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CYNTHIA TURNER’S
Cynopsis: Kids!
04/12/06
Good morning. It’s Wednesday, April 12, 2006 and this is your first early morning Kids! briefing.
The Interactive Entertainment Merchants Assoc. (IEMA) and the Video Software Dealers Assoc. (VSDA) have elected to merge into a single trade association, which will represent retailers and distributors of video and videogame products. The two associations have been rallying in tandem against proposed violent game bills. In fact the groups have been working so closely over the most recent past in February of this year they jointly hired Stuart Spencer to represent them and their interests as a lobbyist in Washington DC. The constituency of the yet unnamed combined trade group will include mass merchants, video specialty stores, videogame specialty retailers, online merchants, electronics retailers, entertainment combo stores, and others that retail and wholesale DVDs, console videogames and computer videogames.
NEW PRODUCTION & DEVELOPMENT
The animated series Franny’s Feet will launch in the US on PBS Kids beginning Saturday, July 8 (check local listings). The PBS Kids broadcast of the series, produced by Decode Entertainment in association with Thirteen/WNET, will debuts with 26 half hour episodes, which will also feature new educational and interactive content currently being produced by Decode. Drawing from content within the episodes, in the new segments Franny prompts the audience to interact with her in various activities. Additionally, PBS will feature an online component of the show. Commissioned by the UK’s Five and Canada’s Family Channel, in each episode Franny is helping out at her Grandpa’s shoe repair shop every afternoon, where she inevitably tries on a pair of shoes, which transports her different imaginary adventures depending on the type of shoes (e.g. Mukluks take her to the arctic).
Working Title Films has tapped director Steve Bendelack to direct Bean II, starring Rowan Atkinson, naturally. Scheduled to begin principle photography next month, Bean II is the sequel to Bean (1977), and this time Mr. Bean’s vacation to the South of France winds up coinciding with the Cannes Film Festival and … mayhem ensues.
MORE KIDS STUFF
In celebration of Earth Day 2006, Boomerang will premiere 13 episodes of the animated series Captain Planet and the Planeteers, previously unseen in the US, on April 22, 7:30-11:30a. The environmentally conscious superhero and series were developed from an idea from Ted Turner. The series launched on TBS in 1990.
Cookie Jar Entertainment Inc.’s music-based preschool series The Doodlebops (26 x 30 min) will debut on Playhouse Disney in the UK on 24 April 2006, where it will air weekdays.
Zone Mobile, the new mobile media division of Zone Vision Networks, and content publisher Player X have inked a mobile content agreement. Under the deal, Player X will distribute mobile video clips of shows from Zone Vision’s Reality TV channel to operators in territories including the UK, Eastern and Central Europe, Western Europe, and South-East Asia. Content from Reality TV programming including Crash Bang, Motor Sports, Rodeo Wrecks, Freaks and Cheaters will be available as wallpapers, screensavers, downloadable and streaming videos and ringtones. Targeted to P16-34, with a secondary audience of P25-54, Reality TV is a 24/7 network that is available in 125+ territories and is broadcast in 22 languages.
MARKETING/LICENSING
Universal Studios and Mattel have inked a multi-picture/multi-year worldwide marketing and distribution pact for feature-length DVDs based on Mattel properties including the Barbie Entertainment franchise and Polly Pocket brand. Under the deal the first DVD titles, Barbie in the 12 Dancing Princesses and PollyWorld, are both slated for release this fall 2006. While there have been seven full length Barbie DVD titles released, this is a first for Polly Pocket. In support of the releases, Mattel will launch a line of toys and licensed products based on both titles. Marketing efforts for both DVDs will include TV ads and promotional tie-ins with McDonald’s Happy Meal program in the US and Canada and with Brach’s candy. Additionally, PollyWorld will have a Burger King kids meal tie-in across international territories, a Nickelodeon sweepstakes, and a trailer for the movie will be featured on DVDs of Barbie Fairytopia: Mermaidia, The Barbie Diaries, Barbie in the 12 Dancing Princesses, Nanny McPhee, Curious George and Land Before Time XII: Day of the Flyers.
