Wednesday, December 14th, 2011

Cynopsis: Sports

Good morning. It’s Wednesday, December 14, 2011, and this is your first early morning Sports briefing.

FUEL TV’s schedule is locked and loaded for the New Year, with the company announcing that they would begin programming the UFC on New Year’s Day with a 24-hour marathon of UFC programming as well as five show premieres dedicated to the promotion. Executives announced that the channel will offer more than 2,000 hours of UFC programming next year, with more than 100 hours of live fights, weigh-ins, preliminary bouts, and pre- and post-fight shows.

The New Year’s Day marathon will feature the debuts of: UFC Reloaded 1, a retelling of a previous PPV; UFC Bad Blood: Liddell vs. Ortiz; UFC Champion’s Roundtable with Jay Glazer; UFC Unleashed and UFC Ultimate Knockouts. Other series debuting in January include UFC Tonight on Jan. 3, UFC Best of 2011 and Countdown to UFC Rio on Jan. 10. Other programming will include weigh-ins, preliminary bouts, and post-fight wraps.

On the Air

An uncertain victor helped propel this year’s Heisman Trophy Presentation on Saturday, Dec. 10 to an average of 4,603,000 total viewers, 3,294,000 households and a 3.3 rating for ESPN, according to the network. The show featured Baylor quarterback Robert Griffin III taking home the trophy and showed ratings spikes of 22% in viewers, 24% and households and 22% in rating over the 2010 presentation. ESPN’s most-viewed and highest-rated Heisman telecast was in 2009 when it averaged 5,990,000 viewers, 4,045,000 households and a 4.1 rating.

Baseball’s new labor accord has some language that could help the networks, according to the AP. The new MLB CBA will include more video replay, allowing teams from the same division to meet in the playoffs before the league championship series, the possibility to wear microphones during the games according to the report. In addition, MLB “shall have the right to elect to switch the All-Star game from Tuesday to Wednesday and the Home Run Derby from Monday to Tuesday.” Players have already ratified the deal with owners scheduled to vote Thursday.

Telemundo’s broadcasts of the Mexican Liguilla soccer final on Sunday averaged more than 2.3 million persons 2+,according to Nielsen, to score as the highest-rated Futbol Liga Mexicana match aired in 2011 by any Spanish-language network. The game also delivered nice upticks for the network, which surpassed the channel’s own Apertura 2011 playoff average with persons 2+ by 65% (vs. 1,400,000) and by 66% among adults 18-49. 

ESPN Deportes’ live soccer coverage of El Clasico of Spain’s La Liga, which saw a 3-1 Barcelona FC victory over Real Madrid, drove the channel to win the weekend among all Hispanic cable networks in households, viewers, and all key Hispanic male and adult demos, according to the network. The telecast averaged 442,000 Hispanic households for the broadcast with over 1.3 million Hispanic persons tuned in. That marks the second highest rated telecast on ESPN Deportes this year.

Looking toward the Olympics, Universal Sports Network and NBC announced that the company will broadcast the Mutual of Omaha Duel in the Pool, a competition pitting the best swimmers from the U.S. against Europe’s best. The event will air on Universal Sports Network on Friday at 7p before concluding on NBC Saturday at 2p. The event is part of Universal Sports Network’s “Swim Week” which will include the debut of new original series “Against the Tide.” Universal Sports Network and NBC broadcasters will include Dan Hicks, Rowdy Gaines and Andrea Kremer.

The U.S. Soccer Federation has approved Women’s Professional Soccer as a first-division league in 2012, despite only having five teams according to reports. The USSF said however, that final approval depends on meeting certain undisclosed conditions.

CBS Sports Spectacular is set to run the first of a two-part documentary,THIRD AND LONG presented by State Farm, on Saturday at 1p. Narrated by Chuck D, the series will explore and celebrate the history, racial struggles, sacrifices and triumphs of African Americans in professional football from 1946 through 1989, when Art Shell was named the first Black head coach of the NFL’s modern era. Part Two will run on Christmas Day at 4p.

