Wednesday, August 12th, 2009


A groundbreaking documentary that reflects history as it happened
on Sept. 11, 2001 …

For Your Emmy® Consideration: Outstanding Nonfiction Special

From the first plane that hit the World Trade Center to the collapse of the second tower,
this special weaves together footage and sound taken by over 100 eyewitnesses, presented with no narration and no commercial interruption. Preserved for this generation, and for the future.


Cynopsis: DIGITAL


Good morning, it’s Wednesday, August 12, 2009, and this is your first early morning digital briefing.
First Microsoft unveiled Bing, an innovative new approach to search designed to provide you with as much information as possible to keep you engaged within the portal itself. Soon after Yahoo outsourced its search duties to Microsoft in a long awaited partnership. Even Facebook is getting into realtime search (see below). Rest assured that Google is not standing still. The search giant has begun soliciting feedback on its next generation search product, codenamed “Caffeine,” that jolts users with an enhanced architecture to improve speed, accuracy, scope and timeliness of search queries. Google is asking users to try the new version alongside the current version then click on the “Dissatisfied?” tab to insert feedback.


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
ONLY $499.00 for Cynopsis readers until August 14th, 2009.  Use code CYN499



began releasing updates to its increasingly comprehensive Xbox LIVE entertainment hub, adding some new social features and powerful new functionality to its integration with the Netflix watch instantly service:

  • The Netflix interface enables social viewing with select titles, improved search, higher quality playback and integration with the “Friends” channel revealing who else is watching
  • Games on Demand will be available for purchase using points or a credit card from Aug. 13, with new titles being added every Tuesday
  • The new Avatar Marketplace allows purchases of virtual goodies including apparel from real world fashion labels
  • Other enhancements include the introduction of a 5-star user ratings system, an indie games section and streamlined navigation. Look for integrations with Facebook, Twitter, and Zune Video in the fall

Roku confirmed early reports, adding an channel to is line-up, enabling anyone with a $99 Roku box to watch live “HD quality” out-of-market games on their big screen at home. MLB is offering a $35 subscription special for access to the rest of the season’s games.
After rolling out its first iPhone app you have to pay for (O.K., so it’s only $2) Turner Sports clarified its multiplatform coverage of the PGA Championship, the season’s final golf major. will again stream 4 live simultaneous streams of the event, courtesy of returning sponsors American Airlines and Mercedes-Benz. (Turner says it actually sold out the event for the first time this year.) Live steams include:

  • Marquee Group Follow – On Thursday and Friday the first group will be selected by, while fans can vote on a poll to pick the second group
  • Par 3 – isolates holes #4, 8, 13 and 17 throughout the tournament
  • TNT Simulcast – Thursday and Friday with an hour of bonus coverage from 1-2 pm (ET) followed by TNT coverage from 2-5 pm (ET)
  • Inside the Ropes – hole-by-hole analysis of how players must play the course

News Corp.’s STAR broadcasting service has launched 4 additional South Asian channels on Comcast Bay Area cable system: Hindi entertainment channel Star One, Hindi news channel Star India News, Bollywood film channel Star India Gold and Tamil entertainment channel Vijay. The launch is Star India News’ first U.S. carriage agreement.


In its next move against Twitter, Facebook announced it is testing a realtime keyword search engine that will comb through users news feeds to measure what the hop topics of conversations are. Beta testers will see new layouts for search results that search status updates, photos, links and videos of not only your friends but of everyone who has opted to make their content viewable to everyone. The new feature is designed to make the platform more useful in searching for activity around general topics, whether it’s a TV show or a current event.
Alloy Entertainment has kicked off its next original web series, Private – a teen-targeted look into Easton Academy, a snooty New England boarding school inspired by the book series by Kate Brian. Look for new episodes every Tues., Wed., and Thur. through Sept. 25.


Cyn opsis Presents:
The Primetime Emmy® Awards 2009 Special Issue Series
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

TODAY’S Special Edition:
Outstanding Reality-Competition Program, Outstanding Reality Program,
Outstanding Non-Fiction Series, Outstanding Non-Fiction Special
Delivered late-morning to Cynopsis subscribers, or visit

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180


Social marketing specialist Virtue is testing a new software suite designed to take the heavy lifting out of brand-based social networking. Virtue’s Social Relationship Manager interface provides a system to customize and format Facebook wall posts and Twitter tweets, including video and audio capabilities. The software also includes a real-time analytics package to measure engagement and ROI. The suite is currently in closed beta but Virtue plans a public release in Sept.
Online radio service Pandora signed a partnership with ad network optimization specialist AdMeld to try and improve its yield from discretionary ad inventory spending. AdMeld’s technology dynamically selects a lucrative mix of ads across hundreds of ad networks and exchanges and provides a range of services to simplify the process of working with multiple ad networks.