BKN International AG and Grand Toys International Ltd will launch a line of Legend of the Dragon toys this September 2006, which are based on BKN’s animated series (39 x 30 min) of the same name. The Legend of the Dragon toy line will feature action figures and accessories, activity sets and role-playing products and will coincide with the premiere on the Jetix block.
The Teenage Mutant Ninja Turtles (TMNT) are going mobile under a new licensing agreement between 4Kids Entertainment, Mirage Licensing, Inc. and uclick mobile. Offered by uclick mobile the Turtles mobile content will include wallpapers, screensavers, games, video and mobile comic book readers featuring characters from the comic books and animated TV series, which airs Saturday mornings on the 4KidsTV block on Fox. uclick mobile will also provide content to coincide with the new TMNT CG-animated feature film slated for release in early 2007.
Atlus U.S.A., Inc., a publisher of interactive entertainment, has acquired the North American publishing rights to Battle B-Daman and Battle B-Daman 2. Both games are based on the animated series of the same name. Battle B-Daman is slated for a summer 2006 release, which will be followed by Battle B-Daman 2 in fall 2006. Both games were developed in Japan by Atlus Co., Ltd. Battle B-Daman and Battle B-Daman 2, neither game has been rated by the ESRB as of yet.
EXECUTIVE MOVES
Fox Interactive Media has appointed Hemanshu Nigam as its Chief Security Officer, effective May 1, 2006. In this role Nigam will oversee safety, education and privacy programs and law enforcement for social network MySpace.com and FIM’s other properties. Nigam is currently Director/Consumer Security Outreach & Child Safe Computing, Microsoft Corporation. Previously Nigam served as VP/Worldwide Internet Enforcement, Motion Picture Association of America, and is a former Federal Prosecutor for the US Dept. of Justice, specializing in prosecuting child exploitation cases and an advisor to Congressional commission on online child safety, and an advisor to the White House on cyberstalking. FIM acquired MySpace.com in July 2005.
MTV Networks Music/Logo/Films Group has named their management team for its MHD Music High-Definition Channel
- Tom Calderone, EVP/General Manager, VH1, will oversee all creative and channel operations for MHD, reporting to Van Toffler, President;
- Eric Sherman is General Manager for MHD, in addition to his present role as SVP/General Manager for VH1 Classic and VH1 Digital Television, reporting to Tom Calderone. Eric will oversee daily operations of the network and increase distribution and development of programming and marketing.
- Peter Baron, President Label Relations for MTV, MTV2 and MHD, will manage music programming along with Rick Krim, EVP/Music and Talent, VH1, and Chris Parr, VP/Music and Talent, CMT.
- Ben Zurier, SVP/Programming Strategy, VH1 and MHD will manage program planning and acquisitions, and Neil Sharma, Senior Director, MHD will manage business operations and strategy.
The National Association for Multi-Ethnicity in Communications (NAMIC) has reorganized their leadership structure. Kathy Johnson will assume the position of NAMIC President, where she will manage daily operations of the organization, headquartered in New York, and serve as the primary contact for NAMIC. She will also be the liaison for the NAMIC Foundation Board. The elected position of Chairman of the Board will be held by Manish Jha, SVP/GM of Mobile ESPN.
Nikki Grass (nee Sherrard) has been named Head of Marketing, Entertainment Rights Plc. She will report to ER’s Group Commercial Director, Jane Smith. Grass will be responsible ER’s marketing activity in the UK and internationally, developing marketing campaigns for programming and key brands including Postman Pat, Rupert Bear Follow the Magic, Guess with Jess and Jim Jam & Sunny. Most recently Grass toiled for Buena Vista Home Entertainment International.