Sportsman Channel entered a deal with “Xtreme” sport shooter, Patrick Flanigan to star in anew original series, Shell Shocked with Patrick Flanagan. The weekly half-hour series follows Flanigan taking on both clay targets and challengers. The series premieres on Monday, December 26, 2011 at 9:30p.

Saints quarterback Drew Brees is hanging with a new crowd at a new address. The Super Bowl MVP will be on “Sesame Street” tomorrow, co-starring with Elmo in a segment for the show on PBS Kids.

Former boxing champion Evander Holyfield is looking to drum up more interest in the sport, teaming with R&B singer Ray J to create a new series of events that combine boxing and entertainment. The pair are working with Everi Exposure Entertainment to create new fan experiences for the sport, with Ray J staging the music and model talent while Holyfield brings in the athletes. The press release stated that the events are targeting TV broadcast although a launch date was not announced.

ESPN college football analyst and former SMU running back Craig James is reportedly running for Senate, where he will vie for the Republican US Senate nomination in Texas, according to The Dallas Morning News.
Sponsorship & Promotion

The NBA entered a deal with Under Armour for a multi-year partnership that will allow the company to feature its endorsers, such as Brandon Jennings of the Milwaukee Bucks, Derrick Williams of the Minnesota Timberwolves, Kemba Walker of the Charlotte Bobcats, and Greivis Vasquez of the Memphis Grizzlies, in their official NBA uniforms to promote basketball footwear in campaigns, brand advertising, and at retail. Additionally, Under Armour and the NBA will team up to refurbish community basketball courts throughout the US.

ESPN Consumer Products is set to introduce ESPNBowl Championship Apparel by adidas, featuring apparel and headwear featuring teams from the BCS games. The collection features men’s and women’s tees, fleece, hoodies and headwear as well as a Championship graphic for the five bowl winners. The collection will be available at select Dick’s Sporting Goods, Hibbett’s, Kohl’s and online at, and

Basketball Hall of Famer and TNT analyst Charles Barkley no longer wants to be a heavyweight and, after gaining 100 pounds since retiring from the NBA, and has been announced as the brand ambassador for the new Weight Watchers for Men campaign. He will appear in print, broadcast and online marketing beginning Dec. 25 as part of the new “Lose Like a Man” program. Reports state that Barkley started the program about two months ago and has lost 26 pounds under the plan.

Digital Fields

NBA Digital, a partnership between Turner Sports and the NBA, announced some new faces for the new season including the addition of Greg Anthony to NBA TV’s Tuesday Fan Night program and TNT NBA analyst Shaquille O’Neal for regular contributions and in-studio appearances. Anthony will join host Ernie Johnson and analyst Chris Webber, with O’Neal making contributions for the popular NBA TV Fan Night on Tuesdays throughout the regular season. Other NBA digital upgrades this year include an enhanced NBA GameTime Mobile app with more content and video; StatsCube, which, for the first time, allows fans will have access to the official analysis tool of league; and more social media interaction.

espnW is adding a trio of new faces to its roster, naming Heather Burns and Joy Russo as deputy editors as well as writer Kate Fagan to the team. Burns previously served as senior editor for where, since January 2008, she was in charge of the night news desk operation. Russo joins espnW from where she most recently served as senior editor for NHL and Olympics content. Fagan was previously at the Philadelphia Inquirer where she covered the Philadelphia 76ers of the NBA.

The Main Event

Division leaders Chicago and Minnesota square off on VERSUS at 8p


From January to the present, can you guess the number of daily Classifieds placed in Cyn opsis Media e-publications?


“How do you like them apples?” [Good Will Hunting]

Contact Trish Pihonak, Classified Sales Manager to place your ad.

ON THIS DAY in 1947: NASCAR is founded in Daytona Beach.

