Wednesday, February 15th, 2012




We Spark Their Imagination with Shows Like Face Off, Ghost Hunters & Being Human

Face Off Shattered Ratings Records
Ghost Hunters Hit Season Highs
Being Human Double Digit Growth


Source: Simmons NCS Spring 11 2 Yr Study. Nielsen,LSD, premiere eps. P25-54(000): Face Off S1 (1/26-3/16/11) & S2TD (1/11-2/8/12) Wed 10p, Ghost Hunters S8TD (1/11-2/8/12), Wed 9p. Being Human S1: 1/17/11 & S2: 1/16/12, Mon 9p. Qualifications avail. upon request.


Good morning. It’s Wednesday, February 15, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
CBS: Survivor at 8p
SCIENCE: Prophets of Science at 10p
MYX TV: SupermodelMe at 1030p





  • #1 scripted cable original Wednesday night, A18-49 & A25-54
  • 30% of users on Character Chatter interacted with live two-screen ad experience
  • Appointment television Wednesdays 10/9c

USA Network – Characters Welcome
SOURCE:Nielsen Media Research. Click here for the full source data.



Season three of AARP’s Inside E Street opens on RLTV this week, airing on weekdays at 630p.  The half-hour non-partisan political talk show focuses on current issues affecting boomers and seniors in the areas of healthcare, finance and retirement.  Host Lark McCarthy is a former White House Correspondent for ABC News and was the news anchor at the FOX affiliate in Washington, D.C. for 17 years.

Upfront 2012 Update: nuvoTV targeting bi-cultural Latinos said it will host Upfront presentations in key markets beginning late March.  The network will host events in Los Angeles on March 27; Chicago on April 17; and New York on April 24.

Original series My Ride Rules gears up with new episodes on SPEED beginning February 28 at 10p.  The 13-episode series has four car owners compete against each other by showcasing their cars and letting others drive them.  My Ride Rules is produced by ITV Studios America with four episodes filmed in Dallas, four in Los Angeles and five in Atlanta.

truTV renewed original series Hardcore Pawn for a sixth season and gave additional episodes to series Lizard Lick Towing.  Hardcore Pawn is back for the second half of its fifth season starting March 20 and the upcoming sixth season is slated to open later in 2012.  To date, Hardcore Pawn has averaged close to 3.0 million viewers.  Presently in its second season, Lizard Lick Towing is averaging 1.6 million viewers.  Both series are from Zodiak USA. 

Sketch series Key & Peele received a second season order from Comedy Central with ten episodes.  The new season will bow this fall.  For its series premiere, Key & Peele tallied 2.1 million total viewers.

Food Network Canada premieres the 12-episode half-hour series Family Cook Off March 1 at 9p.  Two episodes will air back-to-back each week hosted by Entertainment Tonight Canada’s Kim D’Eon.  Force Four Entertainment Inc. produces the series in association with Food Network Canada.

Monday’s fifth annual BET Honors telecast on BET at 9p drew in 2.6 million total viewers and posted a 2.2 coverage rating among 2.0 million households.  BET will air encores of BET Honors tonight at 10p, on Saturday at 8p and again on February 23 at 10p.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Crown Media Family Networks and DISH Network L.L.C. renewed their affiliation agreement through a multi-year deal.  Part of the new deal allows DISH to feature Hallmark Channel and Hallmark Movie Channel in its newly-launched Heartland TV package.  DISH will also place Hallmark Movie Channel as part of its Blockbuster @home subscription movie package. 


A spin-off of series Hardcore Pawn is in the works at truTVHardcore Pawn: Fort Bragg will feature the staff and customers at Guns Plus, a pawnshop specializing in weapons and military equipment.  The network ordered seven episodes from Zodiak USA and the series is set to debut later this year.  Grant Mansfield, Natalka Znak, Mike Gamson and Ken Snow are EPs. 

Soon after ending his five-season stint on NBC’s Chuck, Zachary Levi landed a half-hour comedy pilot project on FOX.  Levi will play one half of a married couple in Let It Go, an ensemble comedy about a married couple, the husband’s best friend and his wife’s sister.  DJ Nash is writer and EP along with Peter Tolan and Michael Wimer.

ABC’s comedy pilot White Man Van tapped J.K. Simmons to play Kyle Bornheimer’s father.  The single-camera comedy is based on the same-titled UK series about a blue collar guy (Bornheimer) who must put his dreams on hold to take over the family handyman business from his dad (Simmons).

