Wednesday, August 3rd, 2011


Good morning. It’s Wednesday, August 3, 2011, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
SPEED: My Ride Rules at 9p
Travel Channel: Truck Stop MO. at 10p

Tonight’s Finales:
SCIENCE:  Through the Worm Hole with Morgan Freeman at 10p
Style Network: Clean House at 10p


Syfy released highlights of its fall programming lineup:

  • Paranormal Witness is a new original series airing after Ghost Hunters to round out the network’s Wednesday paranormal programming block.  The drama/docu-series brings to life stories from people that have lived through unusual paranormal experiences.  Series premieres September 7 at 10p.
  • 31 Days of Halloween and Ghost Hunters Halloween Live  This October 1 through October 31, Syfy offers close to 600 hours of creepy programming with original series, Saturday Original Movies and theatricals in addition to Halloween-themed celebrations on Chiller and  The month-long programming event concludes with the annual six-hour Ghost Hunters Halloween Live telecast on October 31.
  • In October, Scare Tactics, with season 4.5 and hosted by Tracy Morgan is part of Syfy’s lineup on Mondays at 9p.  
  • Fact or Faked: Paranormal Files is back with season two in October airing on Wednesdays at 10p with six new episodes.
  • Sanctuary premieres a new fourth season also in October with 13 all-new episodes.

New home makeover series Home Takeover with Simon & Tomas on OWN: Oprah Winfrey Network moves to a new premiere date of August 21 at 11p.  The next week the series settles into the 8p time slot starting August 28.  The series, featuring Scandinavia’s famous interior designer duo, Simon Davies and Tomas Cederlund has six one-hour episodes.

The two-hour season three opener of American Ninja Warrior on G4 last Sunday at 9p has become the network’s most-watched original season premiere ever.  The season debut averaged 367,000 total viewers, a +58% gain over the season two premiere average among total viewers. 

Texas-based USFR Media Group sold KTBU-TV in Houston to Spanish Broadcasting System, Inc. for $16.0 million.  Following this sale, seller USFR Media Group retains no other broadcast entities.  Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the US.


USA Network made a deal with Universal Pictures involving the rights to more than 30 films.  Many of the movie titles will make their exclusive network premiere on USA Network in 2013 including Bridesmaids, the action film Fast Five, the comedy Little Fockers as well as romantic thriller The Adjustment Bureau.  In addition, the films will also run on other NBCUniversal properties such as NBC, Syfy, E!, Bravo, Oxygen, Style, G4, Chiller, Sleuth and UniHD. 

Before its launch on September 26, Atlanta-based Bounce TV secured an affiliation deal with Gannett Broadcasting to air on WATL/Atlanta, the second largest African American television market in the US.  Bounce TV, the first over-the-air broadcast television network for African Americans has wrapped affiliation deals with Gannett, Belo Corp., Nexstar Communications, LIN TV Corp. and Raycom Media.  At its launch time, Bounce TV expects to be available in 50% of the US. 


Season three of NBC’s a cappella competition show The Sing-Off will sport a new judge as Sara Bareilles joins Ben Folds and Shawn Stockman for the new season opening September 19 at 8p.  Bareilles replaces Nicole Scherzinger and she appeared on the show’s finale last season.  NBC has opted to make The Sing-Off a weekly competition show versus running a slew of eps in one week.  In doing so, the show has doubled its number of episodes to 11 (up from five last season) and also a total of sixteen groups will now compete which is six more than last season.  The expanded season will also allow viewers to know more of the contestant’s personal stories. 

John Corbett will show up again on NBC’s drama Parenthood in a multi-episode arc next season reprising his role as Seth, ex-husband to Sarah (Lauren Graham).  Corbett’s character joins the drama in episode five.

Days before the season premiere of The Millionaire Matchmaker, Bravo expanded its working relationship with the show’s star and executive producer Patti Stanger by offering a two-year development deal.  The agreement allows Stanger to find new talent, create and develop content and possibly star in and executive produce a new series for Bravo.  The Millionaire Matchmaker launches its season August 15 at 9p. 

