Wednesday, December 21st, 2011

Cynopsis: Sports

Good morning. It’s Wednesday, December 21, 2011, and this is your first early morning Sports briefing.

For the first time, the Super Bowl, Pro Bowl and NBC’s Wild Card Saturday doubleheader will be available via streaming for fans to access online and via mobile. NBC’s postseason games will be broadcast on NBC as well as streamed live on and, and will be available on NFL Mobile from Verizon. This marks the first time ever that postseason games will be available in the U.S. via live online streaming and via a mobile app with the feed offering extra features such as additional camera angles, in-game highlights, live statistics and other interactive elements.

On the Air

ESPN and ABC is revamping the long-running Kia NBA Countdown, shifting production to Los Angeles at the ESPN Los Angeles Production Center at L.A. LIVE, and expanding Magic Johnson’s role within the show. The pregame series will begin on Christmas Day, Sunday, Dec. 25, at 2p. Johnson will be a featured analyst  joining Jon Barry, Michael Wilbon and Chris Broussard on the show throughout the entire season and will also continue to conduct interviews and provide analysis for SportsCenter and other ESPN shows. New elements on the show this season will include a roundtable format, increased access to players, and beefing up social interaction.

An FCC Administrative Law Judge ruled in favor of Tennis Channel in the network’s carriage complaint hearing against Comcast Cable Communications. As a result of the ruling, Comcast will have to pay $375,000 and is prohibited from discriminating against Tennis Channel in carriage in comparison to Versus or Golf Channel. The decision marks the first time that a cable operator has been found to violate the program carriage anti-discrimination rules that the FCC put into place in 1993 and now requires Comcast to carry Tennis Channel at the same level of distribution that it provides to similar networks, with a limited exception for certain analog systems. Comcast told reporters that it disagreed with the decision and will ask the full commission to review the ruling.

ESPN’s telecast of Monday Night Football featured a 49ers blowout over the Steelers as well as two delays due to blackouts, but still managed to win the night among all networks broadcast or cable. The game averaged an 10.1 rating with 16.677 million viewers. ESPN won the night among all networks in households, viewers, and all key male and adult demos. In local markets, Pittsburgh drew a 15.6 rating on ESPN and a 28.6 rating on WTAE-ABC, for a combined 44.2 rating. San Francisco generated a 11.4 rating on ESPN and a 16.8 rating on KPIX-CBS, for a combined 28.2 rating.

Ten months after a brutal bout, former World Champions Victor Ortiz and Andre Berto agreed to a rematch and will square off once again on Saturday, Feb. 11, at the MGM Grand Garden Arena in Las Vegas, Nev. live on SHOWTIME at 10p. Repeat or Revenge: Ortiz vs. Berto II is presented by Golden Boy Promotions and DiBella Entertainment.

Speaking of boxing, ESPN’s Friday Night Fights is set to kick off its 14th season on January 6 at 9p on ESPN2, ESPN Deportes and ESPN3 with a battle of super middleweights Dyah Davis and Alfonso Lopez. The 10-round main event, outdoors at Mallory Square in Key West, Fla., is presented by DiBella Entertainment. The January-August series concluded the 2011 season with an average of 543,000 viewers, up 9% from 497,000 viewers in 2010. ESPN’s Friday Night Fights also saw gains in younger demos among adults ages 18-34 (+19%)and 18-49 (+22%).

NHL Network U.S. and USA Hockey entered a long-term media extension that will keep the Network as the exclusive television and streaming home for the International Ice Hockey Federation World Junior Championship in the United States through the 2018. As part of the deal, NHL Network U.S. will provide live broadcasts and will provide live streams of the U.S. National Junior Team games running from Dec. 26 to Jan. 5. NHL Network also will televise all medal-round games and five additional preliminary-round match-ups, airing a total of 15 games from the tournament. Matt Rosen, Dave Starman and Rob Simpson will call NHL Network’s coverage of Team USA’s games.

