Wednesday, April 20th, 2005



#2 opposite Survivor with HH, Total Viewers,
ALL 12-34 and 18-34 demos,
W18-49 & A18-49

Available for Repurposing
Exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Galaxy Explorer, 4/14/05.  US Rtg.  TP=Thu 8-9p.



Good morning.  It’s Wednesday, April 20, 2005, and this is your first early morning briefing.

NBC‘s daily morning show Today Executive Producer, after 2-1/2 years at the helm, Tom Touchet has been released of his Today show duties, but is expected to stay with the network. Stepping up to the plate will be Phil Griffin as VP/Exec-in-Charge, and Jim Bell as Exec Prod. Griffin moves over from VP/Primetime Programming with MSNBC, and Bell is an NBC Sports producer, per Variety.

At the center of the concern for NBC is ABC’s Good Morning America’s steady creeping up on Today’s heels.  Sort of like the Mummy in the old horror films – it may be slow, but it just keeps coming. While Today is more than a half million viewers in front of GMA on average this season, during the week of April 4 that cushion had been reduced to just 350,000 total viewers, the smallest gap between the two dueling shows since February 7, 2005. Among A25-54 that week, GMA was behind by a mere 210,000 viewers, the smallest separation since April, 1996.  There have also been a handful of days when GMA has beaten Today in total viewers.  Two most recent times when GMA has topped Today were the Monday after the death of Pope John Paul II, wtih GMA pulling in 5.61m viewers over Today’s 5.49m; and among A25-54, GMA 2.91m vs. Today 2.81m. The other was on Tuesday, April 12, with GMA’s 5.299m vs. Today 5.244m ; A25-54 GMA 2.578m vs. 2.554m.

Fox News Channel and Sprint have gotten together, providing FNC live content via cellphones to Sprint subscribers, anywhere in the US.  All FNC programming, including commercials and promos, will be available live and free to wireless customers who are using Sprint’s Vision Multimedia cellphones and are signed up with Sprint’s Nationwide PCS Network, in addition to their regular PCS Vision plan. 


Exec Prod Edward Allen Bernero (Third Watch) has signed a 2-year development deal with Paramount Network Television, for a reported seven figure bottom line, according to Hollywood Reporter.  Bernero will develop new series as well as potentially participate in current series and/or projects.

Over at NBC Universal Television Studio, exec prod Matt Kunitz (Fear Factor) has also signed a 2-year, a seven figure development deal, per Variety.  His charge will be alternative programming, and all the while maintain his top position with Fear Factor (Endemol USA).



  • The Unit (20th) has signed Max Martini to join Amy Acker, Scott Foley, Dennis Haysbert, Michael Blaine, Michael Irby, Regina King, Robert Patrick and Regina Taylor, in this drama project about an elite Special Forces unit.


  • Kitchen Confidential (20th/New Line Television/Darren Star Prods) has added Sam Pancake, in the role of a restaurant waiter. The show focuses on the restaurant’s head chef, a noted industry ‘bad boy’ who is attempting to not fall back on previous behaviors. THe show stars Bradley Cooper as our chef, with support from Nicholas Brendon, John Francis Daley, Jaime King, Bonnie Somerville and Owain Yeoman.
  • Queen B (20th/Imagine TV) has cast Scott Holroyd to the cast led by Alicia Silverstone; Holroyd will play a love interest to Silverstone’s character. The story focuses on Bea, a woman who’s beguiling ways got her whatever she wanted in high school; apparently it doesn’t work as well in the post-high school world.

ABC Family:

  • Untitled Venus & Serena Williams Project has a new title – Venus & Serena: For Real.  The show debuts in July and is a reality series with cameras following the day to day lives of these two tennis greats, on and off the court.


The History Channel special FDR: A Presidency Revealed aired on Sunday night with a viewing audience of 3 million total viewers, and scoring a 2.6 HH rating from 9-11p, making it the highest rated program airing on the network thus far this year.