Bravo further announced it is adding three new series for its lineup:

  • Around the World in 80 Plates (wt) is a culinary competition series where up-and-coming chefs travel to various countries testing their skills at some of the best and most challenging restaurants around the world.  Produced by Magical Elves.
  • Paint the Town (wt) is a docu-series following the lives of six 20-something women who move to New York City with dreams of living fashionable, art-filled lives as they all work in trendy art galleries.  Produced by Magical Elves.
  • Newlyweds: The First Year (wt) is a docu-series exploring the highs and lows of the first year of marriage from the perspective of six diverse couples living in different parts of the country.  Produced by Monkey Kingdom.

Gemma Whelan (Gulliver’s Travels, The Wolfman) joins HBO’s Game of Thrones in season two playing Yara Greyjoy, the older seafaring sister of the Stark family’s young ward, Theon.  Yara rebels against her family’s traditions by leading her own ship and men into battle.

Rachel Maddow is staying put as a primetime host on MSNBC after signing a new multi-year contract.  Terms of the deal were not available though Maddow herself said the new agreement is similar to her current one which was not due to expire this year.  Maddow indicated it was good timing to renegotiate her contract now before the 2012 election year.

Casting Call: Doron Ofir Casting and Popular Productions, Inc. are casting exclusively for the docu-series Life, Love and Luxury featuring influential couples in elite society circles as they celebrate their love and their journey together.  The casting company is looking for privileged couples in serious committed relationships.  This lifestyle docu-series celebrates individuals who have found their perfect match.  If you or someone you know would like to share a personal fairy tale story, send an email now to .  Casting producers will call to set up phone interview appointments. 


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 7/25-7/31/11
Primetime    (000)        Total Pgm Day      (000)
USA               1183          ADSM*                    737
HIST                921          NICK                       538                     
FX                   796          NAN*                       537
TNT                 768          USA                         508
DISC               758          MTV                         427
AEN                 743         ESPN                        424
TBSC               714         HIST                         420
MTV                691          TNT                          417
FAM                684          FX                            413
ADSM              593         TBSC                         388
Source: Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 7/25-7/31/11      
Primetime    (000)      Total Pgm Day            (000)
USA                3351       NICK                            2369
DSNY              2477       DSNY                           1946
TNT                2371       ADSM*                         1423
FOXN              2123       NAN*                           1316
HIST               2117       USA                             1310
FX                  1555       TOON                           1244
AEN                1514       FOXN                           1174
FAM                1427       TNT                              1146
DISC               1399       HIST                              925
ADSM              1262       ESPN                             810
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 7/25-7/31/11
HIST   Pawn Stars 1030p                                           3588
HIST   Pawn Stars 10p                                               3086
USA    WWE Entertainment 10p                                  2417
MTV    Teen Mom Season 3                                        2391
ESPN   NASCAR Sprint Cup                                         2289
AEN    Storage Wars 1030p                                        2258
AEN    Storage Wars 10p                                            2234
HIST   American Pickers                                             2226
DISC   Jaws Comes Home                                           2052
USA    WWE Entertainment 9p                                     2013
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 115,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 7/25-7/31/11
NBC    America’s Got Talent  TUE                         3.1/9              4131
NBC    America’s Got Talent  WED                        2.8/8              3676
CBS    Big Brother 13  SUN                                  2.8/9              3718
CBS    Big Brother 13  THU                                  2.6/8              3465
FOX    Hell’s Kitchen  TUE                                    2.6/9              3472
FOX    Hell’s Kitchen  MON                                   2.6/8              3445
FOX    MasterChef  TUE                                       2.5/7               3245
ABC    The Bachelorette                                        2.4/7               3142
CBS    Big Brother 13  WED                                 2.4/8               3148
FOX    So You Think You Can Dance  WED             2.1/7              2775
FOX    Family Guy                                                 2.1/6              2740
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of July 25, 2011)
NBC:   8.04 million total viewers; 1.87 and 2.29 million A25-54
ABC:   7.26 million total viewers; 1.6/6 and 1.98 million A25-54
CBS:   5.51 million total viewers; 1.3/5 and 1.61 million A25-54
Source: Nielsen, NTI

Saturday A18-49 Analysis:   FOX placed first Saturday night at 1.0/4 with the A18-49 viewers, according to final national ratings from Nielsen.  FOX and its double Cops episodes averaged a 1.1/5 to win the 8p hour followed by Univision’s weekly Sabado Gigante at 0.7/3.  During 9p, FOX with the average of repeat sitcoms Family Guy and The Cleveland Show won with a 0.9/4 while a three-way tie for second place happened between ABC’s Harry Potter movie, NBC’s rerun of Law & Order: CI and Univision’s Sabado Gigante at 0.8/3 apiece.  Then at 10p, CBS’ 48 Hours Mystery encore and NBC’s Law & Order: SVU encore shared #1 at 1.0/3 each and ABC’s movie and the last hour of Univision’s Sabado Gigante tied for #2 at 0.9/3 each.