Spike TV continues to program against the departing UFC, announcing Tuesday that the channel was creating a new Friday night programming block of classic episodes of The Ultimate Fighter that will launch on Friday, March 2 at 9p. That, of course, is the same night that the UFC and FX announced that a new season of TUF would be launching on its new network.

HRTV has slated a batch of special programming on Christmas Eve beginning at 6p, with three-and-a-half hours of original shows, recapping a memorable 2011 racing season, as well as preview the upcoming 2012 campaign. A one-hour show, Pursuit of the Eclipse Awards, will open the block at 6p and be followed at 7p with a 30-minute show, Pursuit of the Horse of the Year. Following the awards overviews, will be HRTV Rewind: 2011 Year In Review and HRTV Winter Racing Preview.

TiVo announced that the top TV moment of the year was Rothlisberger’s incomplete pass late in the 4th quarter of the Super Bowl before losing the game. The company’s list of best moments in 2011 determined by ranking the most time-shifted programs throughout the year, with the pass beating out Charlie Sheen’s funeral on Two and a Half Men for the top spot.

Modern Family actor Kevin Daniels has been tapped to star as Magic Johnson in the upcoming stage production of Magic Bird. Daniels will join Tug Coker who will co-star in the play as Larry Bird.

Sponsorship & Promotion

Another bowl game is facing scrutiny, with a number of public health organizations calling on the Orange Bowl and the NCAA to clip a three-year sponsorship deal with Camacho Cigars. Organizations including the American Cancer Society, state that tobacco promotions have no place in sports and shouldn’t be allowed under federal tobacco marketing restrictions. The bowl’s Camacho Cigars sponsorship runs through the 2014 Orange Bowl as well as the 2013 BCS National Championship.

The Olympic Stadium in London is hunting for a name, with officials announcing that they were looking to sell naming rights to the venue, according to the AP. The sponsor would help cover costs of converting the new stadium to a regular facility following next summer’s Olympic Games.

Roush Fenway Racing inked a deal with Best Buy to serve as the primary sponsor on Roush Fenway’s No. 17 and No. 99 cars for several races next season. As a result of the agreement, the retailer will be leave Richard Petty Motorsports. The company will be the primary sponsor for Matt Kenseth for nine races next season as well as Carl Edwards for two.

Outdoor Channel’s new sponsorship deal with GEICO for Major League Fishing is set to launch in 2012, where the insurance company will join sponsors such as Bass Pro Shops to launch the new competition. “GEICO is extremely pleased to offer sponsorship support to Major League Fishing. GEICO has a track record of supporting powersports, and we believe Major League Fishing is bringing fresh ideas and renewed energy to the traditional sport of competitive bass fishing. Major League Fishing has a tremendous future, and GEICO is delighted to be part of that growth,” said Ted Ward, GEICO’s vice president of marketing.

Digital Fields

USA TODAY Sports Media Group has named Mark Kortekaas as the group’s Senior Vice President of Digital. Kortekaas most recently worked with the BBC, where he served as General Manager of its online technology group and, previously, as its controller for audio & music & mobile.

AccuWeather announced that it has expanded its sports-related products/services with the distribution of an Interactive Touch Screen tool. The tool featured custom sports applications, features and capabilities designed specifically around the Interactive Touch Screen for sports productions already in place with the likes of FOX, BTN, NESN, NFL, and more.

Score Media announced that its top soccer app ScoreMobile FC is now available for Windows Phone with coverage in both English and Spanish.

The Main Event

NHL division leaders Philadelphia and Dallas square off on Versus at 7:30.


Happy Holidays | Merry Christmas | Happy New Year

Cynopsis Media will be off from December 23, 2011  January 2, 2012.

Don’t forget to read the 2011 Year in Review on January 1st 2012!

Past editions, classifieds, & industry calendar of events can always be found on our website..

ON THIS DAY in 1969: Vince Lombardi coaches his last football game.

