Wednesday, February 21st, 2007



Beats Monk, Rescue Me, The Shield, Dead Zone,
Battlestar Galactica, Dirt and Psych

Available Fall 2007 exclusively from Warner Bros. Domestic Cable Distribution

Source: NHI Explorer, L+SD (000).  Basic Cable Nets, Pgms=Trackage, Excl. Specials. Ind=O, Scripted=A, GD, GV, OP, PD, CS.  All-Time=09/30/91-02/11/07, Nip/Tuck=7/22/03-12/12/06 Tu 10-11p (Nip Tuck Premiere & Nip Tuck Wkdy Prime), 25+ tc.  Season=2002-03, 2003-04, 2005-06, 09/25/06-02/11/07, 8+ t/c.



Good Morning, it’s Wednesday, February 21, 2007 and this is your first early morning briefing.

Viacom has made a deal to provide content on Joost, a new online TV service that is currently in beta testing phase. Joost, from the same company that created the file sharing service Kazaa and the online phone service Skype, will officially launch later this year and will offer its programming free to consumers. Joost will also provide its content partners full copyright protection and adjunct features to the programming such as links for more information, instant messaging and message boards. The content from Viacom will include shows from MTV, Nickelodeon, CMT, Logo, Spike TV, VH1, BET, mtvU, Comedy Central and movies from the Paramount Pictures catalogue of titles as well as new releases. The agreement comes on the heels of Viacom’s recent demand that 100,000 video clips be pulled off of YouTube.

Tonight’s Premieres:
CBS:  Jericho at 8p
TV Land: Sit Down Comedy with David Steinberg at 10p


The new syndicated strip game show, Let’s Play Crosswords, has been cleared by the NBC O&O television stations in New York, Los Angeles, Chicago, San Francisco and Dallas as part of a new agreement between the station group and Program Partners, Merv Griffin Entertainment and the William Morris Agency. The deal allows NBC Universal Domestic Television Distribution to represent national barter advertising sales and the entities to jointly create a broadband component for the NBC stations’ web sites. All parties involved are also seeking the opportunity to produce the series at the NBC-owned studios at WMAQ/Chicago.

Grey’s Anatomy creators are looking to spin off one of the show’s characters into a second drama project, according to The Wall Street Journal. Heading out on her own would be Dr. Addison Montgomery-Shepherd, who is played by Kate Walsh.  An upcoming two hour episode will serve as the pilot of the new series, which will be written by show creator Shonda Rhimes.


CBS has picked up three more comedy pilots:

  • Atlanta from CBS Paramount Network TV and Paul Reiser is about two people who meet at a funeral, and then have difficulty staying away from each other. This project has received a cast-contingent order
  • Untitled Kohan/Mutchnick project from Warner Bros. TV is a workplace comedy centered on two writing partners – one straight, the other gay.
  • The Rich Inner Life of Penelope Cloud from ABC TV Studio and CBS Paramount Network TV, about a genius who has himself an epiphany, has also received a cast-contingent order.

Casting Updates:

Added to the cast of Fox’s comedy pilot Two Families from HIP and 20th Century Fox TV is Beau Bridges.  The premise is simple, Bridges is the head of two families, two wives, two sets of children.  Neither family knows the other exists.
Canterbury Laws from Apostle and Sony Pictures TV starring Julianna Margulies as a defense attorney, has added Linus Roache as her co-star, playing her husband who is also a law professor.
You may know him as CC White in the film Dreamgirls, but next season you may also know Keith Robinson as one of the leads in the drama project The Apostles from 20th Century Fox TV about a group of LAPD cops living in Simi Valley. 
Lipstick Jungle from NBC Universal TV Studio has its third female lead — Lindsay Price joins Brooke Shields and Kim Raver in a drama about three highly successful women living and working in NYC.

Explorer, author and wilderness educator Josh Bernstein has inked an exclusive deal with Discovery Communications to join the Discovery Channel as of April 2007.  Under the agreement Bernstein will create, host and executive produce specials and series focusing on a range of topics (e.g. the environment, archaeology) exclusively for Discovery Channel.  You may remember Bernstein as the host of Digging for the Truth on The History Channel.  For the last 20-years Bernstein has served as President & CEO of BOSS, the Boulder Outdoor Survival School.