Live + Same Day Household Ratings: Saturday, July 30, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 2.9/6         Crimetime Saturday [r] 2.1/4, 48 Hours Mystery [r] 2.9/6, 48 Hours Mystery [r] 3.9/8


NBC: 2.1/4          Who Do You Think You Are? [r] 1.5/3, Law & Order: CI [r] 2.1/4, Law & Order: SVU [r] 2.9/6

FOX: 1.6/3          Cops [r] 1.9/4, Cops 2 [r] 2.2/4, Family Guy [r] 1.3/2, The Cleveland Show [r] 1.1/2

ABC: 1.5/3          ABC Saturday Movie of the Week: Harry Potter and the Chamber of Secrets [r] 1.5/3

UNIV: 1.3/3        Sabado Gigante 1.3/3

ION: 0.5/1          Saturday 8PM Movie: Point Break [r] 0.5/1, Saturday 10PM Movie: Entrapment [r] 0.5/1

TF: 0.2/0            Futbol Liga Mexicana Sat: Santos vs. Atlante 0.2/0, Futbol Liga Mexicana Sat: San Luis vs. Estudiantes Tecos 0.2/0

TELE: 0.2/0         Futbol Estelar: Monterrey vs. Tijuana 0.2/0, Persgdo Injusticia 0.2/0

A18-49:  FOX 1.0/4, ABC 0.8/3, NBC 0.8/3, UNIV 0.8/3, CBS 0.7/2, ION 0.2/1, TF 0.2/1, TELE 0.2/1

Sunday A18-49 Analysis:  CBS and UNIV both claimed #1 Sunday by delivering a 1.6/5 A18-49, according to final national ratings from Nielsen.  CBS’ 60 Minutes encore was the solo leader at 7p with a 1.3/5 and ABC’s America’s Funniest Home Videos came next at 1.1/4.  CBS stayed in control through 8p with Big Brother at 2.8/9 followed by Univision’s Pequenos Gigantes at 1.8/6.  At 9p, Univision’s Pequenos Gigantes landed in first place at 2.5/7 while repeat comedies Family Guy and American Dad on FOX averaged a second place at 2.0/6.  ABC had a turn in #1 at 10p with The Bachelorette: Men Tell All special at 1.8/5 and CBS’ CSI: Miami encore and Univision’s Saly y Pimienta shared #2 at 1.2/3 each.

Live + Same Day Household Ratings: Sunday, July 31, 2011 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.2/7         60 Minutes [r] 5.8/11, Big Brother 4.7/8, Same Name 2.7/4, CSI: Miami [r] 3.4/6

ABC: 3.2/6         America’s Funniest Home Videos [r] 2.9/6, Extreme Makeover: Home Edition [r] 2.8/5, The Bachelorette: Men Tell All 3.6/6


NBC: 2.4/4         Dateline [r] 2.8/5, America’s Got Talent [r] 2.5/4, The Marriage Ref 1.8/3

UNIV: 1.9/3        La Rosa de Guadalupe 1.0/2, Pequenos Gigantes 2.4/4, Sal y Pimienta 1.6/3

FOX: 1.8/3         American Dad [r] 1.1/2, Bob’s Burgers [r] 1.2/2, The Simpsons [r] 1.9/3, The Cleveland Show [r] 1.9/3, Family Guy [r] 2.3/4, American Dad [r] 2.1/3

ION: 0.4/1        Sunday 8PM Movie: Point Break [r] 0.5/1, Sunday 10PM Movie: U-571 [r] 0.4/1

TF: 0.4/1          Cine de Las Estrel [r] 0.4/1, Cine de Las Estrel Sun 2 [r] 0.3/1

TELE: 0.4/1       Cine en Casa: Iron Man 0.4/1

A18-49:  CBS 1.6/5, UNIV 1.6/5, FOX 1.5/5, ABC 1.4/4, NBC 0.8/2, TELE 0.4/1, TF 0.3/1, ION 0.2/1

Monday A18-49 Analysis:  ABC romanced the viewers Monday with a 2.8/8 A18-49, according to final national ratings from Nielsen.  ABC’s season finale of The Bachelorette wooed the viewers at 8p with a 2.6/8 and FOX’s Hell’s Kitchen sizzled in #2 at 2.5/8.  The season ending of The Bachelorette won the 9p hour at 3.1/9 and Univision’s Triunfo del Amor was next at 2.4/7.  ABC finished a clean sweep Monday at 10p with its special The Bachelorette: After the Final Rose at 2.8/8 and placing #2 was Don Francisco Presenta on Univision at 1.1/3.