Drama pilot Elementary for CBS has selected Jonny Lee Miller for the lead role.  Miller most recently guest starred in eight episodes of Dexter and has two feature films in production including Dark Shadows and Byzantium.  In the TV pilot, Miller will play the famous fictional detective Sherlock Holmes though with cases set in modern-day New York.  CBS Television Studios is producing. 

Peter Mensah (Spartacus) will be part of HBO’s True Blood series in a recurring role during season five as Kibwe, a ruling member of the Vampire Authority.

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns. Click on this link to learn more:


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 2/6-2/12/12
Primetime    (000)        Total Pgm Day     (000)
TBSC              1229         ADSM*              709
HIST              1017         TBSC                 596                    
ESPN             1004          HIST                 511
USA                999          USA                  498
MTV                757          ESPN                495
AMC               723          NICK                  482
TNT                699          TNT                  420
AEN                693          FX                     415
ADSM             627          NAN*                  413
FX                  619          AEN                    392
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 2/6-2/12/12      
Primetime    (000)      Total Pgm Day            (000)
USA               2638        NICK                      1787
DSNY             2444        DSNY                     1623
HIST              2334        ADSM*                   1314
TBSC             2075        USA                        1217
FOXN             2016        FOXN                      1154
ESPN             1950        HIST                       1153
TNT               1554        TOON                     1104
AEN               1517        TNT                        1022
SYFY              1399        TBSC                     1000
ADSM             1376        NAN*                       892
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 Cable Programs among A18-49 (000) for the week of: 2/6-2/12/12
AMC     The Walking Dead                                     5386
MTV     Jersey Shore Season 5                               3882
MTV     Teen Moms II Season 2                              3216
HIST    Pawn Stars 1030p                                      2694
HIST    Swamp People                                           2475
DISC    Gold Rush                                                 2430
USA     WWE Entertainment 9p                               2394
HIST    Pawn Stars 10p                                         2365
USA     WWE Entertainment 10p                              2315
EN       Live from the Red Carpet: 2012 Grammys       2125
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 114,700,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 2/6-2/12/12
CBS    Grammy Awards                                        14.1/33          18080
NBC    The Voice                                                 6.7/17            8531
FOX    American Idol  WED                                    6.1/17            7828
FOX    American Idol  THURS                                 5.8/16            7397
CBS    The Big Bang Theory                                   5.6/16             7193
ABC    Modern Family                                            5.5/14             7029
CBS    Two and a Half Men                                     4.3/10             5459
CBS    2 Broke Girls                                               4.3/11             5534
CBS    NCIS                                                         4.2/11             5367
ABC    Grey’s Anatomy                                           4.0/10            5108
CBS    How I Met Your Mother                                 4.0/11            5097
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of February 6, 2012)
NBC:     9.50 million total viewers; 2.2/8 and 2.66 million A25-54
ABC:     7.97 million total viewers; 1.8/6 and 2.12 million A25-54
CBS:     6.60 million total viewers; 1.6/6 and 1.94 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Monday A18-49 Analysis:  NBC held its Monday lead among the A18-49 viewers with a 4.9/13, according to final national ratings from Nielsen.  At 8p, NBC’s The Voice hit the right note with viewers at 5.5/15 and CBS’ sitcoms How I Met Your Mother and 2 Broke Girls broke into second place at an average of 3.6/10.  NBC’s The Voice surged during its second hour through 9p to a 6.5/16 while CBS’ comedies Two and a Half Men and Mike & Molly were next at an average of 3.7/9.  NBC’s new series Smash was #1 at 10p in its second week at 2.8/7 and CBS’ Hawaii Five-O was a close contender at 2.7/7.

Live + Same Day Household Ratings: Monday, February 13, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 8.0/12           The Voice 9.4/14, Smash 5.2/8

CBS: 6.5/10             How I Met Your Mother 5.5/8, 2 Broke Girls 6.4/10, Two and a Half Men 7.8/11, Mike & Molly 6.8/10, Hawaii Five-O 6.3/10

ABC: 5.5/8               The Bachelor 5.3/8, Castle 5.7/9

FOX: 4.1/6               House 4.3/7, Alcatraz 3.8/6

UNIV: 2.0/3             Una Familia con Suerte 2.1/3, El Talisman 1.8/3, La Que No Podia Amar 2.2/4