Following along the footsteps of Tivo and Netflix, iTV middleware giant OpenTV is teaming with discovery engine provider Jinni to bring search and recommendation functionality to the realm of the cable MSO-provided set-top box. Jinni’s “mood based” technology analyzes video content by moods and plots and generates recommendations based on modeling personal preferences. OpenTV Core2’s integrated search feature will allow viewers to find content across multiple sources as well as get programming recommendations based on personal tastes. The interface, which will be demoed at IBC 2009 in Amsterdam next month, also provides choices based on what viewers feel like watching, such as a “thrilling, film noir, dark comedy.”
Local broadcaster and newspaper publisher Belo Corp., which posted a 61% drop in Q2 profit last month, has signed on with Broadcast Interactive Media as its new website platform provider including CMS, video and advertising services. Belo had previously run its sites completely in house through subsidiary Belo Interactive, but will now take advantage of BIM’s “Developer’s Access” suite which offers remote access to the platform’s back end. A total of 18 of the company’s 20 local station sites will launch on the BIM platform by the end of the year. 
Digital music distributor The Orchard announced a marketing tie-up with Chinese mobile infrastructure provider ZTEMT, enabling The Orchard to power and program the English language genre sections of China Telecom’s new version of the service, iMusic, set to launch in Sept.
Real time web audio measurement provider Ando Media and ad insertion software and technology specialist Spacial Audio announced a merger. Both brands will continue to operate independently while working to consolidate and optimize resources and offerings.
CDN solution provider Cotendo has signed on to manage content delivery for online professional network Viadeo, which has more than 8.5 million members in Europe, Asia and Mexico.


This shouldn’t come as a shock, but online video junkies are getting their fix in the workplace in increasing volume and the hours around lunchtime, between 12-3pm constitute prime time, according to a new study conducted by Interpret LLC. Commissioned by Yahoo, Havas Digital, Warner Bros. Media Research, and PHD, the study also found spikes during late night hours between 9pm and midnight, and found that the lowest amount of viewing occurs during the dinner hours of 6-9pm. The group came up with a new “engagement model” to help publishers identify which videos are working online and how the can be best monetized. The model takes into account completion rates, attention to content and actions taken, including commenting, rating and sharing. According to the study high engagement translates to better recall of ads:

  • 27% of respondents who remembered seeing an ad searched for more information about the product after watching high engagement videos, vs. only 13% for low engagement videos  
  • 28% visited an advertised brand or product’s website after viewing a high engagement
  • video versus only 10% for low engagement videos
  • High engagement videos account for nearly half (47%) of ad recall

The global mobile gaming market is expected to grow at a 16.6% clip to reach $18 billion in 2014, driven by the explosive mobile subscriber growth in emerging markets, according to the latest report from Light Reading’s Pyramid Research. Declining handset and data prices and the proliferation of the iPhone as a red-hot gaming platform are sited as contributing factors.
comScore introduced it Ad Metrix digital campaign measurement product in Canada.


Seventeen Magazine
launched its first mobile app dubbed the Seventeen Fashion Finder, available for free for the iPhone and iPod Touch. The app allows teen girls to browse and shop for local availability of the latest jeans, shoes, bags and tops by price point and look, namely “rocker,” “boho,” “classic,” and “girly.”


Broadband video platform provider Ooyala hired former CEO of Agile Software Jay Fulcher as its new President and CEO. Jay replaces founding CEO Bismark Lepe, who will now take on the position of President of Product Strategy, reporting to Fulcher.
Digital video networking company BigBand Networks named Sean Rooney as SVP/Worldwide Sales, reporting to COO David W. Heard.
Granite Broadcasting announced that founder, W. Don Cornwell, will step down as Chairman and CEO, along with COO John Deushane. Peter Markham, a board member since 2007, and Duane Lammers, a consultant to the company since mid-2008, will replace them as Chairman and COO, respectively.
Kid-targeted virtual world WeeWorld opened a new office in NYC, which will be overseen by newly appointed VP/Sales, Pauline Malcolm-John. She plans to launch a 360-degree program integrating virtual and real-world promotions. Most recently, Pauline served as Director/East Coast Sales for Slide Inc.