Live + Same Day Household Ratings: Monday, August 1, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 6.3/10           The Bachelorette 6.4/10, The Bachelorette: After the Final Rose 6.1/10


FOX: 3.2/5           Hell’s Kitchen 3.3/5, MasterChef 3.1/5

CBS: 3.0/5             How I Met Your Mother [r] 2.5/4, Mike & Molly [r] 2.6/4, Two and a Half Men [r] 3.5/6, Mike & Molly [r] 3.1/5, Hawaii Five-O [r] 3.1/5

NBC: 2.4/4           America’s Got Talent [r] 2.7/5, Law & Order: CI [r] 2.2/3, Harry’s Law [r] 2.2/4

UNIV: 2.4/4         Triunfo del Amor 2.7/4, Don Francisco Presenta 1.7/3

ION: 0.8/1           Without a Trace 0.7/1, Criminal Minds 0.8/1, Criminal Minds 1.0/2

TELE: 0.6/1          Mi Corazon Insiste 0.5/1, Decisiones Extremas 0.4/1, La Casa al Lado 0.7/1

CW: 0.3/1            Gossip Girl [r] 0.3/1, One Tree Hill [r] 0.3/1

TF: 0.3/0             Dona Bella 0.2/0, Cine de Las Estrellas Mon [r] 0.3/1

A18-49:  ABC 2.8/8, FOX 2.4/7, UNIV 1.8/5, CBS 1.1/3, NBC 0.7/2, TELE 0.5/1, ION 0.3/1, CW 0.2/1, TF 0.2/1



MTV, a part of Viacom’s MTV Networks established MTVX, a new cross media group that incubates, develops and produces content for television, online and mobile.  David Gale, just named EVP/MTVX will lead the group, reporting to Stephen Friedman, President of MTV. 

Los Angeles-based The Promotional Edge upped BethAnn Meier to Director/Marketing where she will supervise promotion strategy and development in addition to client management for the entertainment marketing agency. The Promotional Edge is celebrating its 15th anniversary this year. 

Jennifer Dangar named by The Weather Channel Companies (TWCC) as EVP/Distribution, Business Development and Marketing.  Jennifer will oversee the company’s marketing efforts and extended marketing activities including research, consumer marketing and distribution marketing as well as her current roster of responsibilities which include distribution and business development.  She will continue to report to Mike Kelly, President/CEO of TWCC.

Independent media services company, KSL Media added Adam Block to its Los Angeles office as VP/Account Director.  Adam will report to Anita Sites, SVP/Managing Director.

Effective immediately, Weigel Broadcasting Co. tapped Rob Morhaim to become Senior Executive Producer at WCIU for the station’s You & Me This Morning program. Rob is charged with enhancing content development and increasing the ratings for the show.

Christian Drobnyk relocated to New York to take on the new position as SVP/Scheduling and Acquisitions with Lifetime Networks.  In his new role, Christian will direct all program acquisitions, scheduling and planning for Lifetime, Lifetime Movie Network and Lifetime Real Women.  He will report to Nancy Dubuc, President/GM, Lifetime Networks.  Most recently, Christian served as Controller/GM of UKTV Entertainment Networks in London.

Iva Campisano was added at PMC as VP/Sales based in Los Angeles.  Iva previously worked for Apple as Sales Manager/Mobile Advertising.

USA Network formed a Public Affairs unit headed by Toby Graff in the new position as SVP.  The newly-formed division will spearhead the development and execution of pro-social efforts, create cause marketing promotions tied to the network’s original programming and also manage government relations and charitable giving for USA and other emerging networks.  Located in New York, Toby reports to Chris McCumber, Co-President, USA Network.  