CW: 0.9/1              Gossip Girl 0.8/1, Hart of Dixie 1.0/2

ION: 0.9/1              Cold Case 0.8/1, Cold Case 0.8/1, Criminal Minds 1.0/2

TELE: 0.7/1            Maid en Manhattan 0.9/1, Flor Salvaje 0.7/1, Relaciones Peligrosas 0.5/1

TF: 0.3/1               Cine de Las Estrellas Mon 0.4/1, El Capo 0.3/0

A18-49:  NBC 4.9/13, CBS 3.3/8, ABC 2.3/6, FOX 2.1/5, UNIV 1.6/4, CW 0.6/1, TELE 0.5/1, ION 0.4/1, TF 0.3/1



Saturday A18-49 Analysis:  NBC won by a narrow margin Saturday at 1.1/3 A18-49, according to final national ratings from Nielsen.  At 8p, ABC’s holiday repeat special Be My Valentine, Charlie Brown and NBC’s The Voice encore tied for #1 at 1.0/3 each while FOX’s special America’s Most Wanted was close behind at 0.9/3.  NBC’s second hour of The Voice encore won at 9p with 1.5/5 and FOX’s America’s Most Wanted filed in at #2 with 1.1/3.  Then at 10p, CBS did best with 48 Hours Mystery at 1.2/4 and Univision’s weekly Sabado Gigante was next at 0.9/3.

Live + Same Day Household Ratings: Saturday, February 11, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 3.0/5            Comedytime Saturday [r] 2.0/3, Comedytime Saturday 2 [r] 2.2/4, Crimetime Saturday [r] 3.0/5, 48 Hours Mystery 4.0/7

NBC: 2.4/4             The Voice [r] 2.6/5, Smash [r] 2.0/4

FOX: 2.3/4           America’s Most Wanted 2.3/4

UNIV: 1.5/3           Sabado Gigante 1.5/3

ABC: 1.2/2             Be My Valentine, Charlie Brown [r] 1.7/3, Cougar Town [r] 0.9/2, Cougar Town [r] 0.8/1, Cougar Town [r] 1.1/2

ION: 0.5/1             Psych Sat 8P 0.5/1, Psych Sat 9P 0.5/1, Psych Sat 10P 0.6/1

TELE: 0.5/1            Cine de Impacto II 0.5/1

TF: 0.4/1               Liga Mexicana de Futbol: Pachuca vs. Est. Tecos 0.3/0, Liga Mexicana de Futbol: Atlas vs. America 0.4/1

A18-49:  NBC 1.1/3, FOX 1.0/3, CBS 0.9/3, UNIV 0.9/3, ABC 0.7/2, TELE 0.5/1, TF 0.4/1, ION 0.2/1

Sunday A18-49 Analysis:  CBS dominated Sunday with a big win among A18-49 at 11.6/28, according to final national ratings from Nielsen.  CBS’ 60 Minutes opened primetime a winner at 7p with 2.8/7 followed by a tie between ABC’s America’s Funniest Home Videos and NBC’s Dateline at 2.0/5 each.  CBS’ coverage of the 54th Annual Grammy Awards smashed the competition at 8p with a 13.8/34 and ABC was a distant second place with Once Upon a Time at 3.0/7.  CBS’ Grammy Awards presentation rose to a commanding 15.0/33 during 9p and FOX was #2 this hour with its comedies Family Guy and American Dad at an average of 2.2/5.  CBS’ Grammy Awards ratings dipped slightly at 10p to a 14.8/34 though well ahead of next in line NBC with Fear Factor at 1.7/4. 

Live + Same Day Household Ratings: Sunday, February 12, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 18.9/29    60 Minutes 8.9/14, 54th Annual Grammy Awards 21.7/33

ABC: 3.8/6         America’s Funniest Home Videos 4.3/7, Once Upon a Time 5.0/7, Desperate Housewives 4.1/6, Pan Am 1.8/3

NBC: 3.3/5         Dateline 4.4/7, Fear Factor 2.3/3

FOX: 2.1/3         Bob’s Burgers [r] 1.1/2, The Cleveland Show 1.6/2, The Simpsons 2.5/4, Napoleon Dynamite 2.2/3, Family Guy 2.9/4, American Dad 2.1/3

UNIV: 1.4/2        Dale con Ganas 0.8/1, Parodiando 1.6/2, Sal y Pimienta 1.3/2

TF: 0.7/1            Cine de Las Estrel Sun 0.7/1

ION: 0.5/1          Sunday 8PM Movie: Fast & Furious 0.6/1, Sunday 10PM Movie: Backdraft 0.4/1

