’s Trading Spouses quick on its heels posting a 3.6/9.  WB’s 7th Heaven performed among the younger set with a 4.5/13 W12-34 (ranking #1),and ranked #3 among W18-34 with a 4.0/11. CBS ramped up at 9p with Raymond and 2-1/2 Men earning 5.9/13 and 5.6/13 respectively, while Las Vegas on NBC and 24 on Fox tied at 4.7/11.  CSI Miami dominated the 10p hour with a 6.8/17, tho NBC’s Medium continues to do well with a 5.7/14.  Supernanny drew a 4.7/11.

The Tony Danza Show, distributed by Buena Vista Television, has been officially renewed for Season #2.  It has been renewed in 115 markets, reaching 80%+ of the country for next year, including a change in the LA market where Danza gets an upgrade to daytime on one of the Viacom stations, KCBS/KCAL.

Nashville Star on USA Network will kick off its third season with LeAnn Rimes hosting on March 1 at 10p.  Judges for this go-around include Poison front man and singer/songwriter Bret Michaels, country music singer/songwriter Phil Vassar and industry executive/artist manager Anastasia Brown.  Scheduled guest-stars include Montgomery Gentry, the Charlie Daniels Band and Sara Evans, with additional artists to be announced.

Meanwhile, over on USA, Monk aired in a marathon format on Sunday night opposite the Super Bowl from 6p-11p and drew 938,000 viewers 25-54, with the 10p ep topping the night at 1.2 million A25-54 viewers. 

New programming coming to TV Guide Channel in March includes a new series called Open Call.  This reality show trains cameras on a reality show casting director, Marki Costello, to show viewers the process of casting a television series.  The specific launch date to be announced.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of January 31-February 6, 2005:
Primetime       (000)   Total Pgm Day   (000)
TNT              2476     NICK              2069
USA              2227     NAN*              1535
CARTOON 2026     CARTOON 1382
NAN              2025     TNT               1367
FOXNEWS 1875     LIFETIME         1063
TBS              1644     USA               1039
LIFETIME         1588    TBS               1018
SPIKE            1504     FOXNEWS 928
SCIFI            1307     SPIKE            667
ESPN             1178     ESPN              638
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of January 31-February 6, 2005:
Primetime       (000)   Total Pgm Day   (000)
TNT              1082     TNT               713
USA              1030     NAN*              613
TBS              1009     TBS               610
SPIKE            775      USA               504
SCIFI            715      LIFETIME         490
LIFETIME         623     NICK              454
MTV              583      CARTOON 385
ESPN             558      ESPN              382
DISCOVERY        553     SPIKE             358
COMEDY  513      COMEDY   335
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

ABC and America Online have forged an agreement whereby AOL will provide weekly online recaps of ABC’s hit series Desperate Housewives, on Monday mornings.  The recap will include 3-4 minute video clips, as well as a preview of next week’s show.  Best of clips will also be available thru to the season, and AOL IM users will be able to use images of each of the key cast members as Buddy Icons.

US performing rights organization BMI has released its sales projections for ringtones in the US market.  BMI predicts that sales ringtones will surpass $500m in retail sales in 2005, up from $245m in calendar year 2004 and $68m in calendar year 2003. BMI bases its projection on census-based sales data that it amasses from 225+ different outlets for the sale of mobile entertainment.  BMI represents 300,000+ songwriters, composers and music publishers.

Carat Americas has announced they will launch a new business unit, Carat Entertainment, offering branded entertainment opportunities for their clients.  Carat Entertainment will be overseen by Michael Yudin.  Carat Entertainment will be driven by client need, without restriction as to outlets, production companies involved or creative. Carat Entertainment is part of Carat’s National Broadcast Group and reports to Andy Donchin, EVP/Director of National Broadcast. 

FYI – Among topics on the agenda at tomorrow’s Open Meeting of the Federal Communications Commission (930am in Room TW-C305 at 445 12th St., S.W., Washington DC) is cable operators’ carriage obligations as to broadcaster’s digital channels.

George Herman, CBS News political reporter, died yesterday at the age of 85.  Herman was CBS News first television overseas stringer reporter, longtime moderator of Face the Nation, and spent 43 years at the network, primarily based in Washington.  He first covered the convention, primary and national election from Washington in 1948, analyzing caucus declarations for President Harry S Truman in Philadelphia.  His first TV stint in Washington was covering Eisenhower’s final three years in office and the introduction of President Kennedy into office. He as also the first to report the news of a break-in at the Democratic Committee headquarters in 1972, which ultimately led to the Watergate scandal. Herman ended his career at CBS News in 1980.  He is survived by his wife of 50 years, Patricia; three sons, Charles of Glenview Ill., Scott of Bethesda Md. and Douglas of Baltimore; and six grandchildren.

