Wednesday, April 1st, 2009


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Cynopsis: DIGITAL

Good morning, it’s Wednesday, April 1, 2009, and this is your first early morning digital briefing. 

April Fools Day arrives with fear of the latest superworm, dubbed Conflicker or alternatively Downup or Kido. The worm, which is believed to have burrowed its way into more than 3 million Windows-based PCs in the U.S. and another 10 million internationally, is expected to manifest itself in some way today, possibly causing massive network outtages. Microsoft has been concerned enough about the malware to organize a task force to combat the effects of Conflicker and offer a $250,000 reward for information leading to the arrest and conviction of the hackers who cooked it up. Computer experts say the best way to combat the worm is to perform a clean install …


Thursday, April 30, 2009

“What was important for me in making this story is that one person really can make a
difference…and to show a woman from my part of the world that wasn’t oppressed or
meek, but was instead strong and powerful.”
–Mohammed Naqvi, accepting for Shame, 2008 Television Academy Honors

Television has the power to enlighten, create awareness and encourage positive change.
For more information or to buy tickets, click here.

MySpace is partnering with IAC’s recently revamped Citysearch to launch the hyper-local content site MySpace Local that should help Citysearch meet competitors like Yelp head on. Scheduled to launch later this month, the site connects Citysearch business listings (including address, photos, menus, videos, maps, etc.) from a thousand cities with MySpace community members, allowing users to rate, share and review local digs.
Disney-owned interactive site Take180 launched a trio of original web series offering community members the chance to contribute videos, stories, photos and artwork in response to specific challenges from show producers. “Electric Spoofaloo” asks audiences to pitch spoof concepts; “My Date” solicits best and worst dating stories; and “I<3 Vampires” taps into the fansite
A day after announcing its Blu-ray price increases, Netflix followed with some positive news adding more personalization features to its search interface and recommendation engine. A new browsing mechanism reflects users’ preferences referencing previously rented titles and allows members to mix and match genres to them help find titles they may like.
Ad supported video streaming start-up Zillion TV singed a distribution deal with The Weinstein Co. securing the rights for such films as Vicky Cristina Barcelona, The Reader and Zack and Miri Make A … Zillion has signed more than 40 content partners to date and is planning to launch its set-top-box based service during Q4 of this year.

A company that has devoted much energy to philanthropic investments in the past, Google unveiled a new $100 million venture capital group called Google Ventures looking to seed promising technology companies that may actually turn a profit. “We’ll be focusing on early stage investments across a diverse range of industries, including consumer internet, software, clean-tech, bio-tech, health care and, no doubt, other areas we haven’t thought of yet,” writes Rich Miner, a co-founder of mobile OS Android, and Bill Maris in a blog post, the two Google executives who will be managing the fund. Google Ventures has already made two investments: Silver Spring Networks, a company dedicated to improving the efficiencies of electric grids; and Pixazza, an online ad firm staffed by Netscape veterans that allows web publishers to tag photos with point-of-purchase info.
Traditional network shows have been building fan bases on social networking sites with tools from companies like Watercooler for some time now. It’s about time for web producers to get into the act. Producer of such shows as Diggnation and Tekzilla, Revision3 is launching a new viral Facebook app powered by iWidgets to allow fans share clips of their favorite Revision3 shows. The widget allows you select clips and post them to your News Feed and the clips link back to the network’s group page.
Founder Jimmy Wales announced in his blog he is shuttering the Wikia Search engine in order to “re-direct and refocus” resources on other properties such as Q&A site Wikianswers. Launched about a year ago to try and improve transparency and community in the search field, Wikia Search ranked as the fifth fastest-growing member community site in Feb. 2009, according to Nielsen Netview.
Check out the new animated web show Letters From The Slammer from co-creators Dean Ward, a veteran television writer, and former inmate Darryl Francis. It draws hilariously from Darryl’s more than 6 years behind bars. 

Multiplatform video streaming and transcoding specialist RipCode is launching a new dynamic, real-time ad insertion platform today, dubbed TransAct Monetizer, to enable seamless insertion of pre-roll, post-roll or overlay ads into video on the fly via mobile, desktop or IPTV. The ability to instantly serve video ads based on user profiles rather than stitching generic ads onto video beforehand is seen as a necessary evolutionary step if online and mobile video is going to reach its potential from a CPM standpoint. The Dallas-based start-up, which handles back end support for all of MySpace’s mobile video traffic, also envisions transactional video encoding as a crucial step in streamlining ad serving operations and saving on bandwidth costs as more broadcasters commit to full-episode streaming.

WiMAX network Clearwire will be demoing “Clear Spot” at the CTIA show this week, a new hot spot accessory enabling a range of Wi-Fi enabled devices such as the iPhone, a notebook computer, or Nintendo DS to connect to the internet via the Clear 4G mobile WiMAX network.
Chock up another big win for Redmond. MySpace announced support for Microsoft Windows Mobile and Microsoft Silverlight. Windows Mobile will power the new MySpace mobile application, scheduled to launch this summer, which will run on Windows phones and utilize the Silverlight video plug in to power rich media applications.