TELE: 0.3/1         Pa’Lante con Cristina 0.4/1, Cine Millonario 0.3/0

A18-49:  CBS 11.6/28, ABC 1.9/4, FOX 1.7/4, NBC 1.5/4, UNIV 1.1/3, TF 0.7/2, ION 0.3/1, TELE 0.2/1




Maria Laino DeLuca advances to VP/Trade Marketing with Bravo Media where she will be in charge of ad sales and affiliate efforts.  Based in New York, Maria reports to Ellen Stone, SVP/Marketing for Bravo.

Showtime Networks named Shari Kaufman as VP/Talent Relations and Special Events and in addition elevated Kate Meyer to VP/Awards and Film Festivals.  Both Shari and Kate report to Trisha Cardoso, EVP/Corporate Communications, Showtime Networks.

Former IGA Worldwide executive Ned Sands joins the Live Nation Network team as Regional VP/West Region.  Based in Hollywood, Ned will supervise the San Diego, Los Angeles, Las Vegas, San Francisco, Sacramento, Seattle and Denver territories.

Edward M. Anderson was appointed VP/International Free Television at Twentieth Century Fox Television Distribution.  Edward will work closely with and report to Marion Edwards, President/International Television in the areas of network, cable, satellite, and digital television business including format licensing.  He will also be involved with integrating the Fox digital strategy across these areas.  Edward is based in Los Angeles.

At Twentieth Television, the position of VP/Sales and Integrations was handed to Rob Wussler, effective immediately.  Rob will spearhead sales and integration efforts for Twentieth Television.  Based in New York, Rob reports to Joe Oulvey, EVP/Ad Sales.  

The Gurin Company added Javier Winnik as Head/Production and Ashleigh Di Tonto as Manager/Development.  Previously, Javier was Executive-in-Charge of Production for Q’Viva among other production positions while Ashleigh most recently was with TLC as a development coordinator.



Cynopsis: Kids! 2011 Year In Review eBook
***Now available for purchase***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

 Visit the webpage to view a preview and download today!

This day in History:
1939 – German battleship Bismarck was launched.

Answer to Yesterday’s Trivia Question: What media icon invaded Network 23? Max Headroom. Kudos to: Paul Gluck-Magnetic North Media/Ardmore,PA;Andrew Siegel-truTV Research/NYC; Carl Mayer-Active International/Pearl River, NY; Karen Yaldoo-Comcast Spotlight/Bingham Farms, MI; Josh M. Peck-Montana Folk Festival/Butte, MT; John Kukla-KDFW/Dallas; Dan Whitford-RPM Advertising/Chicago; Linda L. Wooldridge-Rovicorp/Tulsa, OK; Natalie Windsor-APTV/CaregivingHope/LA; Susan Nessanbaum-Goldberg-M and S Entertainment, Inc/LA; Adina Montgomery-Disney ABC Television Group/Burbank; Brian Sullivan-KHQ-TV/ WA.

Today’s Trivia Question: What was the name of the magazine people worked for in Suddenly Susan? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

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JOB OPENING: DIG. SITE PRODUCER/Spike/Santa Monica: For The Site Producer assists with the production, digitization, uploading and managing content on the website. Apply (2/16)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

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SITUATION WANTED:,, , PROJECT MANAGER-DIRECTOR/LA: 15 years in film and television as a writer, director and producer, and experienced at multimedia and digital. Knows how to make the most with a little. [email protected] 818.252.1815 (2/17)

SITUATION WANTED: DVLPMNT SHOW HOST: Exp’d & opinionated relationship expert looking to host or dvlp a relationship show. Cell: 360-280-9227/Email: [email protected] /, (2/16)

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809 (2/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Middle, Suburgatory, Modern Family, Happy Endings, Revenge
AZTECA: Extra Normal, Buenos Noches America, Al Extremo
CBS: Survivor: One World [p], Criminal Minds, CSI
CW: One Tree Hill, Remodeled
FOX: American Idol
ION: Cold Case, Cold Case, Criminal Minds
NBC: Whitney, Are You There Chelsea?, Rock Center with Brian Williams, Law & Order: SVU
PBS: Nature, Nova, Cave People of the Himalaya
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: Una Familia con Suerte; El Talisman, La Que No Podia Amar

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