Answer to Yesterday’s Sports Trivia Question: On which team was Bob Uecker made a World Series Champion?  Answer: Sl. Louis. Kudos: Rich Dubroff – Comcast; Fred Petrosino – JBG/NY; Synda Kollman – Charter Marketing Group/Boca Raton; Joe Brucia – NBC Universal/NY; Tom Akers – Outdoor Channel/Chicago; Mike Patterson – Turner SI Digital/Chicago; Mary Ryan – Raycom Media/Dallas; Dan Radman – Busch Media Group/St. Louis; Tom Moore – Kalt Productions/LA; Eric Bates – Tennis Channel/Culver City; Adam Deverell – Cox Reps/LA.

In The Know: What team defeated Charles Barkley and the Suns in the NBA Finals? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL AE/ Maintain/grow revenue on web/mobile, BBC, 3+ yrs exp w/ client & agncy contcts. News exp, a +. & [email protected] (12/21)

JOB OPENING: RESEARCH DIRECTOR/SCREENVISION/NYC: 8+ yrs media exp req’d, TV pref. Exp w. MRI/Simmons, Nielsen (TV ratings, AdViews, Galaxy). Analytical, mgmt skills req’d. Prof. Excel. SPSS & (MR)Tables ideal. (12/20)

JOB OPENING: MGR-MARKETING & MEDIA/IFC /NYC: Oversee the planning and execution of consumer mkg campaigns across all platforms including On Air, Digital, OOH, Print, Radio, and Social. Resume to: [email protected] (12/20)

JOB OPENING: MANAGER/PR /TRAVELCHANNEL/NY: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2768 (12/20)

JOB OPENING: TOP NOTCH SUPERVISING PRODUCER/EP (NYC): Proven superstar producer/exec to lead production/creative on mult web series. Starts Jan. Be highly creative, smart,level-headed. Resumes to: [email protected] (12/20)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/CHI: Responsible for revenue goals through growing existing business & developing new business. 5+ yrs exp. To apply, visit Job# 3638BR (12/20)

JOB OPENING: AE /MSNBC & NBC NEWS/CHI: Responsible for revenue goals through servicing existing bus & developing new bus for MSNBC & NBC News. 3+ yrs exp. To apply, visit Job# 3676BR (12/20)

JOB OPENING: SR ANALYST, NEWS RESEARCH/NY: Responsible for supporting the Research team by collecting & evaluating audience & market research data. 1+ yrs exp. To apply, visit Job#3354BR (12/20)

JOB OPENING: SR. NEWS PRODUCER (WEEKENDS)/Westchester, NY: Excellent writing skills, supervisory and news producing experience. Res/cvr: [email protected] (12/16)

JOB OPENING: EXECUTIVE PRODUCER (NEWS)/Westchester, NY: Supervise writing, plan story selection, graphics selection, editing, production and execution of daily newscasts and special programming. Res/cvr: [email protected] (12/16)

JOB OPENING: LINE PRODUCER (NEWS)/Westchester, NY: Line and stack daily news broadcasts. Must have news experience. Res/cvr: [email protected] (12/16)

JOB OPENING: JR BROADCAST IT/TECHNICIAN/Westchester, NY: Knowledge of Windows XP/NT/2000/2003 server & workstation and troubleshoot and problem solve at the component level. Res/cvr: [email protected] (12/16)

JOB OPENING: WEB EDITOR/Westchester, NY: overnight shift posting video & maintaining content on site/social media. Final Cut Express, Drupal, HTML. Apply: [email protected] (12/16)

JOB OPENING: WEB DEVELOPER/Westchester, NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: [email protected] (12/16)

JOB OPENING: SPONSORSHIP SALES MANAGER/Westchester, NY: Drive new bus. Dev corp partnerships. 3-5 yrs brdcst sales mngmnt/sponsorship exp w/ a strong analytical, strategic & tactical background.Resume: [email protected] (12/16)

JOB OPENING:  RADIO PRODUCER/Martha Stewart/NYC: seeking a producer for a live daily 2 hr radio show; will air M-F, 6-8PM. Involved w/all aspects of pre/post prod. (12/16)

JOB OPENING:  AD SALES RSRCH MGR/ Provide anlys & insights to sales teams. Rsrch trends w/in Internet, advts’g & sports ind.BA + 3+ yrs online rsrch/mktg new media. (12/16)

