A CYNOPSIS MESSAGE FROM FX NETWORKS

Cynopsis: DIGITAL

08/19/09

Good morning, it’s Wednesday, August 19, 2009, and this is your first early morning digital briefing.
 
Hacker extraordinaire Albert Gonzales, a true life Neo from the Matrix series without the good looks, was indicted in federal district court on Monday for carrying out credit card data theft from a record 130 million credit cards. Miami-based Gonzales, 28, and two Russian accomplices were able to penetrate the firewalls of 7-Eleven, Heartland Payment Systems and Hannaford Brothers to pilfer the data records over the course of two years, from Oct. 2006 to May 2008. The case puts the spotlight on the vulnerability of financial internet systems and is expected to test the limits of current cyber-related statutes. If convicted, Gonzales could spend up to 5 years in jail for conspiracy charges and a further 20 years for wire fraud.

A CYNOPSIS MESSAGE FROM HISTORY

                                                        
Targeting a popular online segment, Rainbow Media is launching a new multiplatform bridal-themed brand dubbed Wedding Central that will exist as a website and a cable channel, available to Cablevision iO digital cable subscribers. The network will rely on wedding and relationship programming from Rainbow subsidiary WE tv, while the site contains the usual compliment of video segments, casual games and blogs.
 
Sundance announced plans to kick off a new transactional PPV On Demand offering with Spike Lee’s “Passing Strange: The Movie” on Aug. 26 (a film planned for theatrical release on Aug. 21) via Comcast, Cox and Cablevision. Sundance hopes to release one art house title a month on the platform.
 
Meanwhile photographer Bruce Weber’s tribute to Gordon Parks, “Liberty City is Like Paris To Me” will make its world premiere on SundanceChannel.com this Thursday, Aug. 20, in advance of the film’s broadcast premiere a week later on Sundance Channel. Sundance is also airing a new documentary about the photographer’s collaboration with model Peter Johnson tomorrow. The Liberty City short is part of Sundance’s exclusive online multi-media exhibition of Weber’s work curated by Bruce himself entitled “Gone Fishing – A Little Journey In My Backyard.”
 
Meredith Women’s Network introduced a new digital photo site BHGlifeinphotos.com, offering services such as photo books, calendars, digital scrapbooks and slideshows. The site, a part of Meredith’s Better Homes and Garden’s brand, originated as StoriesbyEveryone.com.
 
The CW is out to generate interest in its Melrose Place redux with a new 4-episode web series premiering this week on CWTV.com. It’s shot from an unseen character’s point-of-view, introducing viewers to settings, backstories and storylines from the upcoming series. The first webisode features a realtor giving a tour of the Melrose Place Apartments. CWTV.com will debut a new 2-minute episode each week leading up the Melrose Place premiere on Sept. 8.
 

 
SurveyU, Inc. and Youth Pulse LLC have joined forces to create Youth Pulse, Inc., a daily news & commentary site highlighting events, research and strategy for youth-oriented organizations. Anastasia Goodstein, founder of Ypulse, will continue as founder, Editor-in-Chief and VP of Ypulse Media.
 
Upstate New York rock band Ten Year Vamp is about to release its first record as part of a new crowdsourced model. The band sold ownership shares of the album, entitled “Don’t Act Like You Know Me,” starting at $25 per share, raising some $30,000 in proceeds. Owners, who will receive a share of album sales, also voted on which songs should make the album and which photo should be used for the album cover.
 
Call for Content: Internet video expert Daisy Whitney is accepting original video submissions around the theme Time Of My Life, the title of Allison Winn Scotch’s NYTimes bestseller just released in paperback. Produce a 10-15 second video for a chance to be featured in the New Media Minute. (Daisy herself just found a publisher, Little Brown, for her young adult novel – Congrats!)

A CYNOPSIS MESSAGE WESTDOC

 
Break Media launched a humorous marketing campaign for Levi’s revolving around a series of mockumentaries, developed by Creative Labs. The “New Stories of America” branded channel, chronicling events such as “The Great American Cardboard Regatta” and “The Great American Guerilla Drive In,” includes a UGC component soliciting video submissions from users.
 
In cinema advertising company Screenvision struck a long-term agreement with premium exhibitor Bow Tie Cinemas, increasing its overall screen count to 15,332.
 

 
Blockbuster may finally beat Netflix to the punch in something. The struggling video rental giant announced a new integration with Motorola to stream “thousands” of the chain’s OnDemand films directly to handsets. (No details on prices or availability were announced.) Blockbuster signed a deal with Samsung last month to deliver streaming video titles directly to broadband-connected Samsung TV’s. The company also plans to launch its own DVD rental kiosks to compete with Redbox.
 
Hearst’s online teen network eSPIN and United Sample have teamed up to launch a new social networking portal surveysforteens.com designed to mine valuable data for market researchers. eSPIN’s 1.7 million users (860k of whom have signed up to participate) will take online surveys about their likes and dislikes in exchange for points they can exchange for rewards.
 
WorldNow signed a mult-year agreement with Titan Broadcasting to manage CMS and video platforms for eight stations encompassing the Greensboro, Fresno, Omaha, El Paso and Sioux City markets.
 

 
Universal Music Group has entered into a long-term contract to utilize the services of online music measurement company BigChampagne Media Measurement in North America.
Privately held BigChampagne will provide an analysis of songs and listening patterns from millions of users of social networks and online services as well as track illegal file-sharing trends.
 
Apple’s iTunes store increased its market share in the digital music arena, capturing 69% of the digital music market during the first half of 2009, according to the NPD Group. Amazon’s MP3 store took second place with an 8% market share. CDs comprised of 65% of all music sold in the first half of the year compared to paid digital downloads, which comprised 35% of music sales. The digital segment is growing fairly rapidly; the split was 80%/20% in 2007.
 