Casting Call:  America’s Next Producer, a new reality competition series for TV Guide Channel, is looking for Television Producer/contestants to compete in a series of innovative challenges that showcase their talent. The ultimate winner receives $100,000 cash, a production office in Hollywood, and a first-look deal with TV Guide Channel. No matter if you’re fresh out of school, an industry veteran, or DIY video producer – if you are serious about production and looking for your big break, this may be your ticket.  For more details, check out or email [email protected].


Rainbow Media has expanded its free VOD content and services under the Skool franchise by introducing Lifeskool, which replaces content originally offered on Mag Rack. Lifeskool, which launches March 29, will include VOD segments focused on personal improvement and life skills. In addition, Musicskool will launch later this year to offer consumers music lessons and instruction. Both categories join Sportskool which provides instruction on a variety of sports. All Skool brands are available free through numerous cable operators nationwide and are formatted in high definition.

CBS Paramount Network Television and The CW will have their two current sitcoms Everybody Hates Chris and Girlfriends available for download and purchase on the iTunes Store. The featured episodes are from this current season and new episodes will be available the day after the broadcast airing. In addition, episodes from America’s Next Top Model will hit iTunes starting early next month. Each episode will be priced at $1.99.

Also coming to digital platforms is the NBC/20th Century Fox series My Name is Earl, with the first two seasons available on iTunes as well as AOL,, MySpace and others. And current episodes will be available at for the week following their initial broadcast air.

The bad news was Cynopsis was caught in the wave of Viacom video-related removal on, which explains why our account with YouTube and all our videos were unceremoniously removed about 10 days ago.  YouTube tells me we’ll be back with all of our videos sometime in the next couple of days – apparently it takes longer to put them back than it does to remove them.  The good news – you can always see the Cynopsis Daily Video on where you’ll find us on the home page under Featured Channels,,,, and


Dirk van de Bunt has been hired by Guthy-Renker as SVP/Business Affairs based at the company’s Santa Monica offices. In addition, Alan Duke will become the new General Counsel/Head of Business Affairs replacing Dirk at New Wave Entertainment.

Julia Gunn has been appointed, effective immediately, as VP/Series Development and Current Programming at Lifetime Television. Julia will be in charge of scripted series development and current programming and will focus her attention on the upcoming drama series State of Mind. Based in Los Angeles, she will report to Maria Grasso, SVP/Original Programming. 

Endemol USA has upped three of its executives: Caroline Baumgard is the new SVP/Development; Rob Smith has been named SVP/Programming; and Ira Chartoff has been appointed CFO for the company. 

Pamela Golum was named West Coast President of Entertainment for The Lippin Group. She will report directly to company chairman and chief executive Dick Lippin.

Mobile marketing agency Soapbox Mobile named Kristen Fox Vice President of Professional Services. She will lead mobile marketing strategies and campaigns. Also joining Soapbox is Kevin Granath as Vice President of Sales & Business Development. Both will report to Soapbox Mobile CEO Vladimir Edelman.


Today in Cynopsis Kids, or listen to the audio version here:

  • Picturehouse to release the first live-action American Girl feature film
  • NBA star LeBron James and MSN have teamed to launch for kids and teens
  • Little House on the Prairie due out on DVD in April from Lionsgate

Today in Cynopsis International, or listen to the audio version here:

  • Canadian actors and producer strike is over!
  • Technical staff agree on a 24-hour strike against BBC on February 26
  • U.K.’s Virgin Media and Warner Bros. sign VOD content agreement for 500+ hours of U.S. fare



Monday – A18-49 Analysis:  CBS commanded the lead Monday night with a 4.8/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC moved up to second place with 4.5/11, and then came FOX 4.4/11, ABC 3.3/8, UNIV 1.7/4, CW 1.1/3 and TELE 0.5/1. NBC’s Deal or No Deal was #1 at 8p with 4.8/12. NBC stayed the course and won again at 9p with Heroes at 6.0/14. Then at 10p, CBS continued in first during this time period with CSI: Miami at 5.9/15. 