Answer to Yesterday’s Sports Trivia Question:  When Cosell made his famous call “Down Goes Frazier! Down Goes Frazier! Down Goes Frazier!” in 1973, who was Joe Frazier fighting? Answer: George Foreman. Kudos: Rick Rosenfelt – New York Jets/Florham Park; Dave Patterson – MLB Network/NY; Fred Kopecki – Comcast/Philadelphia; Phyllis McQuillan – MSG Media/NY; Frank Forgey – Missouri Broadcasters Association/Jefferson City; Bill Robertson – Tunheim Partners Communications/Bloomington; Greg Moloznik – GLM Media/Scottsdale; Don Wollman – Big Brother/LA.

In The Know: When Magic Johnson won the NBA Finals MVP as a rookie, which team did Johnson and the Lakers beat? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES EXECUTIVE/RLTV/NY: Revenue goals, new bus development and sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs direct selling experience. Send to [email protected] (1/4)

JOB OPENING: MKTG COMM MGR/Weather Channel/NY: Exp Mktg Comm prof w/ ext creative/tech & prof presentation develpmt skills. Req excep written/verbal skills. Understanding of media rsrch & media exp a +.Resumes: [email protected] (1/4)

JOB OPENING: AE AFFILIATE DIST/GSN Santa Monica: 5+yrs cbl network exp. BA/BS in related field. Strong comm, hvy travel, dig/integrated campaigns. Send res + CL to [email protected] (1/4)

JOB OPENING: DIR, DIGITAL AD SALES MKTG/Syfy/NYC: Oversee Digital Ad Sls Mktg campaigns across all platforms including On Air, Web, Games, Mobile and Social. Min 10 yrs Ntwk/Web exp. To apply, click: (1/4)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (12/24)

JOB OPENING: SR. RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3+ years TV media research experience, familiar w/American Latino market+, EOE/M/F/D/AAP [email protected] (12/24)

JOB OPENING: MANAGING DIRECTOR CONTENT ENTERPRISES/Owings Mills MD: Responsible for production, development, funding, distribution and marketing. BA/BS: Mass Comm. or related field. Email Resume and cover letter with the title to: [email protected] (12/24)

JOB OPENING: VP, BUS & LEGAL AFFAIRS/RHI Entertainment/NYC: Neg. & draft documentation for variety of TV program/content. Knowledge of TV dev, prod & distrib. transactions. J.D. & 10 + yrs exp in the entertainment industry. CV & cover to: [email protected] (12/24)

JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: [email protected] (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of and our new English language Hispanic News Website 7 yrs exp. To apply, visit: Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: (12/23)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, DDS a +plus, work closely w/AE’s in all aspects of sales, Multi-tasker, Strong comm skills, Fluent in Spanish. Send resume to [email protected] (12/22)

JOB OPENING: MARKETING COORDINATOR/FOOD NETWORK/NYC: Assist 2 Marketing Managers w/all aspects of consumer/ brand partnerships marketing. 2+ yrs brand/media/entertainment industry exp req’d. Resumes: #2592 (12/22)

JOB OPENING: SOCIAL MEDIA COORD/The Hub/Burbank, CA: Temporary position. Salaried, no benefits. BA and writing samples req’d. This position will be the project coordinator for the network’s social media efforts. Apply: (12/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NON-FICTION TV DEV INTERNSHIP/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected]  (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (12/24)

SITUATION WANTED: SUMMER, CREDIT 2012 INTERNSHIP TV/FILM HI-ENERGY & IN-PRODUCTION CO/LA: Syracuse Newhouse: Exp: HD Camera Shooting & Prod, FCP, & PA duties. In LA 12/19-01/13 [email protected];, 818.569.9678 (12/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/22)

SITUATION WANTED: On air guest for major TV shopping network available as your PITCHMAN FOR YOUR PRODUCT(S). NY based,will travel. 38/M, clean, high energy, articulate, also host a high profile radio show. 631-415-5013 [email protected] (12/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]