Wednesday, December 14th, 2011



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Source: Nielsen. M-Su 8-11p. Most Watch: P2+. 2011YTD: 12/27/10-11/6/11. C3, (000).
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Good morning. It’s Wednesday, December 14, 2011, and this is your first early morning briefing.

Tonight’s Finale:
USA Network: Psych at 10p



ABC News announced Christiane Amanpour anchor of This Week will take on a new role within the ABC News division as the Global Affairs anchor across all platforms effective immediately.  Amanpour will focus on foreign affairs reporting for ABC in primetime specials and for the network’s news broadcasts.  Beginning January 8, George Stephanopoulos will take on the dual role as anchor of This Week in addition to his current role as anchor on Good Morning America.  In addition to remaining at ABC News, Amanpour will host a weekday show on CNN International.  Jim Walton, President of CNN Worldwide issued this statement regarding Amanpour’s new role: “Christiane Amanpour has been synonymous with international reporting and with CNN for many years. We could not be happier that through this unique arrangement with ABC News her experience and global perspective are returning to a nightly news broadcast for our international audience.”

Yesterday, the FCC passed rules that would lower the volume on television commercials.  The new rules are part of the legislation passed in 2010 and signed by President Obama called the CALM Act (Commercial Advertisement Loudness Mitigation). The rules will go into effect on December 13, 2012 and will charge television stations, cable operators and others to keep the volume on both local and national ads to the same level as the program surrounding it. 

On New Year’s Day, FUEL TV, the entertainment and sports network from FOX Sports Media Group, launches the Ultimate Fighting Championship (UFC) with a 24-hour marathon featuring five show premieres beginning at 12a.  For the coming New Year, FUEL TV will serve up more than 2,000 hours of UFC programming with 100+ hours of live fights, weigh-ins, preliminary matches and pre- and post-fight shows.  Also on January 3, FUEL TV premieres UFC Tonight at 10p, the network’s official news and information program of the UFC hosted by Todd Harris. 

Nat Geo WILD heads to Philadelphia for a new six-episode series Philly Undercover which goes inside the illegal dogfighting sport.  The series embeds with the Pennsylvania Society for the Prevention of Cruelty to Animals (PSPCA) with an undercover police team charged with eliminating dogfighting and protecting animals from abuse and neglect.  The series will premiere January 7 at 10p following the season premiere of Dog Whisperer.  Philly Undercover will then move to its regular time slot of Mondays at 9p starting January 9.  ITV Studios Limited produces the series for National Geographic Channels.

Comedy series The League was granted a fourth season renewal by FX.  The network ordered 13 episodes from FX Productions.  Presently in its third season, The League is averaging 1.7 million total viewers and 1.5 million with A18-49. 

Season four of RuPaul’s Drag Race launches on Logo with a 90-minute premiere episode January 30 at 9p.  Thirteen drag queens compete for the title of “America’s Next Drag Superstar” while a slew of celebrities appear as guest judges including Elvira, Jennifer Tilly, Natalie Cole, Rick Fox and many more. On the same night, Logo will also debut a new season of its behind-the-scenes show Untucked: RuPaul’s Drag Race at 1030p.  World of Wonder Productions is behind both series.

Soon after Valentine’s Day, E! brings back new second seasons of its half-hour series Khloe & Lamar and Ice Loves Coco.  Twelve new episodes of Khloe & Lamar and ten new episodes of Ice Loves Coco premiere February 19 at 10p and 1030p respectively.  Khloe & Lamar is produced by Ryan Seacrest Productions and Bunim-Murray Productions while Ice Loves Coco is created and produced by Comcast Entertainment Studios.

This past Sunday, HBO aired the season finale of Boardwalk Empire which tallied a season high of 3.0 million total viewers at 9p and another 834,000 for the 11p encore airing for a combined audience of 3.8 million for the night.  HBO additionally aired a preview of new series LUCK which brought in an average of 1.1 million viewers at 10p.  LUCK will premiere January 29.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach. If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Head over to the Cynopsis Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program. To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011. We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.