Warner Bros. Domestic Cable Distribution has signed an 18 picture deal with the Speed Channel, including titles such as The Great Race, The Getaway, Pink Cadillac, Bullitt, Any Which Way You Can, Black Moon Rising, The Betsy, A Man and a Woman, and City Heat.  Speed plans to resurrect its hosted movie franchise, Lost Drive-In in 4th qtr this year; no new host has been named, per Variety.

Good Housekeeping and Litton Entertainment will partner on the future production and distribution of the syndicated news service Good Housekeeping Reports.  The 90-second segments are currently available in 120 markets, and are provided with a split track, complete scripts and an expanded supporting B-Roll.  Good Housekeeping and Litton offer 12 new reports monthly.

The Family Entertainment and Copyright Act of 2005 was passed yesterday by the US House of Representatives, and having been passed by the Senate earlier this year, the bill now only needs President Bush’s signature to make it a law.  The bill makes recording a movie inside of a theatre and the posting of movies or songs on peer-to-peer file sharing networks a federal crime, which for a first offense could result in a sentence of up to 5 yrs in prison as well as a $250,000 fine.  The bill also affirms the right for companies to legally sell videos and audio titles that includes a filtering technology allowing the user strip violent or s#xually explicit scenes and language.  However, manufacturers of that technology will be required to note at the top of the title/product that by using the filtering device, the product will have been altered from what the director and copyright holder had intended.  Whether we agree or not with the issues above, the act also puts back into effect the Film Preservation Act which aims to protect, restore and maintain important films from deterioration and various forms of damage.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 4/11-4/17/05:
Primetime       (000)   Total Pgm Day   (000)
TNT              2413     NICK              1915
USA              2167     NAN*              1513
NAN              2066     TNT               1354
CARTOON 1803     CARTOON 1328
TBS              1633     ADULT SWIM     1258
SPIKE TV         1552     LIFETIME             971
HISTORY 1548     USA              948
LIFETIME           1534     TBS                      904
FOX NEWS       1469    FOX NEWS         750
ESPN                 1198    HISTORY             693
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of 4/11-4/17/05:
Primetime       (000)   Total Pgm Day   (000)
TNT              1098     TNT               703
USA              967      NAN*              595
TBS              891      ADULT SWIM     559
SPIKE            830      TBS               511
DISCOVERY     657        USA                    474
FX               657       LIFETIME            434
LIFETIME           612       NICK                    432
MTV              607      MTV               373
ESPN             589       SPIKE                  373
HISTORY           577        FX                       356
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Broadcast Network Programs among A18-49 for the week of 4/11-4/17:
ABC      DESPERATE HOUSEWIVES        10.8/26
Fox     AMERICAN IDOL-TUESDAY          10.7/30
CBS      CSI                                                   9.4/25
ABC     GREY’S ANATOMY                         7.9/20
CBS     SURVIVOR: PALAU                         7.4/23
CBS     CSI: MIAMI                                        6.8/17
Fox      HOUSE                                            6.6/16
CBS     WITHOUT A TRACE                        6.3/18
NBC     APPRENTICE 3                               5.8/15
NBC     LAW & ORDER                               5.3/14
Source:  Nielsen Media Research, Galaxy Explorer

The Weekender is coming!  The Weekender is coming!  Just one more day …


Cynopsis is growing again and has added another key player. Barbara Shapiro has been named Director/Sales and Marketing, effective today. Barbara brings a wealth of diversified sales and business development experience to Cynopsis from an ad sales and marketing perspective, both in traditional and emerging technologies. She has worked as a business development Consultant with several companies including A&E, Kagan World Media, The Book Report Network, and several start-up cable nets. She was also a Strategic Marketing Manager for Money Magazine, and Director of Marketing at Working Women Magazine, Quest Magazine and she spent several years as an Account Supervisor with Backer Spielvogel Bates, Inc.  Barbara is based in New York.  Give her a holler:  203-583-1224 /

Barbara Abseck has been upped to Executive Director, East Coast Publicity, CBS Entertainment. The announcement was made by Chris Ender, SVP/CBS Communications Group.  Barbara will report to Phil Gonzales, VP/Communications, CBS Entertainment, and be based in New York.  She will continue to work on publicity campaigns on behalf of CBS series, specials, movies and miniseries.  She will also work with Gonzales on broad-based initiatives supporting CBS Entertainment programming.

