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Cynopsis: DIGITAL
04/04/12
Good morning. It’s Wednesday, April 4, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Interactive TV technology provider ACTV8.me has inked a deal with FOX to deploy multiple second-screen TV experiences for the network’s primetime programming. In addition, FOX will take an equity stake in ACTV8.me. Per the agreement, the companies will start developing second-screen experiences for current FOX primetime TV shows, beginning with a new mobile app for New Girl, which is now available in the iTunes App Store for the iPhone. It will be released for the iPad and Android devices in the coming weeks. These Social TV apps will enable viewers to chat with others in real-time, as well as earn badges by watching the show, as well as by answering trivia questions. “Our goal with Fox is to deploy and nurture new, really compelling interactive and social features that enhance the overall television entertainment experience and ultimately grow audience viewership,” said ACTV8.me Founder & CEO, Brian Shuster.
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Amazon and Sony have announced the launch of the Amazon Instant Video app for PlayStation 3, as well as an agreement to “prominently feature the app on all PlayStation 3 game systems in the U.S.” The PS3 is the first and so far only console to offer the app. Users can install and access the app for free, provided that they’re subscribers of Amazon Prime. Those who aren’t Prime subscribers, however, are being offered a free one-month trial. Amazon is also offering the first episode of more than 100 TV shows for free instant streaming to both Prime and non-Prime customers to commemorate the launch of the PS3 app.
Bravo Media is launching new “social edition” episodes of The Real Housewives franchise, beginning on April 7. The initiative will encourage fans, producers, bloggers and Bravo talent to comment and interact with each other on Facebook, Twitter and Google+, during the premiere airings of The Real Housewives of Orange County and The Real Housewives of Atlanta. The best comments will pop up at the bottom of the television screen throughout repeat airings. Bravo says it will provide advertisers the opportunity to engage with fans on these multiplatform events through social storytelling and creative solutions. The social editions of both shows will air back-to-back on Saturday, April 7, beginning at 7pm ET.
XIX Entertainment, in partnership with social TV platform company yap.TV, is powering a second-screen experience across the United States and Latin America for ¡Q’VIVA! The Chosen, a new TV show from exec producers Jennifer Lopez, Marc Anthony and Jamie King that will see the producers comb through the Americas to search for talented performers who can represent their country in an effort to create “a spectacular Latin live show.” The initiative will incorporate original, produced content designed for the second-screen that would be delivered simultaneously with the television content via yap.TV’s Live Pulse audio synchronization technology. Per the agreement, yap.TV will power the interactive second-screen experience, in exchange for ¡Q’VIVA! providing on-air TV promotion across more than 20 Latin American and North American markets, including Fox, Univision, Televisa and more. The yap.TV social platform powers the USA Anywhere app on iOS.
CafeMom Studios has announced its second season of programming for its YouTube Channel. Nine new shows feature several popular personalities, including Alex McCord of the Real Housewives of New York and the stars of Broadway’s Mamma Mia!, with other programming focusing on and coming from members of the CafeMom digital community. CafeMom Studios had launched in January 2012 as part of the YouTube original channels initiative.
u look haute, an online fashion and beauty network that features tips, interviews, stories and reviews shared by celebrities, experts and everyday women, has launched on YouTube. The new channel’s launch programming schedule includes Beauty Vlogger Boot Camp, a reality competition series starring YouTube stars Elle and Blair Fowler; ReNailz, a series dedicated to nail styles and trends; and The Haute List, a weekly round-up of the best beauty and style. Actress and musician Chelsea Kane will participate in the YouTube network. The programming is produced by EQAL Media Studios, the video production arm of EQAL, which is the media company behind the offering.
Curzon Cinemas, a leading art-house cinema chain in London, has signed a deal to use Capablue’s Connected Plus solution to bring its Curzon On Demand service to Samsung Smart TVs. The full-service VOD platform will also feature “In Cinemas, On Curzon,” the chain’s “day and date” strategic initiative that makes select films available to view simultaneously in the cinema or inside the home. The companies say they have worked closely to develop a user-centric service that customizes the look and feel of the Connected Plus interface to reflect that of the Curzon brand, and enables users to navigate and search for titles by recommendation, genre or region. Once purchased, a title is stored in the “My Curzon” section for seven days for the user to watch on any number of compatible devices. The platform also integrates with Curzon’s current web account management and membership system, enabling users to purchase a title on one device, and watch it on another.
Mobile ad network Jumptap has announced two exclusive partnerships with third-party political data providers, i360 and Catalist, to combine its targeting technology with the new partners’ third-party political data in order to offer better targeting and relevancy for political, corporate, public affairs, nonprofit and advocacy clients. i360 has developed a national data clearinghouse to support campaign activities of the public affairs, political, corporate and pro-business communities; for the latter, it integrates and regularly updates a database that includes more than 187 million active users and 230 million U.S. consumers. D.C.-based Catalist maintains and updates a national database of over 265 million people in the U.S., representing 358 terabytes of data. Jumptap’s mobile ad network has a reach of more than 107 million U.S. monthly mobile users.
DoubleVerify has published the latest version of its semi-annual Trust Index, this one covering the second half of 2011, highlighting the latest trends in online media verification, measurement and compliance. According to the Index, the most compliant ad networks include 24/7 Real Media, aCerno, Microsoft Media Network, ValueClick, Specific Media, interclick from Yahoo! and Yahoo! Network Plus, while the most compliant ad platforms include Cadreon, Media Math and Xaxis. Other data from the Index, which analyzed and examined data from hundreds of advertisers, thousands of verified campaigns and over 200 billion impressions, all across over 30 platforms and 150 networks, includes:
- Campaigns experienced a 25% drop in noncompliance rates after verification was applied.