BBC is working in the US with Comcast’s Xfinity TV to launch BBC’s 24-hour international news channel, BBC World News in major markets.  At the end of this year, BBC World News will be available in Philadelphia, Chicago, Boston, Minneapolis, Indianapolis and Portland in addition to Northern California, Michigan and Western New England.  More Comcast markets will pick up BBC World News in 2012.  By the end of 2012, BBC World News is expected to be in close to 15 million US homes.


Production is underway in Los Angeles for Univision’s new weekly weight loss competition series Dale con Ganas (Give It Your All).  The 12-episode series will be hosted by Alfonso “Poncho” de Anda, the network’s co-host of its morning show Despierta America (Wake-Up America).  Dale con Ganas is co-produced by Broome’s 25/7 Productions and Estefan Film and Television Productions in association with Univision Studios.  The show goes beyond the competition format and presents a real-life family novela where four families, each with four members will represent different Hispanic heritages from Mexican, Colombian and Peruvian.  The common factor in all four families is they are overweight.  At the end of twelve weeks, the show will air an in-studio, live-to-tape finale where one family will win the grand prize of $100,000.

Mark Moses landed a multi-episode run on AMC’s The Killing, reports THR.  Moses will join the series’ second season playing Lt. Carlson, a new detective at the Seattle police department.

Casting Call: A seventh season of MTV’s Randy Jackson Presents America’s Best Dance Crew (ABDC) is searching nationwide to find hip-hop dance crews of five to seven participants ready to hit the ABDC stage.  The season is set to premiere on MTV next spring.  Auditions will take place in Chicago on January 13; Houston on January 15; New York on January 21; and Los Angeles on January 28.  Interested crews can register at or send an e-mail to: [email protected].

Casting Call: A major cable network is looking for bold, sassy people that work with everyday people such as waitresses and cab drivers to appear on a television series.  The show is looking for people who have to deliver bad news to good people, take food orders, drive passengers or provide customer support of some type, though when it comes to dealing with clients, you are in control.  Please send a brief description (300 words or less) of why you and your company deserve to be on this show to: [email protected].  In the email, include your name, age, location, contact information and three current photos.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 12/5-12/11/11
Primetime    (000)        Total Pgm Day     (000)
ESPN             1172         ADSM*                    721
USA               1141         ESPN                      611                    
DISC             1116         NAN*                      600
FAM               1111         USA                        579
TBSC             1077         TBSC                      542
FX                   902         FAM                        497
AEN                 871         NICK                      496
HIST                707         FX                          481
ADSM               667         DISC                     466
MTV                 664         AEN                       459
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 12/5-12/11/11     
Primetime    (000)      Total Pgm Day            (000)
USA               3083        NICK                           1868
DSNY             2634        DSNY                          1663
FAM               2494        USA                            1376
ESPN             2377        ADSM*                        1302
DISC             1936        NAN*                           1211
AEN              1893         FAM                             1105
TBSC             1812        FOXN                           1085
FOXN             1807        ESPN                           1048
HIST              1754        TNT                             1031
TNT               1753        TOON                           1023
Source: Turner Research from The Nielsen Company data.
All ratings based on Total US Television Universe of 114,700,000 homes.
* = Network broadcasts less than 51% of minutes in a 24 hour day.
Notes: Program-based, strict daypart averages. Primetime is Mon-Sat 8P-11P and Sun 7P-11P. Total day is Mon-Sun 6A-6A for household and demographic performance.