Barry Schulman has joined the staff of Thirteen/WNET New York as Director and Executive Producer of Culture and Arts Programming, effective April 25, 2005.  Barry will be in charge of the development and production oversight of all national arts and cultural programming for the station, which is also a major producer for PBS. He will also create and develop new large-format programs and limited series, including the national PBS staple Great Performances.

National Lampoon Inc. announced the expanded role of its President Douglas S. Bennett with the assumption of additional duties as Chief Financial Officer. Concurrent with Bennett’s added CFO role, National Lampoon also announced the appointment of Lorraine Evanoff as VP/Finance and Chief Accounting Officer.  Together, Douglas and Lorraine will oversee administration of all accounting and financial reporting and manage the company’s investment portfolio, strategic acquisitions, capital and profitability on behalf of National Lampoon.  The new appointments are timed to coincide with the planned departure of current CFO Jim Toll, who will be pursuing opportunities outside the company.

Bob Feldman will join DreamWorks Animation SKG as head of Corporate Communications, reporting to Jeffrey Katzenberg, CEO and Ann Daly, COO.  Feldman will be responsible for the development and implementation of all DreamWorks Animation communications programs and, as a member of the senior management team, will participate in setting the strategic direction for corporate image and consumer branding initiatives.  Feldman has been President & CEO, GCI Group; the PR firm is a unit of WPP’s Grey Global Group.  The executive search was handled by Heyman Associates, NY.


Monday – A18-49 Analysis:  CBS won the night on Monday according to final demo numbers from Nielsen Media Research, posting an overall 5.0/14 A18-49.  Fox was a nearby second with a 4.0/11, followed by ABC 3.1/8, NBC 2.9/8, WB 1.5/4, UPN 1.2/3.  At 8p Fox was in front with Nanny 911 earning a 3.5/11, beating CBS’s sitcoms and NBC’s repeat of Fear Factor, both delivering a 9 share. The combination of Raymond and 2-1/2 Men was enough for CBS to own the 9p hour with 5.5/14. 24 was close behind with a 4.5/11.  At 10p CSI: Miami led with a resounding 6.8/18, over ABC’s Supernanny (3.7/10) and NBC’s Medium (3.0/8).

FINAL HOUSEHOLD RATINGS:   Monday, April 18, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     9.9/16   Still Standing 6.0/10, Listen Up 5.9/9, Raymond 10.9/16, 2-1/2 Men 10.8/16, CSI: Miami 13.0/21

FOX     6.2/10   Nanny 911 5.6/9, 24  6.8/10

ABC     5.3/8    EM: How’d They Do That? 4.3/7, The Bachelor 5.5/8, Supernanny 6.1/10

NBC     5.0/8    Fear Factor [r] 4.5/7, Las Vegas [r] 5.1/8, Medium [r] 5.5/9

UPN     2.0/3    One on One [r] 1.9/3, Cuts [r] 1.9/3, Girlfriends [r] 2.2/3, Half and Half [r] 1.9/3

WB      2.8/4    7th Heaven [r] 2.5/4, Everwood 3.1/5

A8-49                CBS 5.0/14, Fox 4.0/11, ABC 3.1/8, NBC 2.9/8, WB 1.5/4, UPN 1.2/3

The History Channel presents This Day in History:
1999 – At Columbine High School in Littleton, Colorado, two students go on violent rampage with automatic guns and homemade bombs, killing fifteen people. It is the worst episode of school violence in U.S. history.