Live + Same Day Household Ratings: Monday, February 19, 2007 – FEBRUARY SWEEP DAY #19 – time period averages. Source: Nielsen Media Research

CBS      9.2/14      How I Met Your Mother 5.9/9, The Class 5.5/8, Two and a Half Men 10.5/15, Rules of Engagement 8.9/13, CSI: Miami 12.1/20

NBC      7.7/12      Deal or No Deal 10.8/16, Heroes 8.2/12, Studio 60 on the Sunset Strip 4.1/7

FOX      6.9/10       Prison Break 6.0/9, 24 7.9/12

ABC      5.3/8         Wife Swap 5.9/9, Supernanny 6.0/9, What About Brian? 4.0/7

UNIV     2.2/3        La Fea Más Bella 2.8/4, Mundo de Fieras 2.1/3, Cristina 1.7/3

CW       1.7/2        Everybody Hates Chris 1.9/3, All of Us 1.7/3, Girlfriends 1.5/2, The Game 1.5/2

TELE     0.6/1        Marina 0.6/1, Zorro 0.7/1, Decisiones de Famosos 0.6/1

A18-49: CBS 4.8/12, NBC 4.5/11, FOX 4.4/11, ABC 3.3/8, UNIV 1.7/4, CW 1.1/3, TELE 0.5/1

This Day in History: 
1878 – The first telephone book was issued inNew Haven, Connecticut.

Answer to Yesterday’s Trivia:   What was the longest mini-series ever shown on broadcast television? WAR AND REMEMBRANCE on ABC was 36 hours long.  Put that in your North and South and smoke it!  Kudos to:  Michael Braff-Discovery Communications/NY; Bruce Cohen-Mediaedge cia/NY; Paco Correa-Pacovision/NY; Greg Scordato-ION Network/NY

Today’s Trivia Question:  When he left M*A*S*H, McLean Stevenson signed a long term contract with NBC.  What was the name of his next TV project? ( click here with your answer and be sure to include your name, company, city and time zone.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you have been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PROD & POST PROD SALES CONSULTANT/DC: Outside sales, maintain client relationships, mkt. svcs., work closely w/prod. team, proven sales exp., client confidential. For descr. & to apply: > Job Seekers (2/28)

JOB OPENING: VOD MANAGER/FiOS TV/NY: Coordinate VOD customer offering, logistics and operations, partner communications and market analysis. Apply by sending resumes to [email protected] (2/28)

JOB OPENING: PROMOTIONS PRODUCER/Chicago/ Harpo: Create, Write & Produce promo packages and image pieces for The Oprah Winfrey Show & related franchises. Min. 5 years in Promos w/ Major TV or Cable Network. [email protected]   (2/28)

JOB OPENING: VP OF MARKETING/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network searching for seasoned mgr. to build & oversee marketing div. 5yrs Hispanic market experience required. Apply: [email protected] (2/28)

JOB OPENING: VP OF AD SALES/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network searching for seasoned mgr. to build & oversee ad sales div. 5yrs Hispanic market exp. reqd. Apply: [email protected] (2/28)

JOB OPENING: VP OF PRGRMNG/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network seeking seasoned programming mgr. to build & oversee programming div. 5yrs Hispanic market exp. & Bi-lingual reqd. Apply: [email protected] (2/28)

JOB OPENING: AFFILIATE SALES REP/Sorpresa!/ NYC: Sorpresa! – Hispanic Childrens Network seeking exp. affiliate sales rep. w/ 3yrs experience in Hispanic cable space preferred; Bi-lingual preferred. Apply: [email protected] (2/28)

JOB OPENING: MEDIA SALES PLANNER/FUSE TV/CHI: 2-4 yrs cable TV exp. Must have a minimum of 2 Upfronts and Gabriel experience a plus. Resumes to ref #2699BR (2/28)

JOB OPENING: MANAGER, PRGRMNG/iN DEMAND/NYC: Screen & evaluate calls/pitches from content providers. Negotiate license agreements. Dev programming initiatives. Min 4 yrs exp + BA. Send resume & salary req: [email protected] (2/28)