Top 10 Cable Programs among A18-49 (000) for the week of: 12/5-12/11/11
ESPN    Chargers/Jaguars                                       4798
NFLN    Cleveland vs. Pittsburgh                              3319
MTV     Teen Mom II Season 2                                3088
DISC    American Chopper                                      3067
FX        Sons of Anarchy                                         2673
AEN     Storage Wars 10p                                       2651
EN       Kourtney & Kim Take New York                    2396
DISC    Gold Rush                                                  2330
HIST    Pawn Stars 1030p                                       2254
USA     WWE Entertainment 10p                              2160
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total US Television
Universe of 114,700,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 12/5-12/11/11
NBC    Sunday Night Football                                  9.4/23          12000
ABC    Modern Family                                             5.1/13           6499
CBS    Two and a Half Men                                      5.1/12           6492
NBC    Football Night in America Part 3                     4.9/13           6217
CBS    The Big Bang Theory                                     4.6/14           5913
CBS    2 Broke Girls                                                4.6/12           5886
CBS    How I Met Your Mother                                  4.5/12           5748
CBS    Mike & Molly                                                 4.2/10           5350
CBS    Criminal Minds                                              3.4/9             4389
FOX    The X-Factor WED                                         3.4/9             4297
FOX    New Girl                                                       3.4/9              4377
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of December 4, 2011)
NBC:   9.23 million total viewers; 2.1/7 and 2.51 million A25-54
ABC:   7.88 million total viewers; 1.7/6 and 2.11 million A25-54
CBS:   6.71 million total viewers; 1.6/6 and 1.96 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Saturday A18-49 Analysis:  CBS “glowed” in first place Saturday with a 1.4/4 A18-49, according to final national ratings from Nielsen.   At 8p, the holiday classic Rudolph, The Red-Nosed Reindeer on CBS won with a 1.6/5 followed by double Cops episodes on FOX at an average of 1.3/4.  CBS picked up another win at 9p with Flight Before Christmas at 1.2/4 and the ABC News Republican Debate on ABC was a close second at 1.1/4.  ABC then scored the final win of the night with the second hour of the Republican Debate in Iowa at 1.4/5 and CBS moved back a step with 48 Hours Mystery at #2 with 1.3/4.

Live + Same Day Household Ratings: Saturday, December 10, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 4.0/7            Primetime Nightline 2.1/4, ABC News: Your Voice, Vote Republican Presidential Debate in Iowa 4.9/9

CBS: 2.8/5              Rudolph, The Red-Nosed Reindeer [r] 2.6/5, Flight Before Christmas [r] 2.4/4, 48 Hours Mystery 3.5/6

FOX: 1.8/3             Cops 2.3/4, Cops 2 [r] 2.4/4, Terra Nova [r] 1.3/2

NBC: 1.4/2              American Giving Awards 1.1/2, Law & Order: SVU [r] 2.1/4

UNIV: 1.3/2           Sabado Gigante 1.3/2

ION: 0.5/1             UFC 140 Preliminaries Live [7p start] 0.5/1, Psych Sat 9P 0.4/1, Psych Sat 10P 0.6/1

TELE: 0.4/1           Cine de Impacto: Animals Are Beautiful People [7p start] 0.4/1, Cine de Impacto II: Jurassic Park III 0.4/1

TF: 0.3/1               Cine de Las Estrel Sat [7p start r] 0.4/1, Cine de Las Estrel Sat 2 [r] 0.3/1

A18-49:  CBS 1.4/4, ABC 1.0/3, FOX 0.9/3, UNIV 0.7/2, NBC 0.5/1, TELE 0.4/1, ION 0.3/1, TF 0.3/1

Sunday A18-49 Analysis:  NBC blazed a wide path Sunday night winning with an 8.2/20 among A18-49, according to final national ratings from Nielsen.  At 8p, CBS’ 60 Minutes did best at 3.2/8 and NBC’s Football Night in America Part 2 was next at 3.0/8.  NBC jumped to an average of 6.7/17 during 8p for a combination of Football Night in America Part 3 and the start of the NY Giants at Dallas NFL game followed by CBS at 3.2/8, the average of 60 Minutes and The Amazing Race.  NBC surged to a 9.6/22 at 9p for more of the Sunday Night Football match while FOX with Family Guy and American Dad averaged a 2.8/7 in second place.  NBC held its own through 10p as the Sunday Night Football game scored a 9.2/22 and CBS placed second at an average of 2.1/6 for The Good Wife and CSI: Miami. 