The percentage of US internet users who have created a social network profile jumped from 43% in 2008 to 59% in 2009, according to Universal McCann‘s annual Social Media Tracker report cited by eMarketer. The U.S. easily led all nations in social networking activity, but 7 other countries polled had higher percentages of internet users with a social network profile. Russia came in first at 85.3% after registering just a 23.1% penetration rate in 2006.
 

 
Price sensitive consumers (like yours truly) waiting for a price drop on Sony’s pricey PlayStation 3 may not have to wait much longer. The entry level console, which ships with a Blu-ray player and a 120 gig hard drive, will soon drop from $399 to $299, per MarketWatch.
 
Nonfiction programmer Discovery Channel has launched its own free ad-supported iPhone app, peppering users with daily videos, news, quizzes, photos and, of course, programming highlights.
 
IAC’s HSN hopes to encourage mobile impulse buying with a new iPhone app of its own, featuring live 25.7 streaming video from the network (via WiFi) and direct purchasing of featured products.
 

 
Kitric Kerns has been named to the newly created position of VP and Executive Producer for Cartoon Network Digital, reporting to Paul Condolora, SVP, Digital for Turner Broadcasting’s Animation, Young Adults & Kids Media group. Kitric will be based in Atlanta and oversee overall strategy and development of content for CartoonNetwork.com.
 
KoldCast TV has hired former HDFilms executive Marti Resteghini to serve as the Network’s VP/Network Programming and Acquisitions. She will play a critical role in the launch of the company’s new production arm KoldCast Studios.
 
New York-based Ad network interCLICK hired former IAC VP Roger Clark as the company’s new CFO. Roger will be responsible for all financial activities, including planning and analysis, accounting, investor relations and corporate development.
 
Current Media has named former IGA Worldwide ad executive Ken Ripley as EVP/Advertising Sales. He will be based in the company’s New York office and report to the multiplatform programmer’s new CEO Mark Rosenthal.
 

A CYNOPSIS MESSAGE

 
Daisy’s new piece about digital collaboration brought to mind an excellent site that brings experts together with reporters looking for nothing more but the truth. HARO (which stands for Help a Reporter Out) is a simple online platform that acts as a matchmaker between journalists looking to connect with sources in the know and businessmen looking to get coverage or exposure for their product, company or cause. The brainchild of entrepreneur Peter Shankman, HARO works because it saves time and provides transparency; a reporter can type queries and search literally millions of media pitches, using the magic of keyword search to find a match. The site has grown like gangbusters in the past year, registering 30,000 working journalists (up from 1,500 a year ago,) and 80,000 sources (up from 20,000,) while attracting 3,000 monthly queries. Peter now sees HARO as a marketing and sales ecosystem and plans to expand the site to offer specific industry verticals. 
 

A CYNOPSIS MESSAGE FROM CTAM

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
08.19.09

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JOB OPENING:  SALES ASST/BBC/NY: Coord sls/Ops of consumer prods. Dev presentations, mkt & retailer analyses, rsrch sls opp to grow accts. Comm w/partners, licensing, retailers & staff. www.bbcamerica.com/employment.jsp (8/26)

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JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to: [email protected] (8/22)
 
JOB OPENING: SHOW PRODUCER/NAHB Prods. Group (DC): Seeking EXPERIENCED Producer/Director for reality/docu-drama crime series for major cable network. Strong field exp. is a must. Apply at: [email protected] or visit www.NAHBProds.com (8/21)

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FALL INTERNSHIP CREDITS ONLY: WTNH News Channel 8/WCTX MyTV9/New Haven, CT:  Seeking interns for fall 2009. Students must be juniors or seniors and receiving academic credit. Visit: http://www.wtnh.com/dpp/community/Intern_at_WTNH (8/26)

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FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NY: Top non-fiction media co. is looking for bright, motivated, go-getters to intern. ALL DEPTS– Ad Sales, PR, Program Development, Finance, etc. contact [email protected] (8/20)

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SITUATION WANTED: 5 PRIME TIME EMMYS/DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/26)

SITUATION WANTED:     Kids TV & New Media PDR/DIR/EDITR/CONSULNT18+ yrs exp invites projects. I can help create pitch reel/pilot US/EU citzn Creds> PBS Kids,History,CBS,BBC BLOG> http://tr.im/ckx7 CV&REEL> http://www.alangrazioso.com    (8/26)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (8/26)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (8/25)

SITUATION WANTED: PROFESSIONAL MC/COMEDIAN, 100% clean, performed at DNC/3 Inauguration events, experience with TV news/hosting, SAG commercials, announcer/character voiceover. Email: [email protected] (8/25)

SITUATION WANTED: SENIOR COPYWRITER/NY: Package goods writer with over 25 years experience.Testimonial advertising a specialty. View my reel! http://www.youtube.com/watch?v=3PC3iZW8o48 … &can produce own work! [email protected] (8/25)

SITUATION WANTED:  Experienced FREELANCE REPORTER/PHOTOGRAPHER looking for work in newspapers/internet/magazines. Email [email protected] (8/25)

SITUATION WANTED: CASTING ASSOCIATE/A.P./Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Lifetime; Travel Channel;runs on Batteries(LA based)will travel. [email protected] (8/22)

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SITUATION WANTED: Freelance PRODUCTION ACCOUNTANT seeking a freelance position, familiar with Union and non-Union for TV or Feature films. Available in September 2009. Please contact Penelope at [email protected] (8/22)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position: immediate start. Please contact [email protected] (8/21)

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