Court TV: The Investigation Channel has upped Heather Curatolo to VP/DR and Paid Programming Advertising Sales.  In her new post she will continue to focus on developing new opportunities as well as bring in new business.  Additionally, Julie Simon joins Court TV as Director/Scheduling & Acquisitions.  Julie will be responsible for creating effective long-term and short-term programming strategies to help boost ratings. She will evaluate potential acquisitions and maintain relationships with distributors, as well as work with Ad Sales on program packaging offered to clients.

Brenda Freeman has joined VH1 as VP/Consumer Marketing.  Brenda will oversee all off-channel marketing, working closely with many facets of VH1 including the Integrated Marketing, Ad Sales, Research and Press groups to maximize consumer awareness of VH1’s networks, platforms and initiatives. 

Kristen Dean has been named VP/National Accounts, Affiliate Sales at Oxygen Media.  Kristen will oversee distribution and marketing for the following Comcast Divisions: Midwest, Eastern, Atlantic, and Southern. She will also be assisting the SVP of Affiliate Sales in the management of the Comcast Corporate Account.

DIC Entertainment has upped Nancy Fowler (formerly Bassett) to the newly created position of President/Worldwide Consumer Products at DIC.  The announcement was made by Andy Heyward, Chairman/CEO of DIC.  Nancy will expand her role to include actively participating in the acquisition of new children’s properties for the purpose of developing licensing and merchandising programs for DIC.  Additionally, she will continue to oversee the development and implementation of licensing and merchandising programs for the company’s entertainment and lifestyle children’s brands, as well as spearhead DIC’s global brand management team and the company’s extensive network of licensees around the globe.

Monday, February 7, 2005. FINAL Ratings for all Networks – program averages.  Source: Nielsen Media Research.  [p] = Premiere; [r] = Repeat

CBS     10.0/15  Still Standing 6.8/10, Listen Up 6.3/9, Raymond 11.3/16, 2-1/2 Men 10.8/16, CSI: Miami 12.3/20

NBC     7.8/12   Fear Factor 6.4/10, Las Vegas 7.7/11, Medium 9.2/15

ABC     6.4/9    EM: How’d They Do That? 5.3/8, The Bachelorette 6.3/9, Supernanny 7.5/12

FOX     6.1/9    Trading Spouses 5.2/8, 24 7.0/10

WB      3.9/6    7th Heaven 4.6/7, Everwood 3.2/5

UPN     2.5/4    One on One 2.2/3, One on One 2.4/4, Girlfriends 2.74, Half and Half 2.4/4

A18-49  CBS 5.2/13, NBC 5.0/12, Fox 4.2/10, ABC 4.0/10, WB 2.1/5, UPN 1.4/3

The History Channel presents This Day in History:
1964  –  The Beatles make their first appearance on the Ed Sullivan show, drawing over 70 million viewers.
Answer to Yesterday’s Trivia Question:  True or False: Barbara Billingsley was known for wearing a pearl necklace in every episode of Leave it to Beaver.  The reason she wore the necklace was to hide a tracheotomy scar she received in a choking incident as a small child. FALSE. She wore the pearls because she was self conscious about the wrinkles at the base of her neck; she never had a tracheotomy.  Kudos to:  Mindy Bloom-WTWB/Greensboro; Tim McCarthy-WFTX/Ft. Myers; Patrick Mackey-A&E/NY; Barbara Rosenthal-Tiffany Press/NY; Deirdre LaVerdiere-Lifetime/Chicago; Marty Webb-RPA/Santa Monica; Coleen Raymann-DirecTV/El Segundo; John Harper-NBC Universal Television Dist/Universal City; Sonny Anyaso-The Media Edge:CIA/LA.


Watch an all-new episode of Masterminds tonight at 10.
Only on Court TV: The Investigation Channel.

Visit for details.

Today’s Trivia Question: Who’s award acceptance speech was this:  “But most of all, I wanna take this moment to thank the real, true TV viewers…People like me.  People that are too lazy to read a book. Too tired to go out. Don’t care what they’re watching as long as their TVs on. The shut ins. The unemployed. People in prison. This is for you.”     (click here with your answer and be sure to include your name, company, city and time zone with your answer. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
02.09.05  5:09am

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WHAT’S ON TONIGHT: FEBRUARY 9, 2005:  February sweep 2/3/05 – 3/2/05

ABC              Lost, Alias, Wife Swap
CBS              60 Minutes, King of Queens, King of Queens, CSI: NY
FOX              That 70’s Show, Simple Life 3, American Idol
NBC              SI: Swimsuit Model Search, West Wing, Law & Order
PAX              Doc, Sue Thomas F.B.Eye, Early Edition
UPN              Road to Stardom, Kevin Hill
WB               Smallville, Jack & Bobby
TELE             Rumbo al Mundial Pregame, Rumbo al Mundial Costa Rica vs. Mexico
UNIV             Rubi, Amor Real, Don Francisco Presenta

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