Former ESPN, Inc. Senior Director/Consumer Products, Francisco Arenas joined Univision Communications as VP/Consumer Products, Univision Enterprises.  Francisco will dually target owned properties as well as third party partners’ licensing opportunities.  Francisco will be based in New York and report to Rick Alessandri, SVP, Univision Enterprises.  

This day in History:   1979 – Johnny Carson, the “Tonight Show” host, was on the cover of the Burbank, CA, telephone directory.

Answer to Yesterday’s Trivia Question: This TV weapon was the Walther P-38 which fired regular bullets when needed, or alternatively fired Sleep Darts putting the target in dreamland for five hours to five days.  Who used these weapons?  MAN FROM U.N.C.L.E.  Kudos to: Ray Giacopelli-AMC Networks/NY; Cynthia McFaden-Comcast Spotlight/VA; Bob Eisenstaedt-Granite Springs Prods/Tampa; Larry Casey/NY; Dan Whitford-MMC Group/Chicago; Judy Margolis-The Ad Place/Dallas; Dale Warshaw-KMSB KTTU/Tucson; Pat Brady-CESD/LA; Susan Goldberg-LOGO Ad Sales/Santa Monica; Alex Petrilli Jr./Tivo/PDT

Today’s Trivia Question:  What sitcom character said, “I wish I were Einstein cause then I’d invent a time machine and go back to when you were nice.”?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: PRODUCER- 5+ yrs exp-Branded Entertainment NYC Oversee creative, execution, project management. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (8/10)

JOB OPENING: VP, PRGRM RSRCH USA/NBCUniversal/NYC: 8+ yrs exp in Prgrm Rsrch. Proficient of all Nielsen tools – Galaxy Explorer and NPower. Familiar w/prgrmmng on all major brdcst & cable ntwrks (job#2545BR) (8/10)

JOB OPENING: DIGITAL RESEARCH MANAGER/NY: Job# 822BR Responsible for digital media landscape research to support company-wide strategic initiatives. To apply, please visit (8/10)

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JOB OPENING:  SR PUBLICIST/ACCT EXEC/NYC: PR & Marketing start-up agency. Rep. celebs, entertainment, lifestyle & consumer brands.MUST: strong media contacts & 5+ yrs exp.Cover letter & resume to [email protected] (8/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: OASIS MEDIA/WEST HOLLYWOOD: A-List talent mngmnt co. seeks office asst intern for the fall; must have excellent social skills & background in either liberal arts or bus. Email: [email protected] with cvr/resume (8/10)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (8/9)

SUMMER INTERNSHIP CREDITS ONLY: LA. Small television production company, primarily reality. Great learning exp. Assisting Executive Producer in all facets of SHOW PRODUCTION. Final Cut Pro knowledge a plus. Please email l [email protected]. (8/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Enthusiastic & organized PROGRAMMING ASSISTANT/LA: 3+ yrs exp. as executive assistant in fast-paced environment. 5 yrs prod. and dev. exp. in multi-media platforms. Proficient in MS Office Suite. [email protected] (8/10)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/4)

SITUATION WANTED: P, REDITOR: NY/LA 8+ years exp in on air promotions. Passionate outside the box writer. Able to develop & execute new ideas, direct shoots &cool under pressure. Emmy winning editor. Freelance / Perm [email protected] (8/4)

SITUATION WANTED: SEASONED SALES PRO available for the Chicago Market. I know everyone and have experience selling Sports Sponsorships, Rock Concerts, Olympics, etc. please email: [email protected] ( 8/4)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   The Middle [r], Modern Family [r], Modern Family [r], Happy Endings [r], Primetime Nightline: Beyond Belief
AZTECA:  Cosas de la Vida, Al Extremo, Lo Que Callamos Las Mujeres
CBS:   Big Brother 13, Criminal Minds [r], CSI [r]
CW:   America’s Next Top Model [r], America’s Next Top Model [r]
FOX: So You Think You Can Dance
ION:  Without A Trace, Without A Trace, Criminal Minds
NBC:  Minute to Win it, America’s Got Talent, Love in the Wild
PBS:   Nature [r], Nova [r], Killer Stress: A National Geographic Special
TELE: Mi Corazon Insiste, Flor Salvaje, Futbol Mexicano: UNAM vs. Monterrey
UNIV: Teresa, La Fuerza del Destino, Rosa de Guadalupe

Cynopsis Media LLC
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