Leading mobile publisher network Crisp Wireless, which now claims a user base of over 30 million uniques a month, released some interesting facts this week about the state of mobile web traffic, which grew by 94.67% across its network in 2008:
  • The emerging dominance of smart phones for mobile web browsing and the rapid growth of the iPhone stand out as the dominant trends; In Q1, Blackberry represented 17.33% of traffic and iPhone only 9.1%, but by year-end, Blackberry represented 23.98% and iPhone had grown to 22.98%
  • The number of visits per unique user rose slightly over the course of the year, as mobile web services became more mainstream and devices enable easier browsing, with categories such as entertainment and sports demonstrating the most “stickiness”
  • The average page views per user has dropped slightly, but certain categories demonstrated greater interaction including women’s lifestyle, sports and entertainment
  • The % of traffic driven from mobile search engines is slowly growing, while the % of traffic coming from carrier decks continues to drop. The trend is expected to continue as smartphones enable easier browsing and site discovery and mobile search improves
  • Online services (Fandango, etc) and local categories have the highest % of traffic driven by mobile search. However women’s lifestyle surged in the second half of 2008

Faith-based programmer INSP signed on to become Rentrak‘s first network subscriber for its TV Essentials system, which provides second-by-second set-top box viewing and commercial consumption data across 37 markets in the U.S. Portland, OR-based Rentrak, the leader in VOD measurement, collects data from set-tops across the Dish Network and AT&T U-verse footprints.


The much awaited Skype app for the iPhone and iPod Touch launched yesterday and we hate to break it to AT&T but its Wi-Fi capability basically turns the iPod Touch into a subscription-free Voice-over-IP device that can be used to call any other Skype member anywhere in the world for free as long as you’ve got connectivity. 3G, GPRS or the EDGE networks can be utilized to receive IMs.
Sony Computer Entertainment
announced it is dropping the price of the PlayStation2 console by $30 to $99 from today. The PS2 is by far the post popular gaming platform with more than 136 million units sold worldwide.
Playhouse Disney
launched a new phone application offering customized phone messages for viewers from Special Agent Oso, a new show premiering this Saturday at 8 am ET/PT. Star Sean Astin (Sam Gamgee in LOTR) recorded 1200 names for the personalized application, pulled from Social Security’s roster of the top names for kids 0-6 years old.  Parents can log on to and register to receive personalized calls from Special Agent Oso after each new episode, or they can receive a one-time call from Special Agent Oso by texting OSO followed by their child’s name to 347639 (DISNEY).
Entertainment Tonight became the latest CBS property to launch a free iPhone app offering breaking news stories, exclusive interviews, videos and photo galleries.
introduced a new Mobile Reader app powered by Handmark for use on BlackBerry phones worldwide.


Dish Network
Vice Chairman and long-time cable and satellite industry executive Carl Vogel is reducing his role at the EchoStar company but will continue on as a senior advisor and board member.
Gannett Co.
named VP of Corporate Communications Tara Connell VP of ContentOne, a new company-wide initiative to enhance and improve the way Gannett gathers and distributes news and information across platforms. Tara worked as a journalist for 27 years before joining Gannett’s corporate team and was a founding staffer at USA Today in 1982.
New York-based ad agency Barker/DZP has hired John Lu as VP and Director of Interactive. He will be responsible for leading the user experience and interaction design for all Barker/DZP clients, as well as overseeing Interactive Project Management.
Harvard Business School professor Mikolaj Jan Piskorski will join CTAM‘s Executive Management Program (CTAMU) in June to teach a class about working with social networks such as Facebook.


Award Season Advertising Alert!
Reach Voters and Industry Influencers …
Impact Their Awareness

Customizable Advertising Programs from Cynopsis Media,
Impactful Ad Campaigns, Events, Special Projects

Find out why over 60 Networks use Cynopsis Media to drive results.

For information on delivering your message directly to key industry members,
contact Chuck Bolkcom, President –
[email protected], 646-468-6180