JOB OPENING: POST OPERATIONS MGR/NatGeo/WDC: Reg/FT w/ bens. Deliver programs from off-line edit thru final finishing. Know HD post prod processes & post scheduling software. 4+ yrs exp. See (2/28)

JOB OPENING: DIR OF OPERATIONS/NatGeo/WDC: Reg/FT w/bens. Supervise ops of prod & post prod depts. Negotiate vendor contracts, service agreements; hire staff & freelancers. 5 yrs Dir exp. see (2/28)

JOB OPENING: ENTERTAINMENT EXECUTIVE: Independent Thinker? Entrepreneurial? Looking for a television salesperson and strategist – syndication experience a must. [email protected]    (2/28)

JOB OPENING: ADMIN ASST/OFFICE MGR: Manage LA office of NYC media exec search boutique/2+ yrs exp/BA/self-starter/detailed/organized/excellent PC, communication & follow-up skills/data entry/light research apply. [email protected] (2/27)

JOB OPENING: AFFIL. MKTG COORD/Oxygen/NY: Fantastic op w/great co. for energetic, detailed, multi-tasker. Focus on promos/collateral/new mktg platforms/broadband extensions. Resume to: [email protected] , incl. position in subj line (2/27)

JOB OPENING: ADMIN ASS’T/OFFICE MGR for Nat’l PBS Pub.Aff. Program/NYC: Special emphasis on organizational skills and database management, interest in fundraising/devel. preferred. Resume/cover letter to [email protected] (2/27)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact [email protected] (2/27)

JOB OPENING: NICK DAVIS PRODUCTIONS Seeks AP’s for Two Reality Series. One will travel to Texas; other to Canada, Florida, etc. Experience on reality TV a plus. Driver’s license a must. Email: [email protected] (2/24)

JOB OPENING: GLOBAL BRAND MGR/DIC Entertainment/LA: 4+ yrs exp. Brand strategy, P&L, strong comm/present skills. Cons Prod Sales exp a+. [email protected] (2/24)

JOB OPENING: CONTRACT ADMINISTRATOR/VIZ Media Europe, SARL/Paris: 3+ years exp., bilingual ENG/FR, negotiating and drafting production, talent and license agreements, NO VISA SUPPORT/resume: [email protected] NO ATTACHMENT (2/24)

JOB OPENING: ON-LINE SALES/TECHNORATI/NEW YORK: Leading blog search engine/ 2yrs+ exp/ self motivated, creative/excellent presentations skills/strong digital agency contacts required. Submit resumes to [email protected] (2/24)

JOB OPENING: MGR, MULTI-MEDIA COMMUNICATIONS/NY area: Hands-on mgr for all aspects of web, print, & video comm.. Working knwldg of developing trends in web & video prod w/ strong writing skills. Resumes: [email protected] (2/23)

JOB OPENING: MGR BUSINESS DVLPMNT/Fortune 500 Media & Ent Co./NY, DC, TX or CO: Focused, enthusiastic individual for sales/nat’l partnerships role w/ leading education/media co. Apply to Req # NY1821 (2/23)

JOB OPENING: SPORT SALES COORD/CBS TV Network/NYC: Contact advertisers & agencies for comm’l in Sports program. BA/BS pref. Traffic exp req. Detailed w/exc comm skills. Late Fridays. (#1944), indicate salary. (2/22)

JOB OPENING: DIR, PROGRAM PLNG & BUDGET/NATIONAL GEOGRAPHIC CHANNEL/ Washington, DC: Dvlp program strategy; ad sls pckgs, tie-ins & specials; manage budget; 5+ yrs programming cbl ntwk; strong comm, apply at (2/22)

JOB OPENING: ACCT SALES MGR/Eclipse Mrktng Services/NJ: 5 yrs exp sales/mktg/acct mngmnt in cable TV or advtsg. Direct Mail exp pref’d. Exc comm & project mngmnt skills. BA req’d. Ability to travel. Resume: [email protected] (2/22)