JOB OPENING:  MSN SALES MGR/FOX Sports Interactive Media/NY: ID sales opps for Fox Sports. Provide creative & op support on proposals & gen. media plans. BA/BS. 3+ yrs exp in dig. as sales exp req’d. Mgmnt exp req. (12/16)

JOB OPENING:  SALES MANAGER OF LONG FORM/DISH Network/Denver: Responsible for selling full & part time long form avails. 3+ yrs. related exp req. Apply: [email protected]  (12/16)

JOB OPENING:  VP, CONTENT DIST/MTV/NY: Mnge selected content dist opps (new deals, renewals) from strt to finish. At least 6 yrs TV/online industry in bus dev, content distribution, strtgy, or corp dev. (12/16)

JOB OPENING: PRODUCER-ON AIR PROMOS/NICKELODEON/NYC: Resp: conception to delivery of Nick on-air promotions. 5+yrs writer/prod exp & 3+yrs Cable/Network On Air promotion exp a must. Apply: (12/15)

JOB OPENING: DIR, CNBC ON-AIR AD SALES MKTG/NY: Partner w/key CNBC stakeholders to market & increase sales of the network (domestic & int’l mkts). 8+ yrs exp. To apply, visit Job#3623BR (12/15)

JOB OPENING: COMMUNICATIONS MANAGER/Scripps Networks/Knox TN: Develop internal & external communications/5+yrs experience in corporate communications or PR exp.: Req.# 2561 (12/15)

JOB OPENING: FIELD PROD/WGBH/BOSTON: Mngmnt, FT, 52 Weeks. Oversee prod of field unit. 5 yrs field producing. Exp w/ reality TV & supervising staff. Ability to travel. Apply: (12/15)

JOB OPENING: SR MGR AD SALES MKTG/Discovery/NY: Mng dvlpmnt & fulfillment of solutions/sponsorships/Value-Earned Mrktg opportunities for DCI ntwrks; 7+yrs integrated mktg exp; exp TV/Cable & ad sls mktg +; #4659 (12/15)

JOB OPENING: LINE PRODUCER/VH1/NYC: 5 + yrs exp. in reality series or specials production mgt; Strong budget, calendar development & vetting exp on various productions a must; B.A EOE/M/F/D/AAP (12/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NBCU’s Jerry Springer and Steve Wilkos Show. TV Production/Audience Coordination. Studio in Stamford, CT, short walk from MetroNorth. Fast paced & hands on! Re: [email protected]  (12/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: LITERARY AGENT in the children’s market, 5+ yrs exp., interested in development position in children’s TV with studio or production co. Please contact [email protected] (12/21)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/21)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience. Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/20)

SITUATION WANTED: VOICE OVER ARTIST/SINGER/CT BASED:- For dynamic commercials, characters, e-learning, corporate narrations and more. Home studio. Contact [email protected]. Site: (12/20)

SITUATION WANTED: TOPICAL JOKE WRITER. As seen in The Onion, Huffington Post and more. Jonas Polsky writes smart, funny topical material. Contact for rates. [email protected] (12/16)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,,, (“American Biographies”) (12/16)

SITUATION WANTED:  FIELD PRODUCER w/ ENG Vans – 35′-70′ Telescoping Mast Cams w/360′ pan-tilt control, mobile editing and live webcasting – Covered Cannes, BHFilm Fests, Red Carpets & Product Launches. [email protected]  (12/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/15)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2011

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/10/24: NBCUniversal surpasses 2020 numbers, with more than $1.25 billion in Olympics ad rev

Wednesday April 10, 2024 Today’s Premieres Peacock: Hapless ESPN+: Tryouts Hulu: Sandland: The Series Crunchyroll: The Many Sides of Voice Actor Radio, Viral Hit IN THE NEWS CBS has renewed Dick Wolf’s trio of FBI dramas – “FBI,” “FBI: Most Wanted” and “FBI: International.” Flagship show “FBI” received a three- season renewal, encompassing seasons seven […]