One of the unexpected uses for Twitter is as conduit for breaking news stories such as the much documented plane crash of US Airways flight 1549 into the Hudson river in Jan. News spread of the crash on Twitter before any print or TV journalist could pick up the story. Since then journalists find themselves trolling the microblogging site for scoops. Marketers also obsess over daily chatter. But the problem is that there has been no easy interface with which to search by event or interest. Viewing the cavalcade of tweets can be like looking at The Matrix. Enter Tinker, a new service from Glam Media that creates a visual interface to allow users to follow posts from events or gatherings, whether it be posts from SXSW or the conversations around the latest episode of Lost. The site launched in beta yesterday with over 100,000 posts from more than 25,000 members surrounding 200 events in categories including Awards, Causes, Conferences, Fashion, Festivals, Movies, Music, News, Politics, Sports and TV. Tinker is not exclusive to Twitter – it also aggregates and curates real time conversations from Facebook, Friendfeed and other micro-blogging platforms. The site could also go a long way in helping to finally monetize sites like Twitter. Glam is positioning Tinker as a “micro-blogging network,” building a Micro-Payments platform which calculates posts and page views and doles out ad revenue with content creators.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: SR. DIR, CLIENT DVLPMNT/NY/PostHouse & Production Co.5+yrs. exp.Dvlp new/expand existing biz for Brdcst & Cable clients. Req’s: must have existing relationships in Brdcst & Cable Vertical. [email protected] (4/4)

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required., #388 (4/4)

JOB OPENING: NTL SALES REP/ Documentary Channel/NYC: Immediate opening for Nat Sales Rep w/ deep contacts/exp. Pure commission at generous rate. Path to FT w/health bens. Emmy-winning net. Apply: [email protected] (4/4)

JOB OPENING: ACCT EXEC/KSBI-TV/Oklahoma City/ the new THUNDER TV: Maximize relationships w/ existing clients, dvlp new bus., presentation writing, & involvement in promotional projects & commercial prod. Res: [email protected] (4/4)

JOB OPENING:VP, BUSINESS & LEGAL AFFAIRS/AMC/NY: Deal Maker to Negotiate production/programming/talent agreements etc. for AMC NETWORK. L.A. Contacts, JD, 10+ yrs experience required. [email protected] (4/2)


Upfront Advertising Alert!
Reach Your Target Audience Directly –
Influence brands and agencies’ Upfront Buying Decisions

Powerful Advertising Programs from Cynopsis Media
Impactful Ad Campaigns, Events, Special Projects

Find out why over 60 Networks use Cynopsis Media to drive results.

To start reaching decision-makers directly, contact Chuck Bolkcom, President
[email protected]  646.468.6180

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Fun, energetic, and media-savvy, licensed wellness/lifestyle coach looking for recurring expert spot or hosting job. View bio, reel, photos at Contact Jennifer: [email protected] (4/9)

SITUATION WANTED: PROMOTIONS/COORDINATOR/ASST: Music & Ent. Industry exp. in radio & video promo at major labels. Searching for asst. position in ent.Ind.. Contact: [email protected] (4/9)

SITUATION WANTED: FREELANCE VJ: Video journalist, Creative Dir., & Preditor. New Show Development, Editing (FCP), Online Multimedia Promotions, Segment Prod, Host, Brand Mktg, Videographer. 5+ Yrs. Contact: [email protected] (4/9)

SITUATION WANTED: FILM & TV EDITOR (LA): Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email: [email protected] (4/9)

SITUATION WANTED: MARKETING ANALYST (Dallas) 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information: [email protected] (4/9)

SITUATION WANTED: Save my relationship! Writer with lots of TV & ad experience. But my girlfriend is acting in a Paul Rudd movie. I’m not as cute as he is. Need lit rep to take career to next level, thwart Rudd. [email protected] (4/9)

SITUATION WANTED: STORY/FIELD PRODUCER: non-fiction magician. Reality, Docusoap, Unscripted; Docs.; Ent., Talk; 3 Emmy Noms; 12+years; LA based; will travel. [email protected] (4/9)

SITUATION WANTED: EXPERIENCED ASSOCIATE PRODUCER most recently with PBS seeks work at production company or network. Full-time or Freelance. [email protected] (4/7)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR: Network/cable exp. in reality, doc, talk, development, and acclaimed film trailers. Solid storyteller in field thru post, concept to delivery. Versatile, great attitude! [email protected] (4/7)

SITUATION WANTED: LICENSING SHOW PR: Trades, consumer business stories, new property launches. 20 years corporate and agency consumer product/licensing experience. [email protected] (4/7)

SITUATION WANTED: Experienced Sponsorship/Events/Marketing: NYC based.4 + yrs experience in sponsorships & events at Madison Square Garden and CBS TV. Seeking FT position; immediate start. Please contact [email protected] (4/7)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/7)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (4/7)

SITUATION WANTED: PROD ASST/COORDINATOR: Text bk editorial asst w/ TV & film intern exp & study; FCP, video, photo, admin, & complex coffee order skills. Great attitude & flexibility, creative problem solver, fast good work. [email protected] (4/4)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/4)

SITUATION WANTED: FREELANCE VIDEO EDITING (LA) Valley artist with 5 years web video experience, has MAC with Final Cut Suite. For resume and more information, email Steve Porus at [email protected] (4/4)

SITUATION WANTED: PRODUCTION MAKEUP ARTIST/NY: Over 20 years experience including keying top-rated network and cable TV shows, print, and film. Creative artistry, competitive rates. Email: [email protected] (4/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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Shelton, CT 06484

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