RATINGS
The N launched a new season of Degrassi: The Next Generation on Friday, April 7, with a one-hour special (8-9p) that was the highest rated show in its time-period with Female Teens 12-17 (2.7) against broadcast and ad-supported cable networks. Likewise, immediately following the special The N aired back-to-back premiere episodes of the Instant Star series (9-10p), which delivered the highest Female Teens 12-17 (avg. 3.6) for the hour among broadcast and ad-supported cable nets.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 4/3-4/9/06:
Total Day (000) Primetime (000)
NICK: 1243 DSNY*: 1366
DSNY*: 852 CARTOON: 968
CARTOON: 663 NAN**: 646
NAN**: 646 TOON DIS: 167
TOON DIS.: 134 MTV: 107
NOG/THE N: 94 ANIMAL PLANET: 88
MTV: 78 DISCOVERY: 76
ANIMAL PLANET: 61 ESPN: 68
NICKTOONS: 50 COMEDY: 57
BET: 50 BET: 50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 4/3-4/9/06:
Total Day (000) Primetime (000)
NICK: 671 DSNY*: 1030
DSNY*: 525 CARTOON: 659
CARTOON: 406 NAN**: 479
NAN**: 479 MTV: 83
TOON DIS.: 63 TOON DIS: 80
MTV: 56 ANIMAL PLANET: 67
ANIMAL PLANET: 44 DISCOVERY: 51
BET: 35 BET: 52
NICKTOONS: 28 ESPN: 43
DISCOVERY: 26 COMEDY: 41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 4/3-4/9/06:
Total Day (000) Primetime (000)
NICK: 478 DSNY*: 876
NAN**: 476 NAN**: 476
DSNY*: 412 CARTOON: 470
CARTOON: 275 MTV: 227
MTV: 178 COMEDY: 105
BET: 50 BET: 85
TOON DIS.: 39 ESPN: 69
ANIMAL PLANET: 36 DISCOVERY: 64
DISCOVERY: 34 ANIMAL PLANET: 58
ESPN: 34 TOON DIS: 34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 8, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1328; K6-11 906; TWEENS 9-14 658
DISNEY CHANNEL: K2-11 1159; K6-11 716; TWEENS 9-14 520
CARTOON NETWORK: K2-11 751; K6-11 488; TWEENS 9-14 339
TOON DISNEY: K2-11 152; K6-11 55; TWEENS 9-14 34
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 9, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1275; K6-11 894; TWEENS 9-14 690
DISNEY CHANNEL: K2-11 880; K6-11 603; TWEENS 9-14 444
CARTOON NETWORK: K2-11 813; K6-11 510; TWEENS 9-14 322
TOON DISNEY: K2-11 162; K6-11 76; TWEENS 9-14 41
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, April 10, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1290; K6-11 564; TWEENS 9-14 402
DISNEY CHANNEL: K2-11 759; K6-11 480; TWEENS 9-14 397
CARTOON NETWORK: K2-11 709; K6-11 462; TWEENS 9-14 306
TOON DISNEY: K2-11 127; K6-11 49; TWEENS 9-14 32
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: How did Phillip Drummond, a widowed Manhattan millionaire, come to adopt the two boys? IT WAS A PROMISE HE MADE TO HIS HOUSEKEEPER WHEN SHE WAS DYING THAT HE WOULD TAKE CARE OF HER BOYS Kudos to: Mimi Borowich-MDS/NY; Eunjung Lee-Cannella Response TV/NY; Tricia Dunn-Disney ABC Kids/NY; Ellen Donahue-Fisher Price/NY; Greg Munro-Comcast Spotlight/Denver; Meredith Bachenheim-Nielsen Media Research; Kevin Schmidt-National Cable Communications/Chicago; Rita Bonnell Illig-RBI Associates Inc-Grenada Hills CA; Lynn Valiquette-Ellis Releasing/Toronto
Today’s Trivia Question: Even though Jamie Somers was a secret agent for the OSI, she was hidden by another career. What was it? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
04.12.06 – 3:49a
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