Live + Same Day Household Ratings: Sunday, December 11, 2011 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 13.1/21       Football Night in America Part 2 5.0/8, Football Night in America Part 3 8.0/13, NBC Sunday Night Football: NY Giants at Dallas 14.9/23

CBS: 7.7/12         60 Minutes 9.4/14, The Amazing Race 19 7.0/10, The Good Wife 7.5/12, CSI: Miami 6.8/12

FOX: 2.8/4           Bob’s Burgers [r] 0.9/1, The Cleveland Show [r] 2.4/4, The Simpsons 3.6/5, The Cleveland Show 2.9/4, Family Guy 3.6/5, American Dad 3.1/4

ABC: 3.5/5          America’s Funniest Home Videos [r] 4.1/6, Once Upon a Time 5.2/8, ABC Movie of the Week: Charlie and the Chocolate Factory [r] 2.3/3

UNIV: 1.1/2        Nuestra Navidad 2011 1.1/2, Cine Especial Sunday: Guadalupe 1.2/2, Sal y Pimienta 1.1/2

ION: 1.0/2          Sunday 7PM Movie: The Christmas Clause [r] 0.9/1, Sunday 9PM Movie: A Christmas Kiss [r] 1.2/2

TF: 0.5/1            Fiesta de Pelicula Sun 0.5/1, Cine de Las Estrel Sun 2 0.5/1

TELE: 0.3/1         Cine Nuestro 0.3/1

A18-49:  NBC 8.2/20, CBS 2.7/7, FOX 2.2/5, ABC 1.8/4, UNIV 0.7/2, TELE 0.5/1, ION 0.4/1, TF 0.4/1

Monday A18-49 Analysis:  CBS dominated Monday night with a 3.6/9 A18-49, according to final national ratings from Nielsen.  A double batch of 2 Broke Girls episodes won the 8p hour for CBS with an average of 3.8/10 and the premiere of Fear Factor on NBC was #2 at 3.3/9 and FOX’s Terra Nova was third at 2.1/6.  New episodes of CBS’ Two and a Half Men and Mike & Molly were #1 at 9p at an average of 4.4/10 while a second launch episode of NBC’s Fear Factor was next at 3.5/8.  Then at 10p, CBS polished off the final win of the night with Hawaii Five-O at 2.8/7 trailed by Univision’s Don Francisco Presenta at 1.2/3 and NBC’s Rock Center with Brian Williams followed closely at 1.1/3.

Live + Same Day Household Ratings: Monday, December 12, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.5/12         2 Broke Girls 7.6/12, 2 Broke Girls [r] 6.3/9, Two and a Half Men 9.2/14, Mike & Molly 7.9/12, Hawaii Five-O 7.0/11

NBC: 4.1/6           Fear Factor [p] 5.0/8, Fear Factor 4.6/7, Rock Center with Brian Williams 2.6/4

FOX: 3.3/5             Terra Nova 4.1/6, House [r] 2.6/4

ABC: 2.6/4             I Want a Dog for Christmas, Charlie Brown [r] 3.0/5, You Deserve It 2.1/3, Castle [r] 2.8/5

UNIV: 1.9/3          Una Familia con Suerte 1.8/3, La Fuerza del Destino 2.4/4, Don Francisco Presenta 1.4/2

CW: 0.8/1            Hart of Dixie [r] 0.9/1, Hart of Dixie [r] 0.8/1

TELE: 0.8/1          Maid en Manhattan 0.8/1, Flor Salvaje 0.6/1, La Casa de Al Lado 0.8/1

ION: 0.6/1           Monday 8PM Movie: Doctor Doolittle 3 [r] 0.6/1, Criminal Minds 0.8/1

TF: 0.2/0             Reto de Mujer 0.2/0, Correo de Inocentes 0.2/0, Protagonistas 0.3/0

A18-49:  CBS 3.6/9, NBC 2.6/7, FOX 1.7/4, UNIV 1.7/4, ABC 1.1/3, TELE 0.6/2, CW 0.4/1, ION 0.3/1, TF 0.2/0


Scripps Networks Interactive tapped Jim Samples as President/International.  Most recently, Jim served as President of HGTV and he will now provide oversight of the company’s burgeoning international programming offerings.  He will report to Joseph G. NeCastro, Chief Financial and Administrative Officer.  In this position, Jim succeeds Grey Moyer who will remain with the company as a consultant to the international group.  Furthermore, Bob Baskerville was promoted to COO/International up from GM to head all daily operations of the company’s global businesses. 