Answer to yesterday’s Trivia Question: What is the proper and scripted response to this statement and who said it:  “I take a little seed, I put it in the ground, I put dirt over it, I water it, and then do you know what I get?”  Oliver Wendell Douglas from Green Acres asked the question; his wife Lisa answered with, “a dirty, little, wet seed?”  Kudos to: Shannon Flynn-Plus Media/NY; Alessandra Magistrali Smith-WETA Corp. Support/Arlington; Ann Marie Whyte-Cedar Point/Sandusky OH; Jerry Gibbons-Cox Comm/West Warwick; Pam Hughes-KSAT/San Antonio; Bonita Holifield-Nielsen Media Research/Chicago; Tom Boyd-WGN/Chicago; Jennifer Erskine-Wayne Ewings Films; Sharon Levi/Anaheim Hills; Eddie Land/LA; Dirk van de Bunt-Carsey Werner/LA; Steve Roberts-UPN/LA.


Lots of people know lots of secrets about the rich and privileged.
But only one man is willing to share them.

Dominick Dunne tells all every Wednesday at 10PM E/P on Dominick Dunne’s Power, Privilege and Justice.

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Today’s Trivia Question:
  In 1965, LOOK Magazine suggested these rules for viewing a very popular primetime drama:  1) You need to watch every episode; 2)  If you suspect anything, you’re wrong;  3) If a villain appears, he’s probably not one.  What was the show?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


It’s Time

Superstation WGN is putting together one hot lineup with one explosive show,
“24”. Audiences will race against the clock in this real-time thriller, starring
Kiefer Sutherland as Jack Bauer. The clock is ticking… Contact your Sales Rep
to learn about more great opportunities.

Superstation WGN

Later — Cyn
04.20.05  5:26am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

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JOB OPENING:  MGR, FINANCIAL PLANNING & ANALYSIS-Discovery Nets, Silver Spring, MD. Analyze/forecast pgming hrs; amortization, expense mgmt. 5 yrs financial analysis/accounting in media req. Apply: ; Job Req#2037 (4/27)

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JOB OPENING: PGMING RESEARCH ANALYST-Showtime/NY. Evaluate On-Demand & monitor competitive bcst/basic nets performance. 2+ yrs exp, strong Nielsen/EXCEL nec. ACCESS skills a +. TV exp a must. Apply
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JOB OPENING: RESEARCH ANALYST/THE WB NETWORK-100+ STATION GRP, Burbank. Superb analytical/Pres dev skills; keen knowledge of local mrkt/syndi prog’g. Strong PC, Nielsen WRAP Sweeps/Ad Views. #40829BR . (4/26)

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SUMMER INTERNSHIP – SCHOOL CREDITRESEARCH INTERN/Hallmark Channel:LA-Junior or Senior. Credit Only. See full posting at . Send resumes:

SUMMER INTERNSHIP – SCHOOL CREDIT: CORPORATE PUBLICITY INTERN/Hallmark Channel:LA-Credit Only. See full posting at . Send resumes:


SITUATION WANTED:  World’s Best hidden camera prank WRITER/FIELD DIRECTOR just got married and needs work.  Over 3,500 unique hilarious pranks already aired world-wide. MTV, UPN, NBC, FOX, etc. etc.  Contact: 

SITUATION WANTED:  Former corp. PR exec interning with high-profile NYC CASTING DIRECTORS seeks full-time employment. Working in a competitive & challenging business, I am conditioned to exceed expectations. Contact:

SITUATION WANTED:  MEDIA BUYER with experience in both general and multicultural markets seeking media planning or buying position in Los Angeles metro area. Please contact
.  (4/26)

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ABC              Lost [r], Alias, Eyes
CBS              60 Minutes, King of Queens, Yes Dear, CSI New York [r]
FOX              The Simple Life, Stacked, American Idol, Life on a Stick
NBC              Dateline, Revelations, Law & Order
PAX              Doc, Sue Thomas F.B.Eye, Diagnosis Murder
UPN              America’s Next Top Model, Kevin Hill [r]
WB               Smallville, Jack & Bobby
TELE             Amarte Asi (7p), Los Platedos, La Ley del Silencio
UNIV             Apuesta por un Amor, La Madrastra, Don Francisco Presenta

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