- Noncompliance spikes towards the end of the year due to general increases in web traffic around Black Friday and Cyber Monday.
- 44% of verified ads were served below the fold; 13% of pages with ads included multiple ads for the same campaign.
Likers.tv, a social media-based on-screen advertising platform, has inked a deal with Mongolian broadcaster Mongol TV at MIPTV. It is the platform’s first broadcast deal for Asia. The platform aims to establish an incremental revenue streams for both brands and broadcasters via a live advertising ticker that appears on the bottom of the TV screen, overlaid on to existing programming. Likers.tv displays pictures and names of a brand’s new social media fans in real-time. Per the deal, Mongol TV will receive a free license, conditional on royalties, and Likers.tv will manage the live fan feed. The platform is compatible with both Facebook and Twitter.
Call for Digital Content/Insights: Cynopsis Media will be producing an E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.
Facebook has filed a counter-claim against Yahoo!, alleging that Yahoo! is actually infringing ten of Facebook’s patents. “While we are asserting patent claims of our own, we do so in response to Yahoo’s short-sighted decision to attack one of its partners and prioritize litigation over innovation,” said Facebook’s General Counsel, Ted Ullyot, in the claim. The ten Facebook patents cover, among other things, content personalization, photo sharing and advertising displayed throughout the site. In response, a statement form Yahoo! said, “We believe they are without merit and nothing more than a cynical attempt to distract from the weakness of its defense… We are prepared to continue to seek redress through the courts.”
Seeking to take advantage of what it says is a growing consumer demand for VOD content that is driving the development of OTT and IPTV services in Latin America, Grey Juice Lab has opened a new service hub in Buenos Aires. The non-linear content provision and management company is working with a number of operators across that region, including Telecom Argentina, to acquire, package and market IPTV and OTT video services to their consumers. Grey Juice Lab is also working to secure the rights for premium catalogs of Hollywood studio content, and is working with its management teams to devise a complete IPTV and VOD business strategy to provide core services for clients, such as content rights provisioning, content preparation, asset management and editorial and marketing services.
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.76% of respondents of a recent TVGuide.com survey said their main motivation for social activity (posting, status updates, check-ins and comments) is to keep their favorite show on the air. That number is up from 66% of respondents who indicated the same in 2011. The study also found that 95% of those who participate in social TV activities do so after watching a show, up from 68% in 2011. In comparison, 40% participate during a show (up from 33%) and 53% before the show airs (up from 52%). The survey was conducted in partnership with the Social TV Summit.
Interactive entertainment company Ludia and FremantleMedia Enterprises (FME) have announced the launch of The Price is Right Slots, a new Facebook game that allows users to play a free slot machine game based on the popular game show. Pricing games from the TV show that will be featured/playable in the game include Cliff Hangers, Plinko, 3 Strikes and more. Other features include the ability to send and receive chips, affording them some extra spins, as well as an “Auto Spin” or “Max Bet” option, enabling players to maximize their chances of scoring big.
Mass Relevance, which provides a platform that enables entertainment and media brands to drive real-time engagement through social curation, has appointed Matt Corey to be its new Chief Marketing Officer. In his new role, Corey will lead the company’s marketing and product strategy, driving the product roadmap for Mass Relevance’s client base, which currently includes Target, NBC Sports, New York Giants, MSNBC, The Oscars, Golf Digest and Universal Music Group. Mass Relevance has powered the Twitter strategy for several big worldwide events, including the Academy Awards, the Grammy’s, the NHL Awards and the White House Twitter Town Hall.
As announced last week, Everyday Health has officially debuted its original YouTube Channel, part of the video site’s original programming initiative, dubbed Everyday Health: TV to Change Your Life. Partnering with Trium, a global independent production company, the channel is rolling out 10 hours of original programming in its first week, with 90 minutes of new episodes set to premiere each consecutive week after that. Programming will consist of top talent from Everyday Health’s digital network, including Jillian Michaels (former life coach for NBC’s The Biggest Loser), Dr. Laura Berman (as seen on Oprah and OWN) and author Joy Bauer, among others. Everyday Health’s reaches an online audience of 30 million monthly unique visitors, many of whom are increasingly looking toward video for health and lifestyle content. “EverydayHealth.com increased video views tenfold in less than four weeks,” said Paul Slavin, SVP and GM, Global News and Everyday Health Studios. Of note, Everyday Health is also initiating “participatory programming,” which will allow existing fans an opportunity to be cast on shows.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
04.04.12
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JOB OPENING: MGR, PRICING/PLNN’G/Fox Cable Ntwks: Resp for daily components of Sales Plann’g function incl. short term tactical report’g & inv. mgmt. BS/BA req. + 3-5 yrs ad sales or media buy’g exp. www.foxcareers.com FNG0001086 (4/11)
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JOB OPENING: DIG SALES PLANNER/NYC: Dvlp strong, creative media plans for THR 1-2 years digital planning exp req’d, strong xls, ppt kwdg, exp w/3rd party ad server i.e. dart req’d. Resume to: [email protected] (4/6)
JOB OPENING: INTEGRATED MKTG MGR/Fuse/NY: Asst in dvlp of multi-pltfrm mktg. Dvlp spons. for dgtl pltfrms, meets advrtr & ntwrk needs. BA & 5 yrs mktg exp in ntwrk/cable TV, ent, media, or ad agency. Apply: http://bit.ly/HljSG0 (4/6)
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JOB OPENING: DIRECTOR OF SALES/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a director of sales with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/5)
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JOB OPENING: EDITORIAL GRAPHICS PRODUCER/CT: At ESPN, is responsible for enhancing the video storyline from a graphics/content perspective. 4 years exp. in sports news production media. Apply: http://bit.ly/GV07T3 (4/5)
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SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/7)
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