ABC Sales elevated four within its precincts: Doug Hochstadt, David Mayber and Tom Watson will all take on new roles as SVPs/ABC Sales and Marco Forte was upped to VP.  Specifically, Doug will become SVP/Planning and Proposals; David as SVP/Central Division; Tom as SVP/Team Leader; and Marco as VP/Primetime Sales. 

Philadelphia-based Red Tettemer + Partners hired four new executives: Kelly Goldenberg will become Media Director in charge of traditional media planning and buying on behalf of all clients; John Cruz was tagged as Senior Designer; Susan Schneider is the agency’s new Art Director to head concept, art direction and design; and Tim Londergan was added as Senior Account Manager reporting to agency partners Jared Scott and Carla Mote.


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This day in History: 1967 – DNA created in a test tube.

Answer to Yesterday’s Trivia Question:In the Man from U.N.C.L.E., what did U.N.C.L.E. stand for? United Network for Law Enforcement. Kudos to: Rory Rosegarten-The Conversation Company, Ltd/Roslyn, NY; Bill Sobel-SobelMedia/NYC; Barry Schiffer-WJZ-TV/Baltimore; Dennis Maguire-Apple,Tampa; Will Allmendinger-Captivate Network/Chicago; Carol J. Rudofski-CharterMedia/Mt. Vernon, IL; Dory Melman-Petsrillo-Petry Media Corp/Dallas; Duke Hartman-High Noon Entertainment/Denver; Darlene Tipton-Fox Cable Networks/LA; Jim Katz-Radcliffe Road Pictures/LA; Cathy Korda-ABC Entertainment/Burbank; Richard Ross-MYOB Productions/LA; Sheldon A., AB, Canada.

Today’s Trivia Question: Who’s office has posters from Ordinary People, Touch of Evil and Vertigo?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: LITERARY AGENT in the children’s market, 5+ yrs exp., interested in development position in children’s TV with studio or production co. Please contact [email protected] (12/21)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/21)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience. Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/20)

SITUATION WANTED: VOICE OVER ARTIST/SINGER/CT BASED:- For dynamic commercials, characters, e-learning, corporate narrations and more. Home studio. Contact [email protected]. Site: (12/20)

SITUATION WANTED: TOPICAL JOKE WRITER. As seen in The Onion, Huffington Post and more. Jonas Polsky writes smart, funny topical material. Contact for rates. [email protected] (12/16)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,,, (“American Biographies”) (12/16)

SITUATION WANTED:  FIELD PRODUCER w/ ENG Vans – 35′-70′ Telescoping Mast Cams w/360′ pan-tilt control, mobile editing and live webcasting – Covered Cannes, BHFilm Fests, Red Carpets & Product Launches. [email protected]  (12/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/15)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: The Middle [r], Suburgatory [r], Modern Family [r], Barbara Walters Presents the 10 Most Fascinating People of 2011
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicon Especial
CBS: Survivor: South Pacific, Criminal Minds, CSI
CW: America’s Next Top Model [r], The Victoria’s Secret Fashion Show [r]
FOX: The X Factor, I Hate My Teenage Daughter
ION: Top Gun, Criminal Minds
NBC: Up All Night [r], Whitney [r], Harry’s Law [r], Law & Order: SVU [r]
PBS: Live From Lincoln Center, Nova
TELE: Una Maid en Manhattan, Flor Salvaje, La Casa de al Lado
UNIV: Una Familia con Suerte, La Fuerza del Destino, Rosa de Guadalupe

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