JOB OPENING: DIRECTOR, FINANCE, & STRATEGIC PLANNING/VERSUS -Stamford, CT:Oversee/perform fin’l analysis, reporting & modeling projects for busy CFO.5+ yrs related exp.Apply at EOE/AA/drug free (2/22)

JOB OPENING: VP, PROGRAMMING/VERSUS/Stamford, CT:Develop/execute acquisition and scheduling strategy, 7+ yrs programming, mgmt & sports experience. Apply at EOE/AA/drug free (2/22)

JOB OPENING: SVP, MKTG: THC/A&E TV NETS NY: Direct brand positioning, mktg, advrtsng, on-air promo strategies, strategic partnerships for The History Channel & sister nets. 10+yrs mktg exp at sr level. Apply: (2/22)

JOB OPENING: FREELANCE COORDINATOR/AETN INTN’L NY: Admin support to Intnl Prog&Sales group.D’base mgmt, reports, spec projs, client contact. Microsoft office/1-3 yr in TV sales or distribution. Apply: (2/22)

JOB OPENING: VP, BIZ DEV/Hidden Treasures/NY: Seek’n exp’ed acquisitions/sales exec for biz dev position in nonfiction prgmng biz. Min 5 yrs exp and significant industry bkgrd & cntacts req. Apply [email protected] (2/22)

JOB OPENING: MGR STRAT & ANALYSIS/Showtime Ntwrk/NY: 3+yr exp Design/exec/interpret analyses. Showtime/competitor/sale/mktg activities/industry trnd  Strng analytical/comm/organiz sklls/strategic thinkr [email protected] (2/22)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDITS ONLY: MARKETING INTERN/PorchLight Entertainment: Research, PBS outreach, website management and filing. Min.12 hrs. Excellent opportunity. LA-based. Email resume to: [email protected] (2/28)

SPRING INTERNSHIPS CREDITS ONLY: TV PRGMNG INTERN/Firestone Communications/NY: Seek’n bi-lingual prgmng/devlpt intern for ¡SORPRESA! ntwrk. Knwlge of film/tv and strng written & oral skills req. Class credit provided. Apply: [email protected]     (2/22)


SITUATION WANTED: PRODUCER/ASSOCIATE PRODUCER/LINE PRODUCER (TORONTO) Focused & energetic award winning independent producer seeks opportunity to establish relationships with veteran producers. [email protected] (2/27)

SITUATION WANTED: DIGITAL/INTERACTIVE MEDIA EXEC: 15 years exp. w/ major ent. companies/brands, cnsltng & start-ups. Proven mngr’l & hands-on success. For hire or consult. Contact: [email protected] (2/27)

SITUATION WANTED: EXPERIENCED PRODUCER/MEDIA CONSULTANT seeks new position/project. Skills incl. development, budgeting, scheduling, project & staff management. Motto is: On Time, On Budget and On Point! Contact me at [email protected] (2/27)

SITUATION WANTED: REALITY PRODUCER & SHOW RUNNER: Seeks employment. Extensive Development, Production, Story and Field experience. Network and Cable credits. (Reality, Lifestyle, Docusoap) [email protected] (2/27)

SITUATION WANTED: PROD /tri lingual, 15+yrs of exp creating promos, vignettes & commercials for Major Ntwrk & Cable TV, is seeking a similar position in Cable TV or Major Ntwrk. Traveled/shot in diff countries. helciop (2/22)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Wednesday February 21, 2007

ABC:    George Lopez, The Knights of Prosperity, Lost [r], Lost
CBS:    Jericho [p ], Criminal Minds, Criminal Minds, CSI: NY
CW:     Beauty and the Geek, One Tree Hill
FOX:    American Idol [2hr]
ION:    Mama’s Family, Mama’s Family, Diagnosis Murder, Kung Fu
MNT:    Wicked Wicked Games, Watch Over Me
NBC:    Friday Night Lights, Deal or No Deal, Medium
PBS:    America’s Ballroom Challenge, The Marines, March of the Bonus Army
TELE:   Marina, Zorro, Decisiones (De Famosos)
UNIV:   La Fea Mas Bella, Don Francisco Presenta

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