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Privacy continues to be a crucial concern of web users, lawmakers and consumer advocacy groups across the globe as companies like Google consolidate their positions of power and decide how they will use our personal information. The always-on-the-ball reporters over at The Onion News Network pick up on this concern with this breaking news report about Google’s new plan to build a remote commune for luddites who choose to “opt out.” These guys are getting really good at spoofing corporate speak and their understanding of the larger issues remains spot on. If you don’t want to give Google access to your most private thoughts and feelings, there is an option. Google will brand you with a Hester Prynne-style “G” and allow you to “toil in the hinderlands and die young.”
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: WEB ANALYST/E! (LA): Min 1-2 yrs. exp. pref. Anlyst for web property pref. w/OMNITURE site catalyst. Strong PC & analytical skills, BA degree req. Apply at: [email protected] (8/18)

JOB OPENING: RESEARCH ANALYST/E! (LA): 1-2yrs Media/Primary Rich exp. Into Rich/data amyls. Passion for Rich & interested, in competitive set for CEG Nets. Apply at: [email protected] (8/18)

JOB OPENING: SR MGR, DIG PROJECTS/WE tv/NY: Mng content & interactive features on digital plats. Solid PM exp (3-5 yrs mng web design & dvlpmnt) familiar w/ both Digital & Prod worlds. Res: ref# 9206BR (8/18)

JOB OPENING: DIR, DISTR MKTG/Rainbow Media/NY: Mng Dist. mktg initiatives on all platforms for ntwrk prgrmg. 5+ yrs mktg exp cable affil mktg & VOD exp pref. Strong strategic & interpersonal skills. Res: ref#9215BR (8/18)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d. [email protected] or fax 405-631-7367 (8/15)

JOB OPENING: VP, PROGRAM RESEARCH/NBC UNIVERSAL/NY: NBC Universal is hiring for a VP, Bravo Program Research. Please visit for more information. Job# is 1076904 (8/15)

JOB OPENING: VICE PRESIDENT – CONTENT DISTRIBUTION/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply (8/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (8/15)

JOB OPENING: INVENTORY ANALYST/Metro Traffic: Help maximize rev generated by MetroNetworks. Strong analytic, strategic problem-solving & decision-making skills. 2+ yrs relevant exp. Cvr, res & sal req: [email protected] (8/13)

JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to: [email protected] (8/13)


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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: DOWNTOWN MUSIC/NYC: Gain experience while working w/ artists such as Mos Def, David Gray, Santigold, Cold War Kids & more. Email [email protected] sub: Fall 2009 Internship (8/19)

FALL INTERNSHIPS CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR , Educ& Rsrch dept. for various projects. Knwlg of MS Word/Excel. STIPEND Resume: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: PR/SOCIAL MEDIA/MKTG INTERN/NY: NYC based marketing/pr agency. Familiarity with online media, focused on consumer goods & media accounts. Email cover letter and resume to: Nat Thomson [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: PUBLICIST INTERN: needed for Manhattan based PR firm in the Music Industry. Interns will be working directly with media, artist mngmnt, & publicists. Email cover letter and resume to: [email protected]  (8/14)

FALL INTERNSHIP CREDITS ONLY: FINANCE INTERN – Working w/Theatrical & TV ultimates in asst. budgets/forecasts, & long range plans.  Excel (macros, pivot tables & V lookups) & Access. Email: [email protected] RE: UCTC/#113855BR (8/14)

FALL INTERNSHIP CREDITS ONLY: Bravo Network/Oxygen Media/ –seeking Fall 09 interns in NYC. Positions available for ALL DEPARTMENTS. Digital, Design, PR, Marketing, OnAir Promos, Developmt, Programming. [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Fallintern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY: Boutique Los Angeles PR Firm has an opening for an INTERN this fall. School credit only. Writing, pitching, client contact. Email writing sample, letter and resume to [email protected] (8/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SEGMENT PROD/AP/RESEARCHER w/ exp in the Reality format LOOKING TO TRAVEL. NYC-based. Young & energetic with strong industry refs. Interested in doc or reality production from ground-up. [email protected] (8/19)

SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact [email protected] (8/18)

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately. [email protected] (8/18)

SITUATION WANTED: EMMY winning EP. SAG-AFTRA talent w/ record studio.20+ yrs exp. Seeks opp. to produce, VO, host, promos/programs. Net Exec: Launches/Brand Mgmt/on-air Marketing (TV, web, Radio) LA/DC/NY Email: [email protected] (8/18)

SITUATION WANTED: Award-Winning Entertainment MARKETING STRATEGIST; 4+ years experience Television and Theatre; seeking FT opportunity in NYC; Passion for Arts and all Media contact [email protected] (8/14)

SITUATION WANTED: TV/FILM EDITOR: 10 yrs+ exp, Emmy-nominated, clients incl’d HBO, NBC, MTV, FOX, SONY, MGM. Seeking F/T or Freelance scripted/non projects in NY.  Avid & FCP reel at Pls contact [email protected] (8/13)

SITUATION WANTED: BROADCAST BUYER/SUPERVISOR with 10+ yrs of exp seeks full time, part time or freelance position in NY area. I specialize in the entertainment category & have excellent references. contact [email protected] (8/13)

SITUATION WANTED: SENIOR COPYWRITER/NY: Package goods writer with over 25 years experience.Testimonial advertising a specialty. View my reel! … &can produce own work! [